• Title/Summary/Keyword: Outfit satisfaction

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The Exploratory Study on Daily Grooming Process and Outfit Satisfaction (의복 착장 과정 및 착장 만족도에 대한 탐색적 연구)

  • Lee, Ha Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.2
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    • pp.311-326
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    • 2018
  • The satisfaction of wearing an outfit in daily life can lead to the attitude toward the clothes and further the brand image and repeat purchases; however, satisfaction generated from the moment the outfit was purchased is only temporary. Therefore, it would be necessary to study the antecedent variables that precede daily outfit satisfaction. In the current study, to understand the antecedent variables that influence the daily outfit satisfaction of consumers, in-depth interviews were conducted on thirteen women in their 20s and 30s. The results showed that peoples' outfit satisfaction was dependent on a comparison between their prior expectation and the performance of the outfit based on expectation-performance disconfirmation. The outfit performance was evaluated by themselves or others. Simultaneously, it was found that the others' opinion on the clothes and surroundings influence daily outfit satisfaction. This research helps deepen the understanding on the individual and social influential factors of the temporary satisfaction from purchase to the satisfaction of actually using clothes. This result ultimately intensifies the understanding on the consumption and evaluation of clothes in the whole life cycle of clothing products from purchase to disposal.

Outfitting and Painting Scheduling for Shipbuilding Using Constraint Satisfaction (제약 만족 기법을 이용한 기관의장과 선행도장의 일정계획)

  • Kim, Ki-Dong;Lee, Bo-Hurn
    • Journal of Industrial Technology
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    • v.26 no.A
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    • pp.173-180
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    • 2006
  • Scheduling for shipbuilding processes has many alternative solutions since it has long time horizon and handles many jobs. In this paper, an shipbuilding scheduling system for outfitting and painting is presented based on constraint satisfaction techniques(CST). We provide a field based model and an efficient solution methodology by using ILOG Scheduler and Solver. ILOG Solver support extensive optimization goals easily. We do verify the improvement and efficiency of the schedule generated by the scheduling system presented in this paper.

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A Study about Fitting of Children's Ready-to-Wear Clothing (학령기 아동의 기성복 치수 적합성에 관한 연구)

  • Yi, Gyoung-Nam;Hahm, Ock-Sang
    • Fashion & Textile Research Journal
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    • v.2 no.2
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    • pp.138-145
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    • 2000
  • The problem of fitting of children's clothing was researched through survey papers. The survey subjects were the mothers of elementary school students (grade 1 6) and the appropriateness of size, satisfaction with size, and fittings were asked. The survey area was divided into urban and rural areas. The following is the result: The children's clothing was mostly purchased in stores that carry lower-middle price range. The elements considered upon purchase were in the order of price, size, color and patterns. The frequency of purchase is 2 outfits a year, and the highest rate purchase was shown during the change of seasons. The size was picked through trying on the garment. The preferred indication of size was the one marked according to body size. The most popular size upon purchase was one size bigger than the proper fitting size. Mothers want their children to be able to wear one outfit for two years and actually children were able to wear them for two years. The highest degree of satisfaction upon proper fitting was bust girth and shoulder breath. The most frequent reason for a new purchase is the length. The most frequent dissatisfaction is the way buttons are sowed on.

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A Study on the Effect of Contribution to Customer Satisfaction and Behavioral Intentions by the Education and Trainning for Small and Mindium Sized Firms (중소기업을 위한 교육훈련이 고객만족과 행동의도에 미치는 영향에 관한 연구)

  • Koo, J.H.;Kim, Y.H.;Oh, H.S.;Lee, S.J.;Youn, K.S.;Cho, J.H.
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.33 no.1
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    • pp.121-131
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    • 2010
  • Technological innovation depends on the quality of workers, whose ability is the key component to raise business competitiveness. Our study evaluates how satisfactory is the training of workers at small and medium sized firms, and suggest how to improve upon it. We show the theoretical framework for the relation between customer satisfaction and their behavioral intent on the one side, and factors of training service quality. Our result show: (1) Factors affecting customer satisfaction are, in descending order of importance, expertise, policy, follow-up service, attitude and behavior, and convenience. (2) Contrary to established views on the service quality, satisfaction for training would not be the prerequisite variable for intent to act, in case of training service quality. (3) Satisfaction level for training depends on the type of organization in charge of training (government, university, or private sector.) It also varied among different types of business (L-type, A-type, and J-type.) Small and medium sized firms find it difficult to commit to training education due to lack of money and manpower. The recent expansion of free training service would address part of this problem. On the other hand, the outfit in charge of training could boost service quality by customizing their training program to the type of business they cater to.

