• Title/Summary/Keyword: Overseas Expansion Strategy

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Research and development of the V-World packaged goods model for the overseas expansion of the spatial information industry (공간정보산업 해외진출을 위한 공간정보 오픈플랫폼(V-World) 패키지상품 모형 개발 연구)

  • Lim, Yong-Min;Lee, Jae-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.606-614
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    • 2016
  • In order to expand the market of the domestic space information industry, which is currently saturated, overseas expansion is essential, but the prospects are limited. Therefore, an effective strategy of overseas expansion is needed. Given the current state of such spatial information industry, V-World is expected to play a very important role. In the world market for space information, in order to ensure the export competitiveness of the domestic space information industry, in the present study, research and development was carried out on the V-World-based packaged goods model as one possible method. First of all, to analyze the current situation and characteristics of the spatial information industry, to grasp V-World as a commodity and derive the relationship between foreign demand and V-World, the sales destinations and methods were defined. To formulate the basic strategy of the fusion-composite package export utilizing V-World on the basis of the basic concept of the product, the necessary components were designed. In response to this fusion-composite package product mix, the overseas promotion of spatial information-related companies it to be expected.

A Study on the Globalization Strategy of Korean Spatial Information for Expansion into An Emerging Market -Focused on the Cases of Asian Developing Countries- (신흥시장 진출을 위한 한국 공간정보의 글로벌화 전략 연구 -아시아 개발도상국의 사례를 중심으로-)

  • Kim, Kirl
    • Spatial Information Research
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    • v.23 no.5
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    • pp.21-30
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    • 2015
  • Korean government has promoted the projects of National Geographic Information Systems since 1995 and the utilization level of Korean National Spatial Data Infrastructure based on them has also developed. However, due to the limit to domestic market size and the legal regulation on prohibition of large sized companies' expansion into domestic spatial information markets, Korean spatial information markets are tied up in term of industrial competitiveness. To overcome those problems and evade the domestic red oceans, it is necessary to find new one in overseas' blue ocean markets. It is estimated that overseas spatial information market will be grown to 125 billion-dollar size and the annual growth rate of it will be reached to 10.5% until 2015. Thus, Asian spatial information market has a huge growth potential and it is newly rising blue oceans for Korea. Advanced countries such as Finland, Germany, Sweden, and Japan have already expanded their market size into the newly industrializing countries. To step with advanced countries, it is time to set up the new globalization strategy of Korean spatial information for expansion into newly industrializing markets. The purpose of this study is to analyze the SWOT of domestic spatial information, investigate the status on spatial information of Asian developing countries, and suggest the globalization strategy of Korean spatial information for expansion into them. The globalization strategy can be labelled as K-FBI composed of 4 domains such as Knowledge sharing platform, Frontier, Back to the basic, and Internalization. In near future, the establishment and performance of road map based on the strategy will be the milestone for Korean spatial information companies' advance into Asian developing countries.

Korean Multinational Corporations' Global Expansion Strategies in Manufacturing Sector: Mother Factory Approach

  • Yong Ho Shin
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.269-279
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    • 2024
  • The study explores the evolving landscape of overseas expansion strategies by Korean corporations, focusing on recent geopolitical tensions, the COVID-19 pandemic, and disruptions in global supply chains. It emphasizes the challenges faced by industries producing high-value products and delves into the concept of "Friend-Shoring" policies in the United States, leading major Korean companies to invest in local semiconductor, battery, and automotive factories. Recognizing the potential fragmentation of Korea's manufacturing sector, the paper introduces the "Mother Factory" strategy as a policy initiative, inspired by Japan's model, to establish core production facilities domestically. The discussion unfolds by examining the cases of major companies in Japan and the United States, highlighting the need for Korea to adopt a mother factory strategy to mitigate risks associated with friend-shoring policies. Inspired by Intel's "Copy Exactly" approach, the paper proposes a Korean mother factory model integrating smart factory technology and digital twin systems. This strategic shift aims to enhance responsiveness to geopolitical challenges and fortify the competitiveness of Korean high-tech industries. Finally, the paper proposes a Korean Mother Factory based on smart factory concepts. The suggested model integrates smart factory technology and digital twin frameworks to enhance responsiveness and fortify competitiveness. In conclusion, the paper advocates for the adoption of a comprehensive Korean Mother Factory model to address contemporary challenges, foster advanced manufacturing, and ensure the sustainability and competitiveness of Korean high-tech industries in the global landscape. The proposed strategy aligns with the evolving dynamics of the manufacturing sector and emphasizes technological advancements, collaboration, and strategic realignment.

Direction of Establishing Oversea's Market Entry Strategy for Construction Supervision Industry (건설감리업계 해외진출 전략 수립 방향)

  • Oh, Eun-Ho;Park, Hwan-Pyo;Han, Jae-Goo;Chin, Kyung-Ho
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2011.11a
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    • pp.87-88
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    • 2011
  • Construction projects that should be under the construction supervision regulation were decreased in 2008 and new supervision projects in 2010 were significantly reduced by 60% comparing to the ones as of 2009. On the contrast, the volume of world construction projects including Middle·South Asia and Africa is forecasting to be increased by 46% in 2018. However, although the needs of oversea expansion of domestic construction supervision firms are appeared more and more, their preparations to the strategically important areas in the world are insufficient. Thus, this paper aims to suggest directions of strategics and plans for domestic construction supervision industry to expand the market to the world through questionnaire surveys and expert investigation.

