• 경영정보학연구
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• 제9권3호
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• pp.83-98
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• 2007

본 연구에서는 최근 급속한 속도로 발전하고 있는 게임 산업에 비하여 상대적으로 미진한 상태에 있는 게임 서비스에 관한 정보보호 기술 연구를 진행하였다. 연구수행을 위하여 현재 온라인으로 서비스되고 게임들을 대상으로 침해현황을 조사하여 이를 유형별로 분류하였다. 정리된 게임 서비스 침해유형에 따라 서비스 침해를 발생시키는 원인을 분석하여 이를 해결할 수 있는 기술적 방안을 설계한 다음 현재 제공되고 있는 게임 서비스로의 적용가능성을 검증하였다. 본 연구의 결과는 게임 서비스 보호를 위한 연구의 방향성을 제시함과 동시에 게임 서비스를 포함하는 일반 응용소프트웨어에 대한 정보보호 기술개발에도 적용될 수 있을 것으로 기대한다.

• 무역상무연구
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• 제29권
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• pp.173-196
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• 2006

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30 million in Japan in 2005. The popularity of online games can be attributed to the availability of broadband network, pushing online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the Japan, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. This study investigates major factors which influence the acceptance of online game services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This paper extended the Davis' TAM model by including the flow concept as another major factor toward the intention to play online game. Based on data collected from online questionnaire survey, we show that the proposed model provides an adequate fit to the data, and that the flow experience is another important factor influencing the intention to play online game, as well as the perceived ease of use.

• 디지털산업정보학회논문지
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• 제14권4호
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• pp.149-154
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• 2018

A game story that used to be free needs a work of concrete and artificial organizing and arranging these days. This is because a game story is frequently made into a new genre such as a movie or an animation. As shown in many previous studies, most of the movies made from successful digital games failed to receive satisfying box office results. To overcome this, narratively completed storytelling should be presented from the development phase of a game. The methods are as follows: It is necessary to maximize the synergy effect through the interaction between storytelling experts, game developers, animators, and movie producers in developing a game. This will help to create a game with more sophisticated and complete narrative structure than now. It is necessary to secure the diversification of game genres. Currently in Korea, online games are unusually leading the game industry. PC games or console games are more advantageous than online games for putting a finished narrative structure into a game.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 추계 학술대회
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• pp.17-22
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• 2006

Online game industry is one of the most value added industry and continues to grow rapidly nowadays. This paper classifies the diffusion patterns of online games according to online game genre, estimates coefficients of innovation and imitation using Bass model, extracts the Bass-based adoption life cycle model which reflects the properties of each game, and then analyzes the diffusion pattern of each game. Through the research on the diffusion pattern of online games, if we can identify the characteristics of changing market and consumers in accordance with the product life cycle, we will provide the implications to the marketing strategy, which have to change at every stage of adoption life cycle, not to mention to investment plan.

• Asia pacific journal of information systems
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• 제11권3호
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• pp.1-21
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• 2001

In recent years, the market for online computer games has become an important part in the entertainment industry. New online games have been introduced every month and the numbers of game players who are playing online games have grown rapidly. However, only a few online games have been successful in making a good profit among many online games. Why are most players playing only a few online games repeatedly? To answer the question, this research focuses on the customer loyalty and their optimal experience(flow) in playing specific online games. This research hypothesizes that customer loyalty for specific online game can be increased by customers' optimal experience(flow) in playing it, and they would feel optimal experience because of mechanic and social interaction in online games. In order to validate the hypothesis, this research analyzes online survey data of players of various online games. According to this survey results, players' optimal experience is affected by their mechanic interaction between a player and an online game system, and their social interaction with other players who participated in the online game. And their optimal experience during playing the online game affects the degree of customer loyalty to the game. This paper ends with conclusions of the survey results and study limits.

