• Journal of Nutrition and Health
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• 제54권1호
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• pp.67-75
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• 2021

Purpose: The theory of planned behavior (TPB) was used to investigate how the psychological constructs of attitude, subjective norms, and perceived behavioral control (PBC) affect the individual intention of behaviors in adults. Social support is also important in enabling the stability of healthy eating. This study examined the relationship between three major constructs of TPB as well as social support and the intention of healthy dietary behaviors in adults residing in Beijing, China using the extended TPB. Methods: The study questionnaire was based on previously validated items and an online survey was conducted from October to November 2020. Using a total of 244 Chinese adults in Beijing, multiple linear regression analysis was used to test the relationships between three major constructs of TPB as well as the social support and intention of healthy eating. Results: Among the three major constructs of TPB, subjective norms (p = 0.044) and PBC (p = 0.000) were significantly related to the behavioral intention of healthy eating (p = 0.000), and the model explained 76.6% of the variance of the behavioral intention from the three constructs of TPB included in the multiple linear regression model. The additional inclusion of social support to the model did not increase the explanatory power of the model to describe the behavioral intention of healthy eating. The subjective norms (p = 0.040) and PBC (p = 0.000) were still significant where social support did not explain the variance of the behavioral intention adequately. Conclusion: The subjective norms and PBC may be potential determinants of the behavioral intention of healthy eating in adults residing in Beijing, China. These study results can be used to promote healthy eating in Chinese adults living in urban areas. Large-scale intervention studies will be needed to determine if social norms and PBC predict the actual behaviors of healthy eating in Chinese adults.

• Asian Journal for Public Opinion Research
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• 제11권3호
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• pp.182-200
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• 2023

A recent nationwide survey reported that South Koreans perceive large corporations as the party that should be the most responsible for tackling climate change. This public opinion result offers insight into the argument that defining who is responsible for the climate change issue can guide campaigners and policymakers in designing effective communication strategies. This study examines how attributing responsibility to large corporations can affect behavioral intention to support government policy and regulation via a moderated mediation model of the perceived risk of climate change and corporate social responsibility (CSR). A nationwide online survey of 295 South Koreans was conducted. The findings reveal an indirect effect of responsibility attribution on behavioral intention through risk perception. Moreover, perceived CSR moderated the causal link between risk perception and behavioral intention, such that South Koreans reported higher levels of behavioral intention when they reported higher CSR. However, perceived CSR failed to moderate the indirect effect. These findings have implications for communication processes and policymaking to address climate change problems in South Korea.

• Educational Technology International
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• 제6권2호
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• pp.59-67
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• 2005

The primary purposes of this study are to develop a Situated Learning Support System based on an MMORPG (Massively Multiplayer Online Role Playing Game) and to investigate applications of Situated Learning theory both hypothetically and practically. In Situated Leaning theory, cognition is interpreted as a dynamic system related to situation, context and activity. According to this theory, learning context, social interaction and personal direct experience are also emphasized. A virtual reality learning system based on an MMORPG provides context, social interaction and a learning environment able to provide direct experiences. However, such a system has been difficult for teachers to develop. This study aims to develop a support system facilitating the construction of a Situated Learning System based on an MMORPG. This study proposes new research and practical applications of Situated Learning theory using educational games.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.719-745
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• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• 창의정보문화연구
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• 제7권1호
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• pp.31-41
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• 2021

본 연구에서는 초·중·고 교사들을 대상으로 교사의 배경요인에 따른 행복감 실태를 조사하고 교사의 행복감에 대한 사회적지지와 직무만족의 영향력을 알아보고자 하였다. 이를 위하여 구글 온라인 설문을 활용하여 교사연수에 참여하고 있는 교사들 249명의 자료를 분석하였다. 분석 결과 교사들의 행복감에 있어서 성별이나 경력에서는 유의한 차이가 없었으나 초등학교 교사들이 고등학교 교사들보다 행복도가 높은 것으로 나타났고, 사회적지지와 직무만족의 모든 하위요인이 행복감의 내적행복, 외적행복, 자기조절행복과 유의미한 정적상관을 보였다. 또한 교사들이 지각한 사회적지지와 직무만족이 내적행복에 미치는 영향에서는 교직의식, 자율성, 신뢰로운 동맹이 내적행복에 정적 영향을, 발전성, 신뢰로운 동맹, 조언, 교직의식이 외적몰입에, 사회적 소속, 자율성, 발전성, 혁신성이 자기조절행복에 정적인 영향을 주고 있는 것으로 나타났다. 본 연구 결과를 활용하여 교사들의 행복감을 향상시킬 수 있는 방안을 마련할 필요가 있을 것으로 사료된다.

