• 융합경영연구
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• 제9권2호
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• pp.33-43
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• 2021

Purpose: This study aims to verify sellers' economic incentives for voluntarily disclosing negative information in online markets and provide practical guidelines to online sellers in terms of whether, when, and how sharing low quality to buyers increase sales. Research design, data and methodology: Our model examines the number of bidders in Internet auctions to measure potential demand and uses count data analysis following previous studies that have also analyzed the number of bidders in auctions. After checking over-dispersion and zero-inflation in our data, we have run a Poisson regression to analyze the effect of sharing negative information on sales. Results: This study presents a counterintuitive result that low-quality sellers can increase their demand by fully disclosing negative information in an online market, if appropriate risk-reducing methods are employed. Our finding thus shows that there exists economic incentive for online sellers to voluntarily disclose negative information about their products, and that the context of transactions may affect this incentive structure as the incentive varies across product categories. Conclusions: As the positive impact of disclosing negative information has rarely been studied so far, this paper contributes to the literature by providing a unique empirical analysis on the impact of sellers' honesty on sales. By verifying economic incentives of disclosing low quality with actual online sales data, this study suggests practical implications on information disclosure strategy to many online sellers dealing with negative information.

• 지식경영연구
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• 제16권1호
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• pp.21-54
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• 2015

A bunch of management studies have repeatedly revealed that the extent of knowledge sharing across organization contributes significantly to the firm's sustainable competitiveness. However, in reality, it is a hard fact that we must admit that many individuals working in competitive situations always feel reluctant to share knowledge. Especially, positive and negative emotions play an important role in changing individual' s intentions about knowledge sharing and knowledge utilization as well. Intention about knowledge sharing is usually hindered by in-group rivalries. Also employees feel negative in sharing their knowledge with colleagues when they expect to receive little support and recognition in return after doing that. These considerations point out the importance of individual's knowledge sharing and the role of knowledge management in order to assure competitiveness. Considering these facts, the main purpose of this study is to investigate why people is willing or unwilling to share their knowledge with others and utilize the knowledge in the competitive context where potential rivalry is still expected. In answering these research issues, we analyzed 258 valid questionnaires garnered from online community where a number of people has been actively interacting with registered members to share crucial knowledge about sensitive issues. Results revealed that the proposed research issues are adequately solved with significant statistical results.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.997-1007
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• 2021

The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

• 한국노년학
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• 제40권1호
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• pp.131-146
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• 2020

본 연구의 목적은 중고령자의 디지털 이용태도와 생활 만족도 간의 관계를 살펴보고, 온라인 네트워크 활동과 디지털 정보생산·공유활동의 직렬다중매개효과를 분석하고자 하였다. 연구의 주 목적을 달성하기 위해 Hayes(2013)의 PROCESS for SPSS Macro을 실시하였다. 연구결과는 다음과 같다. 첫째, 디지털이용태도와 생활 만족도는 통계적으로 유의한 관계가 있음을 확인하였다. 둘째, 중고령자의 디지털 이용태도가 온라인 네트워크 활동을 경유해 생활 만족도에 미치는 영향보다 디지털 이용태도가 온라인 네트워크 활동을 거쳐 디지털 정보생산·공유활동을 경유한 후 생활 만족도에 미치는 영향이 .0291단위만큼 유의하게 더 크다는 것을 알 수 있었다. 본 연구결과는 중고령자의 디지털 이용태도와 생활 만족도, 온라인 네트워크 활동, 디지털 정보생산·공유활동 간의 관계를 통합적으로 살펴봄으로써 중고령자의 디지털 이용 및 생활 만족도 제고를 위한 기초자료로 활용할 수 있다는 점에 의의를 가진다.

• Journal of Contemporary Eastern Asia
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• 제16권2호
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• pp.93-109
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• 2017

Cross-culturally, acts of sharing are recognized as an effective method to initiate and maintain human relationships in real-life situations by promoting continuous reciprocal exchanges between donors and recipients. Specifically, this study examines the effects of sharing a media product from the perspective of the givers, as compared to effects on the receivers. "Gangnam Style," a Korean music video, is of interest because it was spontaneously shared worldwide by young adults who used it as a vehicle to build and strengthen social relationships, among young adults. While both the givers and receivers of the "Gangnam Style" benefited from bridging new relationships, the results of this study found that those who gave "Gangnam Style" benefited more in terms bonding already existing relationships, compared to those who received materials. This study provides further evidence in support of the "sender-effect" paradigm and enhances our understanding of how online sharing contributes to the construction of social capital among the young adults.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
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• pp.55.1-55
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• 2001

• Asia pacific journal of information systems
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• 제33권2호
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• pp.418-443
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• 2023

Many organizations facilitate a host of online knowledge sharing communities to assist internal knowledge sharing and operation. The permeable boundaries and voluntary structures of online communities allow individuals to span community boundaries and affect member resources and structures. Although much research has been done on members' knowledge contribution in online communities, relatively little is known about how a member's contribution to a community is shaped by the cross-level interactions of member's external boundary spanning and the community's environmental scanning or membership fluidity. Drawing from the theoretical lens of boundary spanning and the external view of online communities, we take a multi-level approach in the analysis of the activities of 1,992 members of 126 communities internal to a global company. We find that a member's external boundary spanning activity (e.g., external knowledge acquisition via reading posts) has a positive effect, though at a decreasing rate, on subsequent internal knowledge contribution (e.g., posting replies in the member's home community). This positive effect is stronger in communities that are more active in environmental scanning or have fluid membership and weaker in communities that are less active in environmental scanning or have stable membership.

• 한국의류산업학회지
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• 제25권4호
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• pp.449-459
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• 2023

This study focuses on online communities and the ritual conversations of users when participating in sharing activities. The study aims to understand the social and psychological phenomena that occur between users within the context of Erving Goffman's impression management theory. Case studies and a content analysis were conducted by collecting posts and comments related to fashion products in the sharing activities category on Naver Cafe "Family Sale." On the one hand, the study identified various disposition motives among givers, including a desire for recognition, self-expression, activation of the community, emotional sympathy, goodwill, play, and simple disposition. On the other hand, receivers' purchase motives included the need for a product, reciprocation based on a sense of belonging, play, gift-giving, and simple response. Analyzing the posts of givers and the comments of receivers of fashion products using impression management strategies and dramaturgical analysis, the study interpreted users' impression management and revealed propensities in fashion consumption: fashionability, conspicuousness, value orientation, and economic feasibility. Through ritual conversations, users managed to attain emotional stability on an individual level, while they reinforced collective bonds on a social level. They fulfilled their roles with their own narratives to achieve personal and collective goals in a non-face-to-face situations and non-monetary transactions. This study is significant in that it examines normative communication in an online community and user relationships to understand a recent phenomenon in the fashion industry.

• 지식경영연구
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• 제11권2호
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• pp.17-35
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• 2010

As the internet has been used widely, many online communities have been appeared. Initially, many users used online communities for communication and information sharing. Recently, users start using online communities for building, maintaining, and extending social networks which they did in offline environments previously. The importance of online community is considered by many scholars and also companies to use it strategically. Therefore many studies have focused on exploring characteristics of online communities. Most of them have emphasized the importance of online community. Few study focuses on dynamics within online community. By using social network analysis (SNA), this study tries to explore dynamics of online community. Specially, By measuring the centrality of online community and tracing its changes, this study investigates how the relationships among participants in online communities have been changed over the time. Findings of this study indicate that, as participants has joined in an online community over the time, an opinion leader is appeared, and her/his power is changed.

• 한국의류산업학회지
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• 제16권2호
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• pp.208-217
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• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.