• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.139-159
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• 2017

This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

• Journal of Industrial Convergence
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• v.6 no.2
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• pp.1-27
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• 2008

This thesis is to analyze and investigate the influence of behaviors towards an organization of public officials due to the way their parents raised them. I tried to find out how their parents' raising way influences the individual characteristics, the human relationship, the job satisfaction, and the organizational commitment. It is proved that the personal characteristics of the organization members affect the human relationship in organization strongly. It is also proved that the way their parents raised them affects the personal characteristics. Therefore I can suggest that the way parents raised children affects the organizational behavior strongly. In addition to that, the personal characteristics of each public official highly affect the human relationship such as the relationship with seniors, colleagues, and subordinates in organization. I know that the way their parents raised them strongly affects the human relationships in organization. In order to find out the influence of organizational behavior of public officials due to the way their parents raised them, I used the Pearson's correlation analysis. I find that the public officials who lived with positive parents have high job satisfaction and organizational commitment, and have high self-esteem, self-control, responsibility, and have good relationship with their senior and colleagues administrative public official. Also, from this study we can find out the influence which parents' attitude has on children's satisfaction and devotion as adults. Therefore this study can suggest a new direction of public administration.

• Journal of The Korea Institute of Healthcare Architecture
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• v.22 no.1
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• pp.51-61
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• 2016

Purpose: To improve and establish functions for public health centers in rural public, an analysis will be done on arrangement plan and area by function for public health centers in farming and fishing villages. After finding out this relationship and architectural characteristics, spatial organization and area ratio for providing efficient medical service and the relationship between the two will be examined. Methods: 8 of them were selected and site visit and interview with the person in charge were conducted to investigate the current status. The drawings collected for analysis were input as CAD data and schematized. The relationship between the arrangement type and area for the public health centers in farming and fishing villages was analyzed and based on this, an analysis was done on agricultural scale and characteristics, and putting these analyzed results together, an appropriate method of improvement was proposed for spatial organization by function for public health centers in farming and fishing villages and to provide efficient service. Results: Firstly, the Plan types found in the public health centers in farming and fishing villages could be classified into three including single-type, multiple-type and radial-type. Secondly, according to an analysis of areas by function, in the case of treatment function, there was a difference in the area ration for selective treatment. This ratio is considered to be greatly influenced by the project each public health center focuses on. Thirdly, I could become aware of the relationship between spatial organization and area ratio based on the analysis of arrangement and area derived above. Implication: As the data to refer to in future research on spatial organization for public health centers, if the object of analysis becomes more expanded and investigated, it will be utilized in detail for spatial planning of public health centers, thereby being expected to contribute to more efficient and qualitatively enhanced medical service provided by public health centers.

• Korean Journal of Social Welfare Studies
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• v.45 no.2
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• pp.65-97
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• 2014

This research aims to figure the different perceptions on the organization-public relationship between military officials and the locals, and the perception on the support military family welfare. In order to analyse their subject point of view, 217 career soldiers and the 191 local residents surveyed during 3 weeks from 10th February to 28th February, 2014. The results getting from this research were as to follows; First of all, the perception on the military organization-public relationship towards local community is more positive in the military officials(M=5.39) than the locals(M=4.99), but different from the two groups(t=6.93, p<.001). Moreover, there exists statistically significant different in every sub-factors and it means the mutual perception consistency is low. Second, the perception on the support from the locals towards military family welfare of military(M=5.38) is higher(t=6.93, p<.001) than the perception of the locals (M=4.76) and it is statistically significant. Third, the a regression coefficient which indicates the impact on the perception on support military family welfare through the change of organization-public relationship shows statistically significant (${\beta}=.82$(p<.001)). As a result, the perception on the military organization-public relationship of the locals has significant prediction power to the perception on the support military family welfare. And when the perception on the military organization-public relationship of the localsis higher, the perception on the support military family welfare has been changed positively.