• 디지털융복합연구
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• 제18권10호
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• pp.119-128
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• 2020

산업 환경의 급격한 변화는 수출중소기업에게 위기와 기회를 제공하고 있다. 본 연구는 중소기업의 역할변화에 대응한 해외마케팅지원 사업, 특히 온라인마케팅 지원의 효과적인 수행요인 중 컨설팅관련 사항을 중심으로 연구하였다. 온라인 수출지원 사업 참여기업에 대한 설문조사를 기반으로 진행한연구결과, 컨설턴트의 역량과서비스품질이 모두 지원사업의 만족도에 유의한 영향을 미치고 지원사업의 만족도가 기업성과에 유의한 영향을 주는 것으로 분석되었다. 또한 만족도는 일부 유의한 매개효과를 나타냈다. 변화하는 수출환경하에서 지원사업의 성과달성을 위해서는 컨설턴트의 역량과 서비스품질이 함께 이루어져야 한다. 본 연구는 수출지원사업의 개선에 필요한 실체적 요인의 판단기준을 제시하고 있고 추후 요인별로 역량강화 방안에 대한 추가연구가 함께 이루어져야할 것이다.

• 문화기술의 융합
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• 제6권4호
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• pp.567-573
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• 2020

코로나19 발발은 우리 삶에 지대한 영향을 미치고 있다 사회적 거리 두기 정책은 특히 문화예술산업 분야에 심대한 영향을 미치고 있다. 코로나19에 대한 공포와 사회적 거리두기로 많은 문화예술 행사가 취소되고 있는 반면, 많은 아티스트들과 단체는 ICT기술과 라이브 스트리밍을 이용해 온라인으로 그들의 예술을 전달하려 시도하고 있다. 또한 정부 역시 코로나19로 인해 경제적 어려움을 겪고 있는 아티스트와 제작자, 회사등에 재정적 지원을 하기 위한 노력을 기울이고 있다. 마지막으로 본 논문에서는 앞으로의 방향에 대해 제언한다.

• International Journal of Contents
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• 제18권1호
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• pp.27-39
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• 2022

Short videos are becoming more popular in mobile Internet age. Not only people's media consumption patterns have been changed by the rise of this new media form, but also it has posed challenges to public psychological well-being. For many netizens, their entertainment needs have been met by watching short videos. However, many side effects, such as addiction and anxiety, reduce users' subjective well-being instead of satisfying the entertainment motivation after watching short videos. Therefore, it has become a significant research problem in short videos to figure out how to get audiences to watch short videos on a regular basis while avoiding side effects like anxiety and addiction and improving audiences' subjective well-being. Based on the theory of Internet addiction, this study analyzed short video users using the 2×2×2 research method and explored the relationship between the length of use, addiction, anxiety, and subjective well-being of short video users. The results showed that short video users with different usage lengths showed significant differences in addiction, anxiety, subjective well-being, and online social support; innovative different short video users showed significant differences in addiction and anxiety, as well as a triadic relational interaction of short video users' anxiety under the interaction with self-efficacy and online social support. This study contributes to the advancement of internet addiction theory research and application, assisting short video users in avoiding addiction and anxiety, and improving the subjective well-being of short video users, thereby promoting the growth of the short video industry.

• Educational Technology International
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• 제8권2호
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• pp.21-52
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• 2007

Research related to Web-based learning (WBL) has grown exponentially in the last decade. Scholars have explored a variety of areas related to WBL, including techniques, strategies and best practices. One area of particular interest to scholars is the potential of WBL to support and facilitative collaborative learning. Despite the continued exploration, there continues to be a concern related to the theoretical foundations of WBL. The purpose of this article is to explore how different theories may be used to guide research and inform practice in online collaborative learning. We integrate the major points drawn from current research and theory from a variety of perspectives so as to gain a better understanding of how learning is enabled by asynchronous modes of online collaborative learning. We then use this understanding to identify opportunities and challenges for theory development and research in WBL.

• Asia pacific journal of information systems
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• 제28권1호
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• pp.36-60
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• 2018

As an increasing number of people gained access to social network services (SNS), organizations started to use SNS as a channel for marketing and promotional purposes. The online advertising market has significant growth potential. Brand engagement is a key motive for online advertising, but how SNS users engage with brands, particularly in terms of the promotion of organizations, is poorly understood. This study uses customer value theory to examine brand engagement of users in terms of promoting companies in the context of Korean SNS marketing. This study identifies the antecedents of brand engagement based on customer value theory. Our findings show the significance of three factors of SNS marketing, namely, price discount, relationship support, and convenience, on brand engagement. We further show the consequences of brand engagement, namely, purchase decisions and word-of-mouth activities. These findings help advance customer value theory and offer practical insights into the use of information systems and marketing in the context of SNS.