• Title/Summary/Keyword: Online University

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The Effect of Brand Image Inconsistency on Patronage Intent in U.S. Multi-channel Retailing

  • Yoo, Jung-Min;Kim, Min-Jeong
    • International Journal of Human Ecology
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    • v.12 no.2
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    • pp.25-37
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    • 2011
  • Website design (due to increased online retailing) has received more attention as a way to influence consumer responses (Eroglu et al., 2001, 2003; Kim et al., 2009; Kim & Lennon, 2008; Yoo et al., 2010); however, the website design of multichannel retailers has not been examined from the perspective of the consistency of online store image with the brand image. This study examines the effect of brand image consistency (especially through the website) on consumer attitude and patronage intentions. The findings of this research will add to the growing body of literature on multichannel retailing and provide practical information for online retailers in the development of a website for their online business.

A Security Assessment on the Designated PC service

  • Lee, Kyungroul;Yim, Kangbin
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.12
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    • pp.61-66
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    • 2015
  • In this paper, we draw a security assessment by analyzing possible vulnerabilities of the designated PC service which is supposed for strengthening security of current online identification methods that provide various areas such as the online banking and a game and so on. There is a difference between the designated PC service and online identification methods. Online identification methods authenticate an user by the user's private information or the user's knowledge-based information, though the designated PC service authenticates a hardware-based unique information of the user's PC. For this reason, high task significance services employ with online identification methods and the designated PC service for improving security multiply. Nevertheless, the security assessment of the designated PC service has been absent and possible vulnerabilities of the designated PC service are counterfeiter and falsification when the hardware-based unique-information is extracted on the user's PC and sent an authentication server. Therefore, in this paper, we analyze possible vulnerabilities of the designated PC service and draw the security assessment.

The application of a fuzzy inference system and analytical hierarchy process based online evaluation framework to the Donghai Bridge Health Monitoring System

  • Dan, Danhui;Sun, Limin;Yang, Zhifang;Xie, Daqi
    • Smart Structures and Systems
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    • v.14 no.2
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    • pp.129-144
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    • 2014
  • In this paper, a fuzzy inference system and an analytical hierarchy process-based online evaluation technique is developed to monitor the condition of the 32-km Donghai Bridge in Shanghai. The system has 478 sensors distributed along eight segments selected from the whole bridge. An online evaluation subsystem is realized, which uses raw data and extracted features or indices to give a set of hierarchically organized condition evaluations. The thresholds of each index were set to an initial value obtained from a structure damage and performance evolution analysis of the bridge. After one year of baseline monitoring, the initial threshold system was updated from the collected data. The results show that the techniques described are valid and reliable. The online method fulfills long-term infrastructure health monitoring requirements for the Donghai Bridge.

A Study on Online Real-Time Strategy Game by using Hand Tracking in Augmented Reality

  • Jeon, Gwang-Ha;Um, Jang-Seok
    • Journal of Korea Multimedia Society
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    • v.12 no.12
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    • pp.1761-1768
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    • 2009
  • In this paper, we implemented online real time strategy game using hand as the mouse in augmented reality. Also, we introduced the algorithm for detecting hand direction, finding fingertip of the index finger and counting the number of fingers for interaction between users and the virtual objects. The proposed method increases the reality of the game by combining the real world and the virtual objects. Retinex algorithm is used to remove the effect of illumination change. The implementation of the virtual reality in the online environment enables to extend the applicability of the proposed method to the areas such as online education, remote medical treatment, and mobile interactive games.

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A Review of Extended Fraud with COVID-19 on the Online Services

  • Elhussein, Bahaeldein;Karrar, Abdelrahman Elsharif
    • International Journal of Computer Science & Network Security
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    • v.22 no.6
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    • pp.163-171
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    • 2022
  • Online services are widely spread, and their use increases day by day. As COVID-19 spread and people spent much time online, fraud scams have risen unexpectedly. Manipulation techniques have become more effective at swindling those lacking basic technological knowledge. Unfortunately, a user needs a quorum. The interest in preventing scammers from obtaining effective quality service has become the most significant obstacle, increasing the variety of daily Internet platforms. This paper is concerned with analyzing purchase data and extracting provided results. In addition, after examining relevant documents presenting research discussing them, the recommendation was made that future work avoids them; this would save a lot of effort, money, and time. This research highlights many problems a person may face in dealing with online institutions and possible solutions to the epidemic through theft operations on the Internet.

