• 제목/요약/키워드: Operators Survey

검색결과 241건 처리시간 0.029초

소비자의 점포인식과 불평행동 결정요인이 불평행동의도에 미치는 영향: 대형마트와 전통시장을 중심으로 (Effect of Consumers' Awareness in Store and Determinants of Consumer Complaint Behavior on Consumer Complaint Intention: Focus on Super Stores and Traditional Markets)

  • 김윤정;이승신
    • Human Ecology Research
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    • 제54권2호
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    • pp.119-130
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    • 2016
  • Product complaints allow business operators to learn from and solve problems they have been unaware of and prevent customers from leaving in advance. The ability to deal properly with complaints may improve consumer loyalty and repurchase intentions. This study analyzes consumers' intention in complaining behavior towards supermarkets and traditional markets. This study provides implications for business operators in the establishment of marketing strategies to deal with complaints and perform education related to consumer complaints by the verification of variables that influence intention on complaining behavior. A survey was conducted on housewife consumers who had experience using supermarkets and traditional markets. The major results are as follows: first, in store awareness higher in supermarkets than in traditional markets. Second, determinants of consumer complaint behavior, indicated a belief there was a need to spend more money at traditional markets than supermarkets, where the possibility of complaint success and complaint attitudes were found to be low. Third, intention of complaining behavior was lower at traditional markets than supermarkets. Intentions on private complaining behavior and public complaining behavior were both low. Fourth, intention of private behavior is higher than intention of public behavior for both supermarkets and traditional markets. Fifth, complaint attitudes were variables with the greatest influence on intention of complaining behavior for both supermarkets and traditional markets.

VDT작업자의 작업조건과 다발하는 자각증상과의 관련성에 관한 연구 (A study of the relationship between the subjective symptoms of VDT syndrome and occupational factors in VDT operators)

  • 김갑성;이승덕
    • Journal of Acupuncture Research
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    • 제18권6호
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    • pp.70-83
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    • 2001
  • Objective : In order to investigate symptoms prevalence related to visual display terminal(VDT) syndrome, and to evaluate the variables affecting the development of the VDT syndrome. Methods : a questionnaire survey was conducted on 127(81 men and 46 women) VDT operators who had been studied in Soongsil University graduated school in Seoul. Result : As a result of analysis with data collected by questionnaire, l. Variables affecting the level of general symptoms were sex, the total time of VDT operation per day, type of typewriting, location of keyboard, illumination, VDT working duration, the time of VDT operation without rest. 2. Variables affecting the level of eye symptoms were sex, the total time of VDT operation per day, type of typewriting, VDT working duration, illumination, method of eye-resting. 3. Variables affecting the level of musculoskeletal symptoms were sex, the total time of VDT operation per day, the time of VDT operation without rest, illumination. Conculsions : In order to protect workers from VDT syndrome, it is urgently required to implement standard management recommendations including restriction of VDT working hours and allowance of more sufficient resting time for VDT workers.

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한국과 중국의 오픈마켓 사용자의 만족에 영향을 미치는 요인에 대한 비교 연구 : Hofstede의 문화차원 이론을 중심으로 (A Comparative Study on the Factors Affecting User Satisfaction of Open Markets in Korea and China : Based on Hofstede's Cultural Dimensions Theory)

  • ;안현철
    • Journal of Information Technology Applications and Management
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    • 제20권2호
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    • pp.193-210
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    • 2013
  • China has emerged as the world's factory since the economic reform in 1987, and the Chinese economy has been growing at a rapid pace. Now, China is considered as one of the biggest markets in the world. Thus, many Korean IT service companies including open market operators have interests in expanding their business into China. However, to be successful in Chinese online shopping market, Korean open market operators should check the cultural differences between the online shoppers in Korea and China at first, Under this background, this study proposes the factors affecting user satisfaction in open market services based on the revised Delone and McLean model. Then, it investigates the differences in the effects of these factors across Korea and China. For empirical analysis, we collected the survey data from open market users in both countries, and applied multiple regression analysis to the data. As a result, we found significant differences between Korean and Chinese open market users. Also, we found that most of these differences could be explained using Hofstede's Cultural Dimensions theory. The findings of this paper imply that Korean and Chinese users may respond differently to IT services, though Korea and China are geographically close and share a similar cultural background.

Role of Social Capital and Consumer Citizenship on Sharing Economy Participation on O2O Retail Platforms

  • YOON, Sung-Joon
    • 유통과학연구
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    • 제19권10호
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    • pp.55-64
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    • 2021
  • Purpose: This study empirically validates a research framework encompassing predictors hypothesized to affect the participation in sharing economy on O2O retail platforms. Research design, data, and methodology: The study examines the role of consumers' social capital and consumer citizenship as a net promoter of retail sales increase of sharing economy products. Using a convenience sampling method, this study used a questionnaire survey method to collect data from 400 adult consumers with previous experience of sharing economy who reside in the metropolitan areas of Seoul and Kyonggi Province, Korea. This study applied structural equation modeling to verify the structural relationships proposed as research hypotheses. Results: The study found a significant impact of social capital on sharing economy participation and the impact of consumer citizenship on sharing economy participation in retail settings. This study also confirmed that social identity and corporate image mediated the relationship between social capital (and citizenship) and sharing economy participation. Conclusions: The study results are expected to contribute to further understanding of the sharing economy's key success factors. The study results offer significant strategic implications for retail platform operators and individual retail operators of sharing economy.

