• ETRI Journal
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• v.40 no.1
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• pp.146-155
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• 2018

This study aimed to examine predictors of the intention to protect personal information on Facebook. We conducted an online survey of 679 Facebook users in the Republic of Korea. The findings of this study showed that usefulness and ease of use had significant effects on attitudes toward protection behavior. The results also revealed that risk factors (privacy risk severity and vulnerability) had significant effects on protective behaviors. Based on our findings, we discussed the information protection of privacy on Facebook.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.57-69
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• 2013

Progresses in ICT make the processing and exchange of personal data across international borders often necessary and relatively easy. The challenge lies in protecting fundamental rights and freedoms of individuals, notably the right to privacy and the right to personal information, while encouraging the free and secure flow of information across borders for the continued expansion of online transactions. The key to establishing a functioning international solution for personal data protection is to strike a right balance between the two camps which currently dominate the debate - the advocates of individual privacy rights on one side exemplified by the EU, and the proponents of self-regulation and economic efficiency on the other, represented by the U.S. In the face of a growing tension between the two sides each equipped with their own ideals, a practical solution may lie in utilizing established institutions of standardization such as ISO and IEC as a ground upon which an agreement can take its root.

• The Journal of Korean Association of Computer Education
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• v.18 no.1
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• pp.69-79
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• 2015

This research aims to empirically explore the antecedents that could impact on internet users' information protection behavior. 282 of sample data collected from internet users was used to test the hypotheses. The results of this research reveal that the internet users' information privacy concerns has a significant impact on self-efficacy, perceived usefulness, and information protection behavior. In addition, we found that perceived usefulness and information protection behavior are significantly influenced by self-efficacy. However, contrary to expectations, perceived usefulness has no statistically significant effect on information protection behavior. These findings provide significant implications for online companies and internet uses as well as educational stakeholders that give educations about information protection.

• The Journal of Society for e-Business Studies
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• v.23 no.4
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• pp.1-17
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• 2018

Recently, most online firms are trying to provide personalized services based on customer's data. However, customers are reluctant to give their information to online firm because of concerns about data breach. Online firms are seeking to increase their trust by ensuring the protection of personal information for customers through privacy seal (e.g. e-privacy) or data breach insurance. This research examines the effects of privacy assurance(i.e. privacy seal, data breach insurance) on consumer behavior in online environment. An experiment based on the hypothetical scenario was conducted using a between-subjects 2 (type of privacy assurance) + 1 (control) design. We found that both privacy seal and data breach insurance increased perceived privacy trust. In addition, privacy seal has a positive effect on the intention to provide personal information through perceived privacy trust. Finally, in the case of the group with a high (low) disposition to trust, higher perceived privacy trust is formed through privacy seal (data breach insurance). Theoretical and practical implications are discussed.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.21 no.1
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• pp.53-63
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• 2011

An SNS(Social Network Service) enables people to form a social network on online as in the real world. With the rising popularity of the service, side effects of SNSs were issued. Therefore we propose and implement a policy-based privacy protection module and access control policy language for ensuring the right of control of personal information and sharing data among SNSs. The policy language for protecting privacy is based on an attribute-based access control model which grants an access to personal information based on a user's attributes. The policy language and the privacy protection module proposed to give the right of control of personal information to the owner, they can be adopted to other application domains in which privacy protection is needed as well as secure sharing data among SNSs.

• KIISE Transactions on Computing Practices
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• v.22 no.12
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• pp.675-680
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• 2016

The development of various mobile devices and mobile platform technology has led to a steady increase in the number of online social network (OSN) users. OSN users are free to communicate and share information through activities such as social networking, but this causes a new, user privacy issue. Various distributed OSN architectures are introduced to address the user privacy concern, however, users do not obtain technically perfect control over their data. In this study, the control rights of OSN user are maintained by using personal data storage (PDS). We propose a technique to improve data privacy protection that involves making a group with the user's friend by generating and providing fake text data based on user's real text data. Fake text data is generated based on the user's word sensitivity value, so that the user's friends can receive the user's differential data. As a result, we propose a system architecture that solves possible problems in the tradeoff between service utility and user privacy in OSN.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.4
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• pp.213-225
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• 2019

