• Title/Summary/Keyword: Online search

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Examining the Effect of Online Switching Cost on Customers' Willingness to Pay More

  • Kim, Hee-Woong;Gupta, Sumeet;Lee, So-Hyun
    • Asia pacific journal of information systems
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    • v.23 no.1
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    • pp.21-43
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    • 2013
  • Internet vendors are gradually realizing the importance of "locking-in" online customers in order to ensure profitability. Erection of switching barriers increases customers'lock-in and in turn may result in their willingness to pay price-premium for the same service. However, raising customer lock-in online is difficult because search costs are very low. Therefore, this study examines the effect of switching barriers (customer satisfaction, perceived value and relative advantage) on switching costs and the effect of switching costs on customer's willingness to pay more. Since switching costs and consequent relationships may depend upon the type of product therefore the research model in this study is examined for both search products and experience products. Data is collected through an online survey from two websites (one each for search product and experience product). The empirical results show the key role of switching costs in customers' willingness to pay more and the relationships among the four constructs. The theoretical and practical implications of this study are also discussed.

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Subject Searching Using Controlled Vocabulary Versus Uncontrolled Vocaburary in Online Catalog System: Focusing on Multilingual Environment

  • Choi, Hee-Yoon
    • Journal of Information Management
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    • v.26 no.2
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    • pp.61-79
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    • 1995
  • The purpose of this paper is to investigate search efficiency of controlled vocabulary versus uncontrolled vocabulary subject access in online catalog systems. The question of the effectiveness of controlled versus uncontrolled vocabulary in information retrieval has been raised in many literatures. A debate continues in the Library and Information Science Professions over the relative merit, appropriateness, and efficiency of uncontrolled vocabulary subject access in online catalog systems. Actually users used to combine uncontrolled vocabulary subject searching with controlled vocabulary subject searching. But the success of user's subject search depends on his choice of search terms. Also the technical developments that facilitate cooperation among information services in general make it increasingly possible for such cooperation to take place on an international level. In this study, several common types of vocabularies on online catalog systems are described and compared, especially usages of vocabularies in multilingual environment are analyzed.

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Exploring Antecedents of Consumers' Willingness to Depend on E-Health Information

  • Oh, Su-Jin
    • International Journal of Contents
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    • v.8 no.1
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    • pp.61-68
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    • 2012
  • Previous research on online health (e-health) information was primarily focused on consumer information search behavior and information quality. Although studies addressing online information quality have flourished, they have yet to thoroughly examine whether consumers actually use the information they search. The purspose of this study suggests a conceptual framework that examines the potential antecedents of a consumers' willingness to depend on e-health information as an indicator of the consumer's trust of the provided e-health information. The proposed antecedents include healthcare product involvement, online skill level, perceived quality, and credibility of the source. Using structural equation modeling on online survey data, seven hypotheses, which describe the relationships between the variables of the model, were tested. The results indicate that consumer willingness to depend on provided e-health information was significantly influenced by the consumers' perceived quality and credibility of specific e-health information. Consumer involvement in healthcare and their online skill-level, respectively, also positively related to perceived quality and credibility regarding e-health information.

Role of risk reduction strategies in shopping online for fashion products

  • Lee, Jung Eun;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.129-138
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    • 2013
  • Consumers' perception of risk plays a major role in how they make online purchase decisions. Since online shopping is perceived to be riskier than in-store shopping, consumers engage in a variety of risk reduction strategies such as searching online for alternative products and alternative e-tailers. This study examines the influence of risk involvement on risk reduction strategies and customer satisfaction. It discusses three aspects of risk reduction strategies: time spent in making a purchasing decision, searching for alternative e-tailers, and searching for alternative products. Data from 294 female shoppers who had experience in purchasing fashion products online was analyzed. This study found that risk involvement had a positive influence on the time spent in making decisions, while the influence of risk involvement on searching for alternative retailers and alternative products was not significant. However, consumer satisfaction was negatively related to search for alternative retailers and positively related to risk involvement. This study provides a better understanding of customers' risk involvement and risk reduction strategies in online shopping. This information would be beneficial for marketers and retailers to reduce customer perception of risks and to promote online sales.

