• Title/Summary/Keyword: PERCEPTION OF PLACE ATTRIBUTES

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Comparison of National Park Visitors' Recreational Experiences in terms of Awareness about the Presence of Wildlife and Wildlife Species (Asiatic black bear and Water Deer) (야생동물의 존재에 대한 인지 및 야생동물의 종류(곰과 고라니)에 따른 국립공원 방문객의 휴양경험 비교)

  • Kim, Sang-Mi;Choi, Sol-Ah;Kim, Sang-Oh
    • Korean Journal of Environment and Ecology
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    • v.29 no.4
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    • pp.615-625
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    • 2015
  • This study examined the effects of wildlife or wildlife species on national park visitors' perception of place attributes and recreational experiences. Data were collected from 502 users of Seongsamjae Rest area and Nogodan Shelter area in Jirisan National Park and 173 college students during May-June 2014 using survey questionnaire. Some simulated photographs of water deer and Asiatic black bears were used for the college student survey. Overall, awareness about wildlife inhabiting in Jirisan National Park (AW) was not related with one's perception of place attributes (PPA) (i.e., crowdedness, naturalness, safety) and types of visitors' recreational experiences. Respondents with higher awareness about the presence of Asiatic black bear (AABB), however, tended to perceive Jirisan National Park as a place that provides 'wild' or 'natural' recreational opportunities compared to those with lower AABB. Differences in PPA (i.e., crowdedness, naturalness, safety) and types of recreational experiences were also found to be influenced by wildlife species. Respondents exposed to bear or water deer tended to perceive their recreational experiences as more 'wild'. Existence of wildlife in Jirisan National Park had a positive effect on the quality of visitors' recreational experiences. Different wildlife species showed different levels of effectiveness to quality enhancement of recreational experience. Some practical implications of the study were discussed from a managerial point of view.

Modification of Pitch Algorithm and Its Application to Noise (피치 알고리즘 수정 및 소음에의 적용)

  • Shin, Sung-Hwan;Ih, Jeong-Guon
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2002.11a
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    • pp.354.1-354
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    • 2002
  • Pitch is a perception related to frequency, one of the psychological aspects or attributes of tones, and an important factor to determine sound quality of sound together with loudness and timber. while a study on pitch has been actively achieved In the part of speech recognition and speech separation, that for analysis and improvement of product sound quality is not yet enough. (omitted)

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A Comparative Analysis of the Perception of Vinegar-Based Sauce for Foreign Consumers - with a Focus on the United States and China - (해외 소비자의 식초기반 소스에 대한 인식 비교분석 - 미국과 중국을 중심으로 -)

  • Jin, Yang-Ho;Kwon, Hyeok-Sung;Bae, Se-Jeong
    • Journal of the Korean Society of Food Culture
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    • v.32 no.5
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    • pp.412-420
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    • 2017
  • This study present base data for development of vinegar-based source and marketing strategies for penetration of the global market for local source companies by comparing and analyzing the awareness and choice factors of vinegar-based sauces by foreign consumers. Preference (p<0.05), matching food (p<0.001), number of purchases (p<0.001), place of purchase (p<0.001), information source (p<0.001), importance of selective attributes (p<0.05), and most frequently purchased vinegar-based sauces (p<0.01) differed significantly according to nationality. There were also significant differences by nationality in purchase intention (p<0.05), packaging (p<0.001), and purchase considerations (p<0.001) of naturally fermented vinegar-based sauce. Developing of vinegar-based sauces and menus should be combined so that it suitable for the food culture of each country.