• 디지털산업정보학회논문지
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• 제13권1호
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• pp.135-145
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• 2017

Distribution of online media sharply accelerated in the modern society, leading to robust increase in the time where individuals spend their leisure time on the Internet. One of the most popular entertainments among this is the video game industry, which gradually came to possess the characteristics like violence, cruelty, gambling, and sexuality, in order to gain attention. This study aims to investigate the addiction characteristics of users of domestic online games and to verify the causal relationship of these factors on the factors that affect impulsive crimes through Self-control. For practical verification of this study, survey was conducted for students of W High School in Incheon. This study is meaningful in that it prepared a theoretical foundation in the process of inferring criminal intent for impulsive crimes based on the effects of online games on impulsiveness, aggression, and addiction. It is also significant in that it presented a new mechanism that ego control, which occurred in the process of presenting a new variable of negative effect of online game on the criminal intent of impulsive crime, affects impulsive crime.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.343-346
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• 2004

The purpose of our research is to identify the critical variables and to develop a new methodology for market segmentation of online game market. Our research tested the model with Korean online game users because Korean online game industry is the frontier of global online game industries. Conclusively, the critical variables are the suitability of feedback, the reality of design, the precision of information and the involvement of virtual community. The analysis of segmentation shows that the primary target audiences are positively influenced by the reality of design and the involvement of virtual community. To attract the primary target audiences, online game companies should develop strategies depending on the effectiveness of the variables and the demographic and behavioral characteristics of target audiences.

• 한국게임학회 논문지
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• 제3권1호
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• pp.56-66
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• 2003

As internet populations are growing very fast, online computer game has been extensively propagated in the internet community. Currently online Baduk game haws id attention as one of the most popular games in Korea. Therefore, the game industry has developed a variety of Baduk games and internet services providers and portal sites have competitively provided Baduk game services. Considering this trend, this paper attempts to develop an evaluation model for online Baduk games, which can serve as a guideline for selecting the appropriate game by game users. In addition, this evaluation has been applied to the 2 best known Baduk games and compared each other based on the model factors. Finally, this paper suggest some practical guidelines for game developers in order to increase user acceptance.

• 디자인융복합연구
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• 제18권4호
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• pp.1-15
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• 2019

현재 게임 산업의 규모는 급성장하며 주목받는 산업으로 자리 잡고 있다. 따라서 게임 분야에 대한 체계적인 사용자 경험 디자인의 중요성 또한 높아지고 있다. 본 연구에서는 상대적으로 사용자 유입과 유출이 빈번한 온라인 게임에서 사용자 접근과 유지를 위한 진입 과정에 대한 분석을 수행하여, 진입 과정의 개선 방향성을 제시하고자 한다. 본 연구는 첫째, 문헌 고찰을 통해 사용자의 게임 초기 경험인 진입 과정을 발견, 학습, 몰입의 3단계로 정의하여 구분하였고, 이를 경험 디자인, 게임 디자인 요소로 분석하여 진입 과정의 단계별 영향을 미치는 UX 요소를 도출하였다. 둘째, 도출된 UX 요소를 바탕으로 게임 경험 및 인지 요소 분석 프레임을 제시하였고, 이를 통해 5가지 국내 대표 온라인 게임을 정성적으로 분석하였다. 사례분석을 통해 게임들의 진입 과정 구성과 핵심 인지 요소를 도출할 수 있었다. 결론적으로 발견 단계는 선택적 주의집중, 학습 단계에선 작업 기억과 능동적 학습, 그리고 몰입 단계는 참여와 동기가 핵심적 인지 요소로 작용하였다. 마지막으로 도출된 핵심 인지 요소를 중심으로 진입 과정의 단계별 개선 방향성을 제시하였다. 이와 같은 연구를 통해 온라인 게임에서 사용자 진입 과정의 중요성을 강조하고, 진입장벽을 낮출 수 있는 개선안을 제안하였다.

• Asia Marketing Journal
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• 제25권3호
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• pp.148-159
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• 2023

As Major League Baseball (MLB)'s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry factors such as online search and game rule changes. We find that game attendance increases as the prior winning performance of the home (away) team increases (decreases). We also find that online search and rule changes for more dynamic games moderate the effect of winning performance on game attendance.