• Title/Summary/Keyword: Online Services

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An Empirical Study on the Investment and Return of Online Trading Services (온라인 증권 거래 서비스를 위한 기업 투자와 성과에 관한 실증연구)

  • Shim, Seonyoung;Chung, Woo Jin
    • The Journal of Information Systems
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    • v.18 no.3
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    • pp.251-276
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    • 2009
  • Maintaining online services of high quality has become a crucial factor for brokerages to gain competitive advantages. Because of the attributes of the product uniformity of online trading, online brokerages have grown significantly with IT development, since the early 2000s. Now, as the online trading business gets mature, the profitability of the IT investment and the quality of IT-based services became questioned. This study examines the issues of IT investment and its contribution by analyzing the relationship between the quality of online service and IT investment. In addition, it also investigates the relationship of the quality of online services and profitability of brokerage. Our results show that IT investment draws cubic-style, curvilinear relationship with the service quality of online trading and only high quality services can lead to the increase of profitability.

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Analyzing the Intention of Sports Consumers' Purchase Behavior Through Online Sports Distributors

  • Kibaek KIM;Minsoo KIM;Jinwook HAN
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.103-111
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    • 2023
  • Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

A Study on the Current Operation and Activation of Online Alternative Dispute Resolution (온라인 ADR의 운영현황과 활성화 방안에 관한 연구)

  • Choi, Seok-Beom
    • Journal of Arbitration Studies
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    • v.18 no.3
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    • pp.91-116
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    • 2008
  • E-Commerce constitutes an important part of all commercial activities. Online Alternative Dispute Resolution(Online ADR) or Online Dispute Resolution(ODR) is a new method of dispute, resolution which, is provided online. Most Online ADR services are alternatives to litigation. In this respect, they are the online transposition of the methods developed in the ADR movement such as negotiation, mediation and arbitration. But there are also online courts which are really normal courts in which the contesting parties communicate essentially online. This paper deals with the current operation of Online ADR and the ways to, activate it. They include (1) die establishment of legal stability regarding Online ADR, (2) the enhancement of system security in providing Online ADR services, (3) the introduction of Online ADR service platform for providing the various services through single window on a national, or global basis, and (4) the introduction of Online ADR online monitoring system for systematic dispute resolution services.

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An Inductive Study on the Service Quality Evaluation Model of Online Information Service : Focusing on the National Online Information Service NTIS and NDSL (온라인 정보 서비스 품질평가모델에 대한 귀납적 연구 : 국가 온라인 정보 서비스 NTIS와 NDSL을 중심으로)

  • Heo, Joo Yeun;Kim, Sang Kook
    • Journal of Information Technology Services
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    • v.19 no.1
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    • pp.71-87
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    • 2020
  • As diverse online information services are introduced and the use of them are increasing, the importance of the quality control over the online information services is also increasing. Therefore, studies are being attempted to derive quality evaluation models for online information services, but these showed many limitations. In order to overcome the limitations of the previous studies and create more appropriate quality evaluation model, this study analyzed 408 data collected through the interviews with the users of Korea national online information services (NDSL, NTIS) using content analysis and the coding method of ground theory. Through the analysis, we identified the quality evaluation model (13 elements, 6 dimensions) of online information services and the description and insights of each elements. And the priorities of the most significant element(amount of information) and other key elements(such as the usefulness of the information, the diversity of the field, etc.) were figured out through the frequency analysis. Through these inductive methods based on the responses of users, the quality control model could be derived, which is different from the previous researches. This study is the first study which derived the quality evaluation model of online information service through the inductive way based on 408 interview responses from users. Therefore, the results of this study will be helpful to the post researchers who conduct studies on the quality of online information service, etc. Moreover, the results of this study are expected to provide references of frame for decision-making of working-level officials who have to manage the quality of online information services.

A Study on Current Status of National Science Museums' Online Service

  • SeongEun KIM;Yong KIM
    • Fourth Industrial Review
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    • v.4 no.1
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    • pp.29-36
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    • 2024
  • Purpose: This study is a prior study for expanding the science museum's online services. Based on case studies, we propose an online service for science museums in the future. Research design, data, and methodology: This study analyzed online-based science museums services trends. The data was collected based on the cases of five national science museums. To understand the characteristics of science museum's online services, we analyzed the status of digital content provided by each science museum and the operation method of online special exhibitions. Result: The national science museums provided online services through virtual science museums, SNS, and YouTube. However, the services still imposed limitation on facilitating active learning for visitors. In the case of SNS and YouTube, it is only a one-time promotional tool. Conclusion: This study suggests the need for concrete measures to utilize the abundant content accumulated so far in actual education. Additionally, it emphasizes the importance of content development incorporating new platforms.

