• 지식경영연구
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• 제16권3호
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• pp.149-169
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• 2015

In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

• 유통과학연구
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• 제20권8호
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권11호
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• pp.3970-3990
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• 2021

In view of the problems of insufficient data collection and processing capability of multi-source heterogeneous equipment, and low visibility of equipment status at the ship block construction site. A data collection method for ship block construction equipment based on wireless sensor network (WSN) technology and a data processing method based on edge computing were proposed. Based on the Browser/Server (B/S) architecture and the OneNET platform, an online monitoring system for ship block construction equipment was designed and developed, which realized the visual online monitoring and management of the ship block construction equipment status. Not only that, the feasibility and reliability of the monitoring system were verified by using the intelligent tire frame system as the application object. The research of this project can lay the foundation for the ship block construction equipment management and the ship block intelligent construction, and ultimately improve the quality and efficiency of ship block construction.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.827-834
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• 2009

In respond to the demand of an open, fair, transparent, and efficient environment for procurement, many governments have incorporated the use of internet in their procurement systems with online procurement (e-procurement). Given the different policies and laws which have to be complied with, the practice of government e-procurement system varies from one country to another. Thus, experiences in running e-procurement will vary as well. The achievements and obstacles of one country's experience will be a constructive reference for other countries in establishing e-procurement system. In this regard, government e-procurement system practices in two Southeast Asia countries i.e., Thailand and Indonesia particularly in public works are consecutively presented and finally compared in this paper. The government of Thailand has applied Online Auctions (e-Auctions) as the national procurement practice since 2005 and performed the e-Auctions in two types: Reverse Auction and Sealed Bid Auction. Contrary to the common practice of e-procurement, the Thai government, with some rationales, runs the bid documents obtaining manually as well as qualification and technical documents submission and holding the e-Auctions at bidding office. Whereas Indonesian government runs Online Sealed Bid Bidding (e-Procurement) and most of the bidding stages are performed electronically except bid evaluation for both technical and financial. The advantages and drawbacks of these two e-procurement practices are discussed as well as improvements that have to be made for successful of e-procurement.

• 시스템엔지니어링학술지
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• 제2권1호
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• pp.48-53
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• 2006

A web-based program life-cycle management(PLM) system is introduced to implement the system engineering processes and to provide the development traceability online. This information system aims for the realization of essential system engineering management techniques currently applied to the space launch system development program including management of configuration and data based on the work breakdown structure(WBS), WBS, bill of materials and mass properties. The system enhances communication and gives access to the development data with relevant information such as data-to-data relation and approval status/history through the web, and preserve all of the development data throughout the program life-cycle. Further improvement of the system is planned to implement the program management processes and co provide integrated information useful for the programmatic decision making.

• International journal of advanced smart convergence
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• 제8권4호
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• pp.1-8
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• 2019

The online retail market continues to grow, especially in China, as e-commerce has developed rapidly in recent years in many countries. Meanwhile, the development and use of new network information technology provides consumers with various contact and experience environments for online shopping. Based on the theory of media weakness, the study began to focus consumer experience on the nature of commercial transactions. The study proposed and designed an initial measure of the consumer information evaluation index, which combines previous findings with implications. Finally, the five-dimensional B2C system was established to evaluate consumers' information experience providing information display, information interaction, information support and information personalization. We researched on evaluation index system for information experience of B2C e-commerce consumers based on samples of Chinese consumers.

• 정보관리연구
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• 제28권1호
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• pp.1-33
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• 1997

KIEP를 중심으로 추진되고 있는 동북아관련 온라인 종합목록 시스템은 국내에서 처음으로 시도되고 있는 사회과학 도서관간 협력사업이라는 점에서 그 의의가 대단히 크다. 온라인 종합목록은 도서관 자원의 공유를 통해 인력 및 재정, 자료이용의 효율성을 극대화 할 수 있다는 점에서 당면한 문제해결에 좋은 방안으로 제시되고 있다. 본 연구에서는 비 MARC형식의 데이터베이스를 MARC형식의 데이터베이스로 통합해나가는 과정에 대한 문제점에 초점을 맞추고 있다.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.500-518
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• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• 벤처혁신연구
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• 제4권1호
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• pp.23-38
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• 2021

본 연구는 비대면 교육서비스 품질 구성요소인 시스템 편리성, 시스템품질, 상호작용성이 학생이 지각하는 교육서비스 가치와 학습몰입과 전공만족도에 영향을 미치는 영향을 분석하고자 하였다. 본 연구를 통해 다음과 같은 연구결과를 도출할 수 있었다. 첫째, 비대면 교육서비스품질의 구성요소인 시스템편리성, 시스템품질, 상호작용성의 3가지 요인이 교육서비스가치에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났다. 둘째, 비대면 교육서비스품질의 구성요소인 시스템편리성, 시스템품질, 상호작용성의 3가지 요인중에서 시스템품질과 상호작용성은 학습몰입에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났다. 셋째, 비대면 교육서비스 가치가 전공만족도에 미치는 영향을 분석한 결과, 교육서비스가치는 전공만족도에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났다. 넷째, 학습몰입이 전공만족도에 미치는 영향을 분석한 결과, 학습몰입은 전공만족도에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났다.

• Journal of Information Technology Applications and Management
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• 제28권2호
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• pp.35-41
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• 2021

This study sought to find importance factors for the quality of Mongolian consumers' evaluation for fresh food through online purchase. To compare the priorities of factors determining the choice of service quality of online purchase for fresh food, this study used a decision model using the appropriate Analytic Hierarchy Process (AHP). Through a prior study, the main factors of quality were classified as delivery quality, product quality, marketing, and system quality, respectively According to the results of AHP the quality of deliver information and deliver duration time under delivery quality are the main factor, followed by hygiene and freshness of product quality were the next highest. When consumers purchase fresh food through an online market. they considered deliver information, delivery duration time, hygiene, freshness, and deliver cost as important factors.