• 산경연구논집
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• 제11권1호
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• 마케팅과학연구
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• 제16권1호
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• pp.27-43
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• 2006

본 연구는 해외여행 중에 발생하는 관광객 스트레스에 관한 실증연구로 그동안 드물게 연구되어 왔다. 해외여행 중 인지되는 스트레스의 원인이 관광객 가치관, 목적지 그리고 여행형태와의 관계를 조사하는데 목적을 두었다. 본 연구의 중요 변수들로는 1)목적지 국가, 2)관광객 가치관, 3)여행형태, 4)관광스트레스의 원인으로 구분되었다. 분석을 위해 SPSS 12.0 가 이용되었으며 요인분석, 판별분석, 군집분석 그리고 분산분석을 사용되었다. 연구 결과, 제시된 중요변수(목적기, 가치관, 여행형태)들과 스트레스 간에 유의한 차이를 발견하였다. 특히 관광객의 가치관과 여행형태는 해외 여행중에 발생하는 스트레스와의 관계에서 유의한 영향을 주는 것으로 나타났다. 본 연구 결과가 관광산업에 긍정적인 영향으로 반영될 수 있다면 여행객들은 여행을 통해 보다 즐겁고 안전한 여행이 될 수 있을 것으로 판단된다.

• 한국재난정보학회 논문집
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• 제15권2호
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• pp.198-205
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• 2019

연구목적: 해외에서 발생한 각종 위험으로 인한 두려움이 해외여행 선택에 미치는 영향을 살펴보기 위한 목적을 가진 연구이다. 연구방법: 해외여행 직전의 국민들을 대상으로 설문조사를 실시하여 통계기법을 이용하여 분석하였다. 범죄를 비롯하여 테러, 자연재해, 사고 등 각종 위험에 직면할 경우 이에 대한 두려움이 발생하는데, 이러한 두려움은 시민들의 일상생활에 악영향을 끼치게 되고, 일상생활이 위축시켜 지역에 큰 악영향을 끼치곤 한다. 특히, 글로벌 시대에 맞춰 해외여행이 활성화됨에 따라 해외에서 발생한 위험은 해외여행 선택에 악영향을 미칠 것으로 보여진다. 연구결과 및 결론: 이 연구를 통하여 해외여행 직전 대기 중인 시민들을 대상으로 설문조사 한 자료로 분석한 결과, 자연재해 범죄 사고로 인한 두려움은 해외여행 선택에 유의미한 영향을 끼치는 것으로 나타났으나, 테러에 대한 두려움은 유의미한 영향을 끼치지 않는 것으로 나타났다. 그리고, 이 요인 중 사고에 대한 두려움이 가장 크게 영향을 끼치는 것으로 나타났으며, 그 다음으로 자연재해에 대한 두려움, 범죄에 대한 두려움 순으로 나타났다.

• International Journal of Internet, Broadcasting and Communication
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• 제12권1호
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• pp.27-36
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• 2020

The popularization of smartphones allows people to instantly get the information that they want, through mobile apps, including financial services, movies and public transportation reservations, games and shopping. Furthermore, leisure activities through overseas travel are increasing due to the improvement of the living standards of people. These increases in overseas travel and the use of mobile apps lead to the increased use of mobile travel apps when booking tour packages. Although there are many studies on the usability assessment and user interface improvement for mobile apps, studies on the usability assessment for mobile travel apps are limited. We tested the usability for mobile travel apps to present some suggestions for improvements so that anyone can purchase travel packages easily and simply. We selected the top three mobile travel apps on Rankey.com that have different UIs. The heuristic method was used to evaluate usability. We present a better UI to allow users to use the app functions more easily by analyzing user interaction, ease of learning, readability, efficiency, and satisfaction for the entire use.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제4권10호
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• pp.455-464
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• 2015

