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검색결과 639건 처리시간 0.026초

마케팅 부서의 조절초점과 신제품 개발 창의성: 창의성 증진수단의 조절효과 (Marketing Organization's Regulatory Focus and NPD Creativity: The Moderating Role of Creativity Enhancement Tools)

  • 강성호;손정민
    • 유통과학연구
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    • 제14권7호
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    • pp.71-81
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    • 2016
  • Purpose - Because creativity, which is an intangible resource embedded within the company, can offer a competitive advantage, most companies have an interest in promoting creativity among their employees and division(e.g., marketing organization). Creativity renders a sustainable competitive advantage to a firm because it is a strategic resource that is valuable, flexible, rare, and imperfectly imitable or substitutable. Although most companies broadly recognize the importance of creativity, the methods for developing creativity remain elusive. Therefore, the present study investigates how to structure incentives to motivate employees to be more creative and how to develop tools to facilitate creativity. In detail, the present study aimed to examine the relationship between the regulatory focus of marketing organizations(e.g., promotion focus vs prevention focus) and creativity of marketing organizations. In addition, the present study set out to examine the moderating role of interaction of financial reward and creative training in addition to investigating the direct relationship between creativity and regulatory focus in New Product Development(NPD) context. Research design, data, and methodology - The data used to test the hypotheses are drawn from a survey of full time NPD project members(including project manager, designer, engineer, and marketer). The present study utilized data obtained mainly from a database compiled by the Korea Investors Service-Financial Analysis System which provides comprehensive corporate and financial information on firms listed on the Korea Stock Exchange. A study population comprising 1,000 South Korean firms was obtained from this database. We selected 864 firms from the database, and the firms have experiences of new product development project. We collected a total of 162 responses, for a 18.8% response rate. After we excluded 14 questionnaire because of incomplete responses, a total of 148 questionnaire remained(final response rate: 17.1%). Working with a sample of 148 responses in South Korea, hierarchical moderated regression is employed to test research hypotheses(

    The relationship between promotion focus and creativity of marketing organization,

    The relationship between prevention focus and creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between promotion focus creativity of marketing organization,

    The moderating effect of joint influences(interaction between financial rewards and creativity training) on the relationship between prevention focus creativity of marketing organization). SPSS 18.0 and AMOS software were used in the data analysis. Results - The empirical study confirmed that promotion focus of marketing organization is positively related to creativity of marketing organization. Also, prevention focus of marketing organization is positively affected to creativity of marketing organization. In addition, the interaction between financial rewards and creativity training moderated the relationship between regularity focus(e.g.), promotion focus vs prevention focus) and creativity of marketing organization. These results suggest that managers can improve the performances of their creative efforts by providing the use of financial rewards and creativity training in combination. Conclusion - Based on results of this study that examine the effects of regulatory focused creative efforts on creativity of marketing organization, promotion focus is helpful with marketing organizations to enhance their service innovation and performance. Prevention focused organization should allow monetary rewards and creativity training to increase their creativity for innovation of new products.

작목별 협동조직의 유형과 효율적 운영방안에 관한 연구 (A Study on the Types and Effective Management Schemes of the Cooperative Farmers' Organizations in Korea)

  • 최민호;정지웅;김성수
    • 농촌지도와개발
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    • 제2권2호
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    • pp.205-227
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    • 1995
  • The objectives of this study were to 1) classify the cooperative farmers' organizations in Korea according to the development level and institutional aspects through the exploration of its' conceptual and institutional basis, 2) analyze the farmers' needs for organization, 3) identify the problems and situation of organizations, and 4) formulate an effective management model for each cooperative farmers' organization. The study was carried out through a review of literature and using available statistical data collected from various sources and empirical survey. Major findings of the study were: 1) the cooperative farmers' organizations could be classified into four types : crop units, farming cooperative corporation, trust farming companies and joint-stock agri-business. 2) a lot of members of the organization feel that the information is insufficient, the opportunity to suggest their own ideas is hardly given, and the members are not satisfied with the cooperation among the members, 3) the members who have higher level of schooling education showed a higher participation level in the organization, 4) most of members did not recognize the organization they participated in, 5) participation of the organization's members and concerned institutions is an important factor to promote problem solving and better communication within the organization, 6) any type of continuing education for the members is needed to facilitate the transfer of a new agricultural and organizational technology, 7) research and development(R & D) is one of the most important factors of the development of organizations, 8) most organizations are deficient in professional management skills(financial, personal, accounts, etc.), 9) the trust farming companies have difficulties in managing the firm on account of the characteristics of agriculture(especially seasonal), the dispersed trust lands, and the need for more alternative work in the winter season, and 10) in the case of agri-businesses, their organizations are more specialized in marketing and have more structured systems of management. Based on the results of the study the following recommendations were made for further improvement and development of agricultural cooperative organizations : (1) More governmental support should be given to education for improvement of the organizational structure. And more deliberate and differentiated governmental support should be provided for the organizations to be viably managed. (2) For more efficient communication between the members and the organization, more opportunities for discussion are needed. (3) The more research should be committed to this kind of work in order to get more analytic data and strategic plans of cooperative organizations.

