• 제목/요약/키워드: On-line Survey

검색결과 1,278건 처리시간 0.024초

플로우(Flow) 경험이 구매의도에 미치는 영향 (Effect of Flow on Purchase Intension)

  • 김병철;최수호
    • 한국조사연구학회지:조사연구
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    • 제3권2호
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    • pp.17-45
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    • 2002
  • 본 연구는 Flow 경험이 인터넷 사용자의 상황이나, 목적에 따라서 인터넷을 항해하는데 어떠한 영향을 미치는지, 그리고 기존의 구매의도 관련 변인들과 어떠한 차이를 보이는가를 고찰하기 위해 이루어 졌다. 연구결과 첫째, 인터넷 사용자의 (On-line)구매의도는 인터넷 사용자의 경험의 정도에 따라 증가하는 것으로 나타났다. 둘째, 인터넷 쇼핑몰을 항해하는 동안 경험하게 되는 Flow는 인터넷 쇼핑몰을 탐색하는 동기에 따라 다른 것으로 나타났다. 셋째, Flow경험을 높게 인지한 사용자일수록 온라인을 통한 구매의도(또는 구매의도 관련변인)는 증가한 것으로 나타나 온라인을 통한 구매과정을 설명하는데 Flow가 영향을 미치는 것으로 나타났다. 넷째, 목적적 Flow를 경험하는 인터넷 사용자의 경우 Flow 변인이 다른 구매의도 관련 변인들(태도, 효용, 위험)보다 온라인을 통한 구매의도에 가장 높은 영향을 미치는 것으로 나타났으며 경험적 Flow를 경험하는 인터넷 사용자는 인터넷 쇼핑몰을 구매장소로 인지하기 보다는 즐거움(fun)의 장소로 인지하는 것으로 나타났다.

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Implementation of On-Line Survey and Analysis System based on Database Structure

  • 박희창;남기성;김희재;송금민;명호민
    • Journal of the Korean Data and Information Science Society
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    • 제13권1호
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    • pp.1-16
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    • 2002
  • In this paper, we suggest and implement an on-line survey and analysis system based on the database structure. We can do trends analysis in this system and reduce the number of function because we can treat basic algorithms on the database.

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온라인 패션광고의 지속가능발전 지표 평가 연구 (A Study on the Assessment of the Index for Sustainable Development of On-line Fashion Advertising)

  • 손미영
    • 패션비즈니스
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    • 제20권1호
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    • pp.53-68
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    • 2016
  • The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

중등 과학 교사의 교육 요구 분석 (Analysis of Secondary Science Teachers' Needs for Education)

  • 차정호;김경은;강석진;노태희
    • 한국과학교육학회지
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    • 제22권3호
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    • pp.517-524
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    • 2002
  • 이 연구에서는 중등 과학 교사의 교사 연수 프로그램에 대한 요구와 오프라인 교육과 온라인 교육 중 선호하는 교육 방법을 조사하였다. 전국 106개 중등 학교의 과학 교사 145명을 대상으로 설문을 실시하였다. 과학 교사들은 모든 교육 내용에 대하여 전반적으로 높은 교육 요구를 보였다. 학생들의 학습 동기를 유발하는 방법에 대한 요구가 가장 높았던 반면, 과학사 및 과학 철학 분야에 대한 요구가 가장 낮았다. 숙련 교사와 고등학교 교사의 경우 평가 문항 제작에 대한 요구가 높았고, 비숙련 교사는 자신의 수업에 대한 효과성 평가 방법이나 과학에 대한 새로운 지식에 대한 요구가 높았다. 교육 방법의 측면에서는 실험 활동을 제외한 대부분의 교육 내용에 대하여 온라인 교육을 선호하였다.

철도 역명의 유래를 통하여 본 파사드 이미지 및 감성반응에 관한 연구 -충청권 광역 전철화 노선을 중심으로- (A Study on the Facade Image and Emotional Response considering Geographical Language of Railway Station - focused on Metropolitan Line of Chungcheong Railway -)

  • 김태영;오성진
    • 대한건축학회연합논문집
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    • 제20권6호
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    • pp.63-70
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    • 2018
  • This study is aimed to reflect the current status survey, analysis and response of 10 railway stations using geographical names in one of 19 stations located on Gyeongbu, Honam and Chungbuk line. Most railway stations in the study have shown normal images that are close to the standard type by selecting similar building materials rather than reflecting geographical features. Aside from the shape of the traditional Korean house in Cheongju, almost all newly constructed stations tend to incorporate light gray plating material on their modern exterior to produce Family look design as a railroad station. According to a survey of the sensitivity of the station's name, Osong Station was 73.6 percent, Gyeryong Station 67.3 percent, Heukseok-ri Station was 64.5 percent, Shintan-jin 62.6 percent, and Yeonsan Station 57 percent, more than half. Therefore, the results of the five stations were presented as a calculation and proposed design release focusing on the facades of each station. Each of these stations suggested a way to express the facade design image, considering the railway operation status of Korea Railroad, the area of the station and other surroundings.

