1 |
Aaker DA. 1996. Building Strong Brands. The Free Press
|
2 |
Ambler T. 1997. Do brands benefit consumers? Int J Advert 16:167-198
DOI
|
3 |
Blackston M. 2000. Observations: Building brand equity by managing the brand's relationships. J Adv Res 40:101-105
DOI
|
4 |
Chang PL, Chieng MH. 2006. Building consumer-brand relationship: A cross-cultural experiential view. Psychol Mark 23:927-959
DOI
|
5 |
Chaudhuri A, Holbrook MB. 2001. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. J Mark 65:81-93
DOI
|
6 |
Choi SH. 2008. Role of brand trust in the formation of a consumer-brand relationship. Korean J Adervt 19:75-96
|
7 |
Doney PM, Cannon JP. 1997. An examination of the nature of trust in buyer-seller relationships. J Mark 61:35-51
DOI
|
8 |
Erdem T, Swait J. 1998. Brand equity as a signaling phenomenon. J Consum Psychol 7:131-157
DOI
|
9 |
Eggers F, O'Dwyer M, Kraus S, Vallaster C, Guldenberg S. 2013. The impact of brand authenticity on brand trust and SME growth: A CEO perspective. J World Bus 48:340-348
DOI
|
10 |
Fornell C, Larcker DF. 1981. Evaluating structural equation models with unobservable variables and measurement error. J Mark Res 18:39-50
DOI
|
11 |
Aaker JL. 1997. Dimensions of brand personality. J Mark Res 34:347-356
DOI
|
12 |
Fournier S. 1994. A consumer-brand relationship framework for strategic brand management. Ph.D. Thesis, Univ. of Florida. FL
|
13 |
Fournier S. 1998. Consumers and their brands: Developing relationship theory in consumer research. J Consum Res 24:343-373
DOI
|
14 |
Ha HY. 2004. Factors influencing consumer perceptions of brand trust online. J Prod Brand Manage 13:329-342
DOI
|
15 |
Kim SH, Park HJ, Lee EY. 2014. Brand attributes related to the perceived brand authenticity. J Korea Contents Assoc 14:398-410
DOI
|
16 |
Jung GY. 2019. Hotel Hospitality Marketing. pp.152-164. Cengage
|
17 |
Kim HY. 2018. The effect of the promise of a foodservice franchise brand on the quality of brand relationships: Focusing on brand authenticity and brand trust. Ph.D. Thesis, Kyonggi Univ. Seoul. Korea
|
18 |
Kim JH. 2014. Brand Asset Management. pp.70-75. Communication Books
|
19 |
Kim TH, Shim KS, Choi. JW. 2014. The propensity effect of using alliance discount cards on brand equity and satisfaction of family restaurant users. Korean J Food Nutr 27:231-239
DOI
|
20 |
Kim YS, Choi HM. 2017a. Global service quality of service centers in automotive brands to improve consumer-brand relationship quality. J Korea Convergence Soc 8:167-182
DOI
|
21 |
Kim YS, Choi HM. 2017b. Dealer's role for consumer-brand relationship quality formation: Sales encounter in the automotive industry. Korean Bus Educ Rev 32:211-241
DOI
|
22 |
Ministry of Trade Industry and Energy. 2019. 2018 Franchise industry survey. Available from http://www.motie.go.kr/motie/ne/presse/press2/bbs/bbsView.do?bbs_cd_n=81&bbs_seq_n=161520 [cited 09 April 2019]
|
23 |
Moon SS. 2011. A study on the effect of brand image and brand loyalty in coffee shop: Focusing on mediating effect of trust and commitment-. Korean Bus Educ Rev 26:217-238
|
24 |
Roberts BW, DelVecchio WF. 2000. The rank-order consistency of personality traits from childhood to old age: A quantitative review of longitudinal studies. Psychol Bull 126:3-25
DOI
|
25 |
Hess J, Story J. 2005. Trust-based commitment: Multidimensional consumer-brand relationships. J Consum Mark 22:313-322
DOI
|
26 |
Morgan RM, Hunt SD. 1994. The commitment-trust theory of relationship marketing. J Mark 58:2-38
|
27 |
Moorman C, Deshpande R, Zaltman G. 1993. Factors affecting trust in market research relationships. J Mark 57:81-101
DOI
|
28 |
Netemeyer RG, Krishnan B, Pullig C, Wang G, Yagci M, Dean D, Ricks J, Wirth F. 2004. Developing and validating measures of facets of customer-based brand equity. J Bus Res 57:209-224
DOI
|
29 |
Preacher KJ, Hayes AF. 2008. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behav Res Methods 40:879-891
DOI
|
30 |
Seo YG, Gu YK. 2010. Brand Marketing. pp.100-105. Hakhyeonsa
|
31 |
Wu C, Yen YC. 2007. How the strength of parent brand associations influence the interaction effects of brand breadth and product similarity with brand extension evaluations. J Prod Brand Manage 16:334-341
DOI
|
32 |
Morris JH, Moberg DJ. 1994. Work organizations as contexts for trust and betrayal. In Sarbin TR, Carney RM, Eoyang C. (Eds.), Citizen Espionage: Studies in Trust and Betrayal. Praeger Publishers
|