• Journal of Korea Society of Digital Industry and Information Management
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• v.20 no.1
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• pp.133-147
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• 2024

In this study, we examine the components and characteristics of channel brands, the renewal process of channel brands, and the competitiveness of SBS Subusu News and MBC 14F, online channels of Korea's leading terrestrial broadcasting company. We conducted in-depth interviews with staffs YouTube news channels such as Subusu News and 14F. First, examining the brand components and characteristics of SBS's Subusu News and MBC's 14F vertical channel, Subs News maintained its direction through the renewal of the logo type, graphic characterization, emoticon production, and campaign design production. 14F focused on brand renewal of the logo type and modification of thumbnail design to reveal the identity of the channel brand. Subusu News and 14F have achieved success through a spin-off approach that considers content relevance, expanding their brand extension. As a result of analyzing the competitiveness of the channel brand, Subusu News maintained its identity as a combination of B-class sensibility and journalism, while 14F positioned itself as a channel that delivers useful information content.

• Human Ecology Research
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• v.62 no.1
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• pp.151-164
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• 2024

This study examined the effects of perceived discrimination on multicultural adolescents regarding feelings of conflict over their ethnic identity by investigating the moderating role of father-child open communication and mother-child open communication mediated by bicultural competence. A total of 234 middle school students (grades 7-8; 139 girls and 95 boys) from multicultural families, from which the father is Korean and the mother is not, participated in the study. Data was collected through an online self-report questionnaire and was analyzed via SPSS 26.0 and Process (Version 4.1) MACRO. The results can be summarized as follows. First, bicultural competence mediated the effects of perceived discrimination on feelings of conflict over one's ethnic identity. Enhanced bicultural competence resulting from a lower perception of discrimination contributed to a reduction in feelings of conflict over one's ethnic identity. Second, the moderated mediation effect of fatherchild open communication was significant, while the effect of mother-child open communication was not. Thus, the mediation relationship (lower perceived discrimination increased bicultural competence and, thus, reduced conflict over one's ethnic identity) grew stronger as the level of father-child open communication increased. The significance of this study lies in uncovering the causal relationships between individual and environmental factors that contribute to ethnic identity development among multicultural adolescents, particularly highlighting the important role of Korean fathers within multicultural households.

• The Journal of Industrial Distribution & Business
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• v.12 no.4
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• pp.15-26
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• 2021

Purpose: The purpose of this study is to explore the major factors affecting the development of national identity of the Millennial Korean diasporas in the CIS countries that have rarely been explored in previous studies. In particular, this study examines how perceived identities have changed due to social, cultural, and other environmental changes and suggests policy considerations accordingly. Research design, data, and methodology: This study collected data via online survey. Factor and regression analyses were applied for data analysis. Results: The findings of this study suggest a set of factors that is different from the factors generally known to affect the diasporic identities of diasporas. The results of this study provide policy implications to help them construct identities that could more positively define their diasporic lives and relationship with homeland. Conclusions: The factors of direct experiences, such as relationship with host societies and homeland experience, exhibited strong relationship with national identity and life satisfaction of the Millennial Korean diasporas in the CIS countries. The unique characteristics of the Millennials and the long history of separation from homeland showed different results. The results of this study suggest policy considerations in regard to the Millennial diasporas in the CIS countries.

• Human Ecology Research
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• v.60 no.2
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• pp.187-209
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• 2022

The objective of this study was to conduct a 'Theory of Home Economics Education' class using online problem-based learning(PBL) for prospective home economics(HE) teachers. The aim was to enable teachers to analyze the learning experience in the classroom, and to prepare operational strategies for online PBL on this basis. In order to achieve this, online PBL was applied to 31 students participating in the 'Theory of Home Economics Education' at the Department of HE in a university in Seoul, and the results were collected from the learning process. This also involved a reflective journal, a survey on the learning experience and the impacts was conducted. Moreover, analysis was undertaken on the learning activities, learning difficulties, and improvements. The main research results are as follows. Firstly, students accessed Webex, an online video conferencing program, and performed two PBL tasks: 'Making Home Economics Promotion Materials' and 'Presenting Teaching Strategies to Improve Learner's Immersion in Online Classes'. Secondly, learners established their own identity of HE learned about the HE class plans themselves. They also encountered realistic experience as HE teachers and learned communication and collaboration skills. Furthermore, they acquired creative problem-solving and self-directed learning ability, community consciousness, as well as the attitude of consideration and respect. Thirdly, students lacked knowledge of learning content and encountered difficulty in solving data research, analysis processes, and unstructured problems. They were affected by a lack of time and encountered problem in communicating with other team members in an online environment. As an improvement in online class operation, it was considrered necessary to reduce the learning burden by securing time and reducing the number of assignments, as well as to explain active interaction with instructors and PBL.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.259-268
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• 2016