The effect of UNIQLO's online and offline brand images on the purchase intention as a multichannel brand (유니클로의 온라인과 오프라인 이미지가 멀티채널 브랜드 구매의도에 미치는 영향)

  • Kim, Jieyurn
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.42-56
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    • 2013
  • Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

Online Catalog Search Patterns : variables and bibliographic data (온라인 목록의 탐색 유형 : 관련된 변수와 사용된 서지사항을 중심으로)

  • Kwak Chul-Wan
    • Journal of the Korean Society for Library and Information Science
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    • v.30 no.2
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    • pp.87-106
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    • 1996
  • The purpose of this study is to identify what fields are used to decide how to proceed to the next screen and what factors affect the selection of the fields used on the online catalog system. The initial search option chosen by the users differed statistically according to the type of online catalog system used and the type of query. However, the type of user did not affect the choices of the initial search option. On the citation list screen, the title field was the most frequently used to move to the citation screen. On the citation screen, also, the title field was the most frequently used for confirming a retrieved citation.

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Analysis of Factors Affecting User Satisfaction with Online Search Service (온라인 탐색(探索) 서비스의 이용자(利用者) 만족(滿足)에 관한 영향요인(影響要因) 분석)

  • Choi, Sang-Ki
    • Journal of Information Management
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    • v.24 no.2
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    • pp.19-35
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    • 1993
  • From user's viewpoints, to identify the factors affecting user satisfaction with online search service, empirical study was conducted. Questionaries were collected from 146 researchers in research centers of science and technology area, and used for statistical analysis to verify hypothesis.

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Bibliographic Information and Reformulation (서지정보 구조와 재탐색:온라인 목록을 중심으로)

  • 곽철완
    • Journal of the Korean Society for information Management
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    • v.13 no.1
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    • pp.103-117
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    • 1996
  • The purpose of this study is to identify how users react with the search options and bibliographic information during search reformulation on the online catalog. Two online catalogs(N0TIS system and Dynix system) were selected and undergraduate students were recruited as the participants for this study. The study shows that the search options and bibliographic information affected the type of the query reformulation and the re-choice of the search options during search.

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Users' Understanding of Search Engine Advertisements

  • Lewandowski, Dirk
    • Journal of Information Science Theory and Practice
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    • v.5 no.4
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    • pp.6-25
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    • 2017
  • In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that users generally lack an understanding of Google's business model and the workings of search-based advertising. 42% of users self-report that they either do not know that it is possible to pay Google for preferred listings for one's company on the SERPs or do not know how to distinguish between organic results and ads. In the task-based user study, we found that only 1.3 percent of participants were able to mark all areas correctly. 9.6 percent had all their identifications correct but did not mark all results they were required to mark. For none of the screenshots given were more than 35% of users able to mark all areas correctly. In the experiment, we found that users who are not able to distinguish between the two results types choose ads around twice as often as users who can recognize the ads. The implications are that models of search engine advertising and of information seeking need to be amended, and that there is a severe need for regulating search-based advertising.

Internet search analytics for shoulder arthroplasty: what questions are patients asking?

  • Johnathon R. McCormick;Matthew C. Kruchten;Nabil Mehta;Dhanur Damodar;Nolan S. Horner;Kyle D. Carey;Gregory P. Nicholson;Nikhil N. Verma;Grant E. Garrigues
    • Clinics in Shoulder and Elbow
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    • v.26 no.1
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    • pp.55-63
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    • 2023
  • Background: Common questions about shoulder arthroplasty (SA) searched online by patients and the quality of this content are unknown. The purpose of this study is to uncover questions SA patients search online and determine types and quality of webpages encountered. Methods: The "People also ask" section of Google Search was queried to return 900 questions and associated webpages for general, anatomic, and reverse SA. Questions and webpages were categorized using the Rothwell classification of questions and assessed for quality using the Journal of the American Medical Association (JAMA) benchmark criteria. Results: According to Rothwell classification, the composition of questions was fact (54.0%), value (24.7%), and policy (21.3%). The most common webpage categories were medical practice (24.6%), academic (23.2%), and medical information sites (14.4%). Journal articles represented 8.9% of results. The average JAMA score for all webpages was 1.69. Journals had the highest average JAMA score (3.91), while medical practice sites had the lowest (0.89). The most common question was, "How long does it take to recover from shoulder replacement?" Conclusions: The most common questions SA patients ask online involve specific postoperative activities and the timeline of recovery. Most information is from low-quality, non-peer-reviewed websites, highlighting the need for improvement in online resources. By understanding the questions patients are asking online, surgeons can tailor preoperative education to common patient concerns and improve postoperative outcomes. Level of evidence: IV.