• Journal of Korean Ophthalmic Optics Society
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• v.13 no.1
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• pp.1-4
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• 2008

Purpose: The aim of this research was to furnish some useful information for starting an enterprise of small optician's stores. So, We want owners who will start a new optician's stores to reduce the mistake about the commencement of an optician's stores. Methods: It used the questionnaire research for owners of 31 small optical stores located in Gyeonggi Province. Data obtained from the 23 out of 31 questionnaire research were analyzed. Results: Before they started a new optician's stores, the experience of optician was mostly 4~5 years. The percent of male (73.9%) was higher than the percent (26.1%) of female owners. The period of preparing was mostly 3~5 months. Conclusions: This research offers a reserve founder some information about starting an enterprise of small optician's store.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.122-125
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• 2005

The results analyzing the interior space of optician's store for application of VMD are as follows. The optician's stores tend to utilize their space not just for one function, but for multiple purposes. It is becoming bigger in size and is showing that it is spending more space for marketing purposes. In the future, optical store needs to provide convenience for the customers and as a Semi-Medical space, in order to receive trust, it needs to have Test-area, Work-area, improvement in environment, and of course, a comfortable space where the customers can sit back and relax. Taking a look at the features of design, the colors and the use of materials in domestic areas has been somewhat restricted. But international areas has been using diverse colors and materials for bright and comfortable atmosphere. Now, the optician's stores has to produce various atmosphere through different and brilliant colors and materials from other stores to be more efficient and to be highly competitive.

• Journal of Korean Ophthalmic Optics Society
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• v.9 no.1
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• pp.43-51
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• 2004

The purpose of this study was to investigate the present business management strategy of optician's stores for their improvement and development so that they directly related to consumers in the sale channel of eyeglasses are retailing business. For this purpose, it attempted to investigate the present state and business management problem of optical stores in korea. We wish to present problem and improvement direction on optician's stores condition and administration management, and show useful operation method in optician's stores.

• Journal of Korean Ophthalmic Optics Society
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• v.14 no.4
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• pp.1-10
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• 2009

Purpose: Recently because goggle and sunglasses is industrial products, unprofessional is selling in store what is not optical store. Due to layman's sale, check of frames or lens, the quality, curve, A/S, is impossible. Therefore layman's sale threated national eye-health. So we investigated in order to know them, merchant of goggle and sunglasses except for optician, about "how many they have optical knowledge?" and "What can they give a service us?" Methods: Regardless age, we get a survey of 208 person who purchased goggle and sunglasses in a store that it is not optical store and 100 of goggle and sunglasses except for optician. Results: Most merchant who haven it knowledge about glasses sells goggle or sunglasses. Even though merchant has knowledge about glasses, It was very littles, now. Conclusions: Optician who have expert knowledge need method that it was very littles. So goggle and sunglasses that it is registered industrial products need method to transform into health instrument.

• Journal of Korean Ophthalmic Optics Society
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• v.21 no.3
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• pp.159-171
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• 2016

Purpose: This study investigated medical accessibility on optical stores and ophthalmic clinics of Seoul Special City and six other metropolitan cities. Methods: By using a number of households, population, optician stores, ophthalmic hospitals, and real estate (apartments) standard market price of Seoul Special City and six other metropolitan cities provided by the Commercial District Information System (2016.6) of Small Enterprise & Market Authority, we analyzed the level of healthcare accessibility and business area zones, Statistical analyses were performed with SPSS 18.0. Results: Inchon (household 2,227/population 5,723) had the highest household and population rate per optical store, and Gwangju (1,146/2,979) had the lowest. Gwangju (24,612/63,987) had the highest household and population rate per optical store, and Seoul (10,021/24,432) had the lowest. From the consumer and patient's point of view, lower household rate per optical store is a city with good accessibility to healthcare, but from an optical store and ophthalmic clinic's view, it will have great difficulty due to issues of competition. Conclusions: Consumers and patients should be the center of healthcare. A healthcare system that can provide smooth service anywhere anytime should be constructed. However, most metropolitan cities, including Seoul, have optical stores and ophthalmic clinics densely populated where profitability and liquidity are ensured and causing unbalanced distribution of healthcare. To solve such problems, we need proper distribution of optician stores according to the population proportion and industrial-educational research to find balance point of local healthcare.

• Journal of Korean Ophthalmic Optics Society
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• v.10 no.3
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• pp.215-220
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• 2005

On entering new millenium, there has been an important switchover in the divergent View and its cases on commercial marketing. This study is to focus on the related influence factors of the optician's marketing. Aiming to improve the relationship of the manager and the manager and the clients, this study tried to find out the influences of the marketing. We defined quality of relation as three element, trust, satisfaction, absorption. We investigated how it influenced optician's characters, goods, service, price, physical convenience and communication to the quality of relation. Moreover, we investigated how it influenced optician characters like knowledge information, good impression, contact and relation marketing of dissatisfaction solution, also quality of relation could or not influence about repurchase intension and Big Mouth marketing. Optician's characters affect on affirmative effect to trust and absorption, but little affirmative effect to satisfaction. Since optician's characters are trust and absorption rather than satisfaction influence, they actively should improve customer-oriented variety of goods, service, physical convenience, communication. As price and communication structure of optician was formed so not modernized, we realized these have not influenced their trust, satisfaction, absorption to customer. Optician's characters influenced more affirmative effect to satisfaction than thrust and absorption. quality of relations mostly provided affirmative effect to the result of relation. The opticians should make efforts to influence on customer satisfied with goods and service, also to have trust and absorption for customer, should maintain good partnership with customer.