• 복식문화연구
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• 제22권3호
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• pp.468-480
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• 2014

This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.526-536
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• 2021

본 연구는 어떤 요인들이 온라인 육아 커뮤니티의 지속적 참여 의향에 영향을 미칠 수 있는지를 살펴보고자 하였다. 온라인 육아 커뮤니티 지속적 참여 의향 영향 가능 요인으로 커뮤니티 특성 차원에서는 신뢰, 호혜성 및 인지된 보안성을 도출하였고, 이용자 차원에서는 명성 동기, 정보 동기, 즐거움 동기 및 자기감시성 요인을 선행 연구를 기반으로 도출하였다. 이들 요인들이 온라인 육아 커뮤니티 지속적 참여 의향에 어떠한 영향을 미치는지 또한 실증적으로 검증하였다. 자기감시성이 조절 효과를 가지는지 역시 검증하였다. 온라인 육아 커뮤니티에 현재 가입해 있는 20-40대 사이의 여성 응답자를 대상으로 온라인 설문을 통해 자료를 수집하였으며, 수집된 자료를 위계적 회귀분석을 통하여 분석하였다. 연구 결과 신뢰, 호혜성과 정보 동기가 온라인 육아 커뮤니티 지속적 참여 의향에 긍정적으로 유의미한 영향을 미치는 것으로 나타났다. 자기감시성은 호혜성과 지속적 참여 의향 관계에서 조절 효과를 보이는 것으로 확인되었다.

• 한국프랜차이즈경영연구
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• 제14권2호
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• pp.1-17
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• 2023

Purpose: Due to the COVID-19 and inflation, participation sports companies, including fitness centers, are facing challenges. Since a fitness center must simultaneously manage facilities and operate services, both factors must be considered when developing a marketing strategy. Therefore, this study examines the effects of expanded marketing mix factors (price, physical evidence, place, people, product, and promotion) including facilities and services on the consumption behavior (satisfaction, recommendation intention, repurchase intention) of fitness center customers. Research design, data, and methodology: The data were collected from sample of 323 fitness club members in Seoul and analyzed with SPSS Win Ver.28.0 program. Result: The specific results of the study were as follows; First, extended marketing mix factors had significant positive (+) effect on satisfaction. Second, extended marketing mix factors had significant positive (+) effect on recommendation intention. Third, extended marketing mix factors had significant positive (+) effect on repurchase intention. Fourth, satisfaction had significant positive (+) effect on recommendation intention and repurchase intention. Conclusions: To encourage consumption behavior, it is necessary to convert existing customers into loyal ones by increasing satisfaction and establishing a virtuous cycle structure that recommends them to others while also improving repurchase intention.

• 한국융합학회논문지
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• 제10권1호
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• pp.163-176
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• 2019

본 연구는 PM컨설턴트 리더십역량이 컨설팅 재구매 의도에 미치는 영향과 중소기업CEO의 참여도가 컨설팅 재구매 의도에 어떤 영향을 미치는 지에 대하여 컨설팅을 수진한 기업을 대상으로 연구해보고자 하였다. 설문데이터에 대한 확인적 요인분석(CFA)을 통해 측정모형의 적합도를 확보하였으며, 동일방법 편의를 통해 일관성을 확보하였고, 유의한 결과를 나타냈다. 즉 컨설팅 재구매에 있어서 PM컨설턴트의 역량도 중요하지만 경영자의 참여도에 따라 재구매 의도가 달라진다는 것을 확인하여 재구매에 있어서 경영자의 관심의 정도에 따라 경영자가 느끼는 성과가 다르고 또한 재구매로 이어지는데 있어서 중요한 역할을 한다고 볼 수 있으므로 PM은 수시로 경영자의 관심을 끌 수 있도록 보고 및 또는 참여를 시키는 것이 중요하다고 할 수 있다. 본 연구에서는 컨설팅 재구매 의도에 미치는 다양한 영향 중 PM의 리더십 역할과 경영자의 참여도 사이에 어떠한 관계가 있는지에 대하여 한정하여 연구하여 재구매의도 전체로 일반화 하기에는 무리가 있다. 그러나 PM의 역량과 함께 경영자의 참여도 매우 중요하다는 결과를 통해 PM의 리더십이 어떠한 방향으로 중점을 두어야 하는지에 대하여 확인하였다는 것에 의의가 있다 할 것이다. 본 연구를 기반으로 향후 재구매 의도에 미치는 영향에 대한 변인을 확장하여 어떠한 변인이 더 중요하게 작용하는지에 대하여 추가적으로 연구하고자 한다.

• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.61-73
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• 2021

This study attempted to examine the structural relationship between the main factors that determine the intention to continue participation in yacht activities. Specifically, motivation for yacht activities was divided into achievement motivation, social motivation, escapist motivation, conspicuous motivation, and hedonic motivation, and the effect of each motivation on the satisfaction and continuous intention of yacht activities was examined. This study surveyed 338 ordinary people who were interested in yacht activities or had experience in yacht activities, and verified the main hypothesis through regression analysis. The main analysis results of this study are as follows. First, it was found that achievement motivation did not affect satisfaction. Second, it was found that social motivation had a positive (+) effect on satisfaction. Third, it was found that escapist motivation had a positive (+) effect on satisfaction. Fourth, it was found that the conspicuous motivation had a positive (+) effect on satisfaction. Fifth, it was found that hedonic motivation had a positive (+) effect on satisfaction. Sixth, it was found that the achievement motivation had a positive (+) effect on continuous intention. Seventh, it was found that social motivation did not affect continuous intention. Eighth, it was found that escapist motivation had a positive (+) effect on continuous intention. Ninth, it was found that the conspicuous motivation did not affect continuous intention. Tenth, it was found that the hedonic motivation had a positive (+) effect on continuous intention. Eleven, satisfaction was found to have a positive (+) effect on continuous intention. This study derived academic and practical implications based on the analysis results and proposed future research directions.

• International Journal of Computer Science & Network Security
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• 제24권2호
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• pp.189-195
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• 2024

The issue "Exploring Social Media and Other Crucial Success Elements of Attitude towards Politics and Intention for Voting in Pakistan" is a huge study embracing more issues. The politics of Pakistan is basically the politics of semantic groups. Pakistan is a multilingual state more than six languages. There are 245 religious parties in Pakistan, as elaborated by the Daily Times research. The use of social media sites in Pakistan peaked to its maximum after announcement of election schedule by the Election Commission of Pakistan in March 22, 2013. Most of the political parties used it for the recent elections in Pakistan to promote their agenda and attract country's 80 million registered electors. This study was aiming to investigate the role of social media and other critical variables in the attitude towards politics and intention for voting.

• 대한간호학회지
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• 제34권6호
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• pp.1092-1096
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• 2004

Purpose: A dance exercise program was performed to investigate the effects of exercise on exercise intention and exercise-related affect as these are important determinants of exercise behavior. Method: The subjects were overweight (23$\leq$BMI<25) or obese (BMI$\geq$25) postmenopausal women (n=14), who participated in an exercise program from May, 2003 through November, 2003 at one public health center located in Kyong-gi Province. Data was analyzed with an SAS PC program. Result: Exercise intention was significantly increased after the exercise program (t=-2.24, P=0.04). Exercise-related affect was also increased, but there was no statistically significant change (t=1.81, P=0.09). Conclusion: This study suggests that exercise participation can increase the level of future exercise behavior by increasing exercise intention and exercise-related affect.

• 한국유기농업학회지
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• 제24권1호
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• pp.29-44
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• 2016

The major purpose of this study was analyzing of farmer's intention in related to organic agriculture by using of the Theory of Planned Behavior (TPB). Farmers of Chungchung Province (n=164) were administered a questionnaire survey that measured TPB constructs. The data and hypotheses were analyzed using multiple regression and confirmatory factor analysis by SPSS 21.0 and AMOS 21.0. Results showed that attitude, subjective norms, and perceived behavior of control were all positively related to farmer's intention of organic agriculture and explained power of the model was relatively high which was 51 percent. Also the results of the analysis showed that the subjective norm was a key dimension of farmer's intention in terms of standardized coefficient. The study demonstrated that the reduced theory of planned behavior was fit for factors of farmer's intention. The meaning of the study and implications for future studies were discussed.

