• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.131-146
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• 2000

The starting point of this study was that the Orientalism reflected in the modern clothing is realized the different view by Western and Eastern. Based on this regard, this study semiotically analyse that clothing is creating the cultural values and signification and that the western designers are reproducing an ideology as orientalism being the western-oriented thought when expressing the Asian image in the modern clothing. The theoretical sides are based on the semiotic analyses of F. Saussure, C. Peirce, and R. Barthes. By the result observed through this study, the Orientalism reflected in the modern clothing designed by Western designers are discriminative image, mystic image, past-oriented image, natural image, and complex-eclectic image. The discriminative image is reproduced as a savage and uncivilized image. In addition, it regarded as a decorative and superficial image is expressed as if it is an uncharacterized and underdeveloped image in the modern clothing. The mystic image is reproduced as a romantic image to stimulate Westerners'curiosity. That is, Asian image is regarded as a dream and magical image rather than a scientific and rational image. The past-oriented image is expressed through restricting Asian positive image in Asian historical glory. The natural image differs from Western image based on science in the modern clothing. The modern clothing regards the natural image as a primitive and instinctive image. The complex-eclectic image is the pastish pattern through selecting and distributing heterogeneous materials in the modern clothing. This study critically analyzes the western-oriented thought of orientalism in the modern clothing. The results of the study imply that it is critical that we provide a new contact point for the East and the West in the context of our Asian values and traditions.

• Korean journal of food and cookery science
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• v.25 no.5
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• pp.531-544
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• 2009

Strategic alliance is increasingly becoming a popular strategy in the family restaurant industry. In general, strategic alliance can be defined as several brands collaborating in technology development, marketing, or production while keeping their independence as separate business entities. This study identified segments on the basis of sales promotion resulting from strategic alliances between family restaurants and card companies. This study further investigated how brand image, brand value, price fairness, customer loyalty and demographics are different among the segments. From the statistical analysis, three segments were found; 'short-period benefits oriented' segment, 'intangible and discount benefits oriented' segment and 'free benefits oriented' segment. Among the three segments, the 'free benefits oriented' and 'intangible and discount benefits oriented' segments had greater perceived brand image, brand value and customer loyalty than the 'short-period benefits oriented' segment.

• Journal of the Korean Society of Costume
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• v.58 no.3
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• pp.123-130
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• 2008

Symbolizing holiness, wealth and power, golden color was most effective to express the absolute power of royal family and aristocratic society as well as the beauty of magnificent and brilliant authority. Such golden color was understood as the artistic color formed in the dictatorial society as well as the society under the rule of absolute monarch. Thus, it has been used in the costume that symbolizes nobleness, holiness, brilliancy, ethnicity and future-oriented property. In this sense, the image of golden color shown in contemporary fashion was analyzed as follows in this research: First, showing the future-oriented image, golden color expresses avant-garde, cyber and cosmic future-oriented image by using diverse new materials which introduce the state-of-the-art technology sense in addition to metallic textile. Second, getting hint from the ethnic costume of many countries around the world such as brilliant embroidery using golden-thread, ornament with exaggerated technique such as gold foil, mark and character in peculiar tint, the ethnic image of golden color expressed the peculiar color or materials of ethnic costume, handicraft details, etc in golden color. Third, since golden color is expressed in ostentatious image to which elegance and luxuriousness that looks like the work of haute-couture costume of royal family or sensuality that voluptuously expresses the beautiful body line of women are added, the viewers are enchanted or attracted.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.805-812
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• 2005

The purpose of this study is to analyze the shopping orientation and purchase behavior of missy women who are the main consumers of baby's wear and to identify the differences between decision criteria for baby's wear purchase and purchase behavior by their types of shopping orientation. The results of this study are as followings: 1. The analysis of shopping orientation shows that there are five factors; pleasure-oriented, practicality-oriented, impulse-oriented, store-devoted, and individual-oriented shopping. The group analysis shows that there are five groups; store-devoted shopping group, individual-oriented shopping group, impulse-oriented shopping group, practicality-oriented shopping group and pleasure-oriented shopping group. 2. The analysis of the differences in decision criteria for baby's wear purchase by the types of shopping orientation demonstrates that there are significance differences in all variables except price and design variables. The results show that store-devoted shopping group puts an emphasis on the quality and practicality. Individual-oriented shopping group emphasizes practicality. Impulse-oriented shopping group considers brand image and fashionableness. Practicality-oriented shopping group focuses on practicality. And pleasure-oriented shopping group regards brand image and fashionableness. 3. In order to find out the purchase behavior by the types of shopping orientation, several variables, such as favored images by the types, information resources, store selection behavior, purchase expanses, purchase frequency, and the ratio of purchasing imported baby's wear, are analyzed. The results show no significant differences among them.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.125-127
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• 2004

High-resolution satellite images offer abundance information of the earth surface for remote sensing applications. The information includes geometry, texture and attribute characteristic. The pixel-based image classification can't satisfy high-resolution satellite image's classification precision and produce large data redundancy. Object-oriented information extraction not only depends on spectrum character, but also use geometry and structure information. It can provide an accessible and truly revolutionary approach. Using Beijing Spot 5 high-resolution image and object-oriented classification with the eCognition software, we accomplish the cultures' precise classification. The test areas have five culture types including water, vegetation, road, building and bare lands. We use nearest neighbor classification and appraise the overall classification accuracy. The average of five species reaches 0.90. All of maximum is 1. The standard deviation is less than 0.11. The overall accuracy can reach $95.47\%.$ This method offers a new technology for high-resolution satellite images' available applications in remote sensing culture classification.

• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.296-306
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• 1999

This study reflects the aim of analyzing the fashion design connection with ecology. Ecology has been linked to human life through its changing relations with environment. In order to recover eco-system ecology-nature oriented methodology and technology oriented approach will suffice. On the modern design field Green design Recycling and Green marketing resulted in increasing rates of environment-friendly production and an effort to deliver environment-friendly corporate image. Based on above research ecological image on fashion design during the year 1990 to 1995 represents the following conclusion. In the fashion design field natural image primitive image nature -harmonious image material-recyling image culture-recycling image are proposed. In the technology field clean image and high-tech image are proposed. In the marketing field happy image harmonious image serious image and realistic image are proposed.

• Journal of Distribution Science
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• v.9 no.4
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• pp.15-27
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• 2011

Although a huge number of academic researchers have paid considerable attention to exploring both the degree to which store image influences retailer brand customers and how to develop store personality, they have overlooked the contemporary retail context in which retailers have developed many different types of retailer brands, that is, price-oriented or quality-oriented retailer brands. Rather than focusing on the latter, much literature has looked at the former. Accordingly, even though there are many articles related to store image, a few authors have shown their interest in identifying the extent to which store personality affects customers purchasing retailer brands at lower prices. As a result, their efforts have been to illustrate the relationship between store image and consumer behaviours buying retailer brands. In that multiple retailers over the world such as E-Mart, Lotte-Mart, Tesco Korea and Tesco UK have actively introduced not only the quality-focused retailer brands that quality is better than, or equal to national brands, and prices are slightly higher than, or equal to them, but also price-focused retailer brands, academicians should make an effort to investigate how store image affects customers purchasing a quality-oriented retailer brand, comparing with previous research results. That is why the authors illustrate the extent to which store personality components influence retailer brand customers, including particularly quality-oriented retailer brand customers through an empirical research. By adopting a questionnaire method as a research technique to illuminate the relationship between store image components and retailer brand customers, research validity increases and further, data gathered through a field survey are analysed through a few statistic analysis methods, in order to minimise statistical deviations. Compared with the prior research concentrated on price-focused retailer brands, the authors have significantly shed light on customer behaviours purchasing retailer brand products with higher quality. When it comes to store personality components, the research suggests the following five items: merchandise attributes, services, physical facilities, promotions, and institutional image, considering the subcomponents mentioned by the previous research. Proposing the conceptual research model which those elements are differently hypothesised, according to retailer brand types: PR (Price-oriented Retailer brand) and QR (Quality-oriented Retailer brand), the research is proceeded. Through empirical research, the authors found that amongst the five items, only promotion influenced retailer brand customers in the Korean retailing marketplace, unlike other countries explored by many researchers, such as UK. Although much literature emphasises that those elements are closely related to retailer brand buying proneness, it is completely not fit to the Korean market. Also, research findings provide new insights into the degree of store image effects on retailer brand customers for academiciansand practitioners. Whether the retailer brand development program that a retailer has carried simultaneously both price-focused and quality-focused retailer brand types is practically profitable should be explored in the future.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.11 no.4
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• pp.293-298
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• 2011

In this paper, we propose a new image descriptor, that is, a rotation invariant histogram of oriented gradients (RIHOG). RIHOG overcomes a disadvantage of the histogram of oriented gradients (HOG), which is very sensitive to image rotation. The HOG only uses magnitude values of a pixel without considering neighboring pixels. The RIHOG uses the accumulated relative magnitude values of corresponding relative orientation calculated with neighboring pixels, which has an effect on reducing the sensitivity to image rotation. The performance of RIHOG is verified via the index of classification and classification of Brodatz texture data.

• Journal of information and communication convergence engineering
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• v.17 no.1
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• pp.67-73
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• 2019

In the current era of digital technology, and with the help of existing software, digital photo manipulation is becoming easier and faster. One example of this is the development of powerful image processing software that makes it easy for a digital image to be manipulated and edited. It is therefore very important to protect and maintain public trust in digital images. Several methods have been developed to detect image manipulation. In this paper, we compare two methods for detecting image duplication due to copy-move actions, namely the polar coordinate system and the histogram of oriented gradients methods. The former is a method based on the transfer of a Cartesian image to a polar form, making it easy to tell whether there are objects that have undergone a copy/move in an image, while the latter is a method for retrieving information related to the distribution, which uses a target in the local area as a tool to represent the shape of the target. We compare the accuracy, speed and memory usage of these two methods.