• 한국콘텐츠학회논문지
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• 제20권4호
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• pp.202-211
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• 2020

본 연구는 온라인 검색서비스 이용자들이 검색 결과를 이용하면서 경험하는 문제적 요소들이 만족도에 어떤 영향을 미치는지 주이용 검색 결과 유형별로 살펴보았다. 조사 결과, 통합검색 결과 중 특정서비스 영역의 검색 결과 이용시 부정적 경험이 가장 많은데, 이는 이용률이 가장 낮은 검색 결과 유형이라는 점과도 무관하지 않다. 특히 이용자들은 특정서비스 영역의 검색 결과에서 광고성 정보 및 가치 없는 또는 유용성이 낮은 정보를 접하게 되는 경우가 많으며, 정보의 부정확성, 편향성, 개인정보유출 경험도 상대적으로 다른 검색 결과보다는 높은 편으로 조사되었다. 온라인 검색서비스의 검색 결과 유형별 만족도는 검색 결과의 흥미성에서만 차이를 보이고, 그 외 만족도 요인은 검색 결과 유형별로 차이가 발견되지 않았다. 검색 결과 유형별로 만족도에 영향을 미치는 이용 경험 요인을 살펴보면, 검색광고 등 추천 웹사이트와 검색광고를 제외한 일반통합 검색 결과의 경우 정확한 정보가 제공될수록 검색 결과에 대한 만족도를 증가시키며, 일반 통합 검색 결과의 경우는 가치 및 유용성이 높은 정보 제공도 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 결국 온라인 검색서비스 사업자가 서비스 개선을 위해 가장 최우선으로 고려해야 할 부분은 정보의 정확성과 정보의 가치 및 유용성 제고에 있음을 시사한다.

• 아태비즈니스연구
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• 제15권1호
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• pp.45-69
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• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• 유통과학연구
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• 제19권7호
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• pp.5-17
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• 2021

Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

• 유통과학연구
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• 제15권7호
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• pp.35-41
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• 2017

Purpose - A product bundling is a marketing approach where multiple products or components are packaged together into one bundle solution. This paper aims to introduce an optimal bundle search problem (hereinafter called "OBSP") which may be embedded with online recommendation system to provide an optimized service considering pairwise discount and delivery cost. Research design, data, and methodology - Online retailers have their own discount policy and it is time consuming for online shoppers to find an optimal bundle. Unlike an online system recommending one item for each search, the OBSP considers multiple items for each search. We propose a mathematical formulation with numerical example for the OBSP and analyzed the complexity of the problem. Results - We provide two results from the complexity analysis. In general case, the OBSP belongs to strongly NP-Hard which means the difficulty of the problem while the special case of OBSP can be solved within polynomial time by transforming the OBSP into the minimum weighted perfect matching problem. Conclusions - In this paper, we propose the OBSP to provide a customized service considering bundling price and delivery cost. The results of research will be embedded with an online recommendation system to help customers for easy and smart online shopping.

• 한국인터넷방송통신학회논문지
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• 제15권6호
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• pp.37-42
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• 2015

검색엔진 서비스는 필요한 정보를 찾아 볼 수 있는 장점을 지녔지만 한편으로는 이용자의 원하지 않은 개인정보까지 검색할 수 있는 위험성이 있다. 이러한 위험성에도 불구하고 많은 이용자들은 검색상에 자신의 개인정보가 노출되어 있는지 인식조차 못하고 있으며, 인식을 하고 있더라도 개인정보 삭제 신청을 어떻게 하는지도 모르는 상황이다. 2015년 국정감사에서는 공무원들의 개인정보 오남용 및 공공기관 개인정보 구글 검색 노출이 지적되었다. 이것은 정부차원에서도 개인정보 검색 노출 문제를 중요히 바라보고 있는 상황이며, 앞으로도 검색으로 인한 개인정보 노출이 개선되어야 함을 지적하고 있다. 본 연구는 검색포털 사이트를 중심으로 개인정보 노출의 실태와 문제점을 조사하였다. 이 결과를 토대로 노출된 개인정보 삭제에 관한 검색엔진 서비스 제공자 측면과 이용자 측면의 해결책을 제시한다.