Comparative Analysis of Online Real-time Lecture and On-demand Contents Lecture under the COVID-19 Situation in Korea

  • Nam, Sangzo
    • Journal of Advanced Information Technology and Convergence
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    • v.10 no.2
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    • pp.177-197
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    • 2020
  • Colleges have been forced to take non-face-to-face classes this year due to the COVID-19, and the situation is expected to continue unless the development of treatments and vaccines is carried out as soon as possible. In the situation where non-face-to-face classes are required under compulsion, two methodologies have been suggested as most representative alternatives to face-to-face classes: online real-time classes and on-demand contents classes. The purpose of this study is to compare the perceived convenience, self-fidelity, and preference of students between online real-time and on-demand contents classes by gender, school year grade, mostly using class media, and number of courses taken. Comparative results between online real-time and on-demand contents classes were statistically analyzed by surveying students at a university.

Tutors' Roles Depending on Problem-Solving Phases for Facilitating the Critical Thinking Ability in Online Learning

  • PARK, Seong Ik;KIM, Yoon-Jung
    • Educational Technology International
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    • v.12 no.1
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    • pp.125-145
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    • 2011
  • Facilitating critical thinking is important for students' cognitive growth and knowledge acquisition. This study examines the dimensions of tutors' roles in facilitating the critical thinking required for problem solving in online discussions. The research procedures include identifying the research problems related to critical thinking skills; synthesizing theories and perspectives on critical thinking skills; and analyzing, validating, and determining tutors' roles. Using the results of this study, problem solving processes are divided into four phases: analyzing, judging, inferencing, and meta-cognitively evaluating. Tutors' roles in online problem solving can be categorized into four domains: cognitive, social, managerial, and technical. Tutors' roles in each domain are specifically analyzed, and the strengths, weaknesses, and improvements in tutors' facilitation of critical thinking for online problem solving are evaluated.

Students' Experience in Using Twitter for Online Learning: Social-Affective and Cognitive Perspectives

  • CHOI, Hyungshin;KWON, Soungyoun
    • Educational Technology International
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    • v.13 no.1
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    • pp.175-205
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    • 2012
  • The current study investigated whether SNS such as Twitter can be an assisting tool to compensate the limitations of online learning from social-affective and cognitive perspectives. Such limitations include low level of motivation to participate, feeling of isolation, rare exchanges of ideas and feedback from peers or instructors. This paper reports findings from a research study on the use of Twitter in online learning in Higher Education. Survey and subsequent interviews were conducted to examine students' perceptions about the cognitive and social-affective aspects of their participation in Twitter activities. Some of the challenges and potentials in integrating Twitter into online course are also addressed. It can be concluded that Twitter contributes not only to building close relationships among peers and instructors but also to opening a communication channel that can extend cognitive potentials.

South Korea and China's Online Game Community System of Comparative Analysis (한국과 중국 온라인게임의 커뮤니티 시스템 비교 분석)

  • Liu, Xiao-Zhong;Ryu, Seuc-Ho;Kyung, Byung-Pyo;Lee, Dong-Yeol;Lee, Wan-Bok
    • Journal of the Korea Convergence Society
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    • v.1 no.1
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    • pp.77-82
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    • 2010
  • The game industry is growing most rapidly for a last 10 years. However, these days korean online game is not developed in chinese market any more quickly because there must be many significant problems. One of the most important problems can be a misunderstanding a chinese online game user. For instance, the Game community system shows an important position to choose an online game of chinese users. In this paper, We choose a three kinds of online game community systems and make a comparative analysis. We can expect a certain way through this research because we can see that most succesful online games in chinese market have a more expandable community systems. In order to make a succesful game contents in foreign country's game market, we must understand foreign gamers what they like or dislike. We think a next research will be about a specific relation between a foreign gamer and culture.

Readability Comparison of Pro- and Anti-Cancer Screening Online Messages in Japan

  • Okuhara, Tsuyoshi;Ishikawa, Hirono;Okada, Masahumi;Kato, Mio;Kiuchi, Takahiro
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.12
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    • pp.5237-5242
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    • 2016
  • Background: Cancer screening rates are lower in Japan than those in western countries. Health professionals publish procancer screening messages on the internet to encourage audiences to undergo cancer screening. However, the information provided is often difficult to read for lay persons. Further, anti-cancer screening activists warn against cancer screening with messages on the Internet. We aimed to assess and compare the readability of pro- and anti-cancer screening online messages in Japan using a measure of readability. Methods: We conducted web searches at the beginning of September 2016 using two major Japanese search engines (Google.jp and Yahoo!.jp). The included websites were classified as "anti", "pro", or "neutral" depending on the claims, and "health professional" or "non-health professional" depending on the writers. Readability was determined using a validated measure of Japanese readability. Statistical analysis was conducted using two-way ANOVA. Results: In the total 159 websites analyzed, anti-cancer screening online messages were generally easier to read than pro-cancer screening online messages, Messages written by health professionals were more difficult to read than those written by non-health professionals. Claim ${\times}$ writer interaction was not significant. Conclusion: When health professionals prepare pro-cancer screening materials for publication online, we recommend they check for readability using readability assessment tools and improve text for easy comprehension when necessary.