AHP기법을 이용한 제조혁신을 위한 온라인 협업의 성공요인에 관한 연구 (A Study on the Success Factors of On-line Collaboration for Manufacturing Innovation Using AHP Analysis)

  • 이상곤;조성봉
    • 한국IT서비스학회지
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    • 제10권3호
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    • pp.1-19
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    • 2011
  • The purpose of this study lies in enhancing an understanding of on-line collaboration among manufacturing companies for innovation. To meet this purpose, this study adopts Eisenhart(1989)'s case study approach to explore the success factors of on-line collaboration among Korean small-medium-sized manufacturing companies. Firstly, an exhaustive case study is conducted for four collaboration hubs in the Korean injection mold industry. This study identify the success factors through a structured questionnaire survey and in-depth interviews based on experts of K Institute, which performs the overall management of the collaboration hubs, and personnel of the participating businesses and vendors. Secondly, AHP analysis is conducted to identify the priorities among the success factors. Finally, several propositions of on-lin collaboration are derived.

Twostep Clustering of Environmental Indicator Survey Data

  • Park, Hee-Chang
    • 한국데이터정보과학회:학술대회논문집
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    • 한국데이터정보과학회 2005년도 추계학술대회
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    • pp.59-69
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    • 2005
  • Data mining technique is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are decision tree, association rules, clustering, neural network and so on. Clustering is the process of grouping the data into clusters so that objects within a cluster have high similarity in comparison to one another. It has been widely used in many applications, such that pattern analysis or recognition, data analysis, image processing, market research on off-line or on-line and so on. We analyze Gyeongnam social indicator survey data by 2001 using twostep clustering technique for environment information. The twostep clustering is classified as a partitional clustering method. We can apply these twostep clustering outputs to environmental preservation and improvement.

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Twostep Clustering of Environmental Indicator Survey Data

  • Park, Hee-Chang
    • Journal of the Korean Data and Information Science Society
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    • 제17권1호
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    • pp.1-11
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    • 2006
  • Data mining technique is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are decision tree, association rules, clustering, neural network and so on. Clustering is the process of grouping the data into clusters so that objects within a cluster have high similarity in comparison to one another. It has been widely used in many applications, such that pattern analysis or recognition, data analysis, image processing, market research on off-line or on-line and so on. We analyze Gyeongnam social indicator survey data by 2001 using twostep clustering technique for environment information. The twostep clustering is classified as a partitional clustering method. We can apply these twostep clustering outputs to environmental preservation and improvement.

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중년기 가족의 교육비 문제와 디지털 시대의 해결방안 모색 (Issues of Education Expenses and Policy Implication of On-Line Education Service for the Middle Aged Families)

  • 손상희;정영숙
    • 가정과삶의질연구
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    • 제21권1호
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    • pp.49-60
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    • 2003
  • The purpose of this study is to analyze expenditure on children's private, after-school education, perceptional need for private education, and budget planning pattern for the expenditure of education applying survey data, and to investigate current situation to Identify solving planning for digital age. taking on-line educational service system and internet financial planning for children's educational expenditure into account. Under the purposes, this study especially focused on the condition of on-line educational service system and the merits as well as problems of the system, the need for household financial planning for children's education, and the condition or nature of internet financial planning system, in terms of providing market information and of suggesting policy implications.

가로식재유형이 보행경관평가에 미치는 영향분석 (The Influence of Street Planting Types to the Evaluation of Sidewalk Landscape)

  • 김동찬;박경모
    • 한국조경학회지
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    • 제34권5호
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    • pp.14-23
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    • 2006
  • Recently there have been great interest in the street landscapes, and numerous studies have been investigating shaping processes of urban landscapes, legal systems for scenery management, landscape preference and evaluation techniques. However, there are only few studies investigating how planting types influence on street landscape evaluation and how the relationships among street landscapes are. This study aims to make a guidelines which can be used for securing afforestation in urban settings and