• 제목/요약/키워드: Organism

검색결과 2,028건 처리시간 0.029초

B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해 (Understanding Customer Participation Behavior via B2C Microblogging)

  • 박종필;손재열
    • Asia pacific journal of information systems
    • /
    • 제22권4호
    • /
    • pp.51-73
    • /
    • 2012
  • Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

  • PDF

분류규칙과 강화 역전파 신경망을 이용한 이종 인공유기체의 공진화 (A Coevolution of Artificial-Organism Using Classification Rule And Enhanced Backpropagation Neural Network)

  • 조남덕;김기태
    • 정보처리학회논문지B
    • /
    • 제12B권3호
    • /
    • pp.349-356
    • /
    • 2005
  • 동적이고 비정형적인 환경에서 작업을 수행하기 위해 인공유기체를 이용하는 응용 분야가 빠른 속도로 확대되고 있다. 이러한 분야에서 인공유기체의 행동 지식 표현법으로 일반적인 프로그래밍 또는 전통적인 인공지능 방법을 사용하면, 예측치 못한 상황으로 인한 빈번한 변경과 나쁜 응답성의 문제가 발생한다. 이들 문제들을 기계학습적으로 해결하기 위한 방법으로는 유전자 프로그래밍과 진화 신경망이 대표적이다. 그러나 아직까지도 인공유기체의 학습방법이 문제가 되고 있으며, 같은 환경 속에 서식하는 인공유기체의 종이 같아서 여러생명체를 대표할수 없는 문제점이 있다. 본 논문에서는 학습의 속도와 질을 향상시키기 위해 강화역전파 신경망과 분류규칙을 이용하였으며, 한 환경속에 서식하는 인공유기체의 종을 달리하였다. 제안된 모델을 평가하기 위해서 이종간 인공유기체 집단이 한 가상환경속에서 서로 경쟁하면서 생활하는 시뮬레이터를 설계 및 구현하였고, 그들의 행동진화를 수행결과로 보여주었으며, 타시스템과의 비교분석을 하였다. 결과적으로, 학습의 속도와 질적인 면에서 제안된 모델이 모두 우수한 것을 확인하였다. 본 모델의 특징으로는, 유전자 알고리즘에 의해서 염색체에 표현된 분류 규칙들과 신경망의 학습이 동시에 수행되며, 분류 규칙과 강화역전파 신경망의 2단계의 처리 과정으로 인하여 학습 능력이 강화된다는 점이다.

Antimicrobial and antioxidant activity of some Indian medicinal plants for the protection against fish pathogenic bacteria

  • Harikrishnan, Ramasamy;Jawahar, Sundaram;Kim, Man-Chul;Kim, Ju-Sang;Jang, Ik-Soo;Balasundaram, Chellam;Heo, Moon-Soo
    • 한국어병학회지
    • /
    • 제22권3호
    • /
    • pp.317-326
    • /
    • 2009
  • This study has shown the screening of anti-bacterial activity of three Indian medicinal plant choloroform : methanol (50:50) solvent leaf extracts (i.e. Azadirachta indica, Ocimum sanctum, and Curcuma longa) with different concentrations (10, 5, 2.5, 1.25, 0.625, 0.312, and 0.156 mg/ml) under in vitro conditions against fish pathogenic bacteria, Aeromonas hydrophila, Streptococcus iniae, Vibrio harveyi, V. anguillarum, and Edwardsiella tarda isolated from olive flounder farms, Jeju Island, South Korea. The anti-microbial activity of the A. indica and O. sanctum extracts yielded the zones of growth inhibition (ZI) was 3 and 1mm against A. hydrophila at concentration of 0.156 mg/ml when compared to that of tetracycline standard (3 mm). At highest concentration (10 mg/ml) of A. indica, O. sanctum, and C. longa, high inhibition was 9, 7, and 6 mm when compared to that of tetracycline (11 mm) against A. hydrophila. The minimum inhibitory concentration (MIC) of A. indica, O. sanctum, and C. longa at 0.156 mg/ml that yield 9, 10, and 13 CFU/ml for A. hydrophila, 16, 22, and 25 CFU/ml for S. iniae and 18, 22, and 23 CFU/ml for E. tarda compared to the tetracycline. At highest concentration (10 mg/ml) of the three extracts was better inhibiting the growth of A. hydrophila, S. iniae and E. tarda. A. indica, O. sanctum, and C. longa were determined to the potential antioxidant activityon the basis of their scavenging activity of the stable 2,2-diphenyl-1-picrylhydrazyl (DPPH) free radical. A. indica extract was 0.625 mg/ml which indicated that the strong anti-oxidant activity. However, O. sanctum and C. longa extracts showed weak anti-oxidant activity at this concentration. Hence, in vitro assay among the pathogens, A. hydropila is better inhibitory activity of the extracts. It is evident that the Indian medicinal plants extracts were subjected to its effectiveness against A. hydrophila, S. iniae, and E.tarda at low concentrations. The obtained results in the present study suggested that the Indian plant extracts is a prevention tools for Korean olive flounder aquaculture pathogens and its need further advance investigation.

