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The Relationship between Difference of Evaluation of the Brand Equity from Consumers and Retailers toward Exclusive Imported Brands at Department Stores and the Performance (백화점 독점 수입브랜드 자산에 대한 소비자와 유통업자 간 평가 차이와 성과와의 관계)

  • Lyu, Moon-Sang
    • Fashion & Textile Research Journal
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    • v.13 no.2
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    • pp.173-185
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    • 2011
  • This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.

Correlation between mergers and AGN activity : a case study with MARK 478

  • Hong, Ju-Eun;Im, Myung-Shin
    • The Bulletin of The Korean Astronomical Society
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    • v.35 no.2
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    • pp.34.1-34.1
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    • 2010
  • Studies suggest that activities in luminous AGNs, residing mostly in early-type galaxies, are triggered by merging. However, the observational evidence for the connection between mergers and AGN activity is not clear yet because tracer of the past merging activities such as tidal tail, shell are often too faint. To see if we can reveal the merging features with a small telescope, we observed an AGN, MARK 478, at z=0.077 with long exposure time (7550 seconds) in V filter at Maidanak observatory. Our 2-D fitting analysis shows that the host galaxy of MARK 478 has the bulge to the total luminosity ratio of 0.3. And the residual image, after subtracting point spread function (PSF), bulge and disk components, shows that the host galaxy has an arm-like feature that could be a spiral arm or a feature from minor merging. We also show that the structural parameters obtained from our 2-D fitting match well with those derived from HST image. The promising result suggests that studies of low redshift AGN host galaxies are possible with data from a small telescope. In order to allow a statistical analysis, we hope to expand our sample size in future.

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Process of Cross-border Marriage and Marital Satisfaction: Cases of Korean Men and Foreign Wives

  • Jee, Yean-Ju;Seol, Dong-Hoon
    • International Journal of Human Ecology
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    • v.9 no.2
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    • pp.13-27
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    • 2008
  • The advancement of information and transportation technologies in the context of economic and cultural globalization facilitates international marriages. However, it is ironic that image and fantasies play a significant role in the actual process of these marriages. Using data from a national survey conducted in 2006 (Survey for the Conjugal Life of the International Marriage Families) this study examines the experiences of Korean men and foreign wives. The findings confirm the negative impacts on marital satisfaction of the spousal image of hypergamy (i.e., imaginings of a high-earning husband and a submissive wife) and abbreviated marriage processes (i.e., broker-mediated marriage and incorrect information about a future spouse), but the detailed patterns differ by gender and by the ethnic origin of the wife. Korean Chinese (and to a lesser extent Han Chinese) wives are more negatively affected by the marriage process and spousal imaginings than are Southeast Asians and 'other' wives. While Southeast Asian wives are more likely to have received incorrect information about their husbands, they show significantly more flexible attitudes toward the marriage and spouses. Unification Church members are excluded from the analysis because their marital lives are distinctive enough to warrant separate research. As previous qualitative findings suggested, some Korean Chinese wives seem to perceive that returnees to the home country deserve an improvement in economic status as opposed to the disappointing reality. Imagining a submissive wife hurts the marital satisfaction of husbands regardless of the ethnic origin of the wife.

Wide-Field Imaging Telescope-0(WIT0): A New Wide-Field 0.25 m Telescope at McDonald Observatory

  • Lee, Sang-Yun;Im, Myungshin;Pak, Soojong;Ji, Tae-Geun;Lee, Hye-In;Hwang, Seong Yong;Marshall, Jennifer;Prochaska, Travis;Gibson, Coyne A.
    • The Bulletin of The Korean Astronomical Society
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    • v.42 no.1
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    • pp.34.2-34.2
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    • 2017
  • A small wide-field imaging telescope is a powerful instrument to survey the Universe: wide-field image can monitor the variability of many sources at a time, e.g. young stellar objects and active galactic nuclei, and it can be an effective way to locate transient sources without precise positional information such as gravitational wave sources or some gamma-ray bursts. In February 2017, we installed a 0.25 m f/3.6 telescope on the McDonald 0.8 m telescope as a piggyback system. With a $4k{\times}4k$ CCD camera, the telescope has a $2.35{\times}2.35deg$ field-of-view. Currently, it is equipped with Johnson UBVRI filters and 3 narrow-band filters: $H{\alpha}$, OIII and SII. We will present the installation process, and the telescope performance such as detection limit and image quality based on the data from commissioning observations. We will also discuss possible scientific projects with this system.

