• International journal of advanced smart convergence
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• 제9권2호
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• pp.195-202
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• 2020

The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

• International journal of advanced smart convergence
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• 제9권3호
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

• 한국콘텐츠학회논문지
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• 제12권6호
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• pp.438-447
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• 2012

이 연구는 프로배구 선수의 사회연결망 구조를 분석하고, 연결망 주요 변수와 자원교환의 관계를 규명하였다. 이 연구에서는 유목적 표집법을 이용하여 2011년 한국 프로배구팀 중 남자 5개팀과 여자 5개 팀의 선수들을 연구대상으로 선정하였으며, 각 140명을 표집하였다. 그러나 최종 분석에 사용된 데이터는 127명이다. 조사방법은 NGQ(Name Generator Question)를 이용한 면접법을 통하여 실시하였으며, 자료처리방법은 NetMiner 3.0을 활용하여 사회연결망 분석을 실시하였다. 결론은 다음과 같다. 첫째, 프로배구 선수의 사회연결망은 멱함수 법칙을 따르는 척도없는 네트워크였다. 즉, 중앙에 놓여 있는 소수의 선수(노드)가 변방이나 주변에 위치한 다른 선수와의 사회적 관계를 끌어 들이는 부익부 빈익빈 형태를 보였다. 둘째, 프로배구 선수의 사회연결망 구조는 자원교환과 유의한 관련성을 지니고 있다. 즉, 내향 활동성이 높을수록 모든 자원교환에서, 외향 활동성이 높을수록 사교적 자원교환에서, 매개중앙성이 높을수록 모든 자원교환에서, 내향 파워가 높을수록 사교적 자원교환에서, 그리고 외향 파워가 높을수록 모든 자원교환에서 유리하였다. 프로배구 선수의 사회연결망에서의 중앙과 변방의 자리매김 위치는 선수들간의 자원교환에서 유리함을 알 수 있다.

• 국제물리치료학회지
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• 제8권2호
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• pp.1158-1162
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• 2017

The purpose of the study was to investigate the strength of sokinetic muscle by the position of a volleyball players. Analysis and comparison of shoulder dynamic stability will be conducted according to rotational movement of the shoulder during spiking and serving amongst the various positions. Fifty professional Korean female volleyball players (age: 20~30), all different positions - attacker (left and right), center, setter, and libero were The concentric peak torque, strength ration of the internal and external rotation of the shoulder girdle for both dominant and non-dominant arms. Firstly, there were significant differences found for the strength ratio between the setter and the other positions in the dominant arm. On a second note, there was a significant decrease in shoulder dynamic stabilization for both the attacker and center in the dominant arm. However, there were no significant differences for the setter or the libero. This study suggests that the isokinetic muscle strengths of the volleyball players are different from each other.

• 복식문화연구
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• 제23권3호
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• pp.425-438
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• 2015

This study aims to integrate sports uniform design into fashion as an effective communication means by analyzing the uniforms of women's pro basketball and volleyball teams in the country. As part of the research method, a literature review was conducted on the domestic pro sports background and women's basketball and volleyball uniforms. For empirical research, an analysis was performed of the uniforms of 12 teams in total: six women's pro basketball teams and six women's pro volleyball teams in the 2013~2014 league. The following results were obtained. First, in terms of formativeness, sleeveless shirts and shorts are basic in both basketball and volleyball. However, there are remarkable differences between the two. Shirts in volleyball are tighter, with the body figure visible, and shorts are shorter in length than those in basketball. Most basketball uniforms have a V-neckline and are collarless, while volleyball uniforms have a standup collar in all teams. Second, both basketball and volleyball apply the representative color of the sponsoring company and the team's typical color, but common colors, such as blue, navy, and white, are used in many teams, which fails to represent a uniquely differentiated image. Third, the logo or symbol of a sponsor is excessively applied to both basketball and volleyball uniforms. This downgrades the uniform's own esthetic features. Fourth, a fashionable uniform design, that reflects the bodily characteristics of women and the characteristics of the sports game would be a beneficial communication tool for all the tiers to become involved in participation and entertainment.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• 한국엔터테인먼트산업학회논문지
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• 제14권7호
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• pp.95-106
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• 2020

