• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.127-146
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• 2013

The online social networking services (SNS) have been growing as the means of communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS environment and evaluated the impact of message sender's influence on the WOM effect. Especially, this study focused on the betweenness centrality calculated through the social network analysis (SNA) of SNS network information, and proposed it as the measure of WOM message sender's influence, SNA may provide more accurate and objective measures than subjective self-reporting survey method. Fifty-one Facebook users responded to each of their four Facebook friends, who had been selected based on their betweenness centrality, Statistical analyses were performed using the responses and the betweenness centralities of the Facebook friends. The results showed that the direction (positive vs, negative) of a WOM message in SNS had an impact on the attitude of the message receiver toward the product. Moreover, the betweenness centrality of the message sender as well as his/her opinion leadership had a moderating effect on the WOM effect. Opinion leadership is a measure that has been frequently used for indicating the influence of WOM message sender in the previous studies. Considering the result that the betweenness centrality of the message sender was Significantly correlated to his/her opinion leadership, the betweenness centrality can be used for indicating the influence of WOM message sender.

• International Journal of Computer Science & Network Security
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• 제24권8호
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• pp.159-168
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• 2024

Social media sites like as twitter, Facebook and flicker widely used by people, not only as a source of distributing information but also as for communication purpose, with the advancement of technology today. Now a day's one of the most frequently used communication methods are social networks. In various research studies, their use in different fields and the effects of social media on student's behaviors, chat sites and blogs caused by Facebook has been analyzed. In order to obtain the basic data, a general scanning model that is public opinion and views of parents and comments that are openly available across social media sites, used to perceive attitude of graduate students, instead of traditional methods like questionnaires and survey's conduction. A dataset of nearly 20000 reviews of parents was collected from different social media networks about their children's, while in another dataset in which 362 graduate school teachers who observe the students to use social media during classes, labs and in campus during free times, their comments about those students were chosen. As per this study, through different positive and negative factors the detailed analysis has been performed to show effect of social media on student's behavior.

• 농업과학연구
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• 제37권3호
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• pp.523-534
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• 2010

This paper aims to develop a revitalized strategy for Daecheongdong district located on surrounding area of Daecheong dam, which general development projects are restricted by the acts of Green-belt area and Water supply protection zone. The study area consists of 13 villages in Donggu, Daejeon city. This study performed not only survey of amenity and human resources in the whole study area, but also development of new strategy integrating $1^{st}$, $2^{nd}$, and $3^{rd}$ industries for agriculture with potential. In the sample survey to 11% of village people, the new strategy was accepted positively with 88% of Understanding and 65% of Agreement in answer. The composition plans of farming association and total brand in the study area were agreed by 30% of residents with strong opinion. Representative groups of people living in Donggu, outside of the study area, have also positive opinion of 86% for Purchasing of agricultural products, 89% of Experience tourism, and 61% of Corporation for the study area, which the answering rate was 11% among 326 people. Finally, this study also investigated the corresponding Acts on performing of the new projects extracted in this study.

• 한국조경학회지
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• 제21권2호
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• pp.91-106
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• 1993

The objective of this study is to prepare a proposal for desired changes in the laws and regulations system of the Environmental Impact Assessment (EIA) about cultural assets preservation. The related Korean regulatory system and literature for EIA have been surveyed and case studies have been analyzed and actual cases where cultural assets protection were of issue have been studied to deduce the problems of those areas. Based on the result of this study, proposed changes are as follows; 1. "Status of cultural Assets" is to be included as common assessment factor for all categories of object projects in "Table 2: Essential Assessment Factors for Individual Project Category" of "Ordinance for Preparation of EIA Statement, etc." 2. "Status of Underground Cultural Assets and Potential Underground Cultural Assets" is to be inserted as a survey factor in "Table 3:Format of and Instruction for Impact Statement". 3. The clause of "-- the survey should be performed on-site and the investigation report should be submitted." is to be inserted in methods of survey in "Table 3". 4. Ground survey of cultural assets should be performed prior to completion of project planning, that is, from the stage of pre-study for site selection. 5. The application of impact abatement from "Methods and Plants for Impacts Abatement" of "Report for Development of EIA Statement Technologies" should be included, with proper modification of timing, in "Ordinance for Preparation of EIA Statement, etc." 6. The expense liability clause in "Cultural Assets Preservation Act" is to be revised as "a certain ratio of expenses for excavation should be borne by the government." 7. Regulatory device for collecting appropriate opinions should be established. It may include Cultural Assets Preservation Committee's hearing to the project owner's opinion. be established. It may include Cultural Assets Preservation Committee's hearing to the project owner's opinion.

