• 제목/요약/키워드: PR activities

검색결과 139건 처리시간 0.023초

HRV(Heart Rate Variability) 측정을 통한 희발월경 환자의 자율신경기능에 관한 연구 (A Study on the Autonomic Nerve Function of Oligomenorrheic Patients by Using HRV(Heart Rate Variability))

  • 허자경;이진무;이창훈;조정훈;장준복;이경섭
    • 대한한방부인과학회지
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    • 제20권4호
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    • pp.101-110
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    • 2007
  • Purpose: Oligomenorrhea is clinically important because it can be progressed to amenorrhea. The purpose of this study is to analyse Autonomic Nerve Function of some oligomenorrheic patients by using HRV(Heart Rate Variability). Methods: We studied 35 patients visiting OO Oriental Hospital from 1st November 2006 to 31th May 2007. One woman who takes antidepressant is excluded. 17 oligomenorrheic group and 17 normal menstrual cycle group were compared with HRV. The SPSS 12.0 for windows was used to analyze the data and Mann Whitney U-test were used to verify the results. Results: Mean PR, LF norm, LF/HF ratio of oligimenorrheic group are higher than normal menstrual cycle group. But there is no statistically significance. SDNN, RMS-SD, ln TP, ln VLF, ln LF, ln HF, HF norm of oligimenorrheic group are lower than normal menstrual cycle group. But there is no statistically significance. Conclusion: It can be suggested that oligomenorrhea can be related to increased activities of sympathetic nerve and decreased activities of general autonomic nerve function. But, we need study with more subjects for settling this.

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$Chitinase/{\beta}-1,3-glucanase$ 활성 동시보유 벼잎단백질 분획의 성질 (Extraction and fractionation of proteins haying both chitinase and ${\beta}-1,3-glucanase$ canase activities from rice leaves)

  • 엄성연;김수일
    • Applied Biological Chemistry
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    • 제36권5호
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    • pp.370-375
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    • 1993
  • 벼잎의 산성 buffer(pH 2.8) 추출 조효소는 5개의 전기영동 band들이 PR protein으로 알려진 chitinase와 ${\beta}-1,3-glucanase$의 효소활성을 보유하고 있는 것으로 나타났다. 조효소는 DEAE-cellulose 및 chitin affinity chromatography로 염기성 및 산성 효소군으로 분획되었으며, 이들은 두 효소활성이외에도 lysozyme 활성을 보유하고 있었다. 분자량이 $14.3{\sim}66.0\;kd$ 범위인 이 두 효소군이 보유한 각 효소활성의 최적 pH와 온도를 조사해본 결과,${\beta}-1,3-glucanase$는 각각 pH 5와 $60^{\circ}C$로 동일하였으나, chitinase는 염기성 효소군에서 pH 4와 $50^{\circ}C$, 산성 효소군에서는 pH 3와 $60^{\circ}C$으로 다르게 나타나서, 전기영동 양상과 더불어 서로 상이한 효소분획인 것으로 추정되었다.

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연예인 전속매니지먼트계약의 법적 쟁점과 중재적합성에 관한 연구 (A Study on Legal Issues and Arbitration Appropriateness with Exclusive Contract of Entertainment Management)

  • 최승수;안건형
    • 한국중재학회지:중재연구
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    • 제19권2호
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    • pp.49-72
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    • 2009
  • Korea Fair Trade Commission (KFTC), one of the Government agencies, has been preparing a standard model form of Exclusive Contract for Entertainment Management (hereinafter referred to as "Exclusive Contract") to eliminate some types of unfairness that placed entertainers at disadvantage such as forced PR activities or activities without payment, excessive privacy infringement, and exemption of payment after the termination of the exclusive contract. The said Exclusive Contract was drafted by The Korean Commercial Arbitration Board (the "KCAB") in association with the Korean Entertainment Law Society (the "KELS") and KCAB has persistently persuaded Corea Entertainment Management Association (the "CEMA"; mainly actors management) and Korea Entertainment Producers' Association (the "KEPA"; mainly singers management) to adopt the above-mentioned Exclusive Contract, respectively, and especially arbitration clause instead of litigation. After KCAB's tens of meetings and persuasion, they finally decided to accept KCAB's offer and they have submitted the Exclusive Contract drafted by KCAB and KELS to KFTC on April 17, 2009. The arbitration clause drafted by KCAB was already accepted by unfair contract examination division and unfair contract advisory committee and the final standard model contract was supposed to be publicly announced on June 30, 2009 after final examination of unfair contract standing committee, but the announcement has been delayed owing to severe controversies between the concerned parties, such as CEMA, KAU (Korea Artists' Union), KEPA and KSA (Korea Singers' Association) related to delicate issues like contract period and ownership of intellectual properties, etc. But it is expected the announcement will be made very soon by which the contract will include the originally drafted arbitration clause by KCAB. Therefore, it is very timely to examine the various legal issues which can be arisen out of disputes, and arbitration appropriateness with Exclusive Contract of Entertainment Management on this paper.

