• 한국조리학회지
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• 제23권3호
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• pp.1-7
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• 2017

This study aimed to find out how food styling (plating and the size of the dishes) can increase customer purchasing intention, and propose a marketing measure to increase revenue growth and boost image growth after examining perceptions of customers and their intention to purchase food according to the food styling of cream pasta, which is a type of western food item. SPSS 20.0 statistical package program was utilized to run the Paired t-test. As a result, consumers' awareness of the amount of food according to food styling indicated that the amount of food accompanied by vegetables and meat was perceived more than vegetables alone. Second, according to food styling (size of dishes), customers perceived that there was more food with smaller sized dishes. Therefore, in order to increase the level of satisfaction with the amount of food of the customers, it is recommended that the foods which display high calorie content are more highly visible. Moreover, customers' intention to purchase food as well as their perception of the amount of food could also be increased by adjusting the size of containers for food.

• 유통과학연구
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• 제21권1호
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• pp.107-117
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• 2023

Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

• 한국식생활문화학회지
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• 제21권3호
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• pp.280-289
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• 2006

The purpose of this study is to investigate exploratory wine consuming behavior based on demographic characteristics of wine consumers. A questionnaire was organized and distributed widely to a thousand of wine consumers who could be easily met at wine bars or restaurants, retail stores, wine expositions and wine sampling parties. Total of 793 completed questionnaires (Male: 48.4%, Female: 51.6%) were obtained and analyzed using SPSS package (v.10.0) program. The results of the present study discuss general demographic characteristics of participated subjects, the expenditure for wine, frequency and amount for wine taking, preference of the origin of wines, and preferred wine style. The results also show that why the consumers purchase wine, where they drink or purchase the wine, and what makes they prefer a particular wine bar. Consumers' information search behavior and important factor on wine selection process are presented at the end of the results as well. The current research suggests that gender and age are critical factors to understand wine consuming behavior of customers and improving the knowledge and service level of wine specialists is powerful marketing tool at practical fields.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.276-280
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• 2024

Recently, many policies and fairs have been made in relation to start-ups. In addition, various start-up education for prospective start-ups is being conducted in various ways. Therefore, these days, the number of prospective start-ups who receive such information and start-up education is increasing. Nevertheless, more and more start-ups are still unsuccessful and close their businesses within months or years. In particular, start-ups who continue to maintain their start-ups also see the unfortunate reality of start-ups that find other jobs in various support systems and related policies and relationships that they cannot quit even if they want to. In this study, based on previous studies, factors for satisfaction with entrepreneurship education will be set and a questionnaire will be conducted for prospective entrepreneurs who have completed education at a startup education center in Seoul. The survey results are intended to verify their reliability and validity through empirical analysis. The SPSS statistical package will be used for analysis, and a total of 200 copies of the questionnaire will be distributed and collected. In this study, it was confirmed that the higher the satisfaction with entrepreneurship education, the better the successful entrepreneurship. In addition, I think that further developing various policies or detailed curriculums for entrepreneurship education will be of great help to prospective entrepreneurs taking entrepreneurship education.

• 한국콘텐츠학회논문지
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• 제9권10호
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• pp.407-416
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• 2009