• 디지털융복합연구
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• 제19권6호
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• pp.225-232
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• 2021

소셜 네트워크 서비스 상에서 의견지도자는 다양한 이슈에 대한 여론 형성을 주도하고 있다. 그러나 어떠한 개인적 특성을 통해 이용자들이 의견지도자와 상호작용하며, 행위 의도를 보이는지 파악하는 연구는 부족하였다. 이에 본 연구는 페이스북 이용자들의 자아정체성 성향에 따른 페이스북 내 의견 지도자와의 준사회적 상호작용과 정보공유 의도에 미치는 영향을 검증하였다. 소셜 네트워크 서비스 이용자들은 이슈 유형에 따라 인식과 행동을 달리 하기 때문에 이슈 유형을 생활문화 영역과 정치 영역으로 구분하여 온라인 설문조사를 실시하였다. 연구결과, 생활문화 영역과 정치 영역에서 개인 정체성은 준사회적 상호작용에 유의미한 긍정적 영향을 미쳤고, 집단 정체성은 준사회적 상호작용에 부정적 영향을 미쳤다. 또한 정보공유 의도와 관련하여 생활문화 영역에서만 자아정체성(사회 정체성·집단 정체성)의 유의미한 효과를 확인하였다. 준사회적 상호작용은 모든 이슈 영역에서 유의미한 긍정적 영향을 미치는 것을 확인하였다. 본 연구의 결과는 향후 페이스북 이용자들의 자아정체성 유형에 의한 의견지도자 마케팅 전략에 차이를 고려할 필요가 있음을 나타낸다. 더불어 기업적 차원에서 이슈 유형의 구분 없이 준사회적 상호작용 수준을 높이는 것이 효과적인 결과에 도출할 수 있음을 시사한다.

• 한국생활과학회지
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• 제16권6호
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• pp.1197-1209
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• 2007

The advance of digital contents industry shifts the focus of consumptions; from analogue to digital ones. It gives significant impact on individual life as well as overall society and culture, and it leads to the increased consumption of digital contents. Nevertheless, current digital contents industry fails to secure the sufficient consumer protection systems including relevant rules and laws which regulate the distribution, use, and other transaction activities of digital contents and the efforts, on the part of contents providers, to provide information to consumers and to protect them. Digital contents, by its nature, is different from the existing products so that its nature is likely to cause unique consumer problems totally different from the offline transactions and the electrical transactions of existing products. This study, therefore, aims to identify the possible problems which may be incurred by consumers in their use of digital contents, specify the types of consumer damages, and provide the underlying materials to improve the systems related to digital contents and take legally complementary measures for consumer protection. To identify the types of consumer damages, this study analyzed the results from consumer counselling cases, experts opinion survey, and FGI. For consumer damage cases, this study analyzed the consumer complaints received by open consumer counselling sites of the Korea Consumer Agency and Seoul Electronic Commerce Center. For experts opinion survey, it conducted questionnaire survey of the group of experts from digital contents manufacturers or providers, and those who treated consumer damages directly. For FGI analysis, it organized a panel of students and employees who had used digital contents to understand the types of consumer damages. The results of this study can be summed up as follows. Based on the results from consumer counselling cases, experts opinion survey, and FGI analysis, the consumer damages related to digital contents can be classified, in their nature, into economic or financial damages (25 cases), emotional or psychological ones (15 cases), time-related ones (7 cases), physical ones (4 cases), and privacy-related ones (i.e. leakage of personal data)(3 cases). More specifying the types of damages, damages can be subdivided into contract-, charge-, maintenance-, use-, individual-related ones and other ones. Among them, both contract- and charge-related damages appeared only in the economic or financial damages, whereas user-specific individual damages appeared only in physical and emotional or psychological ones. On the other hand, maintenance- and use-related damages and other ones were observed in both categories of economical or financial damages and time-related ones. Use- and privacy-related damages, in particular, caused emotional or psychological damages.

