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A Study on Brand Language Localization Affecting Original Brand Image Similarity Recognition and Purchase Intentions (브랜드의 언어 현지화가 고유 브랜드와의 이미지 유사성 인식과 구매의도에 미치는 영향)

  • Jhun, Ji-Young;Hong, Jong-Sook
    • Journal of the Korean Society of Food Culture
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    • v.24 no.3
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    • pp.286-294
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    • 2009
  • The purpose of this study was to determine whether foodservice brand language localization affects consumer attitudes in terms of similar brand image recognition with an original brand. Many global foodservice companies have tried to modify their own brand identity according to local situations in order to attract more consumers. According to this study's results, consumers who similarly recognized both the original brand image and localization brand image tended to have greater purchase intention than those who did not recognize them similarly. In addition, when the original brand identity was changed to the local language, consumers more similarly conceived the original brand image and localization. And for local store marketing, foodservice companies should have a thorough marketing research plan since there can be difference results according to brand name recognition gaps or demographic characteristics. Original brand image similarity recognition by consumers affected their attitudes. In other words, the group that similarly recognized both the original brand company image and the localization brand company image tended to have greater purchase intention. Because brand language plays an important role in consumer attitudes with respect to recognizing a brand and distinguishing another brand, this study suggests that franchise foodservice companies have a local store marketing plan.

Color image enhancement method based on multi-scaled retinex considering chromatic distribution of input image (이미지의 색도 분포를 고려한 다중 Retinex 기반의 칼라 향상 기법)

  • Jang, In-Su;Park, Kee-Hyon;Ha, Yeong-Ho
    • Proceedings of the IEEK Conference
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    • 2008.06a
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    • pp.845-846
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    • 2008
  • Multi-scaled retinex algorithm is generally used to enhance the local contrast and remove the illuminant component. However, if the chromatic distribution of an original image is not uniform and dominated by a certain chromaticity, the chromaticity of resulting image depends on the dominant chromaticity of the original image, thereby inducing the color distortion. In this paper, a modified multi-scaled retinex method to reduce the influence of the dominant chromaticity in the image is proposed using a average chromaticity of original image and global illuminant chromaticity. In addition, to compensate saturation, the chroma value of the resulting image is enhanced based on that of the original image in the CIELAB space.

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Pose Estimation of 3D Object by Parametric Eigen Space Method Using Blurred Edge Images

  • Kim, Jin-Woo
    • Journal of Korea Multimedia Society
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    • v.7 no.12
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    • pp.1745-1753
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    • 2004
  • A method of estimating the pose of a three-dimensional object from a set of two-dimensioal images based on parametric eigenspace method is proposed. A Gaussian blurred edge image is used as an input image instead of the original image itself as has been used previously. The set of input images is compressed using K-L transformation. By comparing the estimation errors for the original, blurred original, edge, and blurred edge images, we show that blurring with the Gaussian function and the use of edge images enhance the data compression ratio and decrease the resulting from smoothing the trajectory in the parametric eigenspace, thereby allowing better pose estimation to be achieved than that obtainable using the original images as it is. The proposed method is shown to have improved efficiency, especially in cases with occlusion, position shift, and illumination variation. The results of the pose angle estimation show that the blurred edge image has the mean absolute errors of the pose angle in the measure of 4.09 degrees less for occlusion and 3.827 degrees less for position shift than that of the original image.

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A Study on the Influence of 8rand Image Consistency towards Brand Extension (상표이미지 일치가 상표확장 태도에 미치는 영향 연구 -인지도가 높은 여성의류상표를 중심으로-)

  • 임숙자;이지형
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.6
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    • pp.959-969
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    • 1997
  • This research is intended to help the development of new products and marketing strategies studying consumers' knowledge level and attitude towards original brand and the extension attitude related to the brand image. The detailed purposes of this study are as follow: First, it is to measure consumers' knowledge and attitude towards original brand. Second, it is to clarify the dimensions of the image about the original brand and extended brand product which is perceived by the consumer. Third, it is to meassure image consistency and product similarity between the original brand and extended product. The sample group consisted of female college students 393 in Seoul. Stratified sampling, based on major and grade of sturients and the structure of the college they were attending was used as sampling method. Questionnaires, which were selected from literature and proceeding researches published in Korea and abroad, were modified for this study, SAS Package was used for data analysis. The results observed in this study were as follow: 1. Consumers' knowledge level about original brand showed high among students majoring in clothing-related subjects and their general attitude proved to be positive. 2. Image factors of original brand were classified to dignity factor, personality/modernity factor, femininity factor, and ornamentation factor. Lipstick is considered to have high image consistency and product similarity. 3. Comparing the attitude before and after extension, extension to lipstick which showed high image consistency and product similarity received more positive reactions than one to bed cover sheet. 4. It was founded that although knowledge and attitude towards original brand with image consistency had no influence on the extension attitude, knowledge and attitude without image consistency influence the extension attitude.

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Optical encryption system using visual cryptography and virtual phase images (시각 암호화와 가상 위상영상을 이용한 광 암호화 시스템)

  • 김인식;서동환;신창목;조규보;김수중;노덕수
    • Korean Journal of Optics and Photonics
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    • v.14 no.6
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    • pp.630-635
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    • 2003
  • We propose an encryption method using visual cryptography and virtual phase images. In the encryption process, the original image is shared by virtual images and the decryption key image. We multiply the virtual phase images with each complex image, which has the constant value of its sum after performing the phase modulation of the virtual images and the decryption key. The encryption cards are made by Fourier transforming the multiplied images. It is possible to protect information about the original image because the cards do not have any information from the original image. To reconstruct the original image, all the encryption cards are placed on each path of a Mach-Zehnder interferometer and then the lights passing through them are summed. Since the summed image is inverse Fourier transformed by a Fourier lens, the phase image is multiplied with the decryption key and the output image is obtained in the form of intensity on the CCD plane. Computer simulations show a good performance of the pro-posed optical security system.