본 논문은 국내 골프관광시장의 활성화방안을 통한 관광수지 개선을 모색하고자 우리나라 골프산업의 경쟁력 분석과 골프관광 수요예측분석을 실시하였다. 골프비용 비교분석을 한 결과, 우리나라에서의 골프비용 및 골프용품들은 경쟁국가들 보다 가격경쟁력이 현저하게 낮은 것으로 나타났다. 심지어 동남아시아 3박4일 골프관광가격(항공료와 숙박료 등을 모두 포함한 패키지 가격)이 한국에서의 주말3회 골프라운딩 비용보다 더 낮은 것으로 분석되었다. 또한, 현행제도와 규제완화 시 골프관광 경제적 효과를 비교 분석한 결과, 현행제도를 계속 유지한다면 과도한 조세부담으로 인하여 골프산업 경쟁력 약화, 관광수지 적자를 가중시키는 것으로 분석되었다. 골프산업의 경제적 중요성과 잠재력은 현재 우리나라의 경제적 위기상황을 고려할 때 시사점을 주고 있다. 즉, 골프산업을 둘러싼 차별적인 조항(지역적 차별 업종별 차별 산업별 차별) 등을 완화할 경우 국내의 해외골프관광의 국내전환효과와 외국인 골프관광수요의 증가로 인한 관광수지는 지속적으로 개선되어 2012년에는 약 5천억원에 달할 것으로 추정되고, 신규 고용창출효과는 2012년에 약1만 7천명, 2015년에는 약 6만명에 달할 것으로 추정되어 골프산업을 둘러싼 다양한 규제완화는 우리나라 골프산업의 경쟁력 강화는 물론 현재의 경제위기를 극복하는 데 기여를 할 것으로 기대된다.

• Food Quality and Culture
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• 제2권2호
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• pp.73-79
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• 2008

Recently, increasing interests in local foods have been highlighted along with active efforts and activities from autonomy organizations to develop local cultures and promote local economies by generating value added products and profits through the development of local foods. Subsequently, useful effects might result by making local foods attractive to tourists, such as by using indigenous Gimpo products to make menu items that incorporate the social, economic, and cultural aspects of the Gimpo area, and contributing to its food culture, the development and use of its indigenous products, and promoting local restaurant businesses, etc. The items of the survey used to select the local food menu items to be developed were limited to ideas offered by expert groups, and were implemented by a new menu development process. In order to derive the menu items to develop, the following method was applied: a brainstorming session with experts to generate and draft ideas, a questionnaire to chefs and cooks in special grade hotels is Seoul to select the menu items to develop from those drafted, and sensory evaluations by experts to evaluate the developed items. Frequency analysis and technical statistical analysis were performed using the SPSS 12.0 program package, where 13 kinds of local foods were ultimately developed using indigenous products of Gimpo. The developed local food menu items were rice & grape sujaebi, grape sikhae, fried rice embryo bud, grape yanggaeng, rice pancakes, rice spaghetti, grape seed oil dressing, grape sauce, rice pizza, grape pie, rice & grape ice cream, grape chocolate, and rice roll cakes.

• 농촌지도와개발
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• 제20권2호
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• pp.485-509
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• 2013

사람들은 흔히 마지막을 중요시 여기는 성향이 있다. 축제장에서 가장 핵심적인 초대가수나 이벤트가 프로그램 맨 마지막에 배치되는 경우 또한 이 때문이라고 할 수 있다. 심리학자 카네만은 인간은 가장 강한(Peak)경험과 가장 마지막(End)경험이 기억과 회상평가에 주요한 영향을 미친다는 것을 여러 실험을 통해 밝혔다. 본 연구에서는 이러한 법칙이 관광장면에서도 적용이 되는지 하동야생차문화축제를 방문한 외국인 단체관광객 세 그룹에 프로그램을 달리하여 체험하게 함으로써 이를 밝혀내고자 하였다. 연구결과 1, 2, 3집단의 경우 End의 경험이 축제만족에 영향을 미치는 것으로 확인되었고, Peak의 경험 또한 3집단을 제외한 1, 2집단에서 축제만족에 영향을 미치는 것으로 확인되었다. 이 중 1, 2집단은 Peak와 End가 모두 축제만족에 영향을 미치는 것으로 확인되었다.