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간척지 농촌취락계획을 위한 기초연구 -전남 보성군 득량간척지 농촌취락의 사례연구- (A Fundamental Study on Village Planning in the Reclaimed Area -A Case Study of Farming Villages in Deuk Ryang Reclaimed Area-)

  • 최수영;이원철;한경수;황한철
    • 한국농공학회지
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    • 제35권2호
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    • pp.33-42
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    • 1993
  • In order to obtain the basic information for the optimal settlement planning in the reclaimed area, various existing settlement conditions on reclaimed farming village were analysed through a case study of in-and-round farming villages in Deuk Ryang Reclaimed Area. By comparison study between in-and-around villages, the allocation policy of farming settlement in the samll and medium scale area was proposed. The results obtained in this study were as follows ; 1.The population structure of the inner village(Ansim village) had become worse than the around village during 1976~1981 period from the viewpoint of total and female emigration ratios. Especially, the originally unbalanced sex ratio of Ansim village had worsen to the unacceptable ratio of 1.5 : 1(male : female). Therefore, the structural stability of the population should be carefully improved in the newly reclaimed farming villages by the systematic long-term controlling machanism.2.The farming status of Ansim village was much lower than the around villages viewing of the cultivated acreage and agricultural machinery stock Therefore, the continuous and intensive governmental support different from the existing farming area should be required for the settling of reclaimed farming. 3. The regularity of the village site as a planned village, though pursed in the first phase of village construction, had been severely disturbed inflowing of squatters. Recently, there are increasing vaccant houses in the village, and the level of living amenities and personal mobility of Ansim village are much lower than the around village. So, now, the physical structure of the village should be improved to the level of village reconstruction or new village construction. 4. The cultivated area of Ansim village leans to the south side which would be unfavoured by the farmers of the around villages, while its distributing pattern should be concentric around the village site. This phenomenon disturbs the central fuction of the planned farming village. In this respect, role assignment, relationship and balance of competence in farming activities should be planned between in-and-around villages in the reclaimed area from the initial stage. 5. Putting together the above results in this study, the farming and living conditions of Ansim village threaten its existence as a planned new farming village in the reclaimed area. And, so, the full scale reconstruction of village structure, including moving to the new site, should be designed as soon as possible. Although further many studies should be carried out, it would be sure that the new village planning should be reconsidered in the small and-medium scale reclamation works.

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한국기업의 지식경영 구축과 인적자원 개발에 관한 연구 (A Study in the construction of the system of knowledge management and human resources management in the Korean firm)

  • 허갑수
    • 경영과정보연구
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    • 제17권
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    • pp.191-214
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    • 2005
  • Recently, most enterprises are having a knowlege management boom. A number of books associated with the knowlege management are being published, countless public seminars are held, and many research councils have been organized studying it formally or informally as if not importing the system is like falling behind a fashion. However, there are not many cases that achieved success by constructing the system of knowledge management. Then, why the knowledge management is not so much effective despite so many voices wanting the change of management system and a lot of public lectures about it? I guess the reason is that most companies do not have concrete methodology. Seeing a result of a survey which reported that with spread of venture boom and successful examples being known widely, the outflow of precious human resources is accelerated and a large number of employees of conglomerates have already resigned or are considering separation from their positions, we can realize that are occurring a change which can be nearly called severance in an occupational view and an organization culture. The preference to a large enterprise or a public institution of labor is low today and the notion about a lifelong job is regarded as past remains. As for this, it could be said that the social atmosphere that pursued the stability of a job has been changed to the practical one that attaches importance to ability and pay. The way of thinking of employees has been changed while established organizations cannot satisfy their desire and this explains why important members of a company are flown out. The reason why superior human resources move to venture businesses is that they can do their likable work and also prove their ability as well as unconventional rewards. Although existing companies are trying to preserve important human resources through performance compensating stock option, temporary patching up of personnel management cannot retard the rushing wind of foundation and the outflow of labor. On the contrary, clumsy import of performance-based reward system not only fails to hire superior labor power but also can bring about a sense of incompatibility and conflicts among the remaining employees. Therefore, this thesis, focusing on how to choose, develop, and maintain the human resources, will suggest a future-aiming human resources management model of Korean enterprises after comparing and analyzing the actual condition of domestic companies and the trends of advanced corportaions.