Effects on Consumers' Behavior through Psychological Brand Community of Well-Being Consumers

  • LEE, Jae-Min;KIM, Kyong-Hwan
    • 웰빙융합연구
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    • 제4권2호
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    • pp.14-18
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    • 2021
  • Purpose: The purpose of this study was to identify the factors that enhance brand identity among the four relationship factors in the well-being industry: brand relationships, product relationships, employee relationships, and other customer relationships, and to examine the impact between consumers' brand identity and committed behaviors performed by consumers of brand equality, promotion, cooperation, and advocacy. Research design, data and methodology: The models designed in this study were proposed based on prior studies and the survey was conducted on well-being consumers for empirical testing of the models. Valid samples of a total of 350 data collected were analyzed using the SAS 9.4 statistical package programs, and the results for the structural equation model analysis are as follows. Results: First, the three relationships in the brand community have all been shown to improve brand identity, but the product relationship has had a negative significant effect. Second, consumers' brand identity has had a strong effect of promoting both committed behavior, cooperation and advocacy. Conclusions: Based on these analysis results, the theoretical implications of the well-being industry were presented, and effective practical implications were presented to the well-being operators and the community operators of well-being brands.

Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel

  • PANDJAITAN, Dorothy R.H.;Mahrinasari, MS.;HADIANTO, Bram
    • 유통과학연구
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    • 제19권7호
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    • pp.113-121
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    • 2021
  • Purpose: Technology induces the virtual distribution channel to exist, especially for booking a room online. This situation, indeed, provides an alternative for the customers to book based on their budget through digital platforms. One platform offering competitive prices is virtual hotel operators, such as Airbnb, OYO, RedDoorz, and Airy Rooms. Preferably, after using their platform, the user should be satisfied and loyal. Hence, this investigation aims to prove some associations. The first is between e-satisfaction and e-loyalty. The second is between website quality and e-satisfaction. The final is between website quality and e-loyalty. Research design, data, and methodology: This study is quantitatively designed with the sample of 350 users of the virtual hotel operator applications in Bandar Lampung: Airbnb, OYO, RedDoorz, and Airy, as the samples. Therefore, by denoting this sample size, the structural equation model based on covariance is utilized to examine the three hypotheses proposed. Also, to get the responses, this study uses a survey through a questionnaire. Result: This investigation demonstrates the positive relationship between e-satisfaction and e-loyalty. Additionally, website quality positively associates with e-satisfaction and e-loyalty. Conclusion: The virtual hotel operators must have the superiority on their website-based application to update the information based on the room availability and price, ensure online transaction safety, and facilitate its utilization to maintain long-term satisfaction and loyalty virtually.

유해화학물질 취급 중소사업장을 대상으로 한 맞춤형 교육 효과에 관한 연구 (A Study on the Effect of Customized Education for Small and Medium-sized Businesses Handling Hazardous Chemicals)

  • 이효은;김민규;이봉우
    • 한국산업융합학회 논문집
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    • 제25권6_2호
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    • pp.979-986
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    • 2022
  • Chemical accidents are increasing day by day as the industry develops. To prevent such chemical accidents, Korea enacted the Chemicals Control Act. Through these laws, systematic management of chemical substances began. There are various positions in the companies. hazardous chemical supervisors, equipment and technical human, operators and employees. Chemicals-related education for each position should be provided. As a result of the survey, hazardous chemical supervisors and equipment and technical human liked the overall content of the Chemicals Control Act and the education subject on safety management standards for facilities. Conversely, the operators liked the course on how to wear personal protective equipment. The employees preferred subjects such as classification of chemical substances and prevention of chemical accidents. Currently, various modular textbooks are widely available. Rather than general education, it is necessary to select and provide customized subjects that are preferred and interested according to the position. Then it will be more effective in understanding harzardous chemical substances and in preventing chemical accidents.

Geodetic Survey Campaigns and Maintenance Plan for KASS Reference Station Antenna Coordinates

