• Journal of Korean Ophthalmic Optics Society
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• v.21 no.3
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• pp.181-189
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• 2016

Purpose: This study aims to understand effective brand naming process of an optical shop brand by a research of brand naming process of optical shop through creation of alternative. Methods: It investigated brand naming process such as character abstraction, target grasp, naming direction set, naming development and etc of an optical shop. It also looked into characteristics of alternative creation patterns such as words mix, typifier, sentence making, part words mix and etc and then, it investigated brand naming examples. Results: Creation of alternative is a phase of brand naming which has to be refined on the basis of creation of abundant alternatives and then to be developed to a brand name. This study suggested examples of brand names of optical shops which were made and adopted by creation of alternative. Conclusions: Creation of alternative in brand naming complies with concept, and it has systemic process and objective selection as an effective way in association of brand and searching words. It is necessary to have brand naming works through creation of alternative for the purpose of individual and strong brand name with desirable association and differentiation of an optical shop.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.435-443
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• 2014

Purpose: The purpose of this study was to analyze the design identity visual elements of optical shop brand$\underline{s}$ in order to provide objective data necessary for optical shop brands' design development. Methods: This study examined the design identity concept of the optical shop brands and analyzed visual elements of brand design identity with a focus on the symbols of domestic franchise optical shops, type of a symbol mark, representation style of logo type, color usage, use or non-use of character, etc. Results: Many symbols were directly associated with the eyeglasses, such as eyeglasses and eyes, face and iris. Along with that, letters or figures were also observed. For the type of symbol, most types were found to have the designs that took spherical and word mark shapes. Particularly, the word mark type had English words more often than Korean words. For logo types, the gothic format was dominant. In relation to the thickness of letter, thick boldface type was commonly used. The combination of 2 degrees was the color frequency used most often in the optical shop brand design. For the frequency of color usage, black and red colors were used most often. Particularly, the orange color, as well as the black color, was also often used for the main color of symbols or logo types. Meanwhile, the characters were used only in some optical shop. Most characters were animals and expressed in the cartoon and graphical forms. Conclusions: Typifier, symbol mark, logo type, color, and character are the elements forming the basic development system for brand design identity. Systematic design is needed which clearly ensures the function and role along with the mutual consistency as a important visual component of the optical shop brand.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.4
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• pp.415-423
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• 2015

Purpose: We conducted a study on the brand name types of optical shop in the region of Daegu to exploit the data necessary for a new brand naming. Methods: The characteristics of the names including the concept and function, phrasing compositions - whether the names are Korean words, English words or combination of the two, or others, and whether the names are descriptive, allusive or coined, alternative names, and most frequently used names were studied and analyzed. Results: For those in Korean words, the most frequently appeared consonant was 'ㅇ' then 'ㅅ'. In combination words, either in Korean and English combination or others, 57.1% of the names were in Korean, or 32.7% of the names were in English. As for number of syllables, 3 syllables consumed 30.4% and 2 and 4 syllables were in similar proportions of 29.7% and 25.0%, respectively. The proportions of allusive and descriptive names were 17.0% and 13.3%, respectively. As for alternative creation type, the type with combination of words came first, and then use of symbols came second. For other types, there were high number of brand names that contained the names of other business types and names of the districts in which the stores were located. Lastly, the most frequently used keyword was 'eye', which was used 45 times, and then came 'dang' and 'angyeong'. Conclusions: When starting a business and making an appropriate brand name, it must be easy to say and remember as well as meaningful. As such, a brand name for an optical shop should not only be creative, but also be associated with the business and emanate favorable impression.

• Journal of Korean Ophthalmic Optics Society
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• v.6 no.1
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• pp.37-42
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• 2001

Optical design highly influer.ces consumer purchase and is a major factor of price decision in the optical industry. The price is varied based on designs. Eyewear design produces more added value than other products. Design and brand name are the foundation of rapid growth. while technology and quality control are basics of competitive optical design. Currently, China, Hongkong and other Asian countries are closely following Korea in the optical industry. There should be problem solving methods based on design and brand competition and export growth probability will be improved when continue various efforts emphasizing design.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.126-139
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• 2023

At present, naked-eye 3D appears more and more commonly on the facades of urban buildings. It brings an incredible visual experience to the audience by simulating the natural 3D 3D space effect. At the same time, it also creates enormous commercial value for city publicity and commercial advertisements. There is much research on naked-eye 3D visual effects, but for right-angle LED screens. Right-angle LED screen's brand-new expression method that has only become popular in recent years, how to convey a realistic naked-eye 3D effect through two LED screens combined at right angles has become a problem worth exploring. To explore the whole design ideas and production process of the naked-eye 3D impact of the right-angle LED screen, this paper is a preliminary study aimed at understanding the performance principle and expression features. Before the case analysis, first, understand the standard virtual 3D space construction techniques. Combining it with the optical illusion phenomenon, according to the expression principle of the naked-eye 3D effect of the right-angle LED screen, it can be summarized into seven expressions: Shadow, Color contrast, Background structure line, Magnify object, Object out of bounds, Object floating, Fusion of picture and background. By analyzing the optical illusion phenomenon used in the case, we summarized the main performance characteristics of the naked eye 3D effect. The emergence of right-angle LED screens breaks the limitation of a single plane of optical illusion art, perfectly combines building facades with naked-eye 3D visual effects, and provides designers with a brand-new creative platform. Understanding its production principles and main expressive features can help designers enter this innovative platform better.

