• 제목/요약/키워드: Online Broadcasting

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Exploring Charity Drive Content on YouTube: Focus on Shoot for Love

  • Han, Sukhee
    • International journal of advanced smart convergence
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    • 제8권2호
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    • pp.88-93
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    • 2019
  • This study explores one of charity drive contents on YouTube channel. Due to the advance of science and technology, ordinary people come to make their own video content online, usually via YouTube. YouTube becomes number one online video storage/streaming platform, and many people upload their own video and they get attention and fame. This study analyzes various aspects of Shoot for Love, soccer-based charity drive videos shown on YouTube channel created in South Korea. Unlike popular videos in YouTube, Shoot for Love centers on charity by casting popular soccer players and celebrities. Especially, this study researches 1) Components 2) Traits of Components 3) Contents of Components in Shoot for Love. Throughout this, it not only analyzes unique aspects of Shoot for Love that show how and why YouTube content matters, but also suggest plausible methods to drive charity and institution are suggested that appeal to the public.

중고판매를 위한 온라인 1인 제작자 쇼핑콘텐츠 플랫폼에 관한 연구 (A study on online one-person shopper shopping platform for second hand sales)

  • 안인수
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2019년도 제59차 동계학술대회논문집 27권1호
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    • pp.461-462
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    • 2019
  • IT 기술의 발전으로 온라인 서비스의 혜택과 활용이 늘어나면서 기존의 통신사나 방송사업자 및 제3의 사업자들이 다양한 미디어 콘텐츠를 온라인을 통해 제공하게 되었다. 온라인과 모바일 기술, 플랫폼 사업자의 정책, 콘텐츠 공급자의 인식, 이용자와 이용의 형태가 복합적인 변화로 나타났고, 전문 콘텐츠 제작자뿐만 아니라 1인 제작자를 지원하는 플랫폼도 등장하게 되었다. 본 연구에서는 기존의 단순 이미지 업로드 방식의 중고판매가 아닌 동영상으로 중고물품에 대한 자세한 정보를 파악할 수 있도록 중고판매를 위한 온라인 1인 쇼핑콘텐츠 영상 제작 플랫폼을 제안한다.

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An Integrated Model for Investigating the Impacts of Telepresence on Cultural Heritage Attachment in Virtual Museum

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
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    • 제11권2호
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    • pp.44-52
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    • 2022
  • The purpose of our study is to examine the influence of telepresence on cultural heritage attachment in the context of virtual museum. We determined the effect of telepresence on visitors' aesthetic and educational experiences and how these experiences affect visitors' perceptions of virtual museum service value. Moreover, we investigate the effect of perceived virtual museum service value on museum attachment and cultural heritage attachment. A total of 143 visitors were sampled through an online survey focusing on Chinese virtual museum visitors. The results show that all the paths presented significant effects. Additionally, it was found that telepresence indirectly influences cultural heritage attachment through education experience and perceived virtual museum value. The theoretical and practical implications are also provided. An important implication is that online virtual museum is essential to raise visitors' education experience and their cultural heritage attachment. Thus, virtual museum should take initiative to enhance virtual reality to ensure traditional culture education and formation their cultural heritage attachment.

Metaverse Platform Design for Strengthening Gender Sensitivity of MZ Generation

  • Kim, Sea Woo;Na, Eun Gyung
    • International journal of advanced smart convergence
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    • 제11권3호
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    • pp.79-84
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    • 2022
  • Due to a series of online sex crimes cases and online class conversions caused by the spread of the coronavirus, alternatives to sex education in schools are urgently required. As a result of this study, the metaverse sex education platform was designed. Using this platform, learners are expected to cultivate correct adult awareness and digital citizenship. Within the metaverse platform, learners can participate more actively in learning. Instead of exposing one's name and face in a place dealing with sensitive gender issues, one can participate in education through his or her decorated avatar and participate in education much more actively than face-to-face education and express one's opinion through chat. In addition, education by level can be received regardless of time and place, which can have the effect of bridging the educational gap between urban and rural areas. In this paper, we propose a new sex education platform without time and space constraints by utilizing metaverse.