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유통업 IMC 기획모델의 전략적 활용에 관한 연구 (A Study on the Strategic Use of an IMC Planning Model for the Distribution Industry)

  • 모선종;송인암
    • 마케팅과학연구
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    • 제18권2호
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    • pp.113-145
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    • 2008
  • 점점 치열해지는 유통업의 경쟁환경 속에서 유통업의 마케팅 효율성 제고를 위해 유통업 IMC 기획모델에 대한 연구와 이 모델의 전략적 활용에 대한 연구가 필요하다. 유통업 IMC 기획모델은 선행연구를 통해 IMC 목표수립, 상황분석(고객분석, 경쟁분석, 자사분석), 고객 데이터분석, 접촉관리, 예산수립, IMC 전략개발, IMC 믹스와 IMC 실행, 평가시스템, 피드백 단계로 구분하여 설정하였다. 유통업 IMC 기획모델의 전략적 활용을 위해서 연구모형을 설정하여 IMC 활동(광고, 판촉, DM, PR, 인적판매, 인터넷, 모바일, VMD, 구전)과 IMC 태도의 관계, IMC 태도와 브랜드 충성도의 관계, IMC 태도와 재구매 의도의 관계, 브랜드 충성도와 재구매 의도의 관계에 대한 가설 검증을 하였다. 가설 검증 결과 IMC 활동은 인터넷을 제외하고 IMC 태도에 유의한 영향을 미치고 그 유의 수준의 차이를 볼 때 IMC 믹스 전략 전개에 있어 체계적인 접근이 필요한 것을 알 수 있다. 또한 IMC 활동이 향후 유통기업의 마케팅 방향에 대한 주요한 변수임을 알 수 있다. 이는 브랜드 충성도와 재구매 의도 관계가 매우 유의한 결과로 나타난 점과 함께 고려해야 한다. 결론적으로 유통업의 IMC 수단들의 통합적이고 일관된 활동이 브랜드 충성도와 재구매 의도에 미치는 영향력이 매우 큰 것으로 나타났다.

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럭셔리 패션브랜드의 아트 마케팅 성과 (Art Marketing Practice Result of Luxury Fashion Brands)

  • 정정희;임은혁
    • 한국의류학회지
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    • 제42권2호
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    • pp.278-297
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    • 2018
  • This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

양식정보의 관리실태 및 통합관리 추진방안 (Current Status of Aquaculture Information and Directions for Integrated Management)

  • 이정삼;남종오
    • 수산경영론집
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    • 제46권2호
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    • pp.43-57
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    • 2015
  • The study aims to identify the current status of aquaculture information in Korea and suggests policy directions for its integrated management. Firstly, the study focuses on the identification of the current status of aquaculture information by reviewing how aquaculture information is managed. Secondly, this study identifies problems such as lacks in necessary aquaculture information, inefficiency caused by dispersion and overlapping of information, absence of integrated management system and insufficient sharing of information. After identifying the current status of aquaculture information and its problems, the study suggests three basic directions to systematically integrate and manage the information such as establishment of infrastructure for promoting the integrated management of aquaculture information, generation and systematic management of useful aquaculture information and enhancement of user convenience. Finally, the study suggests detailed strategies such as establishment of a foundation to facilitate integrated management of aquaculture information, organization of organic network, sharing of more information, creation of necessary information through demand survey, creation of systematic management system, provision of a customized total service, and increase in education and PR activities on information use.

