• 대한교통학회지
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• 제22권5호
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• pp.139-149
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• 2004

급격히 증가하는 차량수요에 대응하기 위하여 도로의 공급을 증대시키는 양적인 측면의 도로정책 기조가 유지되고 있지만, 이는 근본적인 해결책이 될 수 없다는 인식이 대두되어 왔다. 이에 따라 기존 도로시설의 효율적 활용과 교통수요를 관리하는 방법에 많은 관심이 모아지고 있다. 이중 혼잡통행료는 수요를 관리하고 차량을 도로량에 적절히 배정하는 수단으로 생각될 수 있으며, 교통 혼잡과 환경에 대한 악영향을 줄일 수 있는 가장 효율적인 방법중 하나로 고려되고 있다. 이에 따라 혼잡통행료 산정문제는 그동안 경제학자와 교통전문가에게 중요하고 흥미로운 연구 분야로 여겨져 왔고 다양한 방법으로 연구가 이루어져 왔다. 본 연구에서는 이러한 혼잡통행료 산정문제를 네트워크 설계문제(Network Design Problem, NDP)로 보고 통행배정문제와 혼잡통행료 산정 최적화 문제가 결합된 바이레벨 문제(Bi-level Problem)로 모형을 개발하였다. 여기서, 통행배정문제는 혼잡통행료 징수에 따른 통행자의 행태변화를 고려하기 위하여 Sheffi(1985)가 제시하였던 가변수요모형(Elastic-Demand Network Equilibrium Model)을 적용하였고, 혼잡통행료 산정 최적화 문제로서 사회적 순 편익 최대화문제를 고려하였다. 또한, 이런 형태의 바이레벨 문제는 게임이론측면에서 보면, 두 문제간의 비협력을 전제로 하는 Nash 비협력 게임과 상호 협력을 전제하는 Stackelberg게임으로 구분할 수 있는데, 본 연구에서는 민감도 분석을 통하여 최적해를 찾는 Stackelberg 게임으로 모형을 개발하였다. 통행수요는 단일계층으로 승용차로만 구성되어있다고 가정하였으며, 개발된 모형에 대하여 2개 네트워크에서 실험이 이루어졌다. 실험을 통하여 모형의 알고리즘에 관한 설명과 검증을 하였으며, 혼잡통행료 산정문제와 함께 적합한 혼잡통행료 징수 대상 링크의 선정이 중요한 연구대상임을 제시하였다.

• 경영과정보연구
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• 제3권
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• pp.287-316
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• 1999

Cyberspace permits us to more beyond traditional face-to-face, mail and telephone surveys, yet still to examine basic issues regarding the quality of data collection: sampling, questionnaire design, survey distribution, means of response, and database creation. This article address each of these issues by contrasting and comparing traditional survey methods(Paper-and-Pencil) with Internet or Personal Computer networks-mediated (Screen-and-Keyboard) survey methods also introduces researchers to this revolutionary and innovative tool and outlines a variety of practical methods for using the Internet or Personal Computer Networks. The revolution in telecommunications technology has fostered the rapid growth of the Internet all over the world. The Internet is a massive global network and comprising many national and international networks of interconnected computers. The Internet or Personal Computer Networks could be the comprehensive interactive tool that will facilitate the development of the skills. The Internet or Personal Computer Networks provides a virtual frontier to expand our access to information and to increase our knowledge and understanding of public opinion, political behavior, social trends and lifestyles through survey research. Comparable to other technological advancements, the Internet or Personal Computer Networks presents opportunities that will impact significantly on the process and quality of survey research now and in the twenty-first century. There are trade-offs between traditional and the Internet or Personal Computer Networks survey. The Internet or Personal Computer Networks is an important channel for obtaining information for target participants. The cost savings in time, efforts, and material were substantial. The use of the Internet or Personal Computer Networks survey tool will increase the quality of research environment. There are several limitations to the Internet or Personal Computer Network survey approach. It requires the researcher to be familiar with Internet navigation and E-mail, it is essential for this process. The use of Listserv and Newsgroup result in a biased sample of the population of corporate trainers. However, it is this group that participates in technology and is in the fore front of shaping the new organizations of interest, and therefore it consists of appropriate participants. If this survey method becomes popular and is too frequently used, potential respondents may become as annoyed with E-mail as the sometimes are with mail survey and junk mail. Being a member of the Listserv of Newsgroup may moderate that reaction. There is a need to determine efficient, effective ways for the researcher to strip identifiers from E-mail, so that respondents remain anonymous, while simultaneously blocking a respondent from responding to a particular survey instrument more than once. The optimum process would be on that is initiated by the researcher : simple, fast and inexpensive to administer and has credibility with respondents. This would protect the legitimacy of the sample and anonymity. Creating attractive Internet or Personal Computer Networks survey formats that build on the strengths of standardized structures but also capitalize on the dynamic and interactive capability of the medium. Without such innovations in survey design, it is difficult to imagine why potential survey respondents would use their time to answer questions. More must be done to create diverse and exciting ways of building an credibility between respondents and researchers on the Internet or Personal Computer Networks. We believe that the future of much exciting research is based in the Electronic survey research. The ability to communicate across distance, time, and national boundaries offers great possibilities for studying the ways in which technology and technological discourse are shaped. used, and disseminated ; the many recent doctoral dissertations that treat some aspect of electronic survey research testify to the increase focus on the Internet or Personal Computer Networks. Thus, scholars should begin a serious conversation about the methodological issues of conducting research In cyberspace. Of all the disciplines, Internet or Personal Computer Networks, emphasis on the relationship between technology and human communication, should take the lead in considering research in the cyberspace.