A Comparative Study of how Subjects' Characteristics and Nursing Service Quality Influence on Hospital Revisiting Intent between Patients and Nurses (환자와 간호사의 개인적 특성과 간호서비스 질이 병원 재이용 의도에 미치는 영향에 대한 비교연구)

  • Lee Mi-Aie
    • Journal of Korean Academy of Nursing
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    • v.35 no.7
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    • pp.1210-1220
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    • 2005
  • Purpose: This study was aimed to examine how subjects' characteristics and nursing service quality influence hospital revisiting intent, to compare perceptions of patients with those of nurses, Method: The questionnaire was developed and distributed to 300 patients and nurses at six general hospitals in a provincial city, Korea, For data analysis, the SPSS/PC program was used. Result: The nursing service quality's scores of patients is 3.61, that of nurses is 3.77, and there is a significant difference. The hospital revisiting intent's score of patients is 4.84, that of nurses is 4.61, and there are no significant differences. In subjects' characteristics, patients perceive that the hospital is the only different factor, and place hospital revisiting intent at $3.6\%$. Nurses perceive that education level and position are different factors, and place hospital revisiting intent at $3.3\%$. In nursing service quality, patients perceive that 2 attributes explain hospital revisiting intent at $17.8\%$ and 2 factors explain it at $16.5\%$; whereas, nurses perceive that 2 attributes explain hospital revisiting intent at $15.3\%$ and 3 factors explain it at $12.2\%$. Conclusion: There are perception gaps between consumers and providers. So nursing and hospital managers must recognize these facts and provide various marketing strategies to overcome them.

The Study on the Consumer의s Quality Evaluation on the Apparel (의류제품에 대한 소비자의 품질평가 속성)

  • Kim, Mihn-Soo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.2
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    • pp.103-126
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    • 2002
  • The purpose of this study was to examine the consumer's quality evaluation on the apparel of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 380 questionnaires were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Frequency analysis, ANOVA, t-test, multiple regression analysis, and duncan test are executed. The study result is as follows: First, 19 attributes of customer quality perception are grouped into 2 categories of satisfier, dissatisfier factor by the role of each attribute. Second, significant differences are found partly in quality indications- including fabric compositions, sizes, fabric care, manufactured-place, and the place of origin, the importance degree of indication and general satisfaction in quality indicating system.

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Modification of pitch Algorithm and Its Application to Noise (피치 알고리즘의 수정 및 소음에의 적용)

  • Shin, Sung-Hwan;Ih, Jeong-Guon
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2002.11b
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    • pp.511-516
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    • 2002
  • Pitch is a perception related to the subjective frequency that is one of the psychological aspects or attributes of tones. It is also an important factor to determine the sound quality together with loudness and timber. Although the study on pitch has been active in the field of speech communication, but its application to the product sound quality is not yet enough. In this study, the empirical data by Zwicker is made use in the modification of the currently available pitch extraction model based on the place theory. By applying this modified model to various sound samples composed of tonal or banded components, the applicability of the model is suggested. As a demonstration example, the algorithm is used for the sound quality analysis of a product noise having fundamental frequency and harmonics. The result shows that the pitch should be regarded as an important subjective cue in the sound quality analysis.

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The Brand Value of Place Names: Topics in Economic Geography (지명의 브랜드 가치: 경제지리학적 접근)

  • Choo, Sungjae;Kim, Heesu
    • Journal of the Economic Geographical Society of Korea
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    • v.18 no.4
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    • pp.431-449
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    • 2015
  • Motivated by the finding that place names are highly capable of acting as one of the most conspicuous brands in the economy, this study has explored the essential nature of the brand value of place names and has suggested possible methodology to evaluate this value. As the place name brand has multidimensional elements mirroring the attributes of place, its understanding should be framed in terms both of users of place names as a subject and of place as an object. In order to evaluate the brand value of place names, the possibility of adopting the concept of customer-based brand equity, which is centered on the perception and assessment of customers, has been reviewed and more detailed items of evaluation have been addressed. A few future research topics are suggested: the nature of brand value; its relevance to place identity; the influence of place marketing; the significance of exposing place names to the public; the effect of geographic indication on brand value; delineating the spatial boundary of geographic indication items.

