• The Research Journal of the Costume Culture
• /
• v.18 no.3
• /
• pp.408-422
• /
• 2010

The purposes of this study is to investigate the attitudes and value of fashion product description and consumer replies used in online shopping malls, and to examine the differences in the perceived reliability(objectivity, expertise, trustworthiness) preference and purchase intention toward the product as determined by the appeal type (evaluation-sentimental vs. factual-information) of the product description, the direction(negative vs. positive) and type(factual vs. evaluative) of consumer replies for the product in online shopping malls. Data was collected from female college students with fashion products purchase experience at online shopping malls by questionnaire survey (N=424) and analyzed by using frequency analysis, t-test and ANOVA. Results showed that consumers respondents tended to read product description and other consumer replies before purchasing, when shopping for fashion products through an on-line shopping mall. They thought that sellers' product description and the consumers' replies were helpful in making their decision; but, they were also skeptical about product description. Respondents showed higher perceived reliability, preference and purchase intention to the factual-information type product description than the evaluation-sentimental type. Positive consumer replies were more effective in yielding higher preferences and purchase intentions. Factual replies tend to yield higher reliability than evaluative replies.

• Journal of Information Technology Services
• /
• v.14 no.2
• /
• pp.177-193
• /
• 2015

A great number of customers, who want to watch movies usually check out online reviews before choosing what to watch a movie. The most representative online media that customers consult are portal sites and SNS (Social Network Service). Although there have been numerous studies on online eWOM (e-Word of Mouth) and the effects of online media in businesses, it remains a question that which media is best for WOM (Word of Mouth) when selecting movies. This research examines customer's intention for consulting eWOM and for watching movies according to the number and tendency of online replies. We have compared portal sites and SNS about information of movie. The study shows that a large number of positive replies can affect the intention for WOM and choosing movies. Facebook has more influence than portal sites when choosing what to watch when replies consist of large and positive comments. However, there is no difference between the two types of media when they consist of negative comments.

• Korean journal of communication and information
• /
• v.42
• /
• pp.44-78
• /
• 2008

The present study explored the agenda setting effects of replies called "Daet-Gul", and perception of the news replies. This study has established three research questions: 1) the recognition of the online communication 2) the degree of the reading and writing on online spare 3) the amount of the effects on the online communication. This study is performed using survey method. The survey results indicated in that the participants are very passive readers and writers on the online spare. In addition, the survey repliers evaluated that replies' mechanical device and antigravitational speed have high score, whereas they marked low store in the content and credibility of 'the replies. Therefore, they did not estimate the effects of the replies highly. All the results indicate that 'the replies' is not the fundamental factors of the deliberative democracy. It's because online communication with 'the replies' are thought to be fated the abuse and slander. Therefore, it's essential to improve the online communication with 'the replies', through the introduction of the 'trackback', which is a sort of the 'remote replies'

• Iberoamérica
• /
• v.16 no.2
• /
• pp.151-188
• /
• 2014

This work aims to describe pragmatic strategies and linguistic features of replies that occur in the comment section of online newspapers. The dominant media in this digital age is the Internet and its rapid development and expansion of use have contributed not only to the change of the form of production of journalistic texts, but also to the consumption of those texts. In the past, the news was transmitted in a unidirectional way but now readers of online newspapers do not remain passively reading the articles. They actively participate in the exchange of opinions with other readers. The individual consumption of journalistic texts has become a collective and social act. The purpose of the study is to investigate the communication intention of the users of comment sections and analyze the linguistic formulation of replies. We attempt to discover specific aspects of replies and responses for online newspaper articles, considering them as an independent type of Computer Mediated Communication (Internet Mediated Communication). Observing language attitudes appearing in the electronic environment and discovering the characteristics of the Spanish language on the Internet will allow us to contribute to understand the theoretical aspects related to the CMO better.

• Korean journal of communication and information
• /
• v.42
• /
• pp.249-279
• /
• 2008

This study tried to examine the effect of reading replies on the changes of attitudes towards the subject of online news articles. For that purpose, an experiment was conducted in which participants were asked to read an article and the replies attached. Attitudes were measured before and after reading replies. Another interest of this research was to examine factors affecting the attitude change after reading replies. It was found that while credibility of replies and efficacy belief of the news subject had negative impacts on the attitudes, individuals' information seeking characteristics gave positive impacts on the attitudes after reading replies. This study concludes with discussion and implications of the findings.

