• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.513-521
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• 2020

Launched in August, 2016, the online public benefit project ANT FOREST has planted more than one hundred million trees in desertification areas and is currently continuing on with its activities. It is a fruit of online communications network development, and the public benefit project based on this puts more emphasis on the spirits of public interest rather than the investments of public services, unlike traditional public benefit activities. Hence the purpose of this study is to figure out the interaction between the users supporting the online public benefit and the public benefit progress online. The study was divided into 4 stages in order to find out the interaction, key factors for users to continue to support online public interest. First, preceeding studies on online public benefit will be reviewed to understand the characteristics of online public benefit. Second, determine the public benefit nature of ANT FOREST and investigate the project progress. Third, review the usage rate of ANT FOREST and categorize the properties of users. Fourth, interview was conducted to direct the interaction between the online public benefit project and the user. In conclusion, the online public benefit project completes the public benefit process through the user, the operator, and the supporter, the important factor connecting the energy connecting the process in cyber space and the public benefit activity in reality is the sense of participation, and the user continues the public benefit project through this sense of participation.

• Asian Journal for Public Opinion Research
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• v.9 no.2
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• pp.142-160
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• 2021

The Internet and digital devices have become an important part of life among the youth (age 17-24) of today. During the COVID-19 pandemic in Indonesia, Internet use in youth increased by 19.3%, with an average usage of 11.6 hours per day. Youths gain a lot of opportunities from the Internet, but, it also exposes them to various risks. Therefore, there is a need for measures to make the Internet a safe place for youth, in a balanced way that addresses opportunities alongside risks, through digital literacy. It is expected that through digital literacy, youths can take advantage of online opportunities, without being subjected to any dangers. This study aims to examine the relationship between the digital literacy, online opportunities, and online risks of young people, while at the same time examining the influence of digital literacy on those online risks and opportunities. This study employed the quantitative study approach (explanatory study). Cross-sectional surveys and structured questionnaires were used for data collection. The results showed that youth's (age 17-24) monthly expenses, age, and education levels were important factors for digital literacy and online opportunity; also, the digital literacy variable plays an important role and affects online risk and opportunity positively. Digital literacy has a greater influence on online opportunities than it has on online risks. As youths spend more time online, they become more digitally literate, which can enable them to benefit more from new technology. Unfortunately, those with greater digital literacy cannot find a way to avoid risks while seeking opportunities.

• Korean Journal of Artificial Intelligence
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• v.12 no.1
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• Archives of design research
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• v.19 no.3 s.65
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• pp.131-142
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• 2006

The purpose of this study is to develop an online community construct, which proposes an inclusive illustration of the structure of online communities, for online community designers. This study reviewed researches from psychology, sociology, management engineering, and practical reports to understand the characteristics and dynamics of online communities. The proposed online community construct visualizes the cognitive, affective, and behavioral aspects of online community. As the notion of community originates from geographical groups, and with the assumption that geographical community shares identical characteristics with online community, this study reviewed researches about geographical communities as a starting-point. Then the study went through three main perspectives (1) online community attributes, (2) sense of online community and (3) challenges of online community. Then this study proposed an online community construct that encompasses the reviewed frameworks. The online community can be seen as a congregation of members from two sources. One is from the 'Shared Goal' that meets the personal needs. Given the shared goal, members gather into the community without personal relationship and have more chances to feel the sense of belonging to their needs fulfillment or benefit. This befitting tendency leads to strengthening of membership. Public online forums fall under this classification. The other source is from the emotional connections that are already initiated by personal and casual contacts in the real world. The network of emotional connection can evolve into an online congregation of people under faint boundaries. Although there is no (or weak) shared goal, members are strongly bound to other members. Personal homepage or web log (blog) can be classified as an example of relationship-oriented community.

• Journal of Information Technology Services
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• v.21 no.5
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• pp.15-28
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• 2022

Recently, government agencies are actively adopting the platform model as a means of public policy. However, existing studies on the public platform are minimal and have focused on user experiences or the possibility of public usage of the platform model. Now the research concerning building governance structure and utilizing network effects of the platform after adopting the platform model in the public sector is keenly required. This study intended to ignite academic dialogue on the governance of public platforms in the context of digital transformation. This study focused on a case of the 'Special delivery,' a public delivery app established by Gyeonggi-do. In order to analyze the characteristics of the public platform and its governance structure, data were collected from press releases, policy reports, and news articles. Data was analyzed using the frame of Hagui's platform design factors and Ansell & Gash's collaborative governance model. The results of the public platform analyses showed 1) incompleteness in the value trade-off accounting, which was designed for platform business based on general cost-benefit analysis, and 2) a closed governance structure that limits direct participation of diverse user groups(i.e., service provider, customer) in order to enhance providers' utility by preventing customers' excessive online activities. The results of this study provided theoretical and policy implications regarding designing the strategy for accounting for value trade-offs and functioning governance structure for public platforms.