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Study on the Evaluation Factors of Seafood Purchase for School Food Service (학교급식 수산물구매에 영향을 미치는 제품평가요인)

  • Jang, Young-Soo;Park, Jeong-A
    • The Journal of Fisheries Business Administration
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    • v.40 no.2
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    • pp.1-25
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    • 2009
  • The major part of non-commercial food service is food service for school which has no any objective quality standards. Each school has different standard when they buy seafood for SFS(School Food Service). The research purpose is whether or not the extrinsic cues of the seafood such as price, the source origin, company image, safety standards, etc or the intrinsic cues such as fishy smell, the hardiness of fish meat, others have any effect on the seafood evaluation when school nutritionist purchase it, for more objective basis. The research method is distributing questionnaire survey through e-mail or directly visiting the schools from October 30 to November 9, 2007. The questionnaire was distributed to 70 nutritionists of food service for elementary school in Busan. Total 50 questionnaires are used as data in the statistical analysis using SPSS package software. The research results are; First, there is interaction effect between the extrinsic and intrinsic cues of seafood for SFS. That is when the school nutritionist valued on intrinsic cues of seafood such as a fishy smell, the hardiness of fish meat and etc influence on the extrinsic cues such as price, source origin, reliable circulation process, HACCP application, etc. Second, the extrinsic cues of the seafood give no effect on perceived quality. Since seafood for SFS are heavy buying, prearrangement contract and most of them using pre-treated frozen aquatics. Third, the intrinsic cues of the seafood give no effect on perceived quality. The extrinsic cues consist of 5 parts namely "opening about quality", "source origin", "company image", "safety/standards" and "price/package". However, "safety/standard" was the only affecting factor to perceive quality. The reason is that in fact they have no standards or any document proving the quality of the seafood unless safety standards factor. Last, the perceived quality is an important factor for perceived value and purchase intention. It is showed that there is a path to form a willing to buy through the perceived value after school nutritionist recognizes the perceived quality.

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Hyperspectral Imaging and Partial Least Square Discriminant Analysis for Geographical Origin Discrimination of White Rice

  • Mo, Changyeun;Lim, Jongguk;Kwon, Sung Won;Lim, Dong Kyu;Kim, Moon S.;Kim, Giyoung;Kang, Jungsook;Kwon, Kyung-Do;Cho, Byoung-Kwan
    • Journal of Biosystems Engineering
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    • v.42 no.4
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    • pp.293-300
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    • 2017
  • Purpose: This study aims to propose a method for fast geographical origin discrimination between domestic and imported rice using a visible/near-infrared (VNIR) hyperspectral imaging technique. Methods: Hyperspectral reflectance images of South Korean and Chinese rice samples were obtained in the range of 400 nm to 1000 nm. Partial least square discriminant analysis (PLS-DA) models were developed and applied to the acquired images to determine the geographical origin of the rice samples. Results: The optimal pixel dimensions and spectral pretreatment conditions for the hyperspectral images were identified to improve the discrimination accuracy. The results revealed that the highest accuracy was achieved when the hyperspectral image's pixel dimension was $3.0mm{\times}3.0mm$. Furthermore, the geographical origin discrimination models achieved a discrimination accuracy of over 99.99% upon application of a first-order derivative, second-order derivative, maximum normalization, or baseline pretreatment. Conclusions: The results demonstrated that the VNIR hyperspectral imaging technique can be used to discriminate geographical origins of rice.

