• Title/Summary/Keyword: Online data mining

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Text Mining in Online Social Networks: A Systematic Review

  • Alhazmi, Huda N
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.396-404
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    • 2022
  • Online social networks contain a large amount of data that can be converted into valuable and insightful information. Text mining approaches allow exploring large-scale data efficiently. Therefore, this study reviews the recent literature on text mining in online social networks in a way that produces valid and valuable knowledge for further research. The review identifies text mining techniques used in social networking, the data used, tools, and the challenges. Research questions were formulated, then search strategy and selection criteria were defined, followed by the analysis of each paper to extract the data relevant to the research questions. The result shows that the most social media platforms used as a source of the data are Twitter and Facebook. The most common text mining technique were sentiment analysis and topic modeling. Classification and clustering were the most common approaches applied by the studies. The challenges include the need for processing with huge volumes of data, the noise, and the dynamic of the data. The study explores the recent development in text mining approaches in social networking by providing state and general view of work done in this research area.

A study on cultural characteristics of foreign tourists visiting Korea based on text mining of online review (온라인 리뷰의 텍스트 마이닝에 기반한 한국방문 외국인 관광객의 문화적 특성 연구)

  • Yao, Ziyan;Kim, Eunmi;Hong, Taeho
    • The Journal of Information Systems
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    • v.29 no.4
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    • pp.171-191
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    • 2020
  • Purpose The study aims to compare the online review writing behavior of users in China and the United States through text mining on online reviews' text content. In particular, existing studies have verified that there are differences in online reviews between different cultures. Therefore, the purpose of this study is to compare the differences between reviews written by Chinese and American tourists by analyzing text contents of online reviews based on cultural theory. Design/methodology/approach This study collected and analyzed online review data for hotels, targeting Chinese and US tourists who visited Korea. Then, we analyzed review data through text mining like sentiment analysis and topic modeling analysis method based on previous research analysis. Findings The results showed that Chinese tourists gave higher ratings and relatively less negative ratings than American tourists. And American tourists have more negative sentiments and emotions in writing online reviews than Chinese tourists. Also, through the analysis results using topic modeling, it was confirmed that Chinese tourists mentioned more topics about the hotel location, room, and price, while American tourists mentioned more topics about hotel service. American tourists also mention more topics about hotels than Chinese tourists, indicating that American tourists tend to provide more information through online reviews.

A Methodology for Customer Core Requirement Analysis by Using Text Mining : Focused on Chinese Online Cosmetics Market (텍스트 마이닝을 활용한 사용자 핵심 요구사항 분석 방법론 : 중국 온라인 화장품 시장을 중심으로)

  • Shin, Yoon Sig;Baek, Dong Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.2
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    • pp.66-77
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    • 2021
  • Companies widely use survey to identify customer requirements, but the survey has some problems. First of all, the response is passive due to pre-designed questionnaire by companies which are the surveyor. Second, the surveyor needs to have good preliminary knowledge to improve the quality of the survey. On the other hand, text mining is an excellent way to compensate for the limitations of surveys. Recently, the importance of online review is steadily grown, and the enormous amount of text data has increased as Internet usage higher. Also, a technique to extract high-quality information from text data called Text Mining is improving. However, previous studies tend to focus on improving the accuracy of individual analytics techniques. This study proposes the methodology by combining several text mining techniques and has mainly three contributions. Firstly, able to extract information from text data without a preliminary design of the surveyor. Secondly, no need for prior knowledge to extract information. Lastly, this method provides quantitative sentiment score that can be used in decision-making.

