• Journal of Digital Convergence
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• v.16 no.10
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• pp.537-544
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• 2018

The purpose of this study is to identify the impact of well-being-oriented activities of university students in liberal arts and physical education classes on happiness. First, among well-being-oriented activities, females are more likely to have eco-friendly behavior, well-being-oriented, hobby-orientation and exercise orientation, and males are more likely to be better at purchasing well-being products and mental health. Happiness was found to be higher in boys than in outer happiness, self-controlled happiness, and inner happiness. By grade, there was no difference between men and women in well-being activities, and the happiness showed that the second and third grades were higher than the first grade, while the second and third grade were higher in inner happiness. The happiness level showed that the number of students who attended three sessions showed higher level of happiness. Second, among the well-being activities of students in liberal physical education classes, external happiness shows in hobby-orientation, mental health and exercise orientation. Self-regulating shows in well-being meal, hobby orientation, mental health. Inner happiness shows in well-being meal, hobby orientation, mental orientation and exercise orientation.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.1
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• pp.152-166
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• 2013

The main purpose of this study is to see the differences of the achievement goal orientation, academic burnout, and school happiness between gifted and general students, and also to explore the effects on school happiness of their achievement goal orientation and academic burnout. To resolve the above research questions, this study used questionnaire method to 256 1st grade middle school students and 84 gifted students enrolled in Daegu metropolitan city. All data were analyzed by SPSS WIN 19.0 program. The results of this study are as follows. First, mastery goal, performance-approach goal and performance-avoidance goal of the gifted students were higher than the general students'. Second, all sub-variables of academic burnout except hostility and total score of academic burnout of the gifted students were lower than the general students. On the other hand, all sub-variables of school happiness except relationship with friends and emotional stability and total score school happiness of the gifted students were higher than the general students. Third, this study revealed that the achievement goal and academic burnout explain considerable amount of students' school happiness. In other words, the disfavor and skeptical attitude of general students for the study hinder school happiness. Lastly, this study suggest that some program or consulting need to be administerd to change the affective attitude of students into positively. And also variety of counselling program or some instructions dealing with stress for gifted students since the exhaustion of gifted students affects considerably their school happiness.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.401-408
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• 2016

This study was an investigation of 379 people to analyze the relations between leadership and happiness recognized by university athletes. First, happiness of university athletes showed the highest score in smooth relationship with parents. And male athletes score higher than female athletes. Second, the sub-factors of achievement and self-acceptance of happiness have significantly correlated with all factors of leadership. In particular, self-improvement, goal-seeking, and influence are most highly correlated. And the religious influence was the lowest correlation. Third, achievement orientation of leadership factors affect all sub-factors of happiness and influence, and self-regulation has an effect to sub-factors of happiness. Fourth, flexible leadership, interpersonal understanding, teamwork and cooperation, orientation did not affect happiness.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.295-306
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• 2019

The purpose of this study was to Happiness Sharing Kumdo Class Participating Adolescents' achievement goal orientation on ego-resiliency and quality of life and to provide guidance measures for the correct growth of vulnerable participants through the happiness sharing Kumdo class, which will be activated as a sports support program. To achieve the purpose of this research, 236 Adolescent participating in the Happiness Sharing Kumdo Class was selected and surveyed in Seoul, Gyeonggi Province and Incheon. Based on the data collected, the following results were derived by conducting frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. First, verification of the effect of achievement goal orientation of Adolescent participating in Happiness Sharing Kumdo Class on ego-resiliency showed that task-orientation has significant influence on diversity, future-orientation, and emotion control, and ego-orientation has significant influence on diversity and emotion control. Second, verification of the effect of achievement goal orientation of Adolescent participating in Happiness Sharing Kumdo Class on quality of life showed that task-orientation has significant influence on quality of physical, psychological, social, environmental and educational quality, and ego-orientation has a significant influence on quality of physical and environmental quality. Third, verification of the effect of ego-resiliency on quality of life by Adolescent participating in Happiness Sharing Kumdo Class showed that diversity has not significant influence all factors of quality of life, but future-orientation has significant influence on quality of psychological and environmental quality, and emotion control has a significant influence on quality of physical, psychological, social and educational quality.

• The Korean Journal of Health Service Management
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• v.13 no.2
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• pp.93-105
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• 2019

Objectives: The purpose of this study is to investigate the factors related to mental health and oral health awareness that affect the tendency to search for happiness. Methods: In this study, we conducted a self - report questionnaire survey with 197 participants belonging to the Myself Generation in Jeju Island. Results: There was a significantly greater tendency to seek overall happiness in individuals with lower age, good subjective physical health low levels of depression and stress high self-esteem good subjective mental health and good subjective health status. The most influential factors were self - esteem and mental health awareness followed by general characteristics and oral health awareness. Conclusions: This study provides useful data for mental health and oral health care, and for the development of health care service programs aimed at the satisfaction and happiness of people living alone.

• Korean Journal of Human Ecology
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• v.24 no.6
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• pp.829-846
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• 2015

The purpose of this study was to examine the influence of materialism and clothing shopping orientation on clothing impulse buying. The subjects were 309 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, frequency, factor analysis, correlation analysis and regression analysis. The major results of this study were as follows: First, two factors of materialism were identified: happiness pursuit materialism and possession pursuit materialism. Second, two factors of clothing shopping orientation were identified: conspicuous shopping orientation and hedonic shopping orientation. Third, a significant positive correlation was found among two factors of materialism, two factors of clothing shopping orientation, and clothing impulse buying. Fourth, possession pursuit materialism influences clothing impulse buying through conspicuous shopping orientation. Fifth, happiness pursuit materialism influences clothing impulse buying through hedonic shopping orientation.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.459-470
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• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.237-249
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• 2017

This research aims to gain a better understanding of college students' thoughts on what factors make them happy and contribute to enhancing their happiness. We focused on the relationship between their self-assessed happiness and various factors affecting happiness, such as their socio-economic status, relationships with others, future orientation, and daily activities. Survey data were collected from October, 2014 to December, 2014 at a South Korean University. The final total number of respondents was 474 from 500 distributed questionnaires, after excluding 26 responses with missing values and unanswered items. The response was comprised of 247 male students, and 227 female students, and of 268 freshmen, 145 sophomores, 35 juniors, and 26 senior students. Factors that were statistically significant were gender, year, average cost of leisure, appearance satisfaction, conversation hour with parents, having girlfriend/boyfriend, sexual experience, number of friends, satisfaction with major, Grade Point Average (GPA), studying hours, time for self-improvement, reading hours, use of smart phone hours, number of daily meals, exercise hour, schedule management and future goal setting. This research was conducted utilizing only data from one university and so it may not be appropriate to generalize the results. Moreover, some of the variables are not in line with previous studies on happiness. Some other mediating variables may exist. Therefore, following research should be conducted.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.910
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• pp.1243-1252
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• 2004

The purpose of this study was to identify the impact of personal values on fashion orientation. As personal values, this study adopted materialism and consumer conformity. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Confirmatory factor analysis revealed that fashion orientation has three factors such as fashion leadership, fashion interest, and importance of being well dressed. Path analysis showed that centrality factor of materialism spurred all three factors of fashion orientation and that happiness factor of materialism gave rise to importance of being well dressed of fashion orientation. Informational conformity also significantly increased all three factors of fashion orientation.

• Asia Marketing Journal
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• v.20 no.1
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.