• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.402-411
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• 2013

스마트폰의 확산과 더불어 모바일 콘텐츠 시장이 성장하고 있다. 모바일을 통한 온라인 콘텐츠 접속은 기존 PC를 기반으로 한 온라인 접속과 구별되는 서비스 전달 특성으로 언제 어디서나 접속할 수 있는 유비쿼터스 접속성과 모바일 사용자의 정보를 바탕으로 상황에 맞는 정보를 전달할 수 있는 맥락적 제안의 특성을 지니고 있다. 본 연구는 이러한 모바일 서비스의 새로운 특성과 더불어 기존의 PC 기반 온라인서비스에 비해 상대적으로 열위에 있는 특성인 시스템의 반응 속도와 비언어적 정보 전달성을 포함해 모바일 서비스의 전달 특성이 사용자들의 상호작용성 지각과 서비스에 대한 태도에 미치는 영향을 확인하였다. 연구결과 유비쿼터스 접속성과 맥락적 제안성은 모바일 콘텐츠 이용자의 상호작용성 지각에 긍정적 영향을 주고 있었으며, 반응속도 역시도 지각된 상호작용성에 긍정적인 영향을 미치고 있었으나, 비언어적 정보전달성은 그렇지 않음을 확인하였다. 반응속도와 비언어적 정보전달성은 모바일 콘텐츠 개발 시 상충관계에 있는 속성이며, 본 연구는 비언어적 정보전달성 보다는 반응속도를 강화했을 때 모바일 콘텐츠에 대한 상호작용성 인식과 서비스 관련 태도에 긍정적인 영향을 줄 것임을 제시하고 있다.

• 한국IT서비스학회지
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• 제20권5호
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• pp.89-104
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• 2021

Food delivery service combined with IT technology and HMR (Home Meal Replacement) are rapidly growing due to the COVID-19. Recently, the demand for salads along with HMR has increased among office workers in their 20s and 30s who are interested in health and beauty. Freshcode is a food startup with 6 years of experience that started selling salad products through O2O service. Freshcode applied for a patent for a service that collects orders from nearby areas and delivers them on the same day to a designated delivery address 'FCOSPOT' to save shipping costs. In March 2021, in recognition of the growth potential of the regular delivery service, Freshcode received an investment of 6 billion won in Series A. This study may have practical implications to early-stage startups and scale-up stage startups through a longitudinal case study on the growth of a single company. As for the research method, the lean startup methodology and lean canvas were used in the early stage of startup. In particular, the process of the build-measure and learn feedback-loop, which is the core of lean startup methodology, was applied to each major decision-making step. In the scale-up stage after 5 years, the business model canvas was used to schematize the growth as a food online O2O platform to verify continuous innovation. This case study has three main findings. First, the idea of 'FCOSPOT' was successfully implemented through the Lean Startup methodology. Second, Freshcode demonstrated the scalability of the differentiated business model of shared base delivery O2O. Third, a key factor of success was the digital integrated communication operation strategy that maximizes the experience for the created customers.

• 유통과학연구
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• 제20권10호
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• pp.67-77
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• 2022

Purpose: This study aims to determine the online shop service performance of fresh food products distribution, consumer motivation, and their relationship during the COVID-19 pandemic. Research design, data, and methodology: A survey was conducted online using Google Forms on 100 consumers of TaniHub application users. Data in the form of scale were analyzed descriptively to explain the service performance and consumer motivation. The service performance consists of technical services and marketing services. Technical service indicators consist of payment, delivery, and products. Meanwhile, the marketing service indicator consists of promotions and prices. The consumer motivation is characterized by reference, actualization, and lifestyle. The relationship between the two was analyzed using Spearman's rank correlation. Results: The most consumers are millennial generation who were active in social media. They are employees with Bachelor's and Master's qualifications and included in the middle economic groups. TaniHub online shop had good technical and fair marketing performance. The motivation of online shop consumers of fresh food products through the TaniHub application was high. Conclusions: The findings discovered a significant relationship between online shop service performance and consumer motivation. It indicates the need for improvement in marketing services, especially promotions, to improve the performance of this e-agribusiness company.

