• Title/Summary/Keyword: Opportunity factors

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A Study on the Determination Factor of Web Site Quality and the Relationship with Customer Satisfaction, Involvement, and Performance (웹 사이트의 품질 결정요인과 고객 만족도, 몰입, 성과간의 관계에 관한 연구)

  • Kim, Sung-Reup
    • International Commerce and Information Review
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    • v.6 no.1
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    • pp.51-74
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    • 2004
  • The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

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Assessment of Medical Service Quality Perceived by In-patients of Geriatric Hospitals -Using Revised IPA Applying the Kano's Model- (노인요양병원 입원환자가 지각하는 의료서비스품질 평가 -Kano모델에 근거한 Revised IPA를 활용-)

  • Ko, Min-Seok
    • The Korean Journal of Health Service Management
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    • v.7 no.1
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    • pp.133-144
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    • 2013
  • The present study is aimed at assessing medical service quality as perceived by in-patients of geriatric hospitals and at analyzing the excitement factors by using revised IPA Applying the Kano's model for users' satisfaction. The data was collected from Nov. 5 to Dec. 7, 2012. Among a total of 503 cases of questionaries, only 419 cases were used. To data were analyzed by PASW statistics 18.0 and revised IPA applying Kano's model. The paired t-test results reveal that satisfaction was higher than the expectation level at a statistically significant level across all the medical service quality factors. The revised IPA results categorized facility convenience, hospitalization and care, and kindness as basic factors and medical reliability and access as excitement factors. In conclusion, medical reliability and access, which were identified as excitement factors of medical service quality, are essential opportunity factors for users and should accordingly be used as strategic factors to increase satisfaction with a geriatric hospital and induce customer surprise.

Enterprise-wide Internet Strategy based on the Analysis of the Critical Success Factors of the Internet Usage (기업이 인터넷을 성공적으로 활용하는데 요구되는 요인 분석과 인터넷 활용 전환 전략)

  • 권원일;박명철;김문구
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.5-17
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    • 2000
  • The needs of strategic approach toward the usage of the Internet in corporate context are increasingly important as digital economy changes the way of doing business. However, companies are not easily taking the opportunity since the strategic use of the Internet is difficult because of the conflicts in distribution, business process, organization structure, etc. The Internet strategy applicable to companies in a generic context is proposed by identifying the CSFs (Critical Sucess Factors) in exploiting the potential of the internet. CSFs are derived by the previous study and case analysis, from which two most important factors are chosen based on a survey. In the survey, the ranking of the significance of the 8 CFSs from the 25 cases is questioned to the internet experts. Then a $2{\times}$2$ matrix is designed to find the optimal area for a company to be successful in the Internet usage. The strategy suggested here appears to be the shifting strategy in order to be in the optimal area in using the Internet strategically.

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Korean-Chinese Children's Family Life in Yan-Bian, China : Separated From or Living with Their Parents (중국 연변 조선족 별거가족과 동거가족 유아의 가족생활 경험)

  • Yoon, Gab Jung;Chung, Kai Sook
    • Korean Journal of Child Studies
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    • v.28 no.4
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    • pp.169-185
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    • 2007
  • Participant observations, in-depth interviews, and analyses of documents were used for collecting data. Children separated from their parents were living with grandparents because their parents were working abroad. Results included socio-cultural and psycho-social factors. (1) The socio-cultural grounded factors or the common characteristics of young children's family life in both living circumstances included early childhood academic achievement orientation, demands of responsibility and obedience, limited opportunity for social development, and societal phenomenadeveloping wide family concept affected by China's Confucianism and Korean-Chinese social culture. (2) Psycho-social grounded factors included the present care-givers' perceptions of the child's agency and their beliefs in the importance of play and friendship. This affected interactions between child and care-giversand child's self-esteem and friendships.

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Factors Impacting on Korean Consumer Goods Purchase Decision of Vietnam's Generation Z

  • NGUYEN, Xuan Truong
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.61-71
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    • 2019
  • Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce (소셜커머스 이용자들의 의복쇼핑성향과 지각된 위험이 패션제품 구매의도에 미치는 영향)

  • Kim, Hyejin;Chung, Myungsun
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.384-399
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    • 2015
  • The purpose of this study is to empirically investigate consumers' clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users'clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers'purchase behaviors through social commerce.

A Study on Factors Affecting the Participation of Social Manufacturing Platforms (소셜매뉴팩처링플랫폼의 참여의도에 영향을 미치는 요인에 관한 연구)

  • Ghil, Ihun;Gim, Gwangyong
    • Journal of Information Technology Services
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    • v.14 no.3
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    • pp.147-161
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    • 2015
  • The rapid changes in consumption patterns and the manufacturing industry environment are both a threat and an opportunity for small and medium-sized enterprises in Korea because it lacks innovative capacity compared to large conglomerates. In this new manufacturing environment, social manufacturing is an innovative business model that can create new business opportunities for these companies. However, there are not that many proven models of platforms where products are created jointly with consumers. Some conceptual analysis of the success factors and operation strategy of co-creation platforms have started to be released but there are almost no empirical studies conducted on this matter today. In this study, the social manufacturing platform business concept and its components were studied; various factors that affect the willingness to participate in consumer-led co-creation platforms were considered; the factors were surveyed on potential consumers; a study was carried out to analyze the relationship of these factors; a model of these factors were set up and proven.

Contemporary Chinese Households' Food Away From Home Expenditure and Becker's Household Production Theory

  • Kim Eon-Jin;Chern Wen S.
    • International Journal of Human Ecology
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    • v.6 no.1
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    • pp.17-28
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    • 2005
  • This study examines factors determining contemporary Chinese households' food away from home (FAFH) expenditures using Becker's household production theory. Data came from the 2000 urban household survey in Guangdong Province, collected by National Bureau of Statistics (NBS) of China. It was revealed that the contemporary urban Chinese wives also substitute their household work by time-saving product, FAFH, as Becker's household production theory postulated. This suggests the important role of time-value (opportunity cost) in determining household FAFH expenditure across the cultures.

Logistics Service Quality and Customer Satisfaction in E-commerce (전자상거래에서 물류서비스 품질과 고객만족에 대한 연구)

  • Lee, Min-Ho;Park, Kwang-Tae
    • Asia pacific journal of information systems
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    • v.12 no.4
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    • pp.237-253
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    • 2002
  • E-commerce is now widely used as the new business opportunity for most companies in Korea. The purpose of this study is first to find the attributes of the logistics service quality in e-commerce environment. We, then, try to find the relationships among service quality, customer satisfaction and repurchase intentions. The results of empirical study show that five attributes(responsiveness, empathy, reliability, accuracy and tangible) are identified as key factors of service quality. Customer satisfaction has also significant effect on repurchase intentions.

Trust Building in Cyberspace (사이버 공간에서의 신뢰성 확보 방안 - 기업 내부관점에서 -)

  • Park, Gyeong-Hwan
    • 한국디지털정책학회:학술대회논문집
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    • 2003.12a
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    • pp.403-415
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    • 2003
  • This study is performed to examine the relationships between trust and antecedents in cyberspace. Trust is the major control system in cyberspace. Different time, different spaces, different cultures, indistinct boundaries, flexible structure, separation of information from matters, cybernetics, difficulty of control are differential characteristics between cyberspace and physical space. Providing fit information, use of effective electronic channels, previous trust management, feedback system about output, flexible culture, self-regulation, off-line meeting, providing information about tasks and roles, ability, and justice are supposed to have effects on trust in cyberspace. By electronic mediated systems, the company will have more business opportunity. But trust will be conditional factors of expanding business in cyberspace.

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