• Information Systems Review
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• v.20 no.3
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• pp.1-16
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• 2018

MICE (Meetings, Incentive trip, Convention and Exhibition & Event) industry is a multifaceted industry with a variety of stakeholders including the public and private sectors, and PCOs (Professional Convention Organizers) play a mediating role in communicating opinions of the stakeholders. For enhancing their reliability and awareness, PCOs have their stakeholders' hyperlinks on the websites. This study attempted to analyze the hyperlink networks among PCOs (Professional Convention Organizers) and their stakeholders so as to understand the MICE industry ecosystem and find out whether the network structure of PCOs' shows different levels of hyperlink use with their stakeholders' websites based upon PCO's performance and size. The results showed the hyperlink network of MICE industry and that the bigger PCOs have higher centralities in the network.