• 유통과학연구
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• 제18권8호
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• pp.113-125
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• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.

• 문화기술의 융합
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• 제8권3호
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• pp.183-189
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• 2022

COVID-19는 커피산업에도 영향을 주고 있다. 이에 새로운 소비 트렌드인 언택트 소비가 증가하고 있으며 언택트 소비를 대표하는 온라인 채널과 배달 어플리케이션을 활용한 소비가 일상화되고 있다. 커피산업에서도 최소한의 접촉만으로 주문이 가능한 드라이브스루, 스마트오더 시스템을 갖춘 커피전문점의 이용이 증가하고 있다. 그러나 언택트 서비스의 대부분이 프랜차이즈에서 선점하고 있는 반면, 개인 커피전문점에서는 차별화된 서비스로 고객과 소통하며 직접서비스를 제공하는 매장들이 많다. COVID-19 감염의 장기화와 함께 전염병으로부터 자유로울 수 없는 현시대의 커피전문점에서는 배달서비스에 대한 고민을 하지 않을 수 없다. 이에 본 연구는 커피배달 서비스에 영향을 미치는 요소들을 분석하였다. 연구결과 COVID-19의 영향으로 커피배달 서비스와 함께 정기배달 서비스 또한 증가하였다. 커피를 다양한 방법으로 즐기고자 하는 소비자들의 홈 카페 이용 증가로 정기배달 서비스가 커피배달 서비스에 중심적인 역할을 하게 될 것이다.

• 한국식품영양학회지
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• 제31권1호
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• pp.185-194
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• 2018

The purpose of this study was to investigate the structural relationship between environmental factors, personal factors, ease of use, usefulness and behavioral intention of delivery application by applying the extended Technology Acceptance Model (TAM). An online survey was conducted based on a self-administered questionnaire to a selected sample who had an experience of using delivery application at least once. The survey was conducted in September, 2017. The data obtained was analyzed using SPSS 24.0 for windows and AMOS 24.0. The findings of the study showed that among environmental factors, social influence had a significant effect on perceived usefulness and perceived ease of use and facilitating conditions had a significant effect on perceived ease of use only. Among personal factors, anxiety had a significant effect on perceived usefulness, while innovation had a significant effect on perceived ease of use. Both of perceived usefulness and perceived ease of use had a significant effect on behavioral intention. This study suggests the importance of environmental and personal factors for increase of behavioral intention of delivery application.

• 융합정보논문지
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• 제8권6호
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• pp.193-199
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• 2018

본 온라인으로 구매한 물품을 택배 시스템으로 수령하는 경우에는 택배물품의 도난은 물론 강력 범죄로부터의 불안이 상존하고 있다. 기존에 설치되고 있는 Kiosk방식의 무인 택배함은 초기 설치의 과다투자와 운용상 관리 비용 그리고 일부 보안 측면에서 문제성을 내포하고 있다. 본 논문에서는 이러한 Kiosk방식의 전용장비를 대체하는 방안으로 개인이 소지한 스마트폰을 이용하고 최대 64개의 택배함을 동시에 제어하고 모니터링 할 수 있는 무인 스마트 택배함의 시스템 개발에 대하여 기술한다. 또한 무선통신에서 취약한 보안을 강화하기 위한 새로운 알고리즘을 제안한다. 아울러 설치자의 중앙 서버를 이용하여 택배물 관리 비용의 최소화하는 ICT 융복합 기술방안을 제시함으로써 비용절감 효과를 기대할 수 있다.

