• 한국지역사회생활과학회지
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• 제15권4호
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• pp.67-78
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• 2004

This study was designed to understand purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores depending on average monthly expense for clothing among female college students in Yanbian, China. Questionnaire was used for measurement tools to study the subject of the thesis. Each question was rated in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The main study was conducted against 300 female college students from May 17 to June 5, 2001. The data for the study were analyzed using SAS PC program for frequency distribution, percentage, t -test. The purchase motivation for clothing, evaluation criteria for clothing, evaluation criteria for stores are affected by average monthly expense for clothing. The result was showed as follows : A significant difference was showed in the purchase motivation, evaluation criteria for clothing, evaluation criteria for stores, preferred stores between lower group and higher group depending on monthly expense on clothing. A meaningful difference was showed in 4 areas'to try a new trend, impulsive buying at the store display, for a change of mood, for stylish appearance'in the purchase motivations for clothing depending on the monthly expense for clothing, in 2 areas'brand, trendy fashion'in evaluation criteria for clothing depending on the monthly expense for clothing, in 3 areas 'after service, hospitality of sales person, brand awareness' in the evaluation criteria for stores depending on the monthly expense for clothing, And Respondents of a high expense group for clothing showed higher means compared to a low expense group for clothing in all areas. A significant difference was showed among groups regarding preferred stores based on the monthly expense on clothing.

• 마케팅과학연구
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• 제8권
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• pp.475-490
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• 2001

본 연구의 목적은 유통업자상표 의류제품 구매고객의 구매빈도에 따라 분류된 집단간 인 구통계학적 특성, 구매동기, 불만족의 차이를 규명하고자 한다. 연구대상은 만 18세 이상의 여성으로 2개 백화점 9개 점포에서 판매하고 있는 유통업자상 표 여성의류를 구매한 경험이 있는 고객 1,120명이었다. 자료수집은 설문지법을 사용하였으며, 자료분석은 SPSS $PC^+$프로그램을 이용하여 빈도분석, 분산분석, 던컨 검증, $X^2$검증을 이용하였다. 연구결과 유통업자상표 의류제품의 구매빈도가 높은 집단의 특성은 만 18-39세에 주로 분포되어있고, 대학 학력이 많았으며, 직업은 전업주부 및 사무직에 종사하는 것으로 나타났다. 그리고 월평균 의복지출비 및 월평균 쇼핑지출비로 10-30만원미만 정도를 지출하는 것으로 나타났으며, 월평균 총수입규모는 100-300만원미만에 해당되는 것으로 나타났다. 그리고 구매빈도에 따른 집단간 유통업자상표 구매동기를 파악해 본 결과 1-2번 구매집단은 디자인이 마음에 들어서, 3번이상 구매집단에서는 가격에 비해서 품질이 좋아서가 우선 시되는 구매동기로 나타났다. 한편 구매빈도에 따른 집단간 유통업자상표 의류제품 제품구 매시 불만족을 파악한 결과 부분적으로 유의적인 차이가 있는 것으로 나타났다.

• 한국의류학회지
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• 제20권1호
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• pp.43-53
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• 1996

This study was initiated to investigate (1) the current sizing system for mail-order clothing, (2) consumers' preference for sizing systems, and (3) consumers' satisfaction with garment size. The apparel items and the sizes available at various mail-order companies in Korea were also reviewed. This investigation of consumers' preferences for various size description systems includes a survey of 410 men and women who had purchased garments by mail-order. The data were analyzed by Statistical Analysis System/pc. The major results are as follows; 1. The sizing system of mail-order clothing was different by garment items. The number of apparel sizes available for mail-order purchasing was three or less. The most mail∼order garments were labeled by the numerical size codes of body girth nleasurements or letter code (S, M, L). 2. The size description system most prefered by female subjects(N : 360) was the numerical size code of a body measurement(55.4%). The combination of bust-hips-height measurements size codes were prefered by 13.3% . The pictogram was least premiered by the subjects. 3. The apparel items that subjects wanted to buy using mail-order were underwear, home -weat and night-wear. The heavy users of mail-order purchasing, however, also wanted to purchase expensive garments requiring precise fit. The subjects aged from 20's to 80's wanted to purchase childern's wear by mail. 4. The desire for diversity of garment item and size of mail-order apparel was relatively high. The subjets also wanted to purchase special size garments by mail-order, e. g., garment sizes for full or tall figure.