• Nuclear Engineering and Technology
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• v.55 no.4
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• pp.1410-1419
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• 2023

Public perception plays a crucial role in the successful completion of a nuclear power project. As a newcomer country to nuclear power, there are lots of misconceptions among the Bangladeshi people about nuclear energy. Consequently, it is crucial to minimize all the doubts among mass people and build up their positive outlook toward nuclear power. This demands a comprehensive survey to figure out the public opinion, concerns, false impressions, and knowledge gap regarding nuclear power. In the present study, these issues were addressed by a survey that was responded to by 661 persons for the 24 survey questions. The questions were categorized based on information, knowledge, faith, benefit, awareness, and technology. Feedback and responders' basic demographic and socioeconomic information were collected from various locations in Bangladesh through online and in-person surveys. The responses were analyzed in both statistical and descriptive ways. Some of the feedback was found to vary with age, sex, and education level while others were quite independent of these parameters. It is found that socioeconomic development and energy security can be achieved by the inclusion of nuclear energy in the power system master plan of the country. However, huge knowledge gaps and misconceptions were found among the public regarding nuclear energy. As per feedback, political instability and corruption may affect the national nuclear power project in Bangladesh. Low faith in the existing rules & regulations for nuclear power programs was also observed. The result of this study will be handy to develop the communication and public awareness strategy for a successful nuclear power project in Bangladesh.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.471-484
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• 2017

The present study explored factors that influence consumers' benefit expectancy about telemedicine service. Responses from a national online survey of 927 adults (aged 19-59), collected in January 2016, were analyzed with multiple regression analysis. The results revealed: (1) Health consciousness positively influenced all three benefit expectancies (all ps < .05); (2) Doctor-patient communication efficacy positively influenced expectancy for convenience improvement (${\beta}=.107$, p < .01) and service quality improvement (${\beta}=.086$, p < .05); (3) Use of health-related smart applications contributed to positive expectancy for service quality improvement (${\beta}=.081$, p < .05) and cost-saving (${\beta}=.067$, p < .05). Some of the relationships were moderated by gender and residence. This convergence study, which examined public's perception about telemedicine from the perspectives of consumer psychology, media, and public health, provides practical implications to promote telemedicine service and educate consumers about it.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.391-406
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• 2015

As the individual participation in online news sites proliferates, the importance of online news comments has been increasing. Social comment services which help people leave comments on news articles using their own SNS (social networking site) accounts have gained popularity recently. Using data gathered from an online news site, this study, therefore, (1) identifies factors differentiating social comments from general comments, (2) examines how social comments are significantly different from general comments in terms of each factor, (3) and further validates how the social comments' characteristics vary among different type of SNS. Then, we investigated this study by applying t-test, ANOVA, and Duncan test of SPSS Statistics. Our results provide insights on the significant differences in all the factors between general and social comments. We also found that there is a significant difference between Facebook and Twitter groups among three types of SNS. The findings of this study would help assess the actual benefit of social comment services as they may provide us with several valuable leads to solve the malicious comments issue. Moreover, they would suggest the need to apply this service to other areas, such as online environments in private and public sectors.

• The Journal of Korean Medicine
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• v.39 no.3
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• pp.51-60
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• 2018

Objectives: This study aimed to investigate the opinions of Korean medical doctors on how to elucidate possible remedial measures for expanding the health insurance benefits coverage item of Korean medicine (KM). Methods: An online survey was conducted to all members who had registered e-mail address in the association of Korean medicine from 1 to 17 November, 2016. Statistical analysis was performed and odds ratio with 95% confidence interval were calculated by each subgroup. Results: A total of 743 members answered the questions and the response rate was 4.1%. The priorities for expanding health insurance benefits were as follows: thermographic imaging, Sasang constitution typing test, and pulse wave among examinations; pharamacopuncture, embedding acupuncture, and acupotomy among procedures; Chuna manual therapy, manual therapy for meridian muscle, and Daoyin exercise therapy among manual therapies; low-frequency electrical therapy, traction, paraffin bath, and light therapy among physical therapies; and aromatherapy, enema therapy, and color therapy among activities of KM. Conclusions: It should be covered by the national health insurance (NHI) of KM that thermographic imaging, pharmacoacupuncture, Chuna manual therapy, low-frequency electrical therapy, aromatherapy as a top priority. We also suggest that basic medical tests, such as blood, urine, or imaging, should be included in the coverage of the NHI of KM. It is necessary to review the expertise and public opinions about the plans and priorities for the conversion of the desired medical services to be covered by the NHI.

• Journal of dental hygiene science
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• v.19 no.3
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• pp.190-197
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• 2019

Background: The Internet has advantages in terms of accessibility and amount of information, and the search for health information over the Internet is increasing exponentially. The purpose of this study is to analyze the information generated about some dental treatment on the internet by year. Methods: Naver Knowledge (JisikIn in Korean) which is an interactive search service was selected as the first search site in Korea. Scaling, wisdom tooth extraction, and endodontic treatment that can be paid by Korean health insurance were selected. Finally, 4,729 questions about scaling, 23,963 wisdom teeth extraction questions and 17,733 endodontic treatment questions were extracted. The question contents, the information about the questioner and the answerer, and an error of answers were investigated. Frequency analysis was used and chi-square test was used if necessary. Results: The most frequently asked questions were discomfort and dissatisfaction after the treatment. The need for treatment was the second in questions of the wisdom tooth extraction and endodontic treatment, but the health insurance benefit was the second in dental scaling. Most of the questioners didn't disclose personal information. The public answered the most in 2013~2014, but the highest percentage of the respondents was experts in 2017. Responses were mostly personal experience, but showed a tendency to decrease with years, and professional knowledge showed an increasing tendency. The error of the answer has also gradually decreased. Conclusion: Questions about dental care over the Internet are increasing exponentially, experts are responding increasingly, and errors in answers are decreasing. Nevertheless, it is necessary to pay attention to the related expert group to prevent misinformation.