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Analysing the Management Efficiency Strategy of State-Owned Enterprises (공기업의 경영 효율화 전략에 관한 연구)

  • Ju, Sang Hyeon;Lee, Soon Ho
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.93-102
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    • 2014
  • Recently, a lot of effort has been made to reinforce the profitability of the company through successful overseas expansion as one of the major ways to secure the competitiveness and to increase the business value these days. So, this study aims to try to analyse of the status of the overseas expansion case for the recent power industry through the case of the Korea Western Power Co., Ltd. as a measure of the management efficiency strategy of the public sector organization, and to present the policy implications about the management efficiency in the future by drawing upon the management efficiency strategy. This paper suggests alternatives as follows: First, the competitiveness should be reinforced through continuous change and innovation and the management efficiency should be developed. Second, the governance system for public-private sector should be constructed. Third, the efficient management of the global human resources is needed. Fourth, the mutual confidence-building through the active contribution to the community activities is required.

The Strategy of Overseas Market Entry of Medical Device (의료기기의 해외시장 진출방안에 관한 연구)

  • Chung, Jaeho
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1210-1215
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    • 2009
  • The domestic medical device industry compared by advanced nations continues a quick growth, also the level of technique is gradually improving. However, the high import percentage, low investment, shortage of professional manpower and etc. are remained as weaknesses in the competitive circumstance. In this paper I researched world medical device market and industry, and tried to find the development plan of the domestic medical device. The approach could be in mid-long term rather than short-term, The institutional improvement and support of the government, the production complex, the market segmentation and overseas marketing reinforcement and etc. are necessary for export expansion plan.

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The effect of creativity, absorptive capacity and strategic orientation on the distribution strategy of foreign market entry : Focused on Game Industry (해외시장 진입전략에서 창의성과 흡수역량, 전략적 지향성이 미치는 효과에 대한 연구: 게임산업을 중심으로)

  • Park, Young-Eun
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.29-62
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    • 2014
  • Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.

A Study on the Overseas Expansion Strategy of u-City based on BIM/GIS (BIM/GIS 기반 u-City 해외진출 전략 연구)

  • Na, Joon Yeop;Lee, Woo Sik;Hong, Chang Hee;Hwang, Jung Rae
    • Spatial Information Research
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    • v.20 no.6
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    • pp.119-127
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    • 2012
  • u-City is next generation city which can innovate functions of city. It can realize increase of convenience, improvement of life quality and safety guarantee by convergence of information technologies and ubiquitous service with urban space. Market of u-City is in range of rapid growth and u-City can make enormous synergy effects by accompanying construction technologies with spatial information, sensor technologies, communications network and related equipments. In this study, we analyzed the domestic/abroad status, researches and element technologies involved in u-City. And, we suggested overseas expansion strategy of u-City such as selection and analysis of target nations, packaging method of u-City service models and application of BIM/GIS connection technologies in terms of u-City construction and operation.

A Strategy of Improving the Domestic Construction Companies Competitiveness in the Overseas Market (해외건설시장 진출 활성화를 위한 건설산업 수주경쟁력 향상 전략)

  • Lee, Joo-Sung;Min, Kyung-Min;Lee, Yoon-Sun;Kim, Jae-Jun
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.674-677
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    • 2007
  • Recently, construction industry has came to a crisis due to stagnation and saturation of the domestic construction market. So, many construction companies in Korea has turned their eyes upon extending the business market abroad, in order to overcome such obstacles. Even though the overseas expansion has been exploited since the mid-1960s, there still lies many problems : excessive focusing on the plant construction, a shortsighted policy of government. In this paper. we analyze the characteristics of advancement into overseas construction market and deduce the problems. then propose the new strategies based on SWOT Analysis.

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Technology Development Trend of Domestic and Foreign Electric Vehicle and Technology Development Strategy of Domestic Electric Vehicle Core Parts (국내외 전기자동차 기술 개발 동향 및 국내 전기자동차 핵심 부품 기술 개발 전략)

  • Son, Younh-Wook;Huh, Gun-Soo
    • The Transactions of the Korean Institute of Power Electronics
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    • v.22 no.5
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    • pp.373-381
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    • 2017
  • The electric vehicle market has increased rapidly in recent years. Established global automakers have announced that electric cars will be developed and distributed. Furthermore, current electric cars are not merely breezes, instead, they are the mainstream of automobiles. However, high prices, short mileage, and long charge times are the main obstacles to the spread of electric vehicles. To solve these problems, the competition for technology development for the expansion of electric vehicles worldwide intensifies because of the improvements in mileage, price reduction, and expansion of charging infrastructure. In this paper, the trends in the development of key technologies for electric vehicles in overseas markets and the present strategic goals for the development of key technologies for electric vehicles in Korea will be identified.