• 한국조리학회지
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• 제14권2호
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• pp.115-127
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• 2008

The purpose of this study is to validate the evaluation of stock, which has relation with self-esteem and career for the development of commercial stock. This study conducted a survey of purchasing attitudes & receptiveness in order to hold an accurate course for developing stock. According to the analysis, the results are as follows. It examined the cuisiniers of deluxe hotels who mainly use stock of Seoul and the capital region. A total of 350 samples were distributed and 289 samples were selected for the research. Statistical analysis of collected data executed frequency, percentage, average, reliability analysis, factor analysis using SPSSWIN 12.0 PC package programs. Making stock, cooking skills, cooking methods, quality of food ingredients and cooking recipes are important. Also, sensory characteristics such as color, odor, and taste should be considered. Career and self-esteem act on the purchase accommodation attitude of commercial stock. Commercial stock products more than 1,000 mL or 2,000 mL of liquid styles need packing of vacuum pack(vinyl). Based on the result of this study, we will make efficient use of research data for the development of commercial stock products and we will be able to improve conservation of taste with good quality by making by hand through standardization and mass production of traditional culinary skills.

• 한국생활과학회지
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• 제7권2호
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• pp.23-34
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• 1998

The purpose of this study was to examine the awareness and the behavior of adolescents about consumption. Two-hundred students attending in high school were selected, and surveyed using questionnaires. Among them, 196 students were used in statistical analyses, with frequency, percentage, mean, correlation analysis, and regression analysis in SPSS/PC+ program. The results were as follows: the levels of the awareness and the behavior of adolescents about consumption in each of purchase, use and disposition steps were more or less middle in terms of rationality or soundness. The correlations between the awareness and the behavior on conspicuous-consumption and between the awareness and the behavior of imitated-consumption in a purchase step were negatively siginificant, and the correlation between the awareness and the behavior on product frugality in a use step was positively significant. In a purchase step, the conspicuous-consumption behavior was affected by the conspicuous-consumption awareness and sex, while the imitated-consumption behavior was affeted by the imitated-consumption awareness, sex and monthly household income. The consumption behavior on product frugality in a use step was affected by its' awareness, monthly household income, and personal expense management. The environment conservation behavior in a disposition was influenced only by monthly personal expenses.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.140-151
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• 2024

This study explores an innovative advertising technique on Bilibili, where product links are embedded as bullet comments visible only to mobile app users. The research involved 140 participants, divided equally between followers and non-followers of a popular influencer, 'Gourmet WanggangR.' These groups were further split, with half viewing a video containing the product link on the app and the other half via PC. The study revealed that influencer attachment significantly increased viewer immersion (transportation) and positively influenced attitudes towards the content, which in turn elevated purchase intentions. Importantly, the influencer's followers showed a stronger attachment and more favorable attitudes towards the content, alongside a heightened likelihood to purchase the advertised product. The presence of the product link further accentuated these effects among the influencer's followers. Conversely, in the absence of the link, the correlation between influencer attachment and content attitude was less pronounced. These findings highlight the effectiveness of embedding product links in video content as a marketing strategy, particularly when targeting an influencer's followers through mobile platforms.

• 복식
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• 제50권6호
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• pp.21-31
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• 2000

The purpose of this study was to characterize the attitudes of Net generation customers toward purchasing fashion products or apparels through Cyber communication media. This study targeted 333 individuals aged from 14 to 24 purchasing fashion apparels through the Interned or PC communication. The data were analyzed by using frequency analysis, factor analysis, t-test, ANOVA by SASS package. The results of this study are as follows : 1. Fashion life-style of Net generation is classified into four groups - Fashion attached type, Web entertainment type, Web information type, Web media purchasing type. Net-Generation shows a little preference for brand. 2. As a result of the statistical analysis of each group's demographic variables, price is not so important when purchasing and according to the analysis of age, it proves that twenties are trendier than teenagers. 3. The most significant factor of information search is watching others' clothes and the most popular place for purchase is wholesale mall. Net-Generation has a little intention to purchase through Cyber communication media.

• 한국해양공학회지
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• 제11권2호
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• pp.145-153
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• 1997

This paper constructs a data base to create the Hull lines prior to piece manufacture and nesting steps with a personal computer using the data of created as the advanced software, TRIBON. The lines are plotted smoohtly, which are called the spline. The S/W is excellentlt estimated on the ptrcision among shipping exclusive S/W, which are currentlyused So, the S/W is mainly used as as shipping CAD program. High-cost H/W and high-performance S/W(TRIBON etc.) sre used with the bases of technique and capital power in the big shipbuilding yard; but small but small and medium-sized shipbuilding yard and related companycan't purchase dueto the high-cost product. To bring upthe small and medium sized shipbuilding yard lacking little competitive power, the data base S/W is joined with the CADRA of graphic S/W and is developed to create the Hull lines to be needed on as automatic cutting process usiing the personal computer.

• 한국멀티미디어학회논문지
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• 제2권4호
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• pp.459-467
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• 1999

DL-NCS (Network Computing System for Diskless Client PCs)에서는 Windows NT에서 제공하는 기능을 최대한 이용하여 윈도우 9x setup 디스켓, RPL 프로파일의 생성방안 등을 제시하고, 원격부팅을 위한 RPL프로토콜을 제안한다. 이렇게 하여 하드디스크 없는 클라이언트가 서버측 하드디스크에 저장된 윈도우 9x를 원격부팅 할 수 있으며, 서버 측 주변장치 및 응용 프로그램들을 공유할 수 있게 구현한다. 윈도우 9x를 DL-NCS 서버로부터 부팅하기 위해 25대 의 클라이언트에서 동시에 PC의 전원 스위치를 켠 결과, 속도 면에서도 독립된 PC에서 부팅 할 때와 비슷한 시간 내에 부팅이 가능했다. 다른 응용프로그램에 대해서도 같은 실험을 실시해 본 결과, 우수한 네트워크 환경을 제공해 줌을 알 수 있었다. 본 DL-NCS를 활용하면, 주변장치 설치비용을 절감할 수 있고, 486SX/DX와 같은 낮은 성능의 PC를 재활용할 수 있으며, 소프트웨어 구입비용을 절감할 수 있다.

• 한국콘텐츠학회논문지
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• 제17권7호
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• pp.158-169
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• 2017

태블릿 PC 사용자 수가 날로 증가되고 있는 배경 하에, 온라인 쇼핑 방면에 관한 애플리케이션도 상응하게 빠른 발전을 가져 왔다. 하지만 실제 상황으로 사용자 사용능력의 차이는 쇼핑 애플리케이션이 사용자 수요의 만족에 영향을 준다. 하여, 쇼핑 애플리케이션은 GUI 디자인에서 사용자 사용성을 제고하는 방면에 있어 개선이 필요하고, 이로써 각종 유형의 사용자 사용수요를 만족해야 한다. 따라서 본 논문은 태블릿 PC용 애플리케이션의 GUI 디자인 상관연구를 진행하면서, 정보전달에 대한 시각화 그래픽요소를 충분히 고려하고, 이제 중국시장에 순위 5개 쇼핑 애플리케이션을 대상으로 아이콘, 레이블과 컬러 3가지 GUI 디자인 시각적 구성요소에 대한 내용을 비교 분석하였다. 또한, 태블릿 PC 쇼핑 애플리케이션의 중국 사용자를 대상으로 설문조사를 진행하고, 조사결과를 기초로 하여 기능성과 GUI 디자인을 조화롭게 반영할 수 있는 쇼핑 애플리케이션의 GUI 디자인 제안을 제출하였다. 본 연구 결과를 통해 아이콘, 레이블, 컬러 3가지 시각적인 GUI 구성요소가 사용자에게 사용성에 영향을 미친다는 것을 알 수 있었다. 또한, 본 연구가 쇼핑 앱 GUI 디자인 분야에 참고할 만한 자료로 기대된다.