이 연구는 프로배구구단의 통합적 마테팅 커뮤니케이션(IMC)활동의 효과성 입증을 위해 조사 연구되었다. 이 연구의 대상은 2019~2020시즌 남자 프로배구 경기를 관람하기 위해 경기장을 방문한 관람객을 대상으로 총 400부를 설문 조사 한 후, 무효 또는 오류 설문지를 제외한 385명의 설문지를 연구 목적으로 사용하였다. 요인 분석 및 신뢰성 테스트는 IBM SPSS통계 Ver 21.0을 사용하였다. 일반적 특성을 살펴보기 위해서 빈도분석을 실시하였다. 인구통계학적 및 일반적 특성에 따른 집단 간의 차이 검증을 위해 독립표본 t검증 및 일원분산분석을 실시하였으며, 변인간의 관계를 살펴보기 위해서 상관관계분석을 실시하였다. 이와 더불어 변인 간 영향력을 검증하기 위해 회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 성별에 따른 구단이미지, 구단평판, 구단충성도에는 차이가 나타나지 않았다. 둘째, 연령에 따른 구단이미지, 구단평판, 구단충성도에는 차이가 나타나지 않았다. 셋째, 관람경험에 따른 구단이미지, 구단평판, 구단충성도에는 차이가 나타나지 않았다. 넷째, 프로배구구단 IMC활동은 구단이미지에 영향을 미치는 것으로 나타났다. 다섯째, 프로배구구단 IMC활동은 구단평판에 영향을 미치는 것으로 나타났다. 여섯째, 프로배구구단 IMC활동은 구단충성도에 영향을 미치는 것으로 나타났다. 여덟째, 구단이미지는 구단충성도에 영향을 미치는 것으로 나타났다. 마지막으로, 구단평판은 구단충성도에 영향을 미치는 것으로 나타났다.

• 국제물리치료학회지
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• 제2권1호
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• pp.229-236
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• 2011

The purpose of this study was to comparatively analyze the active stability of shoulder joints according to the frequency of overhead motions, such as serving and spiking, engaged in by female professional volleyball athletes who play different positions, and to provide the results as the basic data for developing exercise programs to prevent shoulder joint injuries. The subjects of this study were 50 Korean female professional volleyball players and positions were as follows: left and right attackers, centers, setters, and liberos. The external rotation and internal rotation muscle strength and muscle strength ratios of the dominant and non-dominant arms of all subjects were measured using Biodex. The results of this study are as follows: Frist, no significant differences were found in the internal and external rotation muscle strength of the dominant and non-dominant arms between positions. Second, for the shoulder joint muscle strength ratio of the dominant arm, by position, the setter showed significantly greater stability compared to the other positions. Third, for the shoulder joint muscle strength ratio of the non-dominant arm, by position, no significant difference in stability between positions was found. Fourth, it was found that the dominant arm had significantly greater instability of the shoulder joint than the non-dominant arm for attackers and centers, but no significant difference was found for setters and liberos. This study comparatively analyzed the muscle strength ratios of the external/internal rotations and dominant/non-dominant arms, which can determine the stability of the shoulder joints between female professional volleyball playing positions that engage in jumps and spikes using only the dominant hand and positions that do not.

• 한국운동역학회지
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• 제17권4호
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• pp.45-55
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• 2007

We investigated the biomechanics and characteristics of shoulder rotator muscles for professional woman volleyball players. The purpose of this study was to analyze the isokinetic peak torque and range of motion for shoulder joint rotation. We measured the strength and ROM of the internal rotation(IR) and external rotation(ER) of shoulders joint for nine professional woman Volleyball players and nine University students with Biodex and Simi-motion. 1. We measured peak torques for the shoulder joint rotator at angular velocities of 60/s and 180/s. It was found that the peak torques were significantly different between the two groups and also between the hands used. 2. At angular velocity of 60/s, IR/ER ratio of the shoulder joint was significantly different depending on the groups and the hands in use. There was a significant difference for 'Dominant side' at angular velocity of 180/s, but no significant difference for 'Non-dominant side' and the controls group. 3. Regarding the ROM of rotation of the shoulder joint group, IR was significantly different between the groups and the hands in use. 4. IR/ER ratio of the shoulder joint for Dominant side was quite different between the groups.

• 디지털융복합연구
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• 제18권2호
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• pp.463-473
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• 2020

본 연구는 중학교 여학생의 배구수업 연계에 관한 사례연구로 여학생의 학교 내 연계와 학교 외 연계의 구체적인 사례를 제시하고, 의미를 분석하여 체육수업의 연계 방안에 시사점을 제시하고자 한다. 자료 분석은 정규교육과정 배구수업부터 학교스포츠클럽, 동아리 활동, 교내리그, 지역연계 수업까지 분류하여 정리했다. 또한, 범주가 갖는 의미를 분석하고 해석하여 학교현장에서의 실천 가능성을 중심으로 재구성했다. 연구결과는 배구수업의 실천과정에서의 경험, 창의·융합 수업을 활용한 배구수업으로 구분했다. 논의에서는 학교 내의 연계 수업, 학교 외의 연계 수업으로 구분하여 분석했다. 제언으로는 교사의 실천 연구, 수업 연계 우수 사례연구, 학교체육-생활체육-전문체육으로의 연계 방안, 여학생 수업 참여와 연계에 관한 연구를 제시했다.