A Study on Image Creation and Modification Techniques Using Generative Adversarial Neural Networks (생성적 적대 신경망을 활용한 부분 위변조 이미지 생성에 관한 연구)

  • Song, Seong-Heon;Choi, Bong-Jun;Moon, M-Ikyeong
    • The Journal of the Korea institute of electronic communication sciences
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    • v.17 no.2
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    • pp.291-298
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    • 2022
  • A generative adversarial network (GAN) is a network in which two internal neural networks (generative network and discriminant network) learn while competing with each other. The generator creates an image close to reality, and the delimiter is programmed to better discriminate the image of the constructor. This technology is being used in various ways to create, transform, and restore the entire image X into another image Y. This paper describes a method that can be forged into another object naturally, after extracting only a partial image from the original image. First, a new image is created through the previously trained DCGAN model, after extracting only a partial image from the original image. The original image goes through a process of naturally combining with, after re-styling it to match the texture and size of the original image using the overall style transfer technique. Through this study, the user can naturally add/transform the desired object image to a specific part of the original image, so it can be used as another field of application for creating fake images.

Image Fidelity Assessment Using the Edge Histogram Descriptor of MPEG-7

  • Won, Chee-Sun
    • ETRI Journal
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    • v.29 no.5
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    • pp.703-705
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    • 2007
  • An image fidelity assessment using the edge histogram descriptor (EHD) of MPEG-7 is presented. Neither additional data nor fragile watermarking is needed, and there is no need to access the original image as a reference. Only the EHDs of the original image and the received image are required. The peak signal-to-noise ratio (PSNR) obtained by comparing the EHD extracted from the received image and that of the original image is used to assess the noise level of the received image. Experimental results show that the PSNRs calculated from the conventional pixel-to-pixel gray level and from the proposed bin-to-bin EHD maintain a proportional relationship. This implies that the EHD can be used instead of image data for the image fidelity assessments.

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Implementation of Stable Optical Information Security System using Interference Hologram and Photorefractive Material (간섭 홀로그램과 광굴절매질을 이용한 안정한 광 정보보호 시스템의 구현)

  • 김철수
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2001.05a
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    • pp.64-76
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    • 2001
  • In this paper, A simple image hologram encryption and decryption technique based on the principle of interference are proposed. The technique using the photorefractive material for getting a stable interference pattern is also proposed. And combine these two techniques, I would like to implement a stable optical information security system. In the encrypting process, I would generate binary phase hologram which can reconstruct original image perfectly, and regard this hologram as original image to be encrypted image. And then the hologram is encrypted as randomly generated binary phase image. Reference image is also generated from the encrypted image by applying interference rule. In the decrypting process, I can get a interference intensity by interfering the reference image and the encrypted image in the interferometer. and transform inferference intensity information into phase information. I recover original image by inverse Fourier transforming the phase information. In this process, the intensity information generated by interference of two images is very sensitive to external vibrations. So, I would like to get a stable interference using the characteristic of SPPCM(self pumped phase conjugate mirror) in photorefractive materials, especially BaTiO₃.

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Evaluation of Cancer Detection Efficiency by Means of Hybrid and Inverse Filter in Chest Radiography (디지털 흉부 방사선 영상에서 Hybrid Filter와 Inverse Filter를 적용한 종양의 검출능 평가)

  • Kim, Youn-Young;Kim, Tae-Young;Kim, Hyun-Ji;Park, Min-Seock;Kim, Jung-Min
    • Journal of radiological science and technology
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    • v.36 no.4
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    • pp.319-326
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    • 2013
  • The purpose of this study is to evaluate usefulness of Hybrid image and Inverse image about detection of tumor shadow in chest radiography using ROC analysis. Original images of 60 cases are selected from Standards digital image date base issued by the Japanese Society of Radiological Technology. Through computer language of C, Inverse images of 60 cases and Hybrid image of 30 cases are made. The continues reading experiment was conducted. In the case of inverse image were observed by 5 radiographer and 2 radiologist. In the case of In case of Hybrid image were observed by 3 student radiographer and 2 experienced radiographer. ROC curve are constructed using ROCKIT Program made by Metz. In Inverse image, a Az of average ROC curve was increases from 0.742 of original image to 0.775 of inverse image. In normal cases, the effect of the detrimental is same to that of the beneficial, however In abnormal cases, the beneficial effect is greater than detrimental effect. However in Hybrid image, a Az of average ROC curve was decreases from 0.5253 of original image to 0.4868 of Hybrid image. In Normal cases, the effect of the detrimental is greater than that of the Beneficial, however In abnormal cases, the Beneficial effect is greater than detrimental effect. The inverse image can be more positively considered for the detecting of tumor than the hybrid image.

A Study on Binary Image Compression Using Morphological Skeleton (수리 형태학적 세선화를 이용한 이진 영상 압축)

  • 정기룡
    • Journal of the Korean Institute of Navigation
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    • v.19 no.3
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    • pp.21-28
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    • 1995
  • Mathematical morphology skeleton image processing makes many partial skeleton image planes from an original binary image. And the original binary image can be reconstructed without any distortion by summing the first partial skeleton image plane and each dilated partial skeleton image planes using the same structuring element. Especially compression effects of Elias coding to the morphological globally minimal skeleton(GMS) image, is better than that of PCX and Huffman coding. And then this paper proposes mathematical morphological GMS image processing which can be applied to a binary image transmitting for facimile and big size(bigger than $64{\times}64$ size) bitmap fonts storing in a memory.

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