Analysis of User Requirements Prioritization Using Text Mining : Focused on Online Game (텍스트마이닝을 활용한 사용자 요구사항 우선순위 도출 방법론 : 온라인 게임을 중심으로)

  • Jeong, Mi Yeon;Heo, Sun-Woo;Baek, Dong Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.112-121
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    • 2020
  • Recently, as the internet usage is increasing, accordingly generated text data is also increasing. Because this text data on the internet includes users' comments, the text data on the Internet can help you get users' opinion more efficiently and effectively. The topic of text mining has been actively studied recently, but it primarily focuses on either the content analysis or various improving techniques mostly for the performance of target mining algorithms. The objective of this study is to propose a novel method of analyzing the user's requirements by utilizing the text-mining technique. To complement the existing survey techniques, this study seeks to present priorities together with efficient extraction of customer requirements from the text data. This study seeks to identify users' requirements, derive the priorities of requirements, and identify the detailed causes of high-priority requirements. The implications of this study are as follows. First, this study tried to overcome the limitations of traditional investigations such as surveys and VOCs through text mining of online text data. Second, decision makers can derive users' requirements and prioritize without having to analyze numerous text data manually. Third, user priorities can be derived on a quantitative basis.

Add-on selling strategies in an online open market

  • Shim, Beomsoo;Lee, Hanjun
    • Journal of the Korean Data and Information Science Society
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    • v.26 no.4
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    • pp.985-995
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    • 2015
  • Add-on selling can provide new chances to increase sellers' profits and meet customers' needs. Although prior studies have advocated add-on selling for its business value, there is an argument that add-on selling can cause customer repulsion. Therefore, we need to understand customer purchasing pattern related to add-on selling in order to promote it and to mitigate the customer repulsion. To that end, we applied data mining techniques to the 24,925 transactions of data from an online open market in Korea. We then conducted feature selection to investigate the most influential factors that can explain the characteristics of add-on selling transactions using a classification model. We also identified association rules among add-on selling and promotions. Finally, based on the findings in our experiments, we proposed add-on selling strategies for the target online market.

A Study on the Method for Extracting the Purpose-Specific Customized Information from Online Product Reviews based on Text Mining (텍스트 마이닝 기반의 온라인 상품 리뷰 추출을 통한 목적별 맞춤화 정보 도출 방법론 연구)

  • Kim, Joo Young;Kim, Dong soo
    • The Journal of Society for e-Business Studies
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    • v.21 no.2
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    • pp.151-161
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    • 2016
  • In the era of the Web 2.0, characterized by the openness, sharing and participation, it is easy for internet users to produce and share the data. The amount of the unstructured data which occupies most of the digital world's data has increased exponentially. One of the kinds of the unstructured data called personal online product reviews is necessary for both the company that produces those products and the potential customers who are interested in those products. In order to extract useful information from lots of scattered review data, the process of collecting data, storing, preprocessing, analyzing, and drawing a conclusion is needed. Therefore we introduce the text-mining methodology for applying the natural language process technology to the text format data like product review in order to carry out extracting structured data by using R programming. Also, we introduce the data-mining to derive the purpose-specific customized information from the structured review information drawn by the text-mining.

Approximation of Frequent Itemsets with Maximum Size by One-scan for Association Rule Mining Application (연관 규칙 탐사 응용을 위한 한 번 읽기에 의한 최대 크기 빈발항목 추정기법)

  • Han, Gab-Soo
    • The KIPS Transactions:PartD
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    • v.15D no.4
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    • pp.475-484
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    • 2008
  • Nowadays, lots of data mining applications based on continuous and online real time are increasing by the rapid growth of the data processing technique. In order to do association rule mining in that application, we have to use new techniques to find the frequent itemsets. Most of the existing techniques to find the frequent itemsets should scan the total database repeatedly. But in the application based on the continuous and online real time, it is impossible to scan the total database repeatedly. We have to find the frequent itemsets with only one scan of the data interval for that kind of application. So in this paper we propose an approximation technique which finds the maximum size of the frequent itemsets and items included in the maximum size of the frequent itemsets for the processing of association rule mining.

