• Title/Summary/Keyword: PROMISE

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Effect of Restaurant Brand Trust on Brand Relationship Quality - Focused on the Mediating Effect of Brand Promise - (외식 브랜드신뢰가 브랜드관계 품질에 미치는 영향 - 브랜드 약속의 매개효과를 중심으로 -)

  • Kim, Hyo Yeon
    • The Korean Journal of Food And Nutrition
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    • v.33 no.1
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    • pp.74-85
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    • 2020
  • This study examined the effect of the trust of a restaurant brand on the quality of brand relations centered on the mediating effect of brand promise. The survey was conducted on September 18, 2018 to October 2, 2018, with a total of 707 end users, who are under the age of 19~59, using the restaurant brand for the last six months. The panel survey was conducted by distributing a questionnaire address (URL) email through an online questionnaire. As a result, if you apply the parameters of brand commitment between brand trust and brand relationship quality, brand promise an important role and influence. In particular, only one of the three elements of differentiation, consistency and continue, which are sub-dimensions of brand promise, was continue. This means that consistently long term continue are paramount between brand trust and the quality of brand relationships. These results can be applied to the brand marketing and operations of catering companies.

Modeling Due-date Promising system using CTP Algorithm in SCM Environment (공급망상에세 CTP 알고리즘을 이용한 납기확약 시스템 모델링)

  • 최진;박상민;남호기;이종천
    • Proceedings of the Safety Management and Science Conference
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    • 2003.11a
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    • pp.117-127
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    • 2003
  • This Study will introduce the concept of ATP(Available To Promise) and CTP(Capable to Promise) through the existing study , the process analysis of CTP(Capable to Promise), the modeling of algorithm and the embodiment of system. This research considers the environment of using Job-Shop method. The CTP algorithm models espicially through using LPST(Latest Possible Start Time) and EPST(Earlist Possible Start Time) method. It is important part of executing CTP(Capable to Promise), The CTP(Capable to Promise) modeling and implementing system develops to system which is capable to implement in the various business environment through addational and continuous research.

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Decision Coordination Mechanism to Resolve Conflicts between Departments: Emphasis on Web-DSS Approach (기업내에서 부서간 갈등해결을 위한 의사결정조정 메카니즘에 관한 연구: 웹 DSS 접근방법을 중심으로)

  • 이건창;조형래
    • Journal of the Korean Operations Research and Management Science Society
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    • v.26 no.1
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    • pp.45-60
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    • 2001
  • As the advent of the Internet, most of the modern firms are now forced to use the internet as one of telecommunication tools for daily activities, Especially, as the decision units and/or makers in a firm become geographically dispersed due to the globalization trend, the need for integrating them effectively on the Internet is getting attention from researchers and practitioners much more than ever. In literature, this kind of need has been specially conspicuous in the need for coordinating production and marketing activities which are known as one of the typically conflicting with each other in terms of purposes. Lee and Lee(1999) has proposed an interesting coordination environment for production and marketing, named PROMISE. This paper is aimed at improving the coordination algorithm utilized in PROMISE and accordingly proposing a web-driven DSS for the purpose of transforming PROMISE into a web-based decision support platform for production and marketing coordination.

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Order Promising Rolling Planning with ATP/CTP Reallocation Mechanism

  • Chen, Juin-Han;Lin, James T.;Wu, Yi-Sheng
    • Industrial Engineering and Management Systems
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    • v.7 no.1
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    • pp.57-65
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    • 2008
  • Available-to-promise (ATP) exhibiting availability of manufacturing resources can be used to support customer order promising. Recently, one advanced function called Capable-to-promise (CTP) is provided by several modern APS (advanced planning system) that checks available capacity for placing new production orders or increasing already scheduled production orders. At the customer enquiry stage while considering the order delivery date and quantity to quote, both ATP and CTP are allocated to support order promising. In particular, current trends of mass customization and multi-side production chain derive several new constraints that should be considered when ATP/CTP allocation planning for order promising - such as customer's preference plants or material vendors, material compatibility, etc. Moreover, ATP/CTP allocation planning would be executed over a rolling time horizon. To utilize capacity and material manufacturing resource flexibly and fulfill more customer orders, ATP/CTP rolling planning should possess resource reallocation mechanism under the constraints of order quantities and delivery dates for all previous order promising. Therefore, to enhance order promising with reliability and flexibility to reallocate manufacturing resource, the ATP/CTP reallocation planning mechanism is needed in order to reallocate material and capacity resource for fulfilling all previous promised and new customer orders beneficially with considering new derived material and capacity constraints.

Study Due-date Promising system using CTP Algorithm in SCM Environment (공급망상에서 CTP 알고리즘을 이용한 납기확약 시스템에 관한 연구)

  • 박상민;남호기;최진;이종천
    • Journal of the Korea Safety Management & Science
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    • v.6 no.1
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    • pp.97-108
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    • 2004
  • This Study will introduce the concept of A TP(A vailable To Promise) and CTP(Capable to Promise) through the existing study, the process analysis of CTP, the modeling of algorithm and the embodiment of system. This research considers the environment of using Job-Shop method. The CTP algorithm models using LPST(Latest Possible Start Time) and EPST(Earliest Possible Start Time) method especially. It is important part of executing CTP systems. The CTP modeling and implementing develops to system which is capable to implement in the various business environment through additional and continuous research.

OPNFV Promise Project (OPNFV Promise 프로젝트)

  • Baek, D.M.;Lee, B.C.
    • Electronics and Telecommunications Trends
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    • v.31 no.6
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    • pp.67-76
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    • 2016
  • Promise는 OPNFV의 자원 예약 및 할당, 용량 관리 프로젝트이다. 자원을 많이 필요로 하는 월드컵 경기나 쓰나미 경보 같은 재해를 대비한 자원 예약을 통해 끊임없는 서비스를 제공하기 위함이다. 그러나 기능 구현을 위해 OpenStack 내 많은 컴포넌트의 수정이 필요한 어려운 점이 있다. 그래서 Phase2의 OpenStack 과의 통합된 모델을 목표로, 현재의 Phase1은 Shim-layer 구현물 단계에 있다. Shim-layer는 Node.js 위에서 실행되는 YangForge 프레임워크로 기술된다. 이는 Yang 데이터 모델링로서 스키마를 표현하고, 컨트롤 로직은 YAML로, 설정 데이타는 JSON으로, JavaScript를 만드는 CoffeeScript 언어로서 스펙을 기술한다. 인터페이스는 CLI, Web GUI, REST/JSON, WebSockets이다. 이를 OPNFV summit 2015년 11월에 데모한 바 있다. 이 프로젝트를 분석을 통해 용량 관리, 자원 예약 및 자원 할당하는 예약기법들을 살펴보고자 한다.

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