• The Journal of Fisheries Business Administration
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• v.55 no.1
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• The Journal of Society for e-Business Studies
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• v.27 no.1
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• pp.81-94
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• 2022

In the service sectors, the qualitative evaluation method in the form of a survey is widely used as a major assessment tool to evaluate the quality of service. However, the results obtained from a survey can involve the subjective judgment of the respondent. In this study, we propose a method to secure objectivity by excluding subjectivity that may be included in the qualitative evaluation results. In particular, we deal with a situation where the same type of qualitative evaluation tool is used repeatedly by several service providers. To this end, by utilizing both the Ordered Probit model and third-party evaluation results, we determine whether subjectivity is involved in the results. After correcting subjectivity, the final results are obtained through statistical analysis. The application analyzed in this study is the medical service area. With the actual evaluation results supplied by the service providers, we explain how objectivity can be secured from the assessment data by applying our proposed approach.

• 한국ITS학회:학술대회논문집
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• 2008.11a
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• pp.193-198
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• 2008

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.2
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• pp.68-79
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• 2014

This paper analyzes the characteristics of trip chaining activities of elderly and explores temporal and spatial distribution. The research also estimates ordered probit model and binary logistic model to investigate various factors affecting trip chaining and mode choice patterns. We utilized household survey data for elderly conducted in 2006 and 2010 in Seoul metropolitan area. Research results indicate that trip chaining showed an increasing trend and simple trip chaining counts for more than 85%. GIS mapping expressed spatial distribution of trip departure and arrival areas, particularly showing regional changes in job-related trips. We also found that more factors influence trip chaining in 2010, compared with 2006, and travel cost is more sensitive than travel time in determining travel mode. The research contributes to establish transportation policies based on travel behavior of elderly in a upcoming super-aged society.

• International Journal of Highway Engineering
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• v.17 no.6
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• pp.85-95
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• 2015

PURPOSES : The objective of this study is to analyze factors affecting traffic accident severity for determining countermeasures on freeway climbing lanes. METHODS : In this study, an ordered probit model, which is a widely used discrete choice model for categorizing crash severity, was employed. RESULTS : Results suggest that factors affecting traffic accident severity on climbing lanes include speed, drowsy driving, grade of uphill 3%, gender (male offender and male victim), and cloud weather. CONCLUSIONS : Several countermeasures are proposed for improving traffic safety on freeway climbing lanes based on the analysis of crash severity. More extensive analysis with a larger data set and various modeling techniques are required for generalizing the results.

• Journal of Korean Society of Transportation
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• v.16 no.3
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• pp.93-100
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• 1998

지난 30여년간 운전자의 속도선택의 행태에 대하여 많은 연구가 이루어졌다. 그러 나, 과거 대부분의 연구는 운전자의 개별적인 특성과 제한속도에 대한 운전자의 인지 정도 를 고려하지 않고, 다만 운전자의 속도선택과 도로 및 차량간의 상호 관련성에 중점을 두고 있다. 본 연구는 운전자, 차량 및 통행특성 등의 요인을 고려하여 운전자의 속도 선택에 대 한 행태를 분석하고자 하였다. 이를 위하여 운전자의 속도 자료와 설문자료를 조사한 수, 두 가지 자료를 범주형 자료로 구분하여 Ordered Probit Model을 적용하여 분석하였다. 분 석결과 i) 고소득의 남성운전자가 고속의 주행 행태를 보였으며, 운전경력이 많은 운전자일 수록 높은 속도를 선택하는 것으로 나타났다. ii) 차량에 관해서는 배기량이 높은 차량일수 록 고속의 속도를 나타낸 반면에 안전장치가 많은 차량의 경우에는 저속의 주행속도를 보이 는 것으로 나타났다. iii) 통행 특성 면에서는 일일통행거리가 중요 변수인 것으로 나타났다. iv) 운전자의 심리적 측면에서는 운전자가 인식하고 있는 제한 속도가 또한 중요변수로 분 석되었다.

• Journal of Korean Society of Transportation
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• v.29 no.5
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• pp.43-54
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• 2011

After implementing "Semi-public management system of intra-city bus", the burden of financial aid for unprofitable routes is on the increase in Busan metro city. It becomes a heavy burden on the local finance, which needs to be resolved for improving the intra-bus system. The rainfall is one of the factors influencing the demands for intra-bus in urban transportation. Motivated by this fact, this study investigates the impact of rainfall on the intra-city bus demand. Actual bus users are surveyed on their patterns and recognition of using the bus according to the amount of rainfall. A rainfall forecast model using ordered probit model is presented, and the elasticity of the intra-city bus utilization to the amount of rainfall is also analyzed. The resulting findings could be applied to promote the use of intra-city buses and also be utilized as basic data for other studies to improve the intra-city bus system.

• 한국ITS학회:학술대회논문집
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• v.2007 no.10
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• pp.149-155
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• 2007

• Journal of the Korean Society of Safety
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• v.26 no.2
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• pp.89-98
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• 2011

The traffic accidents at a construction site, which happen due to construction vehicles' frequent access to a construction site, its subsequent conflicts with ordinary vehicles and pedestrians, and inappropriate installation & management of traffic security facilities, have not many proportions in all traffic accidents, but obviously, the accident damage is quite serious when comparing the level of the fatal per one accident. This research conducted an analysis of traffic accident injury severity using Ordered Probit Model in relation to 241 traffic accident cases that occurred caused by construction sites among the traffic accidents that took place in Seoul and Gyeoggi-do region for two years from 2006 until 2007. As a result, the significant variables enough to explain traffic accident injury severity were analyzed to be the state of road surface, linear shape of an accident spot & whether the damaging car belongs to the vehicle for construction, and whether vehicles have access to a construction site at the time of an accident. Through this, this research found out some fact as follows: first, there need to be more aggressive management of the vehicles for construction and a year-round placement of the manpower who can control vehicular access to a construction site. Second, it is necessary to get drivers to recognize the fact that there exists a construction site on the construction section which is on the border of curved roads in advance to prevent a traffic accident, helping to reduce socioeconomic loss & costs incurred by a traffic accident.

• Journal of the Korean Society of Safety
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• v.29 no.3
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• pp.98-106
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• 2014

This study proposes severity analysis for pedestrian accidents by improving variables which were used for general severity analysis. The existing variables were collected based on the interviews with policeman or witnesses and evidence of accidents. Therefore, existing variables were subjective and had several measurement errors. In order to improve such problems, this study collected variables from vehicle recorder of taxi which recorded the moment of accidents. As a result, explanatory power of independent variables was enhanced and the complete objective variables could be collected. After collecting variables, ordered probit model was developed by utilizing vehicle recorder database. Fitness of ordered probit model was 0.23. Vehicle speed and pedestrian's eye direction variables were the most critical factors for severity of pedestrian accident. In addition, severity analysis for vulnerable pedestrian was carried out. As a result, it was revealed that vehicle speed, pedestrian's eye direction and safety zone variables affected the severity of pedestrian accidents most. Particularly, vehicle speed variable is the most important factor. Consequently, driver's defensive driving and compliance to the regulations are the priority to reduce severity of pedestrian accidents and prevent pedestrian accident.