• Fashion, Industry and Education
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• 제14권1호
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• pp.10-17
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• 2016

The purpose of this study is to examine the difference between perceived challenges measured before and after shopping online for fashion products and their effects in leading to flow. An online survey including an online shopping task was conducted with a national sample of 500 adult consumers recruited in the U.S.A. The paired t-test results show that perceived challenge measured before the task is significantly higher than perceived challenge measured after the task. ANOVA results further show that the interaction effect between skill and challenge on flow is significant only when perceived challenge is measured after that task. Implications of the findings and recommendations for further research are also discussed.

• 한국의류학회지
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• 제36권12호
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• pp.1297-1309
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• 2012

This study examined the effects of "me-model" body-size discrepancy on consumer's shopping mood, store satisfaction, and intention to revisit two types of online apparel stores (one featuring thin models and one featuring average-sized models). A convenience sample of women (n = 528) participated. Structural equation modeling was used to analyze the data. Participants who were thinner or similar to the models indicated positive shopping moods, a high level of online store satisfaction, and intended to revisit the stores when compared to participants who were larger than the models. Participants preferred the 'average-sized' model. This preference was attributed to the familiarity of the model and ability to effectively evaluate merchandise. The results revealed how models can influence apparel consumers in an online context.

• International Journal of Human Ecology
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• 제12권2호
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• pp.25-37
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• 2011

Website design (due to increased online retailing) has received more attention as a way to influence consumer responses (Eroglu et al., 2001, 2003; Kim et al., 2009; Kim & Lennon, 2008; Yoo et al., 2010); however, the website design of multichannel retailers has not been examined from the perspective of the consistency of online store image with the brand image. This study examines the effect of brand image consistency (especially through the website) on consumer attitude and patronage intentions. The findings of this research will add to the growing body of literature on multichannel retailing and provide practical information for online retailers in the development of a website for their online business.

• 한국컴퓨터정보학회논문지
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• 제20권12호
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• pp.61-66
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• 2015

In this paper, we draw a security assessment by analyzing possible vulnerabilities of the designated PC service which is supposed for strengthening security of current online identification methods that provide various areas such as the online banking and a game and so on. There is a difference between the designated PC service and online identification methods. Online identification methods authenticate an user by the user's private information or the user's knowledge-based information, though the designated PC service authenticates a hardware-based unique information of the user's PC. For this reason, high task significance services employ with online identification methods and the designated PC service for improving security multiply. Nevertheless, the security assessment of the designated PC service has been absent and possible vulnerabilities of the designated PC service are counterfeiter and falsification when the hardware-based unique-information is extracted on the user's PC and sent an authentication server. Therefore, in this paper, we analyze possible vulnerabilities of the designated PC service and draw the security assessment.

• Smart Structures and Systems
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• 제14권2호
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• pp.129-144
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• 2014

In this paper, a fuzzy inference system and an analytical hierarchy process-based online evaluation technique is developed to monitor the condition of the 32-km Donghai Bridge in Shanghai. The system has 478 sensors distributed along eight segments selected from the whole bridge. An online evaluation subsystem is realized, which uses raw data and extracted features or indices to give a set of hierarchically organized condition evaluations. The thresholds of each index were set to an initial value obtained from a structure damage and performance evolution analysis of the bridge. After one year of baseline monitoring, the initial threshold system was updated from the collected data. The results show that the techniques described are valid and reliable. The online method fulfills long-term infrastructure health monitoring requirements for the Donghai Bridge.

• 한국멀티미디어학회논문지
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• 제12권12호
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• pp.1761-1768
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• 2009

In this paper, we implemented online real time strategy game using hand as the mouse in augmented reality. Also, we introduced the algorithm for detecting hand direction, finding fingertip of the index finger and counting the number of fingers for interaction between users and the virtual objects. The proposed method increases the reality of the game by combining the real world and the virtual objects. Retinex algorithm is used to remove the effect of illumination change. The implementation of the virtual reality in the online environment enables to extend the applicability of the proposed method to the areas such as online education, remote medical treatment, and mobile interactive games.

• International Journal of Computer Science & Network Security
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• 제22권6호
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• pp.163-171
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• 2022

Online services are widely spread, and their use increases day by day. As COVID-19 spread and people spent much time online, fraud scams have risen unexpectedly. Manipulation techniques have become more effective at swindling those lacking basic technological knowledge. Unfortunately, a user needs a quorum. The interest in preventing scammers from obtaining effective quality service has become the most significant obstacle, increasing the variety of daily Internet platforms. This paper is concerned with analyzing purchase data and extracting provided results. In addition, after examining relevant documents presenting research discussing them, the recommendation was made that future work avoids them; this would save a lot of effort, money, and time. This research highlights many problems a person may face in dealing with online institutions and possible solutions to the epidemic through theft operations on the Internet.

• 한국정보기술학회 영문논문지
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• 제10권2호
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• pp.177-197
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• 2020

Colleges have been forced to take non-face-to-face classes this year due to the COVID-19, and the situation is expected to continue unless the development of treatments and vaccines is carried out as soon as possible. In the situation where non-face-to-face classes are required under compulsion, two methodologies have been suggested as most representative alternatives to face-to-face classes: online real-time classes and on-demand contents classes. The purpose of this study is to compare the perceived convenience, self-fidelity, and preference of students between online real-time and on-demand contents classes by gender, school year grade, mostly using class media, and number of courses taken. Comparative results between online real-time and on-demand contents classes were statistically analyzed by surveying students at a university.

• Educational Technology International
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• 제12권1호
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• pp.125-145
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• 2011

Facilitating critical thinking is important for students' cognitive growth and knowledge acquisition. This study examines the dimensions of tutors' roles in facilitating the critical thinking required for problem solving in online discussions. The research procedures include identifying the research problems related to critical thinking skills; synthesizing theories and perspectives on critical thinking skills; and analyzing, validating, and determining tutors' roles. Using the results of this study, problem solving processes are divided into four phases: analyzing, judging, inferencing, and meta-cognitively evaluating. Tutors' roles in online problem solving can be categorized into four domains: cognitive, social, managerial, and technical. Tutors' roles in each domain are specifically analyzed, and the strengths, weaknesses, and improvements in tutors' facilitation of critical thinking for online problem solving are evaluated.

• Educational Technology International
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• 제13권1호
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• pp.175-205
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• 2012

The current study investigated whether SNS such as Twitter can be an assisting tool to compensate the limitations of online learning from social-affective and cognitive perspectives. Such limitations include low level of motivation to participate, feeling of isolation, rare exchanges of ideas and feedback from peers or instructors. This paper reports findings from a research study on the use of Twitter in online learning in Higher Education. Survey and subsequent interviews were conducted to examine students' perceptions about the cognitive and social-affective aspects of their participation in Twitter activities. Some of the challenges and potentials in integrating Twitter into online course are also addressed. It can be concluded that Twitter contributes not only to building close relationships among peers and instructors but also to opening a communication channel that can extend cognitive potentials.