• Journal of the Korean Society of Tobacco Science
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• v.32 no.1
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• pp.12-18
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• 2010

The parcel wrapper for cigarettes has been used as the package and media materials for protection and design of product brands. The design of parcel wrapper has been contributed to the delivery of brand image and motivated consumer to purchase the brand. Therefore, the properties of parcel wrapper have been paid attention to highlight the design image, and increasing opacity of media materials has been one of the effective ways to obtain clear design on the paper surface. This study was carried out to improve the opacity of parcel wrapper for cigarettes. The effects of pulp composition and inorganic fillers in the furnish on the optical and mechanical properties were investigated. The use of hardwood in the stock preparation gave the increased opacity of paper than that of softwood. The application of higher refractive indices of fillers was effective to improve opacity. Brightness, tensile strength and stiffness were affected by the retained filler amount on the paper. Increase of filler contents decrease the tensile strength and stiffness due to the lesser bonding ability of fibers.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.215-228
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• 2022

This paper aims to summarize and analyze the optical illusion designs in magazine advertisements. By giving questionnaires that compare print advertisements using the optical illusion design method and traditional print magazine advertisements without adopting the method, the paper performs a quantitative analysis of technical statistics along with a factor analysis of reliability and exploration using IBM SPSS 27.0. when designing through visual illusion expression methods, you can design from the perspective of visual impact and how the information contained in the product is expressed. While making full use of the characteristics of visual illusion, appropriate use of the combination of visual language and overall structure to maximize the brand The effectiveness of information transmission.

• Journal of Korean Ophthalmic Optics Society
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• v.14 no.1
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• pp.1-7
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• 2009

Purpose: To improve the quality of Korean progressive addition lenses, we measured the optical and geometrical elements of them and evaluated their qualities. Methods: We have measured the refractive power, the thickness at optical center and prism power for home and foreign progressive addition lenses which were distributed in the domestic market, and then have done a comparative analysis according to international standards. Results: The qualities of Korean progressive addition lens were on an equal footing with famous foreign brand products, but they were out of tolerance in a few cases. Conclusions: The careful attention is required to progressive addition lens, therefore, it is considered that more precise quality control is an essential element to strength the competitiveness of Korean products in the world market.

• Journal of the Korean Society for Heat Treatment
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• v.23 no.3
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• pp.150-155
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• 2010

Generally, plasma nitriding process has composed with a nitriding layer within glow discharge region occurred by energy exchange. The dissociations of nitrogen molecules are very difficult to make neutral atoms or ionic nitrogen species via glow discharge area. However, the captured electrons in which a double-folded screen with same potential cathode can stimulate and come out some single atoms or activated ionic species. It was showed an important thing that is called "hat is a dominant component in this nitriding process?" in plasma nitriding process and it can take an effective species for without compound layer. During a plasma nitriding process, it was able to estimate with analyzing and identification by optical emission spectroscopy (OES) study. And then we can make comparative studies on the nitrogen transfer with plasma nitriding and ATONA process using plasma diagnosis and metallurgical observation. From these observations, we can understand role of active species of nitrogen, like N, $N^+$, ${N_2}^+$, ${N_2}^*$ and $NH_x$-radical, in bulk plasma of each process. And the same time, during DC plasma nitriding and other processes, the species of FeN atom or any ionic nitride species were not detected by OES analyzing.

• Journal of the Korean Society for Railway
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• v.14 no.4
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• pp.364-369
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• 2011

For the safety management of tunnel, effective measurements should be continuously carried out. Most of sensors currently being applied for tunnels measure only the local status, thus many of them are needed to monitor an entire tunnel. For the railway tunnel where trains of same conditions are regularly operated, dynamic responses of tunnel structure to train operations can be a good index to estimate the deformation of tunnel structure in wide area. Meanwhile, the electromagnetic interference caused by overhead centenary in railway tunnel obstructs the use of electric-based sensors. In this study a brand new accelerometer using FBG optical fiber sensors is developed to solve these problems. Sensitivity and capacity of the accelerometer are enhanced with effective structural design of its components and verified with laboratory tests. A case history where the developed accelerometers were applied to a safety monitoring system of a high-speed train tunnel is presented. The performances of the developed accelerometers are validated from the measured acceleration data.