• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.05a
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• pp.90-92
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• 2017

Due to the popularity of social networks and the development of technology in mobile networking, the mobile social networks (MSNs) provide opportunities for the spread of information between mobile devices. As a result, understanding the information diffusion in the emerging MSNs is a critical issue. Many research studies have addressed diffusion minimization, which is a problem of how to find the proper initial k users who can effectively propagate as widely as possible in the minimum amount of time, similar to influence maximization. We address a study on association analysis among nodes in information diffusion and mobility pattern for mobile social networks. Experiments in our study were conducted in the Opportunistic Network Environment (ONE) simulator using GPS trace of mobile node, to show that the study results in MSNs. We also demonstrate that our experiments outperform other existing algorithms with various communication range and ratio of k influential nodes.

• KIISE Transactions on Computing Practices
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• v.21 no.7
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• pp.458-463
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• 2015

These days, streaming users are using ABR (Adaptive Bitrate) technique services by requesting the most adequate video rate selectively based on their own channel states. Most ABR related video rate adaptation techniques are only focused on real-time bitrate adaptations based on their own channel state, and misses energy limited characteristics that come from a mobile device's battery dependence. In other words, the mobile device's important characteristics and accompanying energy consumption are not being considered and causes dissatisfaction over streaming services. In this paper, we propose energy efficient prefetching based dynamic adaptive video streaming techniques, which saves unnecessary consumed energy while providing video rates of the same performance. Our scheme continuously turns off energy modules with enough streaming in the buffer and turns on in case of the opposite situation to save energy. Through the performance evaluation, this study's proposed scheme is 60% better than the previous work at global average mobile download speed.

• International Journal of Computer Science & Network Security
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• v.24 no.5
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• pp.172-180
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• 2024

Since the beginning of 2015, corporate social responsibility (CSR) models have been changing in connection with the trend towards the transition of joint value creation of corporate activities and consideration of stakeholders' interests. The purpose of the academic paper lies in empirically studying the current practice of social responsibility of transnational corporations (TNCs). The research methodology has combined the method of qualitative analysis, the method of cases of agricultural holdings in emerging markets within the framework of resource theory, institutional theory and stakeholders' theory. The results show that the practice of CSR is integrated into the strategy of sustainable development of TNCs, which determine the methods, techniques and forms of communication, as well as areas of stakeholders' responsibility. The internal practice of CSR is aimed at developing norms and standards of moral behaviour with stakeholders in order to maximize economic and social goals. Economic goals are focused not only on making a profit, but also on minimizing costs due to the potential risks of corruption, fraud, conflict of interest. The system of corporate social responsibility of modern TNCs is clearly regulated by internal documents that define the list of interested parties and stakeholders, their areas of responsibility, greatly simplifying the processes of cooperation and responsibility. As a result, corporations form their own internal institutional environment. Ethical norms help to avoid the risks of opportunistic behaviour of personnel, conflicts of interest, cases of bribery, corruption, and fraud. The theoretical value of the research lies in supplementing the theory of CSR in the context of the importance of a complex, systematic approach to integrating the theory of resources, institutional theory, theory of stakeholders in the development of strategies for sustainable development of TNCs, the practice of corporate governance and social responsibility.

• Journal of the Korean Institute of Intelligent Systems
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• v.27 no.1
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• pp.1-6
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• 2017

Recent researches on radio frequency energy harvesting networks(RF-EHNs) with limited energy resource like battery have been focusing on the development of a new scheme that can effectively extend the whole lifetime of a network to semipermanent. In order for considerable increase both in the amount of energy obtained from radio frequency energy harvesting and its charging effectiveness, it is very important to design a network that supports energy harvesting and data transfer simultaneously with the full consideration of various characteristics affecting the performance of a RF-EHN. In this paper, we proposes an interference-based charging aware routing protocol(ICARP) that utilizes interference information and charging time to maximize the amount of energy harvesting and to minimize the end-to-end delay from a source to the given destination node. To accomplish the research objectives, this paper gives a design of ICARP adopting new network metrics such as interference information and charging time to minimize end-to-end delay in energy harvesting wireless networks. The proposed method enables a RF-EHN to reduce the number of packet losses and retransmissions significantly for better energy consumption. Finally, simulation results show that the network performance in the aspects of packet transmission rate and end-to-end delay has enhanced with the comparison of existing routing protocols.