• 대한안전경영과학회지
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• 제24권3호
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• pp.29-37
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• 2022

The development of technology related to the Fourth Industrial Revolution and the growth of the online market due to pandemic are continuing the growth of the logistics market for product delivery. If it is difficult to deliver the product directly to the customer during delivery, storage and delivery using the unmanned courier box are being carried out. However, existing storage boxes are not actively used due to lack of usability even though they have the advantage of storing goods and delivering non-face-to-face. In addition, existing courier boxes are not prepared for cold chain transportation. The unmanned delivery storage device with ICT cold chain technology should be developed to prepare for the transition to non-face-to-face society, to improve logistics efficiency and meet user's requirements. Also, it is necessary to consider the measures to reduce the safety problems that may occur during the use and maintenance of the automatic system. This study conducted a model-based analysis for the development of unmanned delivery storage devices with ICT cold chain technology, and conducted a study to derive the system development specifications that meet the requirements and secure safety and apply them to the development process.

• 지능정보연구
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• 제28권4호
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• pp.119-133
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• 2022

음식 문화 및 산업과 관련한 대표적 특징들 중에는 음식 배달 주문 산업이 성장하고 있다는 것과 유튜브와 같은 1인 미디어에서의 소위 '먹는 방송' (먹방)이 최고의 인기 콘텐츠로 자리 잡았다는 사실 등을 거론할 수 있다. 본 연구는 이러한 배경에 근거하여 두가지 초점을 두어 연구하고자 하였다. 먼저, 유튜브 먹방과 먹방 댓글에서 확인되는 대중들의 감성이 관련 음식의 배달 이용 건수에 영향을 미치는지를 회귀분석 모형을 통하여 확인하고자 하였다. 다음으로, 대한민국에서 대표적인 주문 음식인 치킨의 배달 이용 건수 데이터와 유튜브 먹방 댓글 데이터와 날씨 데이터를 활용하여, 머신 러닝을 통한 치킨 배달 주문 예측 모형을 구현하였다. 2015년 6월 3일부터 2019년 9월 30일까지 총 1,580개의 데이터를 활용하였고, 날씨 변수로서의 온도, 습도, 강수량과 유튜브 먹방 변수로의 영상에 달린 댓글 수, 댓글의 긍정어 수, 중립어 수, 부정어 수 등을 수집하였다. 본 연구에 활용된 데이터의 유튜브 먹방과 먹방 댓글의 감성이 배달 이용 건수에 영향 미침을 확인하기위해 선형 회귀 방법론을 사용하였으며, 예측모델을 위해 사용된 머신 러닝은 Linear Regression, Ridge, Lasso, Random Forest, Gradient Boost이다. 본 연구를 통해 유튜브 먹방과 댓글의 감성이 배달 이용 건수에 영향 미침을 확인하였고 예측 모형 또한 기존 모델보다 성능이 좋아짐을 Root Mean Square Error 값을 통하여 확인하였다. 본 연구는 먹방의 광고 효과를 확인하였으며, 배달 업종에서의 경영에 활용할 수 있는 함의를 제공하고자 하였다.

• 복식문화연구
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• 제27권5호
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• pp.496-511
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• 2019

The purpose of this study was to create a theoretical structure for the concept of purchasing risks by identifying the structure of purchasing risks that lead to obstacles in the purchasing decisions of consumers in fashion consumption via online channels. This was a secondary research using books, articles, prior researches, and academic journals on the five topics of "characteristics of fashion consumption," "the concept of purchasing risks," "purchasing risks by product types," "purchasing risks by channel types," and "purchasing risks of fashion consumption on online shopping channels." According to the arguments of prior researches, the study divided the purchasing risks of fashion consumption through online shopping into four categories : (1) fundamental purchasing risks including financial risk and time loss risk pertaining to any product or channel, (2) online channel purchase risks, which include risks in payment, Information leaks, and delivery and return/exchange risk, (3) fashion product risk related to product quality or experience of other people, which includes social risks and risks associated with quality, and (4) the online channel${\times}$fashion product risks, which include the aesthetic and psychological hazards especially amplified in online channels. The four risk factors were then described with a concept map to systemize the multi-dimensional and stereoscopic psychological structure of purchasing risks. Of the four risk factors, consumers placed the most emphasis on the online channel${\times}$fashion product risks, hence, reducing this risk factor is of utmost priority for marketing of online shopping channels.