• 한국의류산업학회지
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• 제8권1호
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• pp.41-47
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• 2006

Motivations to engage in internet shopping as well as traditional off-line shopping include both utilitarian and hedonic dimensions. It is important that online fashion retailers offer the sense of the real shopping experience that offline fashion retailers do. This article is to assess empirically virtual model impact on consumer's online shopping experience. To test hypothesis, an experiment was executed a field study on foreign internet shopping(www.landsend.com). Prior to administering the experiment, a pilot test was conduct among 20 undergraduate students to pre-test for computer system trouble and delay problem. The experiment was conducted to 90 studetns. The participants were instructed to answer all the questons based on their experience when using that particular internet shopping mall. The LISREL 8.50 was used for statistical analysis. The results indicate that the virtual model characteristics such as vividness, customization, and interactivity are important factors in affecting consumer's shopping experience. Online shopping experience have a strong positive effect on shopping mall loyalty.

• 한국의류학회지
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• 제30권11호
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• pp.1618-1625
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• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.

• 유통과학연구
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• 제21권7호
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• pp.11-20
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• 2023

Purpose: The development of e-commerce in the marketplace is becoming a big trend, but there is a handful of research about the unique characteristics of e-commerce. Online distribution has several differences from offline, such as consumer approach, payment, and product assortment. In addition to the relationship between quality factors and e-commerce satisfaction, this study research how brand awareness affects consumer satisfaction and which quality factor affects brand awareness. Research design, data, and methodology: This study conducted a survey on 457 customers using top online shopping malls. As for the analysis method, multiple regression analysis to verify the mediating effect. Results: All quality factors and brand awareness affect consumer satisfaction. Among the quality factors, only price, payment, and delivery had an effect among the four factors. As a result of verifying the mediating effect of brand awareness in the relationship between online shopping mall quality factors and consumer satisfaction, price, payment, and delivery showed mediating effects. Conclusion: Online shopping mall satisfaction affects the satisfaction of brand awareness consumers perceive aside from consumers' direct experience. The result showed that price, payment, and delivery were significant in the relationship of quality factor and brand awareness of an online shopping malls.

• 디자인학연구
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• 제19권2호
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• pp.43-52
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• 2006

인터넷 쇼핑몰 시장의 급성장 속에서 의류 쇼핑몰이 선결해야 할 가장 중요한 과제는 바로 구매 후의 높은 반품률이다. 이러한 반품률은 감성적 구매를 요구하는 소비자들의 인터넷 의류 쇼핑몰에 대한 불만족과 불신으로 이어지고, 이로 인한 고객 만족의 하락으로 인터넷 의류 쇼핑몰의 미래를 어둡게 하는 가장 큰 장애요소로 부각되고 있는 상황이다. 즉 보고, 만져보고, 느껴보려는 소비자들의 감성적 구매요구를 충족시키지 못하고 있다는 것이다. 최근에는 사이버 피팅(cyber fitting)형 쇼핑몰이 등장해 이 같은 인터넷 쇼핑의 단점을 보완해 주고 있지만 시각적 흥미를 유발시키는 데는 성공했지만 기존 서술형 사이트에 비해 정보 제공성이라는 면에서 그리고 구매자의 필요한 감성적 욕구를 충족시키지 못하고 있다. 따라서 본 연구에서는 사용자 중심의 인터넷 홈쇼핑에 대한 해결 방안을 다음과 같이 모색하고자 한다. 첫째, 사용자들이 쉽게 접근할 수 있는 새로운 형태의 프로토타입(Prototype)의 개발이며, 둘째, 프로토타입(Prototype)에 따른 인터페이스를 통해 3D 가상현실로 내용적으로 그리고 감성적 욕구를 충족 시켜 소비자들이 정확한 판단을 이끌어낼 수 있도록 정보를 시각화하여 전달하고자 한다. 즉, 현재까지의 일방적이고, 정형화되어진 인터넷 전자 상거래 쇼핑몰을 소비자의 감성적 요구를 충족시킬 수 있는 사용자 중심의 3D 아바타를 이용한 인터넷 쇼핑몰 프로토타입(Prototype) 유형을 제시 하고자 한다.

• 동아시아경상학회지
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• 제7권1호
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• pp.1-16
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• 2019

Purpose - For the development of fresh food shopping malls, consumers should continue to experience loyalty and favorability for the company's products or brands, and this should lead directly to purchase so that active word-ofmouth and recommendation should be encouraged. Therefore, the purpose of this study is to investigate the effect of e-service quality and e-ERM on e-loyalty with customer satisfaction and commitment as mediators. Research design, data, and methodology - This study was conducted by sample survey method on 320 online customers who have experience in using major online fresh food shopping malls for more than one year. Data analysis methods were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. Result - Hypothesis 1 through Hypothesis 7 were all supported. The results of this study suggest that e-service quality and e-CRM of online fresh food shopping malls have a significant effect on satisfaction and commitment. Therefore, the conclusion has been derived that the focus of this study, that such satisfaction and commitment have a significant effect on e-customer loyalty. has been supported theoretically and empirically. Conclusion - This study suggests that studies on customer loyalty based on activation commerce factors related to fresh food in online shopping malls will be an index that can reflect on customer's needs corresponding with future trends of not only online shopping malls but also offline shopping malls.