The Study on Game Users' Payment Intention through Language Network Analysis (언어 네트워크 분석을 통한 온라인게임 유저의 과금 성향 분석)

  • Kim, Eunbi;Wi, Jong Hyun
    • Journal of Korea Game Society
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    • v.21 no.4
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    • pp.117-130
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    • 2021
  • The purpose of this paper is to study users' intention on paid game items through language network analysis. The functional item buying group considered the capabilities and strength of the game character as the most important factor for the winning of the games while the decorative game item buying users considered self-satisfaction for the unique outfit of their game character. Moreover, they reflected their game characters as themselves and another ego.

A Study on the Blistery of Western Shoes and Their Aesthetic Value (서양신발의 사적 고찰과 미적 가치 I)

  • 김민자;최현숙;이현주
    • Journal of the Korean Society of Costume
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    • v.51 no.5
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    • pp.157-173
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    • 2001
  • In fashion, there are various cultural aspects that exist in complexity, where according to the era, even fashion items newly develop and prevail into various designs in the organic function with reality of related cultural phenomenon and aesthetic aim. Among the fashion items, the shoe is historically considered as the shield from lust and also the provision of praise against the most emotional incitement. Mankind has started wearing shoes out of the functional purpose of protection since the ancient Egyptian times. Thereafter humankind has been creating shoes artistically in respect to shape, color, and quality of material, etc, as an expression of aesthetical awareness and introspective desire for beauty. As modern fashion increasingly regards the total fashion image much more important than each items consisting the whole outfit, the role of shoe became essential more than ever. Contrary to its relative importance, little academic attention was given to this area yet, while prestigious museums and galleries in Europe and the USA have held exhibitions of shoes in view of both historical and artistic aspects. This study aims to make a historical inquiry of western shoes. through which their aesthetic values can be drawn. Literature on this subject including aesthetics, history of costume and arts were referred. Fashion magazines and catalogues were investigated for additional information. The process and results of this study are meant to be a suggestion not only to further studies but also to artistic and creative shoe design. Originated for the functional purpose, shoes have evolved in various shapes with different meanings attached to it. When the technological development made the satisfaction for functional needs possible, the intrinsic attribute, the aesthetic value was pursued. The historical contemplations of shoes from Egyptian times to the 1990's led to the results that the intrinsic aesthetic value of shoes can be summarized as follows: 1) protection and extension of body, 2) need for decoration, 3) erotic expression, 4) symbol of dignity and class, 5) fashion.

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An Experimental Study on the Fashion Merchandising System-With special reference to the life-style of consumers and the Marketing strategy of the fashion industry- (패션 머천다이징 시스템 개발에 관한 실증적 연구 - 라이프스타일과 패션 의 마케팅 전략을 중심으로-)

  • 이호정
    • Journal of the Korean Society of Costume
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    • v.20
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    • pp.151-167
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    • 1993
  • The purpose of this study is to systematize the theory of the Fashion Marketing and merchandi-sing system as well as the strategy for the Mar-keting based on the related variable. Furthermore, this study deals with development of the mark-eting strategy to the relation between consumers and industry. The content conclusion on the research can be outlined as follows : 1. In order to inverstigate how the life-style of consumers affects their sense of fashion, awa-reness of brand, and decision making process of purchase, the life-style of women consumers is classified into 15 types. (1) Acording to the different life-style types, and important difference is found in the consum-ers' sense of clothes, a unique image of outfit and its own favorite image of womanliness. (2) The consumer's awareness of a particular brand has a reasonable relationship with their brand preference and possession of the brands. (3) Their is an important discrimination acco-rding to the life-style types in their brand awar-eness and preference and possesion of brands. (4) The consumers of each life-style type show noticeable difference in the decision making pro-cess of purchase including he motive of purchase, the source of information, the cause of purchase intention, price, the frequency of purchase and the degree of satisfaction of purchased goods. 2. The merchandising system and the market positioning among the fashion industry are compared and analyzed in the following terms ; (1-1) For the purpose of establishing the target market strategy, the industry uses unreasenalbe methods to analyze the life-style of the target customers and the real customers(36%) and the aging phenomenon of brands is remarkable : as much as 37% of brands show over 5 years-old age gap. (1-2) The price setting process depends highly on the cost-plus approach. (1-3) In color planning, too many colors are used in every season(the average number is 22.3) and the investigation of the consumers' favorite color is neglected. (1-4) The manufacturers of successful brands are much likely to employ the textile designer and allow them to develop the various fabrication. (1-5) The regular rate of sales in each season is extremely low(56.04%) : the rate of the succ-essful brands is relatively high at 65%, but that of the unsuccessful as low as 51%. (1-6) 47% of brands reveal the designer-orie-nted fashion merchandising system. The successful brands, on the other hand, show a high rate of merchandiser oriented system. (2) Since the brand positioning is highly cen-tered on each brand image, styles and target age, the new data are presented in this study for the new market development. (3) To set up the target market, the mapping of images between the differentiated market and the consumers is suggersted according to the market positioning of industry and 15 types of the life-styles of consumers.

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