  • Hwanho, Jeong;Hyunjin, Jang;Youngsun, Yun;ByungSeok, Lee
    • Journal of Positioning, Navigation, and Timing
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    • 제12권1호
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    • pp.83-89
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    • 2023
  • The Korea Augmentation Satellite System (KASS) system is a Satellite Based Augmentation System (SBAS) under development to provide APV-I SBAS service in the Republic of Korea. The KASS ground segment generates correction and integrity information for GPS measurements of KASS users using the accurate positions of KASS Reference Station (KRS) antenna phase centers. For this reason, the accuracy of KRS reference points through geodetic survey campaigns is one of the important factors for providing the KASS service in compliance with the required navigation performance. In order to obtain accurate positions, two geodetic survey campaigns were performed at several reference points, such as Mark, Center of Mast at Ground Level (CMGL), and Center of Hole in Top Plate (CHTP), of each KRS site using three different survey methods, the Virtual Reference Station (VRS), Flächen Korrektur Parameter (FKP), and raw data post-processing methods. By comparing and analyzing the results, the computed coordinates of the reference points were verified and Antenna Phase Center (APC) positions were calculated using KRS Antenna Reference Point (ARP) data, and the first KASS Site Acceptance Test (SAT#1) was performed successfully using the verified APC coordinates. After the first site survey activities, the KASS operators should maintain the coordinates with the required performance such that the overall KASS navigation performance commitment is guaranteed during the lifetime of 15 years. Therefore, the maintenance plan for the KRS antenna coordinates should be developed before the commissioning of KASS operation planned after 2023. Therefore, this paper presents a geodetic survey method selected for the maintenance activities and provides the rationale for using this method.

자동차 항만의 서비스 품질요인이 고객만족 및 충성도에 미치는 영향에 관한 실증연구: 평택항 자동차부두를 중심으로 (A Study on the Effect of Automobile Port's Service Quality on Customer Satisfaction and Loyalty: Focusing on the Pyeong-taek Automobile Port)

  • 김학수;선일석;안승범
    • 한국항만경제학회지
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    • 제31권4호
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    • pp.91-106
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    • 2015
  • 본 연구는 자동차항만의 서비스 경쟁력 강화방안을 도출하기 위하여 자동차항만 서비스 품질의 척도를 추출하여 자동차항만 서비스 품질이 고객만족에 미치는 영향력과 고객만족도가 고객 충성도에 어떠한 영향을 미치는지를 분석하였다. 서비스품질 분석을 위해 유형성, 신뢰성, 반응성, 확신성, 공감성 등 5가지 변수를 측정도구로 이용하여 자동차 항만의 특성에 따라 서비스품질 요인을 도출하고자 했다. 분석방법으로는 설문조사 설문문항을 통해서 서비스품질요인 척도를 도출하고 개념타당성을 검증하기 위해 탐색적요인분석, 수렴타당성 검증을 위해 확인적 요인분석, 신뢰성 확보를 위해 cronbach's ${\alpha}$계수를 활용하여 분석하였다. 품질요인들 사이의 관계성 분석을 위해 상관관계분석을 그리고 서비스 구매자와 제공자 두 집단간의 서비스 품질요인이 고객만족에 미치는 영향을 분석하기 위해 회귀분석을 실시하였다. 연구 분석결과 공감성 요인이 자동차항만 고객 만족에 가장 큰 영향력을 주는 품질 요인이었으며 고객 만족도를 높이기 위해서는 첫째, 직원교육을 통해 고객에 대한 배려, 고객의 이익을 우선시 하는 태도 등 서비스 마인드를 높이는 방안이 필요하고 둘째, 고객 필요시 항만서비스 및 탄력적인 하역시간 운영이 필요하고. 마지막으로 정보시스템을 통한 물류업무지원과 노사화합을 통해서 자동차 항만의 공감성을 높일 수 있는 방안이 필요한 것으로 분석되었다.

광양항 물류산업 인프라 우선순위 분석 (A Priority Analysis of the Infrastructure for the Logistics Industry in Gwangyang Port)

  • 윤동하;최용석
    • 한국항해항만학회지
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    • 제36권1호
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    • pp.43-49
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    • 2012
  • 광양항은 항만 활성화와 물동량 증가를 위하여 2004년부터 항만물류산업 인프라 관련 사업을 실시하고 있다. 이러한 개발 사업계획은 광양항의 개발 축소, 물동량증가 둔화, 터미널 운영사 감소 등으로 인하여 많은 변화에 직면하고 있다. 광양항의 안정적 성장기반 확보와 자립항만의 달성을 위해서는 현 시점에서 인프라에 대한 계획 및 방향에 대한 재검토 필요성이 대두되고 있다. 본 연구에서는 광양항의 하드웨어적인 인프라보다는 소프트웨어적인 인프라 개선의 대안에 중점을 두었다. 이러한 대안의 우선순위를 분석하기 위하여 연구방법론으로 AHP 기법을 적용하였다. 본 연구에서는 의사결정을 위한 측정요소로 수익성, 용이성, 시급성, 장래성이 선정되었으며, 대안으로는 글로벌 네트워킹 구축, 물류전문인력 양성, 친환경저비용항만 운영, 전문물류기업 육성이 선정되었다. 설문조사는 광양항을 이용하는 해운선사, 항만 운영사, 배후물류기업, 화주의 물류전문가를 대상으로 실시하였다. 분석 결과, 측정 영역의 중요도는 해운선사, 항만운영사, 화주, 배후물류기업 순서로 나타났다. 측정요소는 수익성, 장래성, 시급성, 용이성 순서로 중요도가 분석되었다. 대안의 우선순위는 글로벌네트워킹 구축, 친환경저비용항만 운영, 전문물류기업 육성, 물류전문인력 양성 순서로 나타났다.