• Journal of Korean Library and Information Science Society
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• v.19
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• pp.1-34
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• 1992

The purpose of the present study is to analyze leadership of the public library organization in Korea using Fiedler's Contingency Theory. The study is only to analyze leader-member relations, task structure, position power of the public library organization in Korea by questionnaire method. After follow-up mailing, of the 143 responses received from librarians in 16 public libraries of Pusan and Kyung Sang Nam Do, 111 responses are analyzed. The results are summarized as follows: 1. Leader-member relations of public library organization in Korea are good. 2. The task of public library organization in Korea is unstructured. 3. The position power of public library organization in Korea is strong. In the light of this situation, relationship-oriented leaders will be more effective than task-oriented leaders in the Korean public library organization.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.125-135
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• 2017

The purpose of this study was to investigate the relationship among organization-public relationships, external reputation and job satisfaction of workers in small and medium-sized IT enterprises. The subjects were 221 workers in small and medium-sized IT enterprises selected. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and structural equation modeling analysis using IBM SPSS 21 program and IBM AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on external reputation. Second, Organization-public relationships influenced not significantly on job satisfaction of workers in small and medium-sized IT enterprises. Third, External reputation influenced positively on job satisfaction of workers in small and medium-sized IT enterprises. These results will contribute to provide implications related to organization effectiveness.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.29-38
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• 2017

The purpose of this study was to examine the effects of users' organization-public relationship of the donation activities of corporate via social network service on corporate image and reputation focused on social network service users. The subjects were 228 SNS users selected. The data were analyzed by the correlation analysis, reliability analysis and structural equation modeling analysis using SPSS 21 and AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on corporate image. Second, Organization-public relationships influenced positively on corporate reputation. Third, Corporate image influenced positively on corporate reputation. These results will contribute to develop a marketing strategy via social network service of corporate.

• Industry Promotion Research
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• v.3 no.1
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• pp.13-31
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• 2018

The purpose of this study is to investigate the effect of organizational culture on organization and organizational performance, and it was targeting for 350 public officials (local governments, foundation under local governments, public corporation) who research work and consulting were implemented for. When it comes to the response to questionnaires, 313 copies out of 350 were verified on the research hypothesis of the research model by using statistical package programs of SPSS 20.0 and AMOS 20.0. Results of the research hypothesis on research model show that firstly, regarding the research hypothesis 1 that the organizational culture of public organization will have a positive (+) significant effect on learning organization, the organizational culture recognized by the organizational members of public organizations showed a positive influence on the learning organization. In other words, it showed that the organizational culture recognized by the organization members of public organizations is a major factor in building a learning organization. Secondly, regarding the research hypothesis 2, the result of the relationship between organizational culture and organizational performance, that the organizational culture recognized by the organizational members of the public sector showed a positive influence and it implies the importance of recognizing and transforming the organizational culture of public organizations to improve organizational performance of public organizations. Thirdly, regarding the research hypothesis 3, the organizational culture recognized by the organizational members of public organizations showed an influence on organizational performance and also showed apositive(+) influence on organizational performance through learning organization. As the organizational culture recognized by the organization members in the public sectoris influencing the organizational performance through the learning organization, various implementation plans are required to improve organizational culture, improving learning organization, and improving organizational performance in accordance with the characteristics of public organizations.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.20-29
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• 2018

This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.159-166
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• 2008

The purpose of this research is to investigate empirically the relationship among organization identity, organization immersion, and pride(또는 self-esteem) of taxation public servants. The results of the research showed the following. First, the research showed that gender and work year, as individual characteristic variables, influence a significant effect on organization identity. Second, it turned out that the pride of taxation pubic servants influences a positive effect on organization identity, and groups of lower pride affect organization identity more than groups of higher pride. Third, it turned out that the pride of taxation public servants also influences a positive effect on organization immersion. In other words, taxation public servants with higher pride showed higher organization immersion. Groups of lower pride affect organization immersion more than groups of higher pride. These results verified that higher pride of organization members can strengthen organization identity and organization immersion.