• Journal of Contemporary Eastern Asia
• /
• v.18 no.2
• /
• pp.33-48
• /
• 2019

The current Moon Jai-in administration in South Korea is facing serious challenges as a result of a scandal involving the manipulation of news online. Staff in Moon's camp are suspected of manipulating public opinion by creating millions of fake news comments online, contributing to Moon being elected president. This South Korean political scandal raises a number of theoretical issues with regard to new platform technologies and media manipulation. First, the incident exposes the technological limits of blocking manipulation of the news, partly because of the nature of social media and partly because of the nature of contemporary technology. Contemporary social media is often monopolistic in nature; with the majority of people are using the same platforms, and hence it is likely that they will be subject to forms of media manipulation. Second, the Korean case of news manipulation demonstrates a unique cultural aspect of Korean society. News comments and readers' replies have become a major channel of alternative news in Korea. This phenomenon is often designated as "reply journalism," since people are interested in reading the news replies of ordinary readers equally to reading news reports themselves. News replies are considered indicators of public opinion and are seen as affecting trias politica in Korean society. Third, the Korean incident of news manipulation implicates a new form of populism in the 21st century and the nature of democratic participation. This article aims to explicate key issues in media manipulation by including wider technological, cultural, and political aspects in the South Korean news media context.

• Journal of Intelligence and Information Systems
• /
• v.28 no.2
• /
• pp.33-55
• /
• 2022

This study analyzed the comments and the replies on internet news related to the presidential election in order to verify whether online discussions are properly conducted. According to Habermas' public sphere theory, discussions is an effort among participants to reach a social consensus through the deliberations that are based on open communications. We propose that if such discussions properly take place through the act of writing in the Internet space, the comments and the replies will show a certain difference in terms of the structure and the content. To validate, this study analyzed more than 40,000 comments collected from Daum News portal site in Korea. The topic of the related news was the presidential election, because it is a topic of which people are highly interested in and that comments are actively running. The result of the t-test and topic modeling result show that all the hypotheses were supported thus we conclude that online discussions properly took places. This study also showed that online comments are not chaotic remarks that relieve people's stresses, but rather an outcome of the deliberation processes moving towards a social consensus.

• The Journal of the Korea Contents Association
• /
• v.22 no.7
• /
• pp.30-45
• /
• 2022

This study explored the issues of industrial mathematics in online news articles and online forums in Korea and the US by using text mining and compared the results. Text data about industrial mathematics were collected from news articles of Naver, a major portal site, and postings and replies on Clien as resources of Korea, and from news articles by the New York Times and CNN as well as postings and replies on Reddit as resources of the US. Structural topic modeling analyses were performed, the major results of which were as follows. First, news articles in Korea mainly dealt with the necessity of industrial mathematics and government support. On the contrary, the news articles in the US focused more on various fields where industrial mathematics fields were utilized. Second, in Korea, the same number of issues with different topics were discussed in news articles and online forums, whereas in the US more issues were covered in news articles than in online forums. It was suggested academic implications for researchers and practical implications for the government for settling industrial mathematics in Korea.

• Journal of The Korean Association of Information Education
• /
• v.26 no.2
• /
• pp.85-95
• /
• 2022

This paper sought to find significant learning behavioral indicators and their correlation with the academic achievements of elementary teacher candidates engaged in an online course using MS Teams during the COVID-19 pandemic. Focused on variables such as the number of visiting days to MS Teams, on-time online assignments, conversation activities, posts, and replies, MS Insights data in the LMS environment were collected in the fall term of the 2020 academic year and analyzed in Pearson correlation and multiple regression. The number of visiting days and on-time online assignments were significantly correlated with their grades, whereas the indicators including average weekly conversation activity, posts, and replies did not have a significant effect on the achievements. Furthermore, the results revealed that the subject's behavioral intention to submit on-time assignments significantly predicted learner achievements.

• International Journal of Advanced Culture Technology
• /
• v.5 no.4
• /
• pp.51-56
• /
• 2017

In every Summer and Winter, there open soccer transfer markets. And these markets draw huge attention from soccer fans and other ordinary people all around world. This phenomenon might indicate great interest of people from the amount of news, blog articles, public messages and replies from online community and forums about popular players and clubs of many leagues. Especially, transfer markets in the year 2017 have generated many gossips than before. In this research, we performed keyword analysis and ranking of news and messages collected and analyzed from online news sites and online forum sites, in order to investigate who and what clubs are mainly discussed.