최근 해외여행에 대한 관심과, 스마트폰의 사용이 증가함에 따라 여행객들의 여행 관련 응용 사용이 늘고 있다. 여행객들에게 필요한 응용은 날씨, 지도, 여행 정보 제공 응용 등이 있다. 하지만 해외에서의 네트워크는 비싸고 불안정하기 때문에, 해외여행객들에게 금전적인 부담을 주고 사용상의 불편함을 준다. 예를 들어, 지도 응용은 네트워크 연결이 필수적이며 이미지 다운로드 양이 많아서 배터리 소모가 많다. 하지만 해외여행은 야외 활동이 주를 이루기 때문에 스마트폰의 충전이 쉽지 않다. 이러한 문제점을 해결하고자 본 논문에서는 네트워크, 배터리의 사용을 최소한으로 줄이는 방법을 목적으로 Travel Manager를 제안하며 구현한다. Travel Manager는 사용자가 네트워크의 연결 여부를 확인하여 수동으로 여행 관련 정보를 동기화할 수 있도록 한다. 그 밖에 환율을 자동 적용하여 경비를 계산하며, 사용자 간에 여행 정보를 주고받을 수 있는 기능을 제안한다. 또한 배터리의 사용을 최소화하면서 네트워크 연결 없이도 사용이 가능한 네트워크 프리 그린 네비게이션을 제안한다.

• Human Ecology Research
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• 제54권5호
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 한국의류학회지
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• 제39권2호
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• pp.294-306
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• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• 항공우주의학회지
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• 제30권1호
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• pp.30-33
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• 2020

The Republic of Korea is rapidly entering an aging society. With the aging of society, the overseas travel of the elderly is increasing rapidly. According to the Korea Tourism Organization, the number of overseas tourists aged 61 or older last year exceeded 2.5 million, of which over 80 were over 200,000. Age is no longer a limiting factor for traveling abroad, but traveling to unfamiliar places is certainly a challenge. Old people may experience a variety of problems, so special care should be taken. In particular, the aircraft cabin environment is different from the ground, so elderly travelers with respiratory or heart disease require special attention. In this paper, we want to know the precautions and how to prepare for the safe air travel for the elderly.

• 한국지역지리학회지
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• 제12권2호
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• pp.265-280
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• 2006

본 연구 목적은 한국과 일본의 문화적 특성이 자국민의 해외여행 행태 및 여행사의 기업전략에 끼친 영향을 밝히는데 있다. 이와 관련하여 본 연구에서는 한국과 일본 관광객의 해외여행 행태, 여행의 진행과정, 여행업의 구조변화, 관광분야 해외직접투자 등에 대해 조사하였다. 한국과 일본의 국제관광에 있어서 뚜렷이 구분되는 특징은 높은 패키지여행 비중, 강한 민족적 연계, 대형 도매여행사 중심의 여행업 구조개편, 해외 현지지사의 설립과 리조트 및 호텔에 대한 해외직접투자 둥으로 요약된다. 호주여행에 있어서 한국과 일본의 이러한 두드러진 특징은 강한 집단의식과 언어 및 음식과 같은 문화적 특성에 의해 영향 받은 것으로 판단된다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권3호
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• pp.149-169
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• 2017

Purpose The purpose of this study is to investigate how OTA recommendation influences users' purchase decision making and reuse intention based on the users' destination type. And we compare the results of domestic destination and overseas destination. Design/methodology/approach This research model was designed with the recommendation elements of OTA. And this study conducted an empirical analysis using self-administered questionnaires. The target of the analysis is an individual who has purchased hotel rooms through the OTA for the past one year. A total of 374 usable data were collected (177 domestic respondents and 197 overseas respondents) and analyzed using partial least squares analysis using Smart-PLS 3.0. Findings Two OTA recommendation characteristics - recommendation accuracy and recommendation objectivity were significant in overall model. And easy of decision making was significantly affect to OTA reuse intention. Also, only recommendation accuracy variable was revealed to significant moderating variable between domestic model and overseas model.