The Effect of Nano-Silver Liquid against the White Rot of the Green Onion Caused by Sclerotium cepivorum

  • Jung, Jin-Hee;Kim, Sang-Woo;Min, Ji-Seon;Kim, Young-Jae;Lamsal, Kabir;Kim, Kyoung-Su;Lee, Youn-Su
    • Mycobiology
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    • 제38권1호
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    • pp.39-45
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    • 2010
  • White rot, which is caused by Sclerotium cepivorum, is a lethal disease affecting green onions. Three different types of nanosilver liquid (WA-CV-WA13B, WA-AT-WB13R, and WA-PR-WB13R) were tested in several different concentrations on three types of media to assess their antifungal activities. Results from in vitro experiments showed that all three of the nano-silver liquids had more than 90% inhibition rates at a concentration of 7 ppm. Greenhouse experiments revealed that all of the nano-silver liquids increased biomass and dry weights, and there were minimal changes in the population of various bacteria and fungi from the soil of greenhouse-cultivated green onions. In addition, a soil chemical analysis showed that there were minimal changes in soil composition.

Construction Projects Productivity in West African country of Benin: Case of Ground Earthworks

  • Akogbe, Romuald Kokou;Feng, Xin;Zhou, Jing
    • Journal of Construction Engineering and Project Management
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    • 제5권2호
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    • pp.16-23
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    • 2015
  • In this paper, a survey related to excavation construction activities among national and international construction companies was conducted to evaluate site productivity in construction industry. To analyze the respective productivity levels of each construction company, a benchmarking measures analysis that featured calculations of the performance ratio (PR) and performance management index (PMI) was performed. As a result of these analyses, it has been found that the work performed by local companies was marked by lower productivity and that of international companies was characterized by good productivity. Further analysis of construction workforce resources P% revealed that a construction company's productivity is largely dependent on production capacity and consumption resources, which means that the retention of skilled workers and utilization of high-quality resources yields the highest level of productivity. These results suggest that for a local construction company to be competitive in the construction work market, it must retrain skilled craftspeople, foremen, engineers, and project managers, and strengthen its building capability by leveraging new equipment and technologies.

Application of Silver Nanoparticles for the Control of Colletotrichum Species In Vitro and Pepper Anthracnose Disease in Field

  • Lamsal, Kabir;Kim, Sang-Woo;Jung, Jin-Hee;Kim, Yun-Seok;Kim, Kyong-Su;Lee, Youn-Su
    • Mycobiology
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    • 제39권3호
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    • pp.194-199
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    • 2011
  • Pepper anthracnose caused by Colletotrichum species is one of the most important limiting factors for pepper production in Korea, its management being strongly dependent on chemicals. The aim of this work was to evaluate the possibilities of using silver nanoparticles instead of commercial fungicides. In this study, we evaluated the effect of silver nanoparticles against pepper anthracnose under different culture conditions. Silver nanoparticles (WA-PR-WB13R) were applied at various concentrations to determine antifungal activities in vitro and in the field. The application of 100 ppm concentration of silver nanoparticles produced maximum inhibition of the growth of fungal hyphae as well as conidial germination in comparison to the control in vitro. In field trials, the inhibition of fungi was significantly high when silver nanoparticles were applied before disease outbreak on the plants. Scanning electron microscopy results indicated that the silver nanoparticles caused a detrimental effect on mycelial growth of Colletotrichum species.

SNS 광고의 속성인식과 구전의도 비교연구 - 페이스북, 인스타그램, 카카오스토리, 트위터를 중심으로 (A Comparative Study on Attribute Recognition and Word of Mouth Intention of SNS Advertising - Focused on Facebook, Instagram, KaKaoStory and Twitter)

  • 정창준
    • 문화기술의 융합
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    • 제6권2호
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    • pp.419-428
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    • 2020
  • SNS미디어가 디지털 기술의 혜택으로 물리적인 접근성의 편리와 콘텐츠가 갖는 오락성·상호작용성 등의 새로운 미디어의 특장점으로 미디어 점유율을 높이며, 이용자들의 생활의 일부로 자리잡아가고 있다. 미디어 콘텐츠 소비자들이 기존 전통 미디어에서 SNS로 대거 이동함에 따라 마케팅 커뮤니케이션 활동도 페이스북 등 앞서가는 SNS 플랫폼에 발빠르게 적응해 가는 중이다. 본 연구는 미디어 콘텐츠의 생성과 소비 시스템이 서로 비교적 유사한 페이스북, 인스타그램, 카카오스토리, 트위터를 중심으로, 사용자들이 각각의 SNS에서 네 가지 광고속성을 어떻게 인식하는지를 비교하고, 이 속성들이 구전의도에 미치는 영향력을 확인하였다. 또 이를 통한 효과적인 SNS 운용에 대해 논의하였다.