Design a Learning Management System Platform for Primary Education

  • Quoc Cuong Nguyen;Tran Linh Ho
    • International journal of advanced smart convergence
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    • 제13권2호
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    • pp.258-266
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    • 2024
  • E-learning systems have proliferated in recent years, particularly in the wake of the global COVID-19 pandemic. For kids, there isn't a specific online learning platform available, though. To do this, new conceptual models of training and learning software that are adapted to the abilities and preferences of end users must be created. Young pupils: those in kindergarten, preschool, and elementary school are unique subjects with little research history. From the standpoint of software technology, young students who have never had access to a computer system are regarded as specific users with high expectations for the functionality and interface of the software, social network connectivity, and instantaneous Internet communication. In this study, we suggested creating an electronic learning management system that is web-based and appropriate for primary school pupils. User-centered design is the fundamental technique that was applied in the development of the system that we are proposing. Test findings have demonstrated that students who are using the digital environment for the first time are studying more effectively thanks to the online learning management system.

시청자와 방송사의 정치성향의 (불)일치가 방송채널 평가에 미치는 편향적 매체지각 효과 (The Effects of Biased Media Perceptions from (In)congruency between TV Audience's and Broadcasting Company's Partisanship on Evaluations of the Broadcasting Channel)

  • 송인덕
    • 한국콘텐츠학회논문지
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    • 제18권8호
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    • pp.300-314
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    • 2018
  • 본 연구는 기존의 적대적 매체지각 개념을 확장한 편향적 매체지각을 전제로, 시청자의 정치성향(진보, 중도, 보수)과 시청자가 인식한 방송사의 정치성향(진보, 중도, 보수)이 방송채널 평가(흥미성, 다양성, 창의성, 신뢰성, 유익성, 공정성, 공익성)에 미치는 영향을 분석하였다. 온라인 설문조사를 통해 수집된 전국 성인 시청자 624명의 자료를 통해 조사 당시 가장 정치적으로 중도적인 것으로 평가된 방송사를 선정하여 해당 방송채널에 대한 응답자들의 평가를 다변량 공분산분석(MANCOVA)하였다. 분석결과, 시청자의 정치성향은 방송채널 평가에 영향을 주지 않는 반면, 시청자들이 인식한 방송사의 정치성향에 따라 방송채널 평가가 달라지는 경향이 확인되었다. 또한 시청자의 정치성향과 시청자가 인식한 방송사의 정치성향이 상호작용함으로써 시청자와 방송사의 정치성향이 일치하는 경우에는 방송채널에 대한 평가가 긍정적(우호적 매체지각)인 반면 일치하지 않는 경우에는 평가가 부정적(적대적 매체지각)인 경향이 나타났다. 이러한 연구결과들을 바탕으로 방송채널에 대한 시청자들의 태도형성과 관련한 이론적 및 실용적 함의들을 논의하였다.

The Structural Relationship among Brand Dependence, Brand Attitude, Brand Satisfaction and Repurchase Intention of Online Golf Product Consumers

  • Park, Woo-Young;Kim, Seyun
    • International journal of advanced smart convergence
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    • 제10권4호
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    • pp.38-44
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    • 2021
  • The purpose of this study is to investigate the structural relationship among brand dependence, brand attitude, brand satisfaction and repurchase intention of online golf goods consumers. To achieve the purpose of this study, a survey was conducted on consumers who had experience in purchasing golf goods online by visiting golf driving ranges in Seoul and Kyeonggi area. A total of 200 people were surveyed and 197 data were used for the final data processing. SPSS 23 and AMOS 23 were used for data processing. We obtained the following results. First, brand dependence had a positive effect on brand attitude, but it did not have a significant effect on repurchase intention.Second, brand attitude had a positive effect on brand satisfaction and repurchase intention; third, brand satisfaction had a positive effect on repurchase intentionFirst, face has been shown to have a significant impact on symbolic consumption propensity. Second, symbolic consumption tendencies have a significant impact on product satisfaction and intention to purchase new products. Third, product satisfaction has been shown to have a negative impact on the intention of purchasing new products.

