• Title/Summary/Keyword: Partial Least Squares(PLS)

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The study of the relationship between the satisfaction of information systems' consulting and the corporate performance (정보시스템 컨설팅 만족도와 기업성과의 관계에 대한 연구)

  • Kim, Jung-Min;Lee, Hyoung-Yong
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.189-202
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    • 2017
  • Purpose The purpose of this study is to find the factors for explaining the relationship between the satisfaction of IT consulting and entrepreneurship based on the corporate performance, financial and economic performance. Design/methodology/approach This study made a design of the research model by integrating the factors of entrepreneurship and satisfaction of IT consulting on the basis of ecosystem. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the moderating effect of satisfaction of IT consulting on entrepreneurship. Findings According to the empirical analysis result, this study confirmed that the moderating effect of satisfaction of IT consulting on entrepreneurship, which increase the influence the effect of entrepreneurship on the corporate performance. However, the second order factor of enterprise ecosystem has no effect on the corporate performance. In addition, this study find out that the important role of IT consulting according to the change of business environment.

The Effects of Quality Management and Differentiation Strategies of Family Restaurants on Customer Satisfaction and Management Performance (패밀리 레스토랑 품질 관리 및 차별화 전략이 고객 만족과 경영 성과에 미치는 영향)

  • Song, Ki-Ok
    • Culinary science and hospitality research
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    • v.14 no.4
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    • pp.161-175
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    • 2008
  • The purpose of this research is to find out the impact of quality management and differentiation strategies on customer satisfaction and management performance in family restaurants. In particular, it aims to identify whether such quality management and differentiation strategy have positive influence on customer satisfaction and perceived customer satisfaction as indicated through management performance. For the empirical analysis, a questionnaire survey was applied to a total of 250 customers who experienced family restaurant service in Seoul during the past one year. The model was tested using SPSS 12.0 and visual PLS(partial least squares) programs on a sample of the 198 surveys which showed a 92% usable response rate. The results of empirical analysis showed as follows: 1) quality management has a significant effect on customer satisfaction and differentiation strategies but not significant on management performance. 2) differentiation strategies have a significant effect on customer satisfaction and management performance. 3) customer satisfaction has a significant effect on management performance.

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Three-Dimensional Quantitative Structure Activity Relationship Studies on the Flavone Cytotoxicity and Binding to Tubulin

  • Kim, Ja-Hong;Sohn, Sung-Ho;Hong, Sun-Wan
    • Journal of Photoscience
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    • v.8 no.3_4
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    • pp.119-121
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    • 2001
  • Three-Dimensional Quantitative Structure-Activity Relationship(QSAR) has been investigated over 67 flavonoids to correlate and predict GI$\sub$50/ values. The partial least-squares(PLS) model was performed to calculate the activity of each derivatives, and this was compared with the actual value. The results of the cross-validated(${\gamma}$$^2$=0.997) values show that cytotoxic activities play an important role which is in good agreement with the observed GI$\sub$50/ values.

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Multivariate Analysis on 1H-NMR Spectroscopy of Olive Flounder Paralichthys olivaceus Serum (1H-NMR 스펙트럼의 다변량통계분석을 통한 넙치(Paralichthys olivaceus)의 백신 반응의 지표물질 분석)

  • Cho, Ji-Young
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.45 no.4
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    • pp.367-371
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    • 2012
  • To investigate the relationship between metabolic changes in $^1H$-nuclear magnetic resonance (NMR) spectra and fish vaccination, serum was collected from olive flounders treated with a formalin-killed Edwardsiella tarda vaccine and used for $^1H$-NMR metabolite profiling. Principal component analysis and partial least squares were applied to the $^1H$-NMR profile to reduce its complexity and establish class-related clusters. Relative lipid regions were distinguished in vaccinated and non-vaccinated serum. Then, the lipids were extracted from the serum and analyzed. Triolein was identified.

The Effect of Online Travel Agency's Recommendation Information on Purchase Decision Making and Reuse Intention (온라인 여행사의 추천정보가 구매의사결정과 재사용의도에 미치는 영향)

  • Chung, Nam-Ho;Um, Tae-Hyee
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.149-169
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    • 2017
  • Purpose The purpose of this study is to investigate how OTA recommendation influences users' purchase decision making and reuse intention based on the users' destination type. And we compare the results of domestic destination and overseas destination. Design/methodology/approach This research model was designed with the recommendation elements of OTA. And this study conducted an empirical analysis using self-administered questionnaires. The target of the analysis is an individual who has purchased hotel rooms through the OTA for the past one year. A total of 374 usable data were collected (177 domestic respondents and 197 overseas respondents) and analyzed using partial least squares analysis using Smart-PLS 3.0. Findings Two OTA recommendation characteristics - recommendation accuracy and recommendation objectivity were significant in overall model. And easy of decision making was significantly affect to OTA reuse intention. Also, only recommendation accuracy variable was revealed to significant moderating variable between domestic model and overseas model.