• Asian Journal for Public Opinion Research
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• 제3권1호
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• pp.40-62
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• 2015

The main objective of this study was to investigate the awareness and perception of young professionals in Malaysia, Indonesia, and Vietnam countries on the ASEAN Economic Community (hereafter, AEC). Data from a survey of 575 young professionals, with approximately equal distribution from each country, were collected in June and July 2015. Research findings revealed that the knowledge and understanding of the AEC among the Gen Y professionals were still marginal. Although they lack awareness, young professionals had a good impression and perception of the AEC in connection with important benefits for them individually as well as for their country. Finally, the study revealed that the Gen Y professionals showed some level of optimistic attitude that they could succeed in the AEC as they thought that they were quite well prepared, having sufficient skills to work or to do business in other ASEAN countries.

• Asian Journal for Public Opinion Research
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• 제3권2호
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• pp.84-105
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• 2016

The instability of social norms on the Internet causes the diversity of social identification. Meanwhile, the anonymity of online social identity and the chaos of the role-playing among the interacting participants cause an ambiguity of identity recognition, which intensifies anxiety about interpersonal interaction. Methods that promote face-to-face interpersonal interaction through the reconstruction of the identification to the social system and intergroup trust is worth further research. Based on a telephone survey of urban residents in thirty-six cities in China (N=1080), the study focuses on the influence of Internet use on interpersonal interaction of urban residents and the mediation effect of social identification. The results show that Internet use has a negative effect on the interpersonal interactions of urban residents, and social identification plays a mediating effect between Internet use and interpersonal interaction. Implications of the results are discussed.

• Asian Journal for Public Opinion Research
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• 제7권4호
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• pp.226-250
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• 2019

The purpose of this study is to explore whether the perceptions of materialistic realities of South Korean university students can be explained by individual experience and media use. We examined: 1) relative consequences of awareness of discrimination experience and amounts of time spent on genre-specific media on perceptions of materialistic realities, 2) whether cultural orientation (allocentrism, self-monitoring, and masculinity) influences explanatory factors of awareness of discrimination experience, 3) conditions of countervailing responses to materialistic reality. As a result of analyzing the online survey data of 330 university students in Seoul, the amount of time spent on the beauty or fashion genre and awareness of discrimination experience explained the perceptions of materialist reality in Korean society. Although the perceptions that affected the accommodative response did not affect countervailing response, innovativeness had an interaction effect with perceptions of materialist reality in only countervailing response. Finally, the implications of these findings were discussed.

• Asian Journal for Public Opinion Research
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• 제2권1호
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• pp.3-7
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• 2014

How satisfied or dissatisfied people are with aspects of daily life such as housing, income, health, family, food, human relations, and work provides vital information about them. On the basis of a nation-wide random sample survey in Japan in October 2013, this article analyzes Japanese citizens' daily life satisfaction in a snapshot. The big picture of Japanese daily life is that they are more or less satisfied with their daily life, although income, work, and housing register lower levels of satisfaction in comparison to other aspects like food, family, human relations, and health. Their satisfaction is focused on food, family, and human relations.