Affective Computing in Education: Platform Analysis and Academic Emotion Classification

  • So, Hyo-Jeong;Lee, Ji-Hyang;Park, Hyun-Jin
    • International journal of advanced smart convergence
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    • 제8권2호
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    • pp.8-17
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    • 2019
  • The main purpose of this study isto explore the potential of affective computing (AC) platforms in education through two phases ofresearch: Phase I - platform analysis and Phase II - classification of academic emotions. In Phase I, the results indicate that the existing affective analysis platforms can be largely classified into four types according to the emotion detecting methods: (a) facial expression-based platforms, (b) biometric-based platforms, (c) text/verbal tone-based platforms, and (c) mixed methods platforms. In Phase II, we conducted an in-depth analysis of the emotional experience that a learner encounters in online video-based learning in order to establish the basis for a new classification system of online learner's emotions. Overall, positive emotions were shown more frequently and longer than negative emotions. We categorized positive emotions into three groups based on the facial expression data: (a) confidence; (b) excitement, enjoyment, and pleasure; and (c) aspiration, enthusiasm, and expectation. The same method was used to categorize negative emotions into four groups: (a) fear and anxiety, (b) embarrassment and shame, (c) frustration and alienation, and (d) boredom. Drawn from the results, we proposed a new classification scheme that can be used to measure and analyze how learners in online learning environments experience various positive and negative emotions with the indicators of facial expressions.

On the Evaluation Criteria of Test Bed Based on Urban Logistics System Using Underground Space

  • Min Joong Kim;Kyung Ho Jang;Young Min Kim;Joo Uk Kim
    • International journal of advanced smart convergence
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    • 제12권1호
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    • pp.220-229
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    • 2023
  • The development of logistics technology due to the 4th Industrial Revolution and logistics 4.0 has changed the logistics environment from offline to online, and the growth of the online market has accelerated due to the recent increase in non-face-to-face delivery due to COVID-19. Such growth in the online market has expanded the logistics market for delivery, and contributes to creating an advanced logistics ecosystem as last mile services and logistics technologies begin to grow together. As traffic and environmental problems arise as a result, interest in transportation means of cargo increases, and changes to cargo electric vehicles and delivery cycles are being considered. However, since mass transportation of transportation focused on terminal delivery such as cargo electric vehicles and delivery cycles is limited in handling large quantities in urban areas, methods for efficiently transporting cargo while considering the environment are being devised. In order to solve such environmental problems and increase the efficiency of logistics delivery in urban areas, technologies using underground spaces based on existing urban railroads are being developed. In this study, a study was conducted on the establishment of evaluation criteria for selecting a test bed, which is a space for applying the system.

온라인 VOD 영상콘텐츠 흥행요인 분석 (Analysis of Factors of Success on Online VOD Contents)

  • 안재현;김미경;민병현
    • 한국콘텐츠학회논문지
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    • 제10권3호
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    • pp.157-165
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    • 2010
  • 지상파 방송의 드라마 시청률 경쟁이 가속화되고 있는 가운데, 케이블 TV와 인터넷 VOD를 통한 재방송 혹은 다시보기가 늘어나고 있다. 이는 인터넷이 방송의 보조적 배포 수단이 아니라 그 자체로 독립적인 서비스 플랫폼의 지위를 얻고 있음을 보여주는 것이다. 또한 실제 드라마 시청률과 온라인 VOD 이용과도 차이를 보이고 있지만 이에 대한 연구는 전무한 편이다. 원소스 멀티유즈(One Source Multi Use)가 현실화 되는 상황에서 원소스의 1차적인 창구가 2차적 창구 효과에 대한 영향과 시청률 왜곡이 가속화되는 현실에서 온라인에서의 지상파 드라마의 흥행요인이 어떠한지를 총체적으로 조망할 필요가 있다. 본 연구는 지상파 드라마를 대상으로 온라인 VOD에서의 흥행 요인을 분석하였다. 본 연구에서는 흥행요인을 크게 4가지, 즉 시청률, 구전 및 온라인 정보, 드라마유형, 스타출연으로 분류하여 조사하였으며 분석결과, 온라인 VOD드라마 이용에 어느 정도영향을 미치는 변인으로는 구전(.324, p<.01) 및 온라인 정보(.325, p<.01) 그리고 스타의 출연(.307, p<.01)인 것으로 분석되었다. 그러나 시청률이 높은 드라마가 온라인 VOD 이용도 높을 것이라는 가설과 드라마 유형이 온라인 VOD 이용에 영향을 미칠 것이라는 가설은 증명할 수 없었다. 그러나 시청률과 온라인 VOD 이용과의 관계를 규명함에 있어 본 연구에서는 실제 시청률데이터 활용하지 못한 것이 본 연구의 한계로 지적된다.