The role of trust in online shopping: A hierarchical relationship perspective (온라인 쇼핑에서 신뢰의 역할 - 위계적 관계 관점)

  • Lee, Jae Nam;Kang, Minhyung
    • Knowledge Management Research
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    • v.14 no.3
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    • pp.15-35
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    • 2013
  • Nowadays, online shopping has become popular among consumers. As such, gaining loyal online shopping customers has become a rising concern for online shopping vendors. In this study, we investigated the hierarchical relationships among Lewicki and Bunker's three different types of trust, namely, calculus-based trust, knowledge-based trust, and identification-based trust, in the context of online shopping and their impacts on customer satisfaction and loyalty. A total of 104 responses from online shopping users were analyzed to test the proposed model and its hypotheses using Partial Least Squares (PLS). The results showed that, in the online environment, hierarchical relationships between different types of trust exist and that, among them, knowledge-based trust has the strongest impact on customer satisfaction. This finding implied that practitioners should focus on developing appropriate online strategies for building trust-based relationships with online customers.

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Rapid Analysis of Melamine Content in Powdered and Liquid Milk Using Fourier Transform Infrared Spectroscopy

  • Wang, Jun;Jun, Soo-Jin;Li, Qing X.
    • Food Science and Biotechnology
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    • v.18 no.5
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    • pp.1199-1203
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    • 2009
  • Melamine is a chemical intermediate to manufacture amino resins and plastics, which cannot be used as food additive since it can cause kidney stones. A qualitative determination method of melamine residue in powdered and liquid milk was developed using Fourier transform infrared (FTIR) spectroscopic technique. The calibration sets consisted of 21 standard melamine solutions, in which 1% trichloroacetic acid aqueous solution and acetonitrile (3:1, v/v) were used as solvent. The model was validated using 10 standard melamine solutions which were unused to build up the calibration set. Infrared (IR) absorbance peaks specific to almost all chemical groups in melamine molecule were shown in the spectral range between 1,100 and 1,800/cm. Combined partial least squares (PLS)-$2^{nd}$ derivative calibration model coupled with mean centering (MC) mathematical enhancement showed the highest correlation coefficients ($R^2$>0.99). In brief, the FTIR technique can be used for quantitative analysis of melamine in milk samples.

Discrimination of Oil Seeds According to Geographical Origin Using Near Infrared Reflectance Spectroscopy (근적외선 분광분석법을 이용한 유량종자의 원산지 판별)

  • Kwon, Hye-Soon
    • Journal of the Korean Applied Science and Technology
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    • v.16 no.1
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    • pp.21-24
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    • 1999
  • Sesame seed (Sesamum indicum L.) is an important seasoning in Korea and most korean consumer tend to eat the korean sesame seed as the best than other ones produced in oriental countries such as China and Japan. Near infrared reflectance spectroscopy (NIRS) was applied for discrimination according to geographical origin (Korea, China and so on) of sesame seeds. Near-infrared spectroscopy among the many kinds of techniques could provide a rapid screening, low cost solution to discriminate geographical origin of sesame seed. The objective of this study is to determine if NIR technique could be used to discriminate between the korean sesame seed and non-korean sesame seed by using the new method. Rapid, precise and nondestructive analysis method for determination of the geographic origin of sesame seeds were discriminated relative accurately according to geographical origin using PLS regression method.

An Empirical Study of Relationships among IT Capability, Trust, and Attitude on RFID Adoption in Korea

  • Lim, Se-Hun;Kim, Soh-Young;Kim, Jin-Soo
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.99-109
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    • 2009
  • Recently, many enterprises are interest in implementing Radio Frequency IDentification (RFID). However, they have some difficulty in implementing RFID because of incompleteness of RFID technology and uncertainty of Return on Investment (ROI). Even though usefulness of RFID are recognized, many enterprises are just interested in planning of RFID rather than implementation of RFID. Among successful factors of RFID implementation, Information Technology (IT) capability is the most important one. If enterprises have systematic IT capability, it would make positive attitude to implement RFID. In addition, it will provide trust about RFID and promote adoption of RFID implementation. This study, therefore, empirically analyzed the relationships of trust, attitude, IT capability, and intention to RFID adoption using Partial Least Squares (PLS) approach. The result show useful guidelines and practical implication in implementing RFID.

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A Study on Factors Influencing User's Intention for Quality of Medical Information Use on the Web (웹 의료정보 품질이 사용의도에 영향을 미치는 요인)

  • Jeon, Jin-Hwan;Kim, Jong-Ki
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.57-70
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    • 2010
  • Nowadays, medical services can be performed through online. This entails a lot of human resources and different healthcare information. The rapid changes in the healthcare environment through web should be accounted so that the information would be maximally useful. However, medical information acquired online is not regulated; it is not favorable to users because it creates doubts to its reliability and benefits. This study focuses on the online medical information. It gives help to the users through its accessibility" comprehensiveness, continuity and efficiency. An empirical analysis of research model using PLS(partial least squares) shows that the quality of medical information influences the reliability and benefit of the related medical information. If users recognize medical information to be reliable and beneficial, their intention to use the medical information becomes strong.