The Korean Journal of Food And Nutrition (한국식품영양학회지)

The Korean Society of Food and Nutrition (한국식품영양학회)
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The Study of Behavioral Intention of Delivery Application by applying the Extended Technology Acceptance Mode

확장된 기술수용모델을 적용한 외식업체 배달앱 이용의도 연구

  • 백승희 (신구대학교 식품영양과 외식서비스경영전공) ;
  • 김영신 (연세대학교 심바이오틱라이프텍연구원 식품영양급식센터)
  • Received : 2017.12.09
  • Accepted : 2018.01.25
  • Published : 2018.02.28
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Abstract

The purpose of this study was to investigate the structural relationship between environmental factors, personal factors, ease of use, usefulness and behavioral intention of delivery application by applying the extended Technology Acceptance Model (TAM). An online survey was conducted based on a self-administered questionnaire to a selected sample who had an experience of using delivery application at least once. The survey was conducted in September, 2017. The data obtained was analyzed using SPSS 24.0 for windows and AMOS 24.0. The findings of the study showed that among environmental factors, social influence had a significant effect on perceived usefulness and perceived ease of use and facilitating conditions had a significant effect on perceived ease of use only. Among personal factors, anxiety had a significant effect on perceived usefulness, while innovation had a significant effect on perceived ease of use. Both of perceived usefulness and perceived ease of use had a significant effect on behavioral intention. This study suggests the importance of environmental and personal factors for increase of behavioral intention of delivery application.

Keywords

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