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A Study on the Planning of School Space for Online Education (온라인 교육을 위한 학교 공간조성 방안 연구)

  • Cho, Jin-Il;Choi, Hyeong-Ju;Kim, Seung-Joong
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.21 no.3
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    • pp.14-25
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    • 2022
  • This study focuses on the "online education space" in which the need is expected to increase in the school field in the future. As a way to create an online education space that can provide quality online education while sufficiently guaranteeing students' right to online learning, the basic direction, attributes of space, and types of spaces were presented. To this end, the literature reviewing the concept and characteristics of online education and the characteristics and main functions of the online education space was investigated and analyzed. In addition, to supplement the limitations of the literature review, domestic and overseas online education operation and space creation cases were investigated and analyzed. Also, the perception of and demand for online education of teachers who operate online education in the actual education field were investigated. As a result, ① basic principles and directions of online education space creation, ② attributes of online education space (convergence, convenience, de-place), and ③ 33 spaces (see Table 8) required for online education were presented.

Perception and Attitudes toward Green Tea and Green Tea Cafe Compared by Usage of Green Tea Cafe (녹차전문점 이용유무에 따른 녹차와 녹차전문점에 대한 인식 및 태도)

  • Hong, Hye-Lee;Seo, Sun-Hee
    • Journal of the Korean Society of Food Culture
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    • v.24 no.2
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    • pp.181-190
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    • 2009
  • The purpose of this study was to investigate individuals' perceptions toward green tea and green tea cafes according to their usage of green tea cafes, gender, and marital status. The survey was conducted online and completed by 200 respondents who had been to green tea cafes and by 200 respondents who had not. The visitors of green tea cafes had more positive perceptions regarding the atmosphere, familiar taste, good quality of raw foods, freshness of foods, good service, excellent taste, and menu variety of green tea cafes. Males perceived green tea as 'good for health' more than the females. There was no difference in the perception of green tea cafes by marital status. Regarding a popularization plan for green tea cafes, the customers felt more need for a tea sommelier than the non-customers, and females versus males felt stronger about having a tea sommelier that would provide opportunities to taste various tea products and develop a green tea menu that considered nutrition and health. Unmarried respondents felt a greater necessity for having a place with a comfortable environment, tasting a variety of tea products, and having a chance to experience tea culture. When selecting a green tea cafe, the quality of the food and cleanliness of the cafe were considered to be most important. The implications of the data are discussed.

User Perception of Personal Information Security: An Analytic Hierarch Process (AHP) Approach and Cross-Industry Analysis (기업의 개인정보 보호에 대한 사용자 인식 연구: 다차원 접근법(Analytic Hierarch Process)을 활용한 정보보안 속성 평가 및 업종별 비교)

  • Jonghwa Park;Seoungmin Han;Yoonhyuk Jung
    • Information Systems Review
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    • v.25 no.4
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    • pp.233-248
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    • 2023
  • The increasing integration of intelligent information technologies within organizational systems has amplified the risk to personal information security. This escalation, in turn, has fueled growing apprehension about an organization's capabilities in safeguarding user data. While Internet users adopt a multifaceted approach in assessing a company's information security, existing research on the multiple dimensions of information security is decidedly sparse. Moreover, there is a conspicuous gap in investigations exploring whether users' evaluations of organizational information security differ across industry types. With an aim to bridge these gaps, our study strives to identify which information security attributes users perceive as most critical and to delve deeper into potential variations in these attributes across different industry sectors. To this end, we conducted a structured survey involving 498 users and utilized the analytic hierarchy process (AHP) to determine the relative significance of various information security attributes. Our results indicate that users place the greatest importance on the technological dimension of information security, followed closely by transparency. In the technological arena, banks and domestic portal providers earned high ratings, while for transparency, banks and governmental agencies stood out. Contrarily, social media providers received the lowest evaluations in both domains. By introducing a multidimensional model of information security attributes and highlighting the relative importance of each in the realm of information security research, this study provides a significant theoretical contribution. Moreover, the practical implications are noteworthy: our findings serve as a foundational resource for Internet service companies to discern the security attributes that demand their attention, thereby facilitating an enhancement of their information security measures.