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유럽 및 오세아니아의 기능성 축산물과 식육제품에 대한 운영현황 및 관리방안 (Management Practices on Functional Meats and Meat Products in European Countries and the Oceania Area)

  • 최지훈;최윤상;김학연;김현욱;김진만;김천제
    • 한국축산식품학회지
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    • 제30권5호
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    • pp.703-716
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    • 2010
  • 본 연구는 유럽과 오세아니아의 선진국형 기능성 축산물 및 식육제품의 운영현황 및 관리방안을 연구 분석함으로서 국내 실정에 부합되는 규격기준 표준화와 관리방안 및 제도를 마련하는데 있어서 기초 자료를 제시하는데 있다. 우리나라를 비롯하여 전 세계적으로 국제경쟁력 강화 차원 등의 여러 여건 변화로 식품의 3차적 기능이 점차 강조되고 있다. 따라서 우리나라 자체적으로 기능성 축산물에 대한 정확한 정의와 범위를 확립하는 것이 시급하다. 식품에 기능성 표시를 허용하는 것은 이미 국제적인 대세이다. 유럽과 오세아니아에서도 별도의 기능성 축산물에 관한 법률이나 관리제도가 없으나 식품의 기능성 강화 측면에서 영양표시기준(nutrition claims)과 건강표시기준(health claims)을 통해 식품을 관리하고 있다. 강화 영양소에 대한 표시기준은 일부에 국한되어 있어 이들 기준을 사용하여 국내의 기능성 축산물 및 식육가공품에 적용할 경우, 기능성 지표물질 및 허용량의 설정이 반드시 이루어져야 할 것으로 보이며, EU와 호주 뉴질랜드에서 운영하는 제도 이외의 다른 선진국의 사례를 바탕으로 기능성 축산물에 대한 표준화가 이루어져야 할 것으로 보인다. 또한 기능성 축산물 및 식육제품의 표시를 확립하기 위해서는 현재 시중에 유통되고 있는 제품에 사용되는 기능성 소재 조사 및 각 기능성 소재가 인체에 유해한지 안전성에 대한 연구가 필요하며, 이들 소재의 적정 사용범위 설정을 위한 data base를 확립하기 위해 많은 실험적인 연구가 요구된다.

정치망 고정용 닻의 파주력에 대한 모형실험 (The Model Experiment on Holding Power of the Anchors used in the Set Net)

  • 윤일부;이주희;권병국;김성훈;신정욱
    • 수산해양기술연구
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    • 제37권2호
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    • pp.95-105
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    • 2001
  • 남해안에서 정치망 어구의 고정용으로 사용되고 있는 닻가지(fluke)가 하나인 스톡형닻(A형), 닻가지 2개가 한 방향으로 달려 있는 스톡형닻(B형), 닻가지 2개가 좌우로 달려 있는 스톡형닻(C형) 세가지의 모형을 제작하여 들의 종류(펄, 모래, 모래펄)와 닻줄의 길이(수심의 2배, 2.5배, 3배, 3.5배, 4배)에 따른 모형별 장력, 파주력, 파주력계수를 비교 분석하였다. 모형실험의 결과를 요약하면 다음과 같다. 1. 장력과 파주력은 저질별로는 펄에서 가장 크고, 모래펄, 모래 순으로 작아진다. 닻줄의 길이에 따라서는 닻줄이 길어질수록 장력과 파주력이 커지는 현상을 보였고, 닻의 종류별로는 B형이 가장 크고, A형, C형의 순으로 나타났다. 2. 닻가지의 단위면책당 파주력은 닻줄이 짧을 때는 A형이 가장 크고, 길 때는 A형과 B형이 거의 비슷하며, C형은 모든 길이에서 A형과 B형에 비하여 거의 절반 수준이었다. 3. 파주력계수는 펄에서 가장 크고, 모래펄, 모래 순이며, 닻의 종류별로는 A형이 가장 크고, B형, C형의 순으로 나타났다. 4. 정치망 고정용 닻의 성능은 조류방향이 항상 일정한 어장에서는 A형이 우수하며, 이상조류가 발생하는 어장에서는 B형이 어구의 안정적인 고정을 위하여 우수할 것으로 판단된다.