Online Service Strategy For Multi-Platform Age: Comparison of Online Trading Service Platforms (멀티 플랫폼 기반 온라인 서비스 전략: 온라인 트레이딩 서비스의 플랫폼 간 비교를 중심으로)

  • Sim, Sunyoung
    • The Journal of Information Systems
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    • v.23 no.1
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    • pp.29-52
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    • 2014
  • As the advance of multi-platform and multi-channel online services, brokerages are now offering three representative online trading systems - HTS(Home Trading Systems), WTS(Web Trading Systems), MTS(Mobile Trading Systems). In this study we investigated and compared the impact of different systems on the performance of brokerages. Using the panel data of 29 brokerages of 4 periods, we empirically tested the impact of online trading systems and the commissions of trading services. We found out that there exist some differences between the impacts of online trading systems based on the platforms. HTS was identified as the main platform for online trading services. However the role of MTS was also significantly identified while WTS showed no significant impact on the brokerage performances. Commission also showed significant negative impact in case of HTS and MTS platforms. Finally, offering MTS was identified as the significant dummy variable influencing the performance of brokerages. The results provides some implication for the multi-platform strategy for online services.

Global Diffusion of Online Social Network Services : A Cross-Country Study (온라인 소셜 네트워크 서비스의 글로벌 확산에 관한 연구)

  • Son, In-Soo;Oh, Jin-Hee;Lee, Dong-Won
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.305-323
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    • 2012
  • This study examines online social media diffusion across different countries that will help to provide a picture of current global online social network services (SNSs). Analyzing country-level data drawn from 78 nations, we find that non-technological factors such as culture and language as well as technological factors including Internet penetration rate and smartphone adoption rate have significant effects on online social media diffusion. These findings, derived from a broad range of different countries, not only provide theoretical insights into understanding critical factors that enable successful global expansion of online social media services but also help practitioners plan their marketing strategies more effectively in a global context.

A Study of Collaborative Online Knowledge-Information Service Management: A Plan for Improving the Service (협력형 온라인 지식정보서비스 운영방안에 관한 연구 - <사서에게 물어보세요> 서비스 활성화 방안을 중심으로 -)

  • Jung, Kwang-Hun;Kim, You-Seung
    • Journal of Korean Library and Information Science Society
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    • v.40 no.1
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    • pp.133-155
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    • 2009
  • To deal with a new environment of information technologies in the 21 Century, many libraries around the world have made great efforts to develop online knowledge-information services. In Korea, the National Library initiated an online knowledge-information services, in 2008. Through case studies and practical tests of online knowledge-information services, this article discusses plans for developing . The article explores definitions and types of online knowledge-information services, and analyzes online knowledge-information services in Denmark, Sweden, Finland, and Korea. Futhermore, practical reviews on the four services are conducted through 'question-answer' tests. As a result, the article discusses present and future tasks for improving .

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The Study on Intention to Use for Social Commerce of Online Group-Buying : Focused on Chinese Users (온라인 공동구매형 소셜커머스의 이용의도에 관한 연구 : 중국 이용자를 중심으로)

  • Pang, Ying Ying;Kim, Hyun Mo;Park, Joo Seok
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.127-146
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    • 2017
  • The convergence of e-commerce and social media have given rise to a social commerce of online group-buying. Social commerce of online group-buying is a subset of B2C (Business to Consumer) and uses social media for marketing to facilitate online buying of products and services. The social commerce of online group-buying offers new and popular products or services every day, and uses social media to bring together separated consumers. In these backgrounds, we think that personality trait associated with seeking new and popular products or services, and social influence from social media are likely to be related to intention to use in social commerce of online group-buying. This study aims to examine and analyze novelty seeking and social influence that influence intention to use in social commerce of online group-buying in China. Our research model, which included novelty seeking and social influence, was developed based on the technology acceptance model. A questionnaire survey was carried out for empirical analysis. The results of empirical analysis based on a sample of 218 users showed that novelty seeking has a significant positive impact on intention to use, and social influence has a significant positive impact on perceived usefulness. We suggested academic implications and practical implications based on our empirical research.

The Effects of the Type of Online Chatting Service Interface : Focusing on Company Status (온라인 채팅서비스의 인터페이스 구성 효과 : 회사의 시장지위를 중심으로)

  • Park, Sangwoo;Shin, Dongwoo
    • Journal of Information Technology Services
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    • v.19 no.1
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    • pp.129-144
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    • 2020
  • Recent advances in digital purchase platforms allow consumer to easy to access online purchase, but the online purchase systems often occurs a negative situations such as service failure. When customer experiences negative service, they want to communicate with the company online chatting service. But not much is known about how customers online chatting service's contextual cues effectiveness. So, the current research seeks to examine the effects of type of online chatting service interface and company market status on customers' perception of service quality and satisfaction with online chatting services. The results of two studies show that, when customer experienced negative online service, they expected to a high status (vs a low status) company had offered better service. but their service request are not met, customers perceive better service quality if served by a low status (vs high status) company represented by a logo (vs. an emoji). These findings will help marketing practitioners strategically how design their chatting service interface according to the their status when they communicate with customer who experienced negative service.