Photometry of dwarf galaxies in the Leo HI gas ring

  • Kim, Myo Jin;Chung, Aeree;Lee, Joon Hyeop;Lim, Sungsoon;Kim, Minjin;Lee, Jong Chul;Ko, Jongwan;Yang, Soung-Chul
    • The Bulletin of The Korean Astronomical Society
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    • v.38 no.1
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    • pp.40.1-40.1
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    • 2013
  • The HI ring serendipitously found in the Leo I galaxy group is unique in size in the Local Universe. It is ~200kpc in diameter with MHI~$1.67{\times}109M{\odot}$, surrounding a pair of early type galaxies M105 and NGC 3384. Its origin is still under debate whether it is the remnant of formation of a galaxy group (primordial) or formed from stripped material during galaxy-galaxy interaction (tidal origin). Intriguingly a number of dwarf galaxies have been identified along the gas ring (with or without optical counterpart). Various properties of these dwarf galaxies such as dark matter content, color, and/or metallicity will allow us to pin down the origin of this large scale HI ring. We have obtained a mosaicked CFHT MegaCam image and the EVLA HI cube of the large scale gas ring. In this work we present optical and gas properties of dwarf galaxies identified in the CFHT data.

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Geocoding of the Free Stereo Mosaic Image Generated from Video Sequences (비디오 프레임 영상으로부터 제작된 자유 입체 모자이크 영상의 실좌표 등록)

  • Noh, Myoung-Jong;Cho, Woo-Sug;Park, Jun-Ku;Kim, Jung-Sub;Koh, Jin-Woo
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.29 no.3
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    • pp.249-255
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    • 2011
  • The free-stereo mosaics image without GPS/INS and ground control data can be generated by using relative orientation parameters on the 3D model coordinate system. Its origin is located in one reference frame image. A 3D coordinate calculated by conjugate points on the free-stereo mosaic images is represented on the 3D model coordinate system. For determining 3D coordinate on the 3D absolute coordinate system utilizing conjugate points on the free-stereo mosaic images, transformation methodology is required for transforming 3D model coordinate into 3D absolute coordinate. Generally, the 3D similarity transformation is used for transforming each other 3D coordinates. Error of 3D model coordinates used in the free-stereo mosaic images is non-linearly increased according to distance from 3D model coordinate and origin point. For this reason, 3D model coordinates used in the free-stereo mosaic images are difficult to transform into 3D absolute coordinates by using linear transformation. Therefore, methodology for transforming nonlinear 3D model coordinate into 3D absolute coordinate is needed. Also methodology for resampling the free-stereo mosaic image to the geo-stereo mosaic image is needed for overlapping digital map on absolute coordinate and stereo mosaic images. In this paper, we propose a 3D non-linear transformation for converting 3D model coordinate in the free-stereo mosaic image to 3D absolute coordinate, and a 2D non-linear transformation based on 3D non-linear transformation converting the free-stereo mosaic image to the geo-stereo mosaic image.

The Core Essence of the INR System Technology in the Geostationary Remote Sensing Satellites (정지궤도관측위성 INR 시스템 기술의 요체)

  • Kim, Handol
    • Journal of Satellite, Information and Communications
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    • v.11 no.4
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    • pp.89-93
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    • 2016
  • In this paper, we provide a summary on the core essence of INR (Image Navigation and Registration) System technology which is an essential function of geostationary remote sensing satellites. Its origin and evolution history is reviewed, its core elements and governing concept for each element are described, and a generic INR architecture is suggested which can cover all seemingly conceivable INR systems of the past, the current and the future. By this, we intend to identify and illuminate the core technical contents and the key aspects in the foreseen prospect of the up-coming INR systems and the related technologies.

A Study on Development of Video Navigation System with real-time GPS Information

  • Jang, Jin-Wook
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.8
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    • pp.95-99
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    • 2018
  • This research is related to GPS(global positioning system) enabled device navigation service and consists of two parts. The first is the logic that records the route guidance video and records GPS information in time, and the second is the logic that outputs the created video data based on real time GPS. The recording logic first determines the origin and destination, records the video from the origin to the destination and it adjusts the speed of the image in a specific area so that the user can see it easily. And insert ancillary information and advertisements that can help guide the route. In the output logic, we provide navigation services using the video and GPS data tables we created, and it receives user's GPS information in real time and corrects it based on the recent user location to reduce errors. This provides local guidance services to people who lack language skills like foreigners.