센서 네트워크와 CMOS 이미지 센서를 이용한 바이오센서 활동량 측정 모듈 개발 (Development of Measuring instrument module for Biosensor Activity using CMOS Image sensor and sensor network)

  • 박세현;곽호협;김응수
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국해양정보통신학회 2008년도 춘계종합학술대회 A
    • /
    • pp.898-901
    • /
    • 2008
  • 센서 네트워크와 CMOS 이미지 센서를 사용하여 바이오센서 활동량을 측정할 수 있는 모듈을 개발하였다. 수중의 물벼룩, 물고기와 같이 살아있는 대부분 생물체는 수질을 모니터링 하는 바이오센서로 자주 사용된다. 바이오센서의 활동량은 수질에 의해 변화한다. 개발된 바이오센서의 측정 모듈은 기존의 장치에 쉽게 인터페이스 할 수 있다.

  • PDF

소비자의 유전자재조합 콩 식품 구매의사 및 표시요구에 대한 경로 분석 (The Path Analysis of Consumers' Decision-making to Purchase GMO Foods and Request for Labelling It)

  • 허경옥
    • 한국생활과학회지
    • /
    • 제12권3호
    • /
    • pp.351-362
    • /
    • 2003
  • The goal of this study was to examine the effects of perceived risks toward GMO (Genetically Modified Organism) food on the decision-making to purchase it and demands to reveal its Identity. The major results were as follows. First, consumers strongly perceived the risk toward GMO food, and demanded labeling to identify it. But, many consumers had indecisive in the purchase of GMO food. Second, consumers with high level of perceived risks toward GMO food were more likely not to buy GMO food. In addition, the level of perceived risk was high among consumers who had many children. Finally, consumers with high level of perceived risks toward GMO food were more likely to demand the labelling for identifying GMO food. Consumers who had many children and high level of reliability for labelling food safety strongly demanded to label for revealing GMO food.

  • PDF

Microsporum canis에 의한 고양이의 백선증 (A Case of Feline Ringworm by Microsporum canis in Korea)

  • 여상건;최원필;김도경
    • 대한수의학회지
    • /
    • 제28권1호
    • /
    • pp.119-123
    • /
    • 1988
  • 진주 시내에서 사육중이던 생후 3개월령의 숫고양이 1두에서 발생한 백선증의 임상소견 및 원인균을 조사하였던 결과는 다음과 같다. 환축은 눈, 코주위 및 후지에 심한 원형탈모와 회백색의 가피병변을 나타내었으며 귀, 목, 복부에서도 피부병변이 관찰되었으나 부정형의 부분적 탈모 및 백색의 인설형성 소견이었다. 병변부로부터 채취된 털과 가피에 대하여 직접현미경검사 및 배양검사를 실시하였으며 분리된 원인균은 Microsporum canis로 동정되었다.

  • PDF