• 농촌지도와개발
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• 제23권1호
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• pp.1-14
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• 2016

The purpose of this study was to examine the relationships among experience, perceived value, and satisfaction of rural tourists based on the experience economy(Pine, & Gilmore, 1998; 1999). In addition, this study included the moderating effect of length of stay on the proposed relationships. This study was attempt to develop measurement scales based on the theory of experience economy(Pine, & Gilmore, 1998). Data were collected from 481 visitors by field survey from the 10 rural tourism communities. SPSS 20.0 and Amos 18.0 statistical package were used for frequency, reliability, confirmatory factor, and structural equation modelling analysis. The results of a confirmatory factor analysis yielded four dimensions of experience(esthetics, education, escape, and entertainment). The results of structural equation modeling indicated that entertainment, esthetics, and education had positive effects on perceived value, which in turn had a positive effect on satisfaction. In addition, length of stay moderated the relationships among experience, perceived value, and satisfaction. The entertainment and esthetics among experience factor had an effects on perceived value in the group of day visit group, and the entertainment, education, and esthetics among experience factor had an effects on perceived value in the group of stay night group. And the perceived value had a positive effect on satisfaction in the all group. Therefore, in order to increase rural tourists' satisfaction effectively, practitioners needs to develop rural tourism products by considering area of experience economy including tourists' length of stay.

• 마케팅과학연구
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• 제17권2호
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• pp.55-73
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• 2007

문화관광축제는 전국의 지역축제 가운데 광역시 도에서 추천한 축제 가운데 관광상품성이 크고, 경쟁력 있는 우수한 축제를 선정하여 지원하는 사업이다. 문화관광축제 종합평가계획(문화관광부, 2006)에 의하면 방문객의 만족도 평가, 전문위원 평가, 그리고 축제 개선실적 등을 감안하여 최우수축제, 우수축제, 유망축제, 예비축제로 선정되고 있다. 특히 예비축제를 제외한 문화관광축제는 공공부문의 사업비 지원을 받기 때문에 1,000여 개가 넘는 지역축제의 방문객 만족도 평가는 상호비교가 가능한 평가척도를 이용하여 종합평가분석이 이루어진고 있다. 이러한 견지에서 본 연구에서는 문화관광축제 공통평가속성이 방문객 만족과 사후행동의도에 미치는 영향관계를 파악하여, 향후 축제기획 시 방문객 만족도 제고와 지속가능한 문화관광축제로 선정되기 위한 시사점을 제시하였다. 본 연구에서는 이론연구를 통하여 문화관광축제 평가속성, 만족, 그리고 행위의도에 관한 변수를 도출하였으며, 2006 광주김치대축제 방문객을 대상으로 실증분석을 수행하였다. 문화관광축제 평가속성에 대한 요인분석을 통하여 홍보안내, 행사내용, 기념품 음식, 편의시설 요인을 도출하였으며, 축제방문객 만족과 행동의도와의 관계를 분석하였다. 연구모형을 통해 수립한 연구가설은 차이분석, 회귀분석, 공분산 구조분석 등을 통해 검증하였으며, 연구결과 모든 가설은 채택되었다. 향후 본 연구결과를 바탕으로 본 축제와 성격이 유사한 축제방문객 분석을 통한 비교연구를 기대한다.

• 한국지역지리학회지
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• 제9권2호
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• pp.180-191
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• 2003

본 연구는 1997년 한국의 외환위기 이후 뉴질랜드 방문 한국인의 관광행태 변화에 대한 연구로서, 뉴질랜드 관광청의 자료와 한국의 관광통계 및 인터넷을 통한 설문조사의 자료로 고찰하였다. 외환위기 이후 한국인의 뉴질랜드 관광의 가장 큰 변화는 효도관광 위주의 고령자 관광에서 젊은 세대들의 교육적 목적으로의 관광으로 변화되었다는 것이다. 이에 따라 체류기간이 연장되고, 한국의 학교일정에 따라 방학기간을 이용하는 경우가 많았다. 한국관광객의 주요 관광목적지는 뉴질랜드의 교통시설, 젊은이들의 모험관광 선호지역, 여행사의 프로그램이 크게 작용하였다. 관광활동에 대한 만족도 평가에서는 14항목 5점 척도 기준에 평균 3.52를 나타내어 비교적 만족함을 알 수 있었으며, 약 2/3의 응답자가 다시 뉴질랜드 방문을 원했다. 뉴질랜드 및 한국의 관광 관련 단체들은 이처럼 변화하는 한국 관광객들의 특성을 잘 파악하여 합리작인 관광정책 수립을 도모하여야 할 것이다.