• 한국의류산업학회지
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• 제15권4호
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• 한국의상디자인학회지
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• 제9권2호
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• pp.155-166
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• 2007

The purpose of the research is to provide the operation plans of internet marketing for effective application as marketing tools by analyzing the application status of marketing mix through the 30 websites of sportswear brands. Firstly, a study on the marketing mix strategy of sportswear brands presents that most brands put a high priority on promotion strategy by achieving online marketing. Secondly, compared with the other company brands which have online shopping mall, the website of sportswear brands consists of centered brand image. Therefore, based on the analysis about the variety of products and merchandise picture in each item and detailed information offer of neo-products introduction, marketing mix is insufficient in the website of sportswear and the price strategy has the least information. After website of sportswear brands is connected with online-shopping mall, guidance for its price and product is performed mainly. Consequently the sales promotion strategy of price needs development through the incentive and discount price. Promotion strategy occupies more parts than any other strategy. Especially, it allows a high proportion of the variety of events and information for the customer services. Also it needs to improve its bulletin board and Q&A board on the website for better communication with customers. Furthermore distribution strategy focuses on information such as location, contact numbers and address of the online shopping mall. Although online shopping mall has its own advantage which is marketing on the internet, it is not yet in progress.

• 한국의상디자인학회지
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• 제14권3호
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• pp.161-176
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• 2012

This study aims to find out the influence of satisfaction of the product and shopping mall attributes on mall reliability, repurchase intention, and recommendation intention in internet open market. For this purpose, this study surveyed 266 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet open markets. Respondents are selected using the convenience sampling through online survey in August 2011. For statistical analysis, descriptive statistics, reliability analysis, factor analysis, t-test, ANOVA, and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows; First, it was identified that there were Significant differences in consumers' satisfaction on product and shopping mall attributes according to purchase price, degree of purchase, and the demographics. Second, it was identified that performance, sewing condition, the stability of the form, texture, harmony with other clothes, the response of people, fashionability, seller, origin, detailed explanation on products, interaction with shopping malls, and ease-of-use have significant influence on the reliability of open market. Third, it was identified that easiness to be active in, the stability of the food, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the repurchase intention. Fourth, it was identified that easiness to be active in, the stability of the form, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the intention to recommend.

• 한국콘텐츠학회논문지
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• 제15권12호
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• pp.73-80
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• 2015

1996년 중국으로 수출된 한국 드라마의 인기를 시작으로 세계 시장에서는 이른바 한류 열풍이 시작되었다. 이후 드라마뿐만 아니라 한국의 문화 자체가 한류 시장의 콘텐츠로 급부상하며 한국 제품을 온라인에서 직접 구매하고자 하는 해외 직판 소비자가 큰 폭으로 증가하고 있다. 본 연구는 국내 온라인 쇼핑몰이 해외 시장의 소비자 환경에 적절히 부응하고 있는가를 파악하기 위해 현재 글로벌 마케팅을 진행하고 있는 국내 쇼핑몰 네 곳과 해외의 유명 쇼핑몰 네 곳을 각각 선정하여 디자인 측면을 비교 연구하였다. 그 결과 글로벌 마케팅을 진행하고 있는 국내 온라인 쇼핑몰들이 국가별 인터넷 환경에 대한 이해가 부족하고 문자 정보전달의 한계를 겪고 있으며 의미 전달에 용이한 시각 기호를 적극적으로 활용하지 못하고 있는 실정임이 드러났다. 이에 본 논문은 그러한 문제점에 대한 개선 방안으로 다양한 화면을 배려하는 가변 요소를 디자인에 활용하는 방안, 세계 각국마다 다른 언어의 문제를 해결하기 위해 텍스트를 직관적인 요소로 디자인하는 방안, 발전하는 IT기술을 적극 활용하여 디자인하는 방안 등을 제시하였다.

• 한국의상디자인학회지
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• 제18권2호
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• pp.93-100
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• 2016

This paper aimed to provide the basic data on consumers' purchasing tendency required to start and operate online shopping malls on internet. The survey selected the female college students from 19 to 24 years old majoring fabric and fashion design in colleges in Gyeonggi-do. Total 283 questionnaires were selected for statistical analysis. The analysis results are presented below. The first online shopping was during the middle school times showing the highest responses as 63.54%, followed by high school times, college times and elementary school times in that sequence. Most female college students(97.88%) purchased goods from online shopping malls. The purposes of search in online shopping malls were 'need to purchase goods(47.18%)', 'habit/hobbies(27.57%)', 'need to collect data on goods(20.27%)' and 'to relieve stresses(4.98%)'. About 50% of respondents selected 'I visit mainly several online shopping malls. If there is no goods that I try to find, I search other sites and purchase what I want to buy(46.57%).' For the goods purchased from online shopping malls, everyday wears showed the highest ratio, 85.92%. About the time to purchase goods related to trends, most respondents selected 'purchase whenever it is necessary without respect to trends(87%).' Main considerations when the respondents purchased the goods from online shopping malls were 'design(64.98%)', 'price(18.41%)', 'quality(11.20%)', 'company recognition(2.53%)', 'color(1.44%)', and 'materials (1.44%)' in that sequence. 64.62% of respondents had the experience of returning goods after purchasing from online shopping malls. The reason why the respondents returned goods after purchasing from online shopping malls was mainly 'because of size(52.17%)', the response with the highest ratio. 42.24% responded that they experienced damage by washing the goods purchased from online shopping malls. It was found that the respondents didn't think about the country of manufacturing when purchasing goods from online shopping malls.