• Journal of Distribution Science
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• v.9 no.2
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• pp.73-81
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• 2011

This study is designed to examine the effects of information source effects of the word mouth have on the formed expectations for the private institution and to explore the formed expectations' effects on the actual sales of the educational service. Moreover, its purpose is in analyzing what medication effects the pre-conceived expectation has on selecting the educational service. After testing hypothesis, the results showed that the source effects of the information from word of mouth had a significant effect on the expectation factors, in terms of expertise, similarity, likability and familiarity expectation factors. However, it was found that effect was not significant for the truthfulness. The significant result was found on the expectation factors before visiting the private institution on selecting educational service, indicating a positive effect. As for the influence of source of the word of mouth information on selecting educational service, the results from the mediation effects of the expectation factors on selecting the educational service showed that for expectation factors, expertise had the partial mediation effect, truthfulness, perfect mediating effect, similarity, partial mediation effect, likability, perfect mediating effect, and familiarity, perfect mediating effect. A test of the mediating role of attribute expectations in the influence of WOM message source attributes on educational services choices showed the following: 1) It was proven that attribute expectations played a partial mediating role in the influence of expertise and similarity, respectively, on educational services choices. 2) On the influence of trustworthiness, likability, and familiarity on educational services choices, respectively, attribute expectations had a full mediation effect. This research differs from the previous ones, which focused only on consumer satisfaction with educational services offered by private educational institutions in that it covers not only the influences of both WOM source attributes and key component factors of educational services on both educational services choices and satisfaction with such services but also the influence of WOM source attributes on attribute expectations prior to the first visit to a particular private educational institutions, and in turn the influence of such attribute expectations on educational services choices. Most particularly, the significance of this study lies in the fact that in an effort to more clearly explain the causal relationship between WOM source effects and educational services choices a test of the mediating role of attribute expectations was conducted. Although the research seems simple, some theoretical implications can be drawn as follows: WOM message source effects on educational services choices were positive and moreover these positive impacts are likely to be reinforced by means of the mediating variable of attribute expectations.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.65-76
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• 2020

This study analyzed the impact of women's self-preservation on their intention to start a business by using self-efficacy as a mediation, reflecting the importance of women's self-preservation to adapt to the new environment of start-up. In particular, in addition to the overall self-preservation, the sub-factors of behavioral delay, compensatory natural strategy, and constructive thinking strategy were also validated. As a research method, 198 people who responded to the online survey were analyzed using Model 4 of the PROCESS macro proposed by Hayes(2018), and indirect effects were analyzed by designating 5,000 bootstrapping samples. The findings were as follows. First, self-efficacy has been shown to have a mediating effect in which women's self-preservation influences their intention to start a business. At this time, the medium effect was shown as a partial medium. Second, the sense of self-efficacy was found to have a mediating effect on women's behavior-oriented strategies affecting their intention to start a business. At this time, the medium effect was shown as a partial medium. Third, self-efficacy was found to have a mediating effect in which women's natural compensatory strategies affect their intention to start a business. At this time, the medium effect was shown as a partial medium. Fourth, self-efficacy was found to have a mediating effect in which women's constructive thinking strategies affect their intention to start a business. At this time, the medium effect was shown as a complete medium. This shows that the higher a woman's self-preservation, the higher her self-efficacy and willingness to start a business. Based on the results of these studies, he made a developed proposal for women's start-ups.

• Korean Journal of Adult Nursing
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• v.28 no.4
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• pp.482-490
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• 2016