• 유통과학연구
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• 제20권5호
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• pp.49-64
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• 2022

Purpose: This research aims to determine the quality of online store designs that make consumers who use online market board applications have the urge to make impulse buying. This research was conducted because impulse buying is the most common buying behavior. Research design, data and methodology: This research used non-probability sampling. The sample size was 195 respondents from the distribution and service industries by applying a purposive sampling technique. The data collection technique employed a questionnaire distributed online according to predetermined criteria: mobile device users who accessed the online market board application and made at least one purchase in the last six months. The data analysis method utilized was structural equation modeling (SEM). Results: The findings revealed that usability, functionality, and sociability factors affected hedonic and utilitarian search. Furthermore, these findings proved that hedonic search affected impulse buying drives. In contrast, the utilitarian search did not affect impulse buying drives. Conclusions: The usability, functionality, and sociability factors supported hedonic and utilitarian searches. Consumer information security increased consumer confidence in an online store because it was considered to protect matters related to their privacy. The hedonic search also increased impulse buying drives. Consumers prefer to use their spare time to search through online market board applications, which provide many attractive promos.

• 정보관리연구
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• 제24권2호
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• pp.19-35
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• 1993

온라인 탐색(探索) 서비스의 이용자 만족에 영향을 미치는 요인들을 식별(識別)하기 위하여 이용자 관점에서 실증적인 연구를 수행하였다. 과학기술분야(科學技術分野) 연구기관(硏究機關)의 연구원(硏究員) 146명으로부터 수집한 설문지가 가설(假說) 검증을 위한 통계분석(統計分析)에 사용 되었다.

• 정보관리학회지
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• 제26권1호
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• pp.185-214
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• 2009

본 연구는 온라인목록의 Open API 기반 일반 검색시스템과 온라인목록의 Open API 기반 메타 검색시스템을 구축하고 두 실험시스템의 사용성을 비교 평가하여 온라인목록의 Open API 기반 메타 검색시스템의 유용성을 밝히고자 하였다. 사용성은 전체적으로 온라인목록의 Open API 기반 일반 검색시스템 보다온라인목록의 Open API 기반 메타 검색시스템이 더 높게 나타났고, 통계적으로유의한 차이가 있는 것으로 나타났다. 국내 도서관들이 인터넷서점, 검색엔진, 웹포털 등에서 공개한 도서검색용 Open API를 통해 제공되는 풍부한 콘텐트를 온라인목록에서 공유하고 활용하면 서지데이터의 확충, 주제접근과 주제검색 능력의 확대, 메타 검색서비스의 확장, 소장도서의 이용가능성 증대, 목록비용의 절감 등에 도움이 될 것으로 기대된다.

• 복식
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• 제60권10호
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• pp.146-162
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• 2010

The purposes were to identify clothing shopping orientation and service perception of online shopping mall according to Mongolian's internet lifestyle. A questionnaire developed by researchers was used and 310 Mongolian in 20's were the subjects. Survey was done during Jan. and Feb. 2010. Most Mongolian used internet at home or office and had used internet less than one year. Half of Mongolian visited online shopping mall less than 5 times during last year. Most Mongolian did not buy any fashion items at online mall but had higher intention to shop at online mall. Factors of Mongolian's internet lifestyle were information search, shopping pursuit, and utilizing ability and segmented into internet heavy users and light users. Factors of fashion shopping orientation were individuality & brands, fashion, diversity, economy, pleasure, and efficiency and factors of online shopping mall service were order & delivery and products. Internet heavy users were found more frequently among married men with high income, experienced online shopping more, showed higher fashion shopping orientation, and pursued online shopping mall service more. Internet light users were among unmarried women with low income, not experienced online shopping, showed lower fashion shopping orientation, and pursued online shopping mall service less.

• 한국의류산업학회지
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• 제23권5호
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• pp.586-597
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• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.