• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.1
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• pp.323-342
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• 2015

China's reading campaign has started as part of youth education since 1993 and also has been conducted as government-level 'national reading activities' since 2006. This study was conducted to investigate and analyzed China's reading campaign as part of overseas case study of reading campaign, based on literature studies and internet survey method as well as meta study. As regard reading status, Chinese people's reasons to read or not to read books plus reading rate and reading amount were reviewed and the background, operation style and major activities of 'national reading activities' were investigated. The characteristics and problems of China's reading campaign were reviewed and 1) national level reading campaign, 2) intensive reading campaign through common subject and 3) youth reading education for self-education and character development were put forth for the betterment of reading campaign in Korea.