The purpose of this study is to investigate the effect of perceived social supports(PSS) in SNS on SNS interactions. In addition the present study aims to look for the effect of SNS interactions on the expected level of information authenticity perceived by information users. The results show that the effect of PSS on the desire for self-identity presentation is significant(Hypothesis 1 accepted). It also reveal that the desire for self-identity presentation positively affect SNS interactions (Hypothesis 2 accepted). And the effect of PSS on the SNS interactions is positively significant(Hypothesis 3 accepted). Finally, the degree of SNS interactions positively affect the expected level of information authenticity perceived by information users(Hypothesis 4 accepted). The significance of this study is to extend scope of research which is related with PSS. Especially, present study emphasize the difference between offline PSS and online PSS. And this study make clear the cause-and-effect relationship is at work between online PSS and SNS interactions, unlike preceding researches.

• The Research Journal of the Costume Culture
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• v.28 no.5
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• pp.621-638
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• 2020

Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

• International Commerce and Information Review
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• v.19 no.1
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• pp.257-278
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• 2017

The paper examines the ownership structure and the firm value of online firms in the world. Data are gathered by using FACTIVA database for firms in the Dow Jones index for the 2014 fiscal year. The Ordinary Least Squares regressions, the Generalized Linear Model, and the model selection criteria are employed to analyze the relationship between the dependent and the independent variables. The paper tests theories such as the convergence of interest theory, the managerial entrenchment theory, and the eclectic theory. The paper finds that the ownership structure has an influence on the firm value depending on the rank of the large shareholders. While the first large shareholders have a negative association with the firm value, the presence of the second and the third large shareholders have a positive influence on the firm value. The paper also finds that the identity of the largest shareholders whether they are insiders or outsiders have an influence on the firm value. The proportion of shareholding by a large shareholder and her identity are variables which predict a firm value.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.605-616
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• 2022

Given that the current Idol fandom has been enormously affected by the development of digital technology such as the Internet, mobile or social media, this study explored how generational fandom culture has been shifted depending on the fandom's use of differential online platforms and services, i.e., online community vs. social network services. The survey results indicate that 3^rd generation fandom showed significantly greater intimacy, greater attachment/worship, greater similarity toward Idol stars as well as greater fandom loyalty and greater fandom identity than 1^st and 2^nd generation fandom. Similarly, compared to online community centered fandom, social network centered fandom showed greater intimacy, greater attachment/worship, greater similarity as well as greater fandom loyalty and identity than community-centered fandom.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.3
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• pp.63-78
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• 2018

This study analyzed gender-fluid images as expressions of feminism and gender identity expressed in fashion collections. As for the research method, this study searched the fashion collections, with the theme of feminism, utilizing key words related to feminism on an online portal, and collected the photo materials of fashion collections provided by vogue.com. This study classified the photo materials of 31 fashion collections, with the theme of feminism, into femininity, masculinity, androgyny, and avant-garde, according to the fashion design elements that divide gender identity. As a result of the classification, 326 photos were collected, in which gender identity was expressed ambiguously. This study reclassified the collected photos according to their fashion items and styles. As a result of the study, it was noticed that the fashion collections with the theme of feminism expressed the messages, using lettering graphic images, and performance. In addition, they showed a form in which men's collections and women's collections were integrated according to the change of the perceptions of gender identity, of feminism, and delivered body positive expressions, respecting differences and diversity as individual subjects, by casting diverse models in terms of age, body size, race, and culture. As for the gender identity expressed in the fashion collections, the gender-fluid images were classified into empowerment images, that expresses social rights and dignity; agender images that expresses the possibility of a gender-flexible transition; rational images that expresses the rational and practical characteristics that removed the boundary of fashion; and images of pro-sexism that expresses a new gender identity.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.435-444
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• 2021

The purpose of this study is a descriptive research to understand the effects of isolation, depression, and resilience of nursing students on career identity. Data were collected on an online basis using a structured questionnaire from 136 nursing students at a university. The collected data were analyzed by t-test, ANOVA, Kruskal-Wallis test, Pearson's correlation coefficients and multiple linear regression analysis using SPSS Window 25.0 program. The influence factors on the career identity was confirmed by the resilience (β=0.32, p=.001) total explanatory power of the variables was found to be 20.5%. Therefore, based on the results of this study, it is necessary to strategy establish a positive career identity and develop an effective career identity promotion program by exerting individual resilience against to negative emotions such as isolation and depression.