Purpose: The purpose of the study was to examine the impact of self-efficacy in the prevention of sexually transmitted diseases (STD), knowledge of and susceptibility to STD, and the role of gender in sexual autonomy. Methods: Data were collected from 267 college students using self-report questionnaires during the period from the first to the twentieth of June 2015. Data were analyzed using $x^2$ test, Fisher's exact test, t-test, Pearson correlation coefficients, simple and multiple regression techniques with the PASW/WIN 20.0 program. Mediation analysis was performed according to the Baron and Kenny method and Sobel test. Results: In male students, self-efficacy for STD prevention showed a full mediating effect in the relationship between STD susceptibility and sexual autonomy (${\beta}$=-.08, p=.370). But in female students, it had a partial mediating effect (${\beta}$=-.25, p=.001). And self-efficacy for STD prevention showed partial mediating effects in the relationship between knowledge of STD and sexual autonomy in the both male (${\beta}$=.25, p=.005) and female students (${\beta}$=.33, p<.001). Conclusion: To enhance college students' sexual autonomy, it may be useful to build effective strategies enhancing students' knowledge about and susceptibility to STD and to develop a self-efficacy promotion program for college students.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.99-108
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• 2021

As expansion of interest income business faces several limitations, non-interest revenue can play a vital role in increasing the net profit margin and the productivity of the assets to sustain the growth rate. This study aims to analyze the Effect level (partial or total) of a bank's size on the relationship between non-interest revenue and the sustainable growth rate of Jordanian commercial banks. Baron and Kenny's methodology (1986) was adopted to test and analyze the effect of non-interest revenue: including the bank's size, on the sustainable growth rate during the period from 2008-2019. Data collection was done for thirteen commercial banks which constituted 100% of the study population. Testing four hypotheses by using Amos program and a regression model to diagnose the partial and total effect of size. Findings indicate that there is a nonlinear relationship between Non-IR and SGR due to the total effect of bank size on the sustainable growth rate. The results of this study is expected to enable the banks to diversify their revenue to support financial performance towards healthy growth without facing additional financial problems. This study adopted a different methodology from the prior efforts, by using the mediation effect role to verify the effect of non-interest revenue.

• Journal of Technology Innovation
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• v.26 no.2
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• pp.37-68
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• 2018

This study examines the effects of entrepreneurial orientation and external oriented organizational culture on the firm perfornamance focusing on mediating effects of open innovation. The survey was conducted on Korean manufacturing firms with 100-5,000 employees among listed companies and external auditing companies. The validity of the research model and hypotheses was verified through analysis of structural equation model for 283 valid responses. Empirical results show that entrepreneurial orientation positively affects both open innovation and firm's performance. The external oriented organizational culture of firms appears to be positive effects on open innovation, but the effect between the external oriented organizational culture and firm's performance shows no statistical significance. Open innovation have positive effects on firm performance. In addition, a test for mediation effects of open innovation reveals that a full mediation exists between the external oriented organizational culture and firm's performance, while there is a partial mediation effect between entrepreneurial orientation and firm's performance. This study contribute to the literature by deepening understanding on the open innovation. We propose an integrated model for examining antecedent factors, open innovation and performance.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.533-547
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• 2016

The goal of this study is to analyze the effect of the working environment of elderly care facility employees on the care service quality and the mediation effect of social support. The results of the research were as follows: First, it has been confirmed that a high level of average monthly salary and the salary satisfaction theref have a positive correlation with an improvement in care service quality in the working environment variables of elderly care facility employees. Second, it has been confirmed that the average monthly salary and the salary satisfaction level among the working environment variables of elderly care facility employees have a positive correlation on the parameter of social support. Third, a partial mediation effect of social support has been confirmed in the effect that average monthly salary and the salary satisfaction level variables have on the quality of care service in the working environment of elderly care facility employees. Thus, this study actively reflects the social situation of an aged society and uses "Self-checking Management Measures" capable of suggesting the management direction for the elderly care facility to measure its service quality and proposes a method to improve the working environment of the elderly care facility employees.