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임분구조 조정에 의한 평창지역 천연 활엽수림의 이단림 조성 방안 (Method of Establishing Two-Storied Forests in Natural Deciduous Forests by Stand Structure Adjustment in Pyeongchang Area)

  • 성주한;이영근;박고은;신만용
    • 한국산림과학회지
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    • 제104권3호
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    • pp.427-433
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    • 2015
  • 본 연구는 강원도 평창지역의 천연 활엽수림을 대상으로 임분구조 조정에 의한 이단림 조성 방안을 제시하고자 하였다. 이를 위해 이단림 시범지를 선정한 후 $30m{\times}30m$의 고정표본점을 3반복으로 설치하고 정밀 임분조사를 실시하였다. 임분조사 자료에 근거하여 이단림 시범지의 시업전 임분통계량과 임분구조를 추정하고, 이단작업의 특성에 맞는 시업방안에 따라 시업후의 임분통계량과 임분구조의 변화를 시뮬레이션 기법을 통해 예측하였다. 시업전의 임분 현황을 분석한 결과 목표임분형으로 유도하기 위해서는 임분구조의 조정이 필요한 것으로 확인되었다. 시뮬레이션 기법을 통해 예측한 시업후의 임분 현황을 보면 시업후에도 목표임분형을 달성하기 위해서는 상당한 시간이 필요한 것으로 평가되었다. 시업후 상층목의 임목본수는 ha당 170본으로 이단림의 기준에 부합되는 것으로 평가되었다. 하지만 하층의 임목본수는 이단림의 기준과 상당한 차이를 보이고 있는데, 교목치수의 진계를 통해 어느 정도 보완할 수 있을 것으로 판단되지만 수하식재를 고려할 필요가 있다. 시업후의 임분 현황을 고려하면 이단림 상층목의 목표 임목축적은 ha당 $150m^3$가 적합한 것으로 평가되었으며, 이를 달성하려면 20년 정도가 소요되는 것으로 예측되었다. 이단림 조성을 위해서는 앞으로 5년 간격의 임분조사를 통해 시간 경과에 따른 임분구조의 변화를 파악하고, 필요할 경우 이단림 유도를 위한 추가적인 조치가 요구된다.

다중시기 항공 LiDAR를 활용한 도시림 개체목 수고생장분석 (Analysis of the Individual Tree Growth for Urban Forest using Multi-temporal airborne LiDAR dataset)

  • 김성열;김휘문;송원경;최영은;최재용;문건수
    • 한국환경복원기술학회지
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    • 제22권5호
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    • pp.1-12
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    • 2019
  • It is important to measure the height of trees as an essential element for assessing the forest health in urban areas. Therefore, an automated method that can measure the height of individual tree as a three-dimensional forest information is needed in an extensive and dense forest. Since airborne LiDAR dataset is easy to analyze the tree height(z-coordinate) of forests, studies on individual tree height measurement could be performed as an assessment forest health. Especially in urban forests, that adversely affected by habitat fragmentation and isolation. So this study was analyzed to measure the height of individual trees for assessing the urban forests health, Furthermore to identify environmental factors that affect forest growth. The survey was conducted in the Mt. Bongseo located in Seobuk-gu. Cheonan-si(Middle Chungcheong Province). We segment the individual trees on coniferous by automatic method using the airborne LiDAR dataset of the two periods (year of 2016 and 2017) and to find out individual tree growth. Segmentation of individual trees was performed by using the watershed algorithm and the local maximum, and the tree growth was determined by the difference of the tree height according to the two periods. After we clarify the relationship between the environmental factors affecting the tree growth. The tree growth of Mt. Bongseo was about 20cm for a year, and it was analyzed to be lower than 23.9cm/year of the growth of the dominant species, Pinus rigida. This may have an adverse effect on the growth of isolated urban forests. It also determined different trees growth according to age, diameter and density class in the stock map, effective soil depth and drainage grade in the soil map. There was a statistically significant positive correlation between the distance to the road and the solar radiation as an environmental factor affecting the tree growth. Since there is less correlation, it is necessary to determine other influencing factors affecting tree growth in urban forests besides anthropogenic influences. This study is the first data for the analysis of segmentation and the growth of the individual tree, and it can be used as a scientific data of the urban forest health assessment and management.

