• Asia pacific journal of information systems
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• 제23권1호
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• pp.21-43
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• 2013

Internet vendors are gradually realizing the importance of "locking-in" online customers in order to ensure profitability. Erection of switching barriers increases customers'lock-in and in turn may result in their willingness to pay price-premium for the same service. However, raising customer lock-in online is difficult because search costs are very low. Therefore, this study examines the effect of switching barriers (customer satisfaction, perceived value and relative advantage) on switching costs and the effect of switching costs on customer's willingness to pay more. Since switching costs and consequent relationships may depend upon the type of product therefore the research model in this study is examined for both search products and experience products. Data is collected through an online survey from two websites (one each for search product and experience product). The empirical results show the key role of switching costs in customers' willingness to pay more and the relationships among the four constructs. The theoretical and practical implications of this study are also discussed.

• 정보관리연구
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• 제26권2호
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• pp.61-79
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• 1995

정보검색의 성공여부는 적절한 검색어의 선정에 달려있다고 해도 과언이 아니다. 특히 CD-ROM이나 온라인목록시스템에서 주제검색시 분류표, 주제명과 같은 통제어와 자연어 등 비통제어의 비교 우위 문제는 아직도 논란이 되고 있다. 본고는 두 시스템의 검색효율성을 비교하기 위하여 특히 다언어 환경하에서의 검색어 사용에 중점을 두고 다양한 형태의 검색어휘를 조사 분석하였다.

• International Journal of Contents
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• 제8권1호
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• pp.61-68
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• 2012

Previous research on online health (e-health) information was primarily focused on consumer information search behavior and information quality. Although studies addressing online information quality have flourished, they have yet to thoroughly examine whether consumers actually use the information they search. The purspose of this study suggests a conceptual framework that examines the potential antecedents of a consumers' willingness to depend on e-health information as an indicator of the consumer's trust of the provided e-health information. The proposed antecedents include healthcare product involvement, online skill level, perceived quality, and credibility of the source. Using structural equation modeling on online survey data, seven hypotheses, which describe the relationships between the variables of the model, were tested. The results indicate that consumer willingness to depend on provided e-health information was significantly influenced by the consumers' perceived quality and credibility of specific e-health information. Consumer involvement in healthcare and their online skill-level, respectively, also positively related to perceived quality and credibility regarding e-health information.

• 복식문화연구
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• 제21권1호
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• pp.129-138
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• 2013

Consumers' perception of risk plays a major role in how they make online purchase decisions. Since online shopping is perceived to be riskier than in-store shopping, consumers engage in a variety of risk reduction strategies such as searching online for alternative products and alternative e-tailers. This study examines the influence of risk involvement on risk reduction strategies and customer satisfaction. It discusses three aspects of risk reduction strategies: time spent in making a purchasing decision, searching for alternative e-tailers, and searching for alternative products. Data from 294 female shoppers who had experience in purchasing fashion products online was analyzed. This study found that risk involvement had a positive influence on the time spent in making decisions, while the influence of risk involvement on searching for alternative retailers and alternative products was not significant. However, consumer satisfaction was negatively related to search for alternative retailers and positively related to risk involvement. This study provides a better understanding of customers' risk involvement and risk reduction strategies in online shopping. This information would be beneficial for marketers and retailers to reduce customer perception of risks and to promote online sales.

• 복식문화연구
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• 제21권1호
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• pp.42-56
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• 2013

Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

• 한국문헌정보학회지
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• 제30권2호
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• pp.87-106
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• 1996

본 논문의 목적은 이용자가 온라인 목록을 탐색할 때, 어떤 서지정보를 이용하여 다음 화면으로 진행하며, 어떤 요소가 서지정보 선정에 영향을 미치는 가를 조사하는데 있다. 결과는 온라인 목록의 초기화면에서 실험 참가자가 선택한 접근 점은 온라인 목록과 탐색질의에 따라 변하지만 이용자의 종류의 따라서는 변하지 않는 것으로 나타났다. 간략정보화면에서 상세정보화면으로 이동하기 위해 실험 참가자들은 서명을 가장 많이 사용하였고, 상세 정보화면에서 탐색결과를 확인하기 위해서도 역시 서명을 가장 많이 사용하였다.

• 정보관리연구
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• 제24권2호
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• pp.19-35
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• 1993

온라인 탐색(探索) 서비스의 이용자 만족에 영향을 미치는 요인들을 식별(識別)하기 위하여 이용자 관점에서 실증적인 연구를 수행하였다. 과학기술분야(科學技術分野) 연구기관(硏究機關)의 연구원(硏究員) 146명으로부터 수집한 설문지가 가설(假說) 검증을 위한 통계분석(統計分析)에 사용 되었다.

• 정보관리학회지
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• 제13권1호
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• pp.103-117
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• 1996

본 연구는 온라인 목록의 접근점과 서지사항이 이용자의 재탐색 과정에 있어서 어떠한 영향을 미치는가를 조사하였다. 두 온라인 목록(노티스 시스템과 다이닉스 시스템)을 선정하고, 대학교 학부학생들을 대상으로 하여 재탐색 빈도와 형태를 파악하였다. 재탐색의 형태는 탐색어 변경, 접근점 변경, 그리고 탐색어와 접근점 변경으로 한정하였다. 연구 결과는 접근점과 서지사항이 이용자의 재탐색 빈도와 형태에 영향을 미치는 것으로 나타났다.

• Journal of Information Science Theory and Practice
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• 제5권4호
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• pp.6-25
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• 2017

In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.

• Clinics in Shoulder and Elbow
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• 제26권1호
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• pp.55-63
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• 2023

Background: Common questions about shoulder arthroplasty (SA) searched online by patients and the quality of this content are unknown. The purpose of this study is to uncover questions SA patients search online and determine types and quality of webpages encountered. Methods: The "People also ask" section of Google Search was queried to return 900 questions and associated webpages for general, anatomic, and reverse SA. Questions and webpages were categorized using the Rothwell classification of questions and assessed for quality using the Journal of the American Medical Association (JAMA) benchmark criteria. Results: According to Rothwell classification, the composition of questions was fact (54.0%), value (24.7%), and policy (21.3%). The most common webpage categories were medical practice (24.6%), academic (23.2%), and medical information sites (14.4%). Journal articles represented 8.9% of results. The average JAMA score for all webpages was 1.69. Journals had the highest average JAMA score (3.91), while medical practice sites had the lowest (0.89). The most common question was, "How long does it take to recover from shoulder replacement?" Conclusions: The most common questions SA patients ask online involve specific postoperative activities and the timeline of recovery. Most information is from low-quality, non-peer-reviewed websites, highlighting the need for improvement in online resources. By understanding the questions patients are asking online, surgeons can tailor preoperative education to common patient concerns and improve postoperative outcomes. Level of evidence: IV.