• Korean Journal of Family Social Work
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• no.54
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• pp.41-75
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• 2016

This study explored the impact of daily hassles and the mediated effect of spiritual well-being and the moderated effect of coping styles on health and depression of middle-aged women. Subjects for this study were 230 Christian midlife women attending in the 10 churches on the metropolitan area. The data was analyzed using path analysis and moderator effect model with the structural equation modeling. Daily hassles are found to act as causes that damage physical or mental health and also elevate the level of depression. Daily hassles have a direct impact on health and depression, and at the same time, they also produce a partial mediation effect on spiritual well-being as a mediation factor. In other words, daily hassles impede spiritual well-being, and the deteriorated spiritual well-being, although its connection to physical health is not clear, is shown to damage mental health and elevate the level of depression. Analysis of coping styles related to the relationship between daily hassles and health and depression showed that, of the 12 coping styles, three, namely, self-criticism, positive interpretation and self-control, produced significant buffering effects. This study hopes to reveal the mediation factors that can minimize negative impact in the relationship between middle-aged women's daily hassles and healthiness and provide the basic material for figuring out practical implications and policy measures regarding the issue.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.25-39
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• 2019

This study analyzed the relation among middle-aged women's interesting factor of golf and intention of continuous behavior and verified the mediation effect of Flow in leisure. The purpose is to clarify the process in which middle-aged women'change their life to positive direction through golf activity and to provide basic data on the basis of theoretic fundamental. The data was processed with Confirmatory Factor Analysis(CFA) & Structural Equation Model(SEM) by using Exploratory Factor Analysis(EFA) & AMOS 25.0 statistical program through SPSS 25.0 Window Version. The result is as follows. First, interesting factor of golf is found to have significant influence on Flow of leisure. Second, interesting factor of golf is found to have significant influence on intention of continuous behavior. Third, Flow of leisure is found to have significant influence on intention of continuous behavior. Finally, Flow of leisure is found to have partial mediation effect in the relation among interesting factor of golf and intention of continuous behavior. Thus, it is judged that enjoyment should be ensured precedently through the interesting factors of golf to develop golf industry and to induce middle-aged women golf participants to golf course. It is thought that diversified methods which can increase satisfaction by utilizing leisure immersion and which can ensure constant participation for this purpose.

• Journal of Venture Innovation
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• v.4 no.1
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• pp.67-86
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• 2021

The purpose of this study was to examine the effects of office workers' covert narcissism on organizational silence and identify the (Duel)mediation effects on fear of negative evaluation and the avoidance motivation. This study used a survey of 393 office workers to measure the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation. The collected data were analyzed by IBM SPSS 23 and SPSS PROCESS macro in a Bootstrapping method. The result shows that the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation have positive correlations. In addition, a simple regression analysis was used according to the research model and all of them showed adequate coefficient of determination between each variables. Next, the mediating model was verified by mediation of the fear of negative evaluation and the avoidance motivation. In the relationship between the covert narcissism and the organizational silence, the mediating effect of the fear of negative evaluation was not verified and the avoidance motive showed a partial mediating effect. Finally, in the relationship between the covert narcissism and the organizational silence, the fear of negative evaluation and the avoidance motivation were gradually mediated through the (Duel)mediation effects model, and the model was statistically significant. Through this study, The implications of this study were discussed, not only the limitations of the study but also the necessity of further research were discussed.

• Journal of Korean Academy of Nursing
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• v.49 no.4
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• pp.386-397
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• 2019

Purpose: This study examined the effect of hospitals' family-friendly management on married female nurses' retention intention. The focus was the mediating effects of the work-family interface (work-family conflict, work-family enrichment and work-family balance). Methods: This study was a cross-sectional study. The participants were 307 nurses working at five public and five private hospitals with more than 200 beds in Seoul. Data were collected using structured questionnaires from September 10 to September 17, 2018 and analyzed with SPSS 24.0. Data were analyzed using an independent t-test, a one-way ANOVA, Pearson's correlation coefficients, and multiple regression following the Baron and Kenny method and Sobel test for mediation. Results: There were significant correlations among family-friendly management, the work-family interface, and retention intention. Work-family conflict showed a partial mediating effect on the relationship between family-friendly management and retention intention. Work-family enrichment showed a partial mediating effect on the relationship between family-friendly management and retention intention. Work-family balance showed a partial mediating effect on the relationship between family-friendly management and retention intention. Conclusion: These findings indicate that both hospitals' family-friendly management and nurses' work-family interface are important factors associated with nurses' retention intention. Therefore, hospitals should actively implement family-friendly management for nurses and establish strategies to enhance nurses' work-family interface for effective human resource management.