연결고정, 인접면 접촉강도 및 치관길이에 따른 엔도포어 임플란트를 이용한 고정성 국소의치의 광탄성 응력 분석 (A PHOTOELASTIC STRESS ANALYSIS OF FIXED PARTIAL DENTURES WITH ENDOPOREIMPLANTS ACCORDING TO SPLINTING, CONTACT TIGHTNESS, AND CROWN LENGTH)

  • 정회열;최민호;김유리;조혜원
    • 대한치과보철학회지
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    • 제42권4호
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    • pp.425-442
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    • 2004
  • Statement of problem: A difficulty in achieving a passive-fitting prosthesis can be overcome by individual crown restoation of multiple implants. But individualized crown has another difficulty in control of contact tightness and stress distribution. Purpose: This in vitro study is to evaluate the stress distribution and the magnitude in the supporting tissues around Endopore implants with different crown lengths, interproximal contact tightness, and the splinting effects. Material & methods: Three Endopore implants($4.1{\times}9mm$) were placed in the mandibular posterior edentulous area distal to the canine and photoelastic model was made with PL-2 resin(Measurements Group, Raleigh, USA). Restorations were fabricated in two crown lengths: 9, 13 mm. For non-splinted restorations, individual crowns were fabricated on three custom-milled titanium abutments. After the units were cemented, 4 levels of interproximal contact tightness were evaluated: open, ideal($8{\mu}m$ shim stock drags without tearing), medium($40{\mu}m$), and heavy($80{\mu}m$). For splinted restorations, 3-unit fixed partial dentures were fabricated. This study was examined under simulated non-loaded and loaded conditions(6.8 kg). Photoelastic stress analysis was carried out to measure the fringe order around the implant supporting structure. Results: 1. When restorations were not splinted, the more interproximal contact tightness was increased among the three implants, the more stress was shown in the cervical region of each implant. When crown length was increased, stresses tended to increase in the apex of implants but there were little differences in stress fringes. 2. When nonsplinted restorations were loaded on the first or third implant, stresses were increased in the apex and cervical region of loaded implant. Regardless of interproximal contact tightness level, stresses were not distributed among the three implants. But with tighter interproximal contact, stresses were increased in the cervical region of loaded first or third implant. 3. When the nonsplinted restorations were not loaded, there were little stresses on the supporting structure of implants, but low level stresses were shown in the splinted restorations even after sectioning and soldering. 4. With splinted restorations, there were little differences in stresses between different crown lengths. When splinted restorations were loaded, stresses were increased slightly on the loaded implant, but relatively even stress distribution occurred among the three implants. Conclusions: Splinting the crowns of adjacent implants is recommended for Endopore implants under the overloading situation.

광고선전비와 경영성과 간의 실증적 분석 (An Empirical Analysis of the Relationship between Advertisement Expenses and Business Performance)

  • 박경락
    • 산학경영연구
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    • 제11권
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    • pp.277-293
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    • 1998
  • 연구의 목적은 종래 연구 발표된 대다수의 논문이 광고선전비와 매출액, 경영성과 간의 관계와 특정제품에 대하여 3년에서 5년간의 자료에 의하여 단편적 소표본적으로 분석한 문제를 완화하기 위하여 광고선전비가 영업성과 요소중 매출액, 영업이익의 상관관계를 분석하고자 하는데 있다. 본 연구의 목적을 수행하기 위하여 광고선전비증가율를 독립변수로 하고 경영성과를 나타내는 배출액증가율, 영업이익증가율을 종속변수로 하여 1981년부터 1996년까지(16년간) 생존한 제조기업을 중심으로 한국증권거래소에 계속 상장되어 있는 상장기업을 4개의 산업군, 즉 1) 음 식료품 산업, 2) 섬유 의복 가죽 산업, 3) 의약품 화학 석유 석탄 고무산업, 4) 조립금속 기계 장비산업 등으로 나누어 30 - 40개씩 125개 기업을 한국신용평가(주)의 KIS-DATA에서 무작위 추출하여 회귀분석 및 통계모형을 이용하여 각 변수사이에 상관관계가 있는지의 여부를 검정하였다. 이상과 같은 방법으로 연구분석한 결과 광고선전비의 크기가 기업의 경영성과에 영향을 미치는 것으로 나타났으나 업종별로는 섬유 의복 가죽 산업은 매출액증가율에만 유의적으로 나타났으며 시차분석에서는 음식료 산업의 경우에 만 매출액증가율이 부(-)의 유의적 관계가 있는 것으로 나타났고 그 이외산업 에서는 비유의적으로 나타났다. 또한 경제성장율과의 관계에서는 경제성장율이 낮을때 유의적으로 나타났다.

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