The Relationship between Difference of Evaluation of the Brand Equity from Consumers and Retailers toward Exclusive Imported Brands at Department Stores and the Performance (백화점 독점 수입브랜드 자산에 대한 소비자와 유통업자 간 평가 차이와 성과와의 관계)
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- Fashion & Textile Research Journal
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- v.13 no.2
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- pp.173-185
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- 2011