Privacy paradox is a paradoxical behavior that provides personal information even though you are concerned about privacy. Social media users are also often concerned about their personal information exposure. It is even reluctant to describe personal information in profile. However, some users describe their personal information in detail on their profile, provide it freely when others request it, or post their own personal information. The survey was conducted using Google Docs centered on Facebook users. Structural equation model analysis was used for hypothesis testing. As an independent variable, we use personal information infringement experiences. As a mediator, we use privacy indifference, privacy concern, and the relationship with the act of providing personal information. Social media users have become increasingly aware of the fact that they can not distinguish between the real world and online world by strengthening their image and enhancing their image in the process of strengthening ties, sharing lots of information and enjoying themselves through various relationships. Therefore, despite the high degree of privacy indifference and high degree of privacy concern, the phenomenon of privacy paradox is also present in social media.

• Journal of Information Technology Services
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• v.19 no.1
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• pp.145-158
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• 2020

With the development and widespread application of online shopping, the number of online consumers has increased. With one click of a mouse, people can buy anything they want without going out and have it sent right to the doors. As consumers benefit from online shopping, people are becoming more concerned about protecting their privacy. In the group buying scenario described in our paper, online shopping was regarded as intra-group communication. To protect the sensitive information of consumers, the polynomial-based encryption key sharing method (Piao et al., 2013; Piao and Kim, 2018) can be applied to online shopping communication. In this paper, we analyze security problems by using a polynomial-based scheme in the following ways : First, in Kamal's attack, they said it does not provide perfect forward and backward secrecy when the members leave or join the group because the secret key can be broken in polynomial time. Second, for simultaneous equations, the leaving node will compute the new secret key if it can be confirmed that the updated new polynomial is recomputed. Third, using Newton's method, attackers can successively find better approximations to the roots of a function. Fourth, the Berlekamp Algorithm can factor polynomials over finite fields and solve the root of the polynomial. Fifth, for a brute-force attack, if the key size is small, brute force can be used to find the root of the polynomial, we need to make a key with appropriately large size to prevent brute force attacks. According to these analyses, we finally recommend the use of a relatively reasonable hash-based mechanism that solves all of the possible security problems and is the most suitable mechanism for our application. The study of adequate and suitable protective methods of consumer security will have academic significance and provide the practical implications.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.30 no.4
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• pp.559-572
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• 2020

As internet technology advances, users can share content online, and many sharing services exist. According to a recently published digital forensic study, when playing an online streaming service, you can restore the played video by reconstructing the Chrome cache file left on local device such as a PC. This can be seen as evidence that the user watched illegal video content. From a different point of view, copyright infringement occurs when a malicious user restores video stream and share it to another site. In this paper, we selected 23 online streaming services that are widely used both at home and abroad. After streaming videos, we tested whether we can recover original video using cache files stored on the PC or not. As a result, the paper found that in most sites we can restore the original video by reconstructing cache files. Furthermore, this study also discussed methodologies for preventing copyright infringement in online streaming service.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.37-42
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• 2015

Although online search engine service provide a convenient means to search for information on the World Wide Web, it also poses a risk of disclosing privacy. Regardless of such risk, most of users are neither aware of their personal information being exposed on search results nor how to redress the issue by requesting removal of information. According to the 2015 parliamentary inspection of government offices, many government agencies were criticized for mishandling of personal information and its leakage on online search engine such as Google. Considering the fact that the personal information leakage via online search engine has drawn the attention at the government level, the online search engine and privacy issue needs to be rectified. This paper, by examining current online search engines, studies the degree of personal information exposure on online search results and its underlying issues. Lastly, based on research result, the paper provides a sound policy and direction to the removal of exposed personal information with respect to search engine service provider and user respectively.