Text-Mining of Online Discourse to Characterize the Nature of Pain in Low Back Pain

  • Ryu, Young Uk
    • Journal of the Korean Society of Physical Medicine
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    • v.14 no.3
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    • pp.55-62
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    • 2019
  • PURPOSE: Text-mining has been shown to be useful for understanding the clinical characteristics and patients' concerns regarding a specific disease. Low back pain (LBP) is the most common disease in modern society and has a wide variety of causes and symptoms. On the other hand, it is difficult to understand the clinical characteristics and the needs as well as demands of patients with LBP because of the various clinical characteristics. This study examined online texts on LBP to determine of text-mining can help better understand general characteristics of LBP and its specific elements. METHODS: Online data from www.spine-health.com were used for text-mining. Keyword frequency analysis was performed first on the complete text of postings (full-text analysis). Only the sentences containing the highest frequency word, pain, were selected. Next, texts including the sentences were used to re-analyze the keyword frequency (pain-text analysis). RESULTS: Keyword frequency analysis showed that pain is of utmost concern. Full-text analysis was dominated by structural, pathological, and therapeutic words, whereas pain-text analysis was related mainly to the location and quality of the pain. CONCLUSION: The present study indicated that text-mining for a specific element (keyword) of a particular disease could enhance the understanding of the specific aspect of the disease. This suggests that a consideration of the text source is required when interpreting the results. Clinically, the present results suggest that clinicians pay more attention to the pain a patient is experiencing, and provide information based on medical knowledge.

Online Clustering Algorithms for Semantic-Rich Network Trajectories

  • Roh, Gook-Pil;Hwang, Seung-Won
    • Journal of Computing Science and Engineering
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    • v.5 no.4
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    • pp.346-353
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    • 2011
  • With the advent of ubiquitous computing, a massive amount of trajectory data has been published and shared in many websites. This type of computing also provides motivation for online mining of trajectory data, to fit user-specific preferences or context (e.g., time of the day). While many trajectory clustering algorithms have been proposed, they have typically focused on offline mining and do not consider the restrictions of the underlying road network and selection conditions representing user contexts. In clear contrast, we study an efficient clustering algorithm for Boolean + Clustering queries using a pre-materialized and summarized data structure. Our experimental results demonstrate the efficiency and effectiveness of our proposed method using real-life trajectory data.

A Critical Analysis of Learning Technologies and Informal Learning in Online Social Networks Using Learning Analytics

  • Audu Kafwa Dodo;Ezekiel Uzor OKike
    • International Journal of Computer Science & Network Security
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    • v.24 no.1
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    • pp.71-84
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    • 2024
  • This paper presents a critical analysis of the current application of big data in higher education and how Learning Analytics (LA), and Educational Data Mining (EDM) are helping to shape learning in higher education institutions that have applied the concepts successfully. An extensive literature review of Learning Analytics, Educational Data Mining, Learning Management Systems, Informal Learning and Online Social Networks are presented to understand their usage and trends in higher education pedagogy taking advantage of 21st century educational technologies and platforms. The roles of and benefits of these technologies in teaching and learning are critically examined. Imperatively, this study provides vital information for education stakeholders on the significance of establishing a teaching and learning agenda that takes advantage of today's educational relevant technologies to promote teaching and learning while also acknowledging the difficulties of 21st-century learning. Aside from the roles and benefits of these technologies, the review highlights major challenges and research needs apparent in the use and application of these technologies. It appears that there is lack of research understanding in the challenges and utilization of data effectively for learning analytics, despite the massive educational data generated by high institutions. Also due to the growing importance of LA, there appears to be a serious lack of academic research that explore the application and impact of LA in high institution, especially in the context of informal online social network learning. In addition, high institution managers seem not to understand the emerging trends of LA which could be useful in the running of higher education. Though LA is viewed as a complex and expensive technology that will culturally change the future of high institution, the question that comes to mind is whether the use of LA in relation to informal learning in online social network is really what is expected? A study to analyze and evaluate the elements that influence high usage of OSN is also needed in the African context. It is high time African Universities paid attention to the application and use of these technologies to create a simplified learning approach occasioned by the use of these technologies.