• Journal of Distribution Research
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• v.9 no.3
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• pp.69-96
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• 2004

This study is based upon the assumption that trust is a pedestal of much importance in the relationship behavior marketing channel members conduct in their arena. Unlike the existing studies that consider trust to be a circular simple concept with the emphasis on mutually symmetrical relationship level, this study focuses on the asymmetrically different levels of asymmetric trust concept. The major results of this study are as follows: First, among the individual characteristics which could affect on trust, reputation plays a significant role in transaction. Second, in the domain of the relation between trust and relationship characteristics, opportunistic behavior is shown to influence upon trust. Communication is turn out not to be a significant factor in trust; in a further analysis, it is also shown to influence upon willingness to make future relationship behavior. Third, willingness to make future relationship behavior plays a significant influence on trust, which shows that trust is the very core factor in the long-term relationship behavior. We can find that the antecedent factors influencing upon the trust build-up are different between agents and buyers and the established trust influences upon the future relationship behavior. This study tries to show how trust is established and what role the trust conducts.

• Journal of Internet Computing and Services
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• v.17 no.6
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• pp.17-23
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• 2016

In the future network such as Internet of Things (IoT), the number of computing devices are expected to grow exponentially, and each of the things communicates with the others and acquires information by itself. Due to the growing interest in IoT applications, the broadcasting in Opportunistic ad-hoc networks such as Machine-to-Machine (M2M) is very important transmission strategy which allows fast data dissemination. In distributed networks for IoT, the energy efficiency of the nodes is a key factor in the network performance. In this paper, we propose a fuzzy logic based probabilistic multi-hop broadcast (FPMCAST) algorithm which statistically disseminates data accordingly to the remaining energy rate, the replication density rate of sending node, and the distance rate between sending and receiving nodes. In proposed FPMCAST, the inference engine is based the fuzzy rule base which is consists of 27 if-then rules. It maps input and output parameters to membership functions of input and output. The output of fuzzy system defines the fuzzy sets for rebroadcasting probability, and defuzzification is used to extract a numeric result from the fuzzy set. Here Center of Gravity (COG) method is used to defuzzify the fuzzy set. Then, the performance of FPMCAST is evaluated through a simulation study. From the simulation, we demonstrate that the proposed FPMCAST algorithm significantly outperforms flooding and gossiping algorithms. Specially, the FPMCAST algorithm has longer network lifetime because the residual energy of each node consumes evenly.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.1
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• pp.141-158
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• 2023

From the perspective of an entrepreneur, one of the most important factors for understanding the inherent limitations of a startup, reducing the risk of failure, and succeeding is the composition of the talent, that is, the founding team. Therefore, a common concern experienced by entrepreneurs in the pre-entrepreneurship stage or the early stage of startup is the choice between independent startups and co-founding start-up. Nonetheless, in Korea, the share of independent entrepreneurship is significantly higher than that of co-founding start-up. On the other hand, focusing on the fact that many successful global innovative companies are in the form of co-founding start-up, the success factors of co-founding start-up were examined. Most of the related preceding studies are studies that identify the capabilities and characteristics of individual entrepreneurs as factors influencing the survival and success of entrepreneurship, and there is a lack of research on partnerships, that is, co-founding start-up, which are common in the field of entrepreneurship ecosystems. Therefore, this study attempted a multi-case study through in-depth interviews, collection of relevant data, analysis of contextual information, and consideration of previous studies targeting co-founders of domestic startups that succeeded in opportunistic startups. Through this, a model for deriving the phased characteristics and key success factors of co-founding start-up was proposed. As a result of the study, the key element of the preliminary start-up stage was 'opportunity', and the success factors were 'opportunity recognition through entrepreneur's experience' and 'idea development'. The key element in the early stages of start-up is "start-up team," and the success factor is "trust and complement of start-up team," and synergy is shown when "diversity and homogeneity of start-up team" are harmonized. In addition, conflicts between co-founders may occur in the early stages of start-ups, which has a large impact on the survival of start-ups. The conflict between the start-up team could be overcome through constant "mutual understanding and respect through communication" and "clear division of work and role sharing." It was confirmed that the core element of the start-up growth stage was 'resources', and 'securing excellent talent' and 'raising external funds' were important factors for success. These results are expected to overcome the limitations of start-up companies, such as limited resources, lack of experience, and risk of failure, in entrepreneurship studies, and prospective entrepreneurs preparing for a start-up in a situation where the form of co-founding start-up is attracting attention as one of the alternatives to increase the success rate. It has implications for various stakeholders in the entrepreneurial ecosystem.