• 벤처창업연구
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• 제17권4호
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• pp.115-125
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• 2022

평생직장의 개념이 없어진 현시대에 대학생들에게 창업은 취업의 대안적인 요인뿐만 아니라 인생 전체의 관점에서 보면 필수적인 고려사항이다. 오늘날 대한민국 대부분의 대학에서는 대학생의 창업 육성을 위하여 비교과 프로그램으로 창업동아리를 교과 프로그램으로 창업강좌 등 창업교육 프로그램을 운영하고 있다. 기존 선행연구에서 창업의지에 영향을 미치는 요인으로 기업가정신이 있다. 본 연구는 대학생의 기업가정신과 창업교육프로그램(창업동아리 참여, 창업강좌 수강) 통한 창업의지가 창업행동에 미치는 영향을 실증적으로 살펴보고자 한다. 창업공모전 참여 등 창업교육프로그램이 대학생들의 창업의지에 영향을 미치는지 실증적 연구는 일부 있지만 그 중요성에 비해 많지 않고, 기업가정신과 창업교육프로그램이 창업의지와 창업행동에 미치는 영향을 검증한 실증연구는 국내외 연구에서 찾아보고 어렵다. 따라서 본 연구는 창업동아리와 창업 강좌를 운영하고 있는 국내 대학 1군데를 선정하여 전체 재학생에게 온라인 설문 배포 후 회수된 127명의 설문을 실증 분석에 사용하였다. 연구결과 첫째, 대학생의 기업가정신의 하위요인인 진취성, 위험감수성은 각각 창업의지에 유의한 긍정적인 영향을 미치는 것이 확인되었으며, 혁신성은 유의한 긍정적 영향을 미치지 않는 것으로 확인 되었다. 둘째, 대학생의 창업교육프로그램의 하위요인인 창업동아리 참여는 창업의지에 유의한 긍정적인 영향을 미치는 것으로 확인 되었으며, 창업강좌 수강은 유의한 긍정적 영향을 미치지 않는 것으로 확인되었다. 셋째, 대학생의 창업의지는 창업행동에 유의한 긍정적인 영향을 미치는 것으로 확인하였다. 넷째, 창업의지는 위험감수성, 창업동아리참여 각각의 요인과 창업행동과의 매개효과가 있는 것으로 확인되었다. 본 연구는 대학생들이 위험감수성을 높이고, 창업동아리 참여를 통하여 창업의지를 높이고, 이를 매개로 하여 창업행동에 도달 할 수 있다는 시사점을 제시하였다.

• Educational Technology International
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• 제24권2호
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• pp.203-236
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• 2023

The purpose of this study is to explore the structural relationship between COVID-19-induced sub-dimensions of Online Self-Regulated Learning (OSRL) and satisfaction in online courses conducted in the 'post-COVID-19 era,' as well as to investigate the moderating effects of situational variables such as 'course planning,' 'device type,' and 'course repetition.' To achieve this, the study constructs a measurement model with sub-dimensions of Environment Structuring, Learning Strategy, Help Seeking, and Self-Evaluation as components of OSRL. Participants in this study were selected from university students who enrolled in online courses offered by the Department of Education at University A in the metropolitan area. The research findings reveal several key insights. First, among the sub-dimensions of Online Self-Regulated Learning, Environment Structuring, Learning Strategy, and Self-Evaluation significantly influence satisfaction with online courses. Second, students' satisfaction with online courses significantly influences their intention to continue participating in such courses. Third, 'course planning' during online course hours and 'course repetition' play a moderating role in the relationship between sub-dimensions of Online Self-Regulated Learning and satisfaction. Based on the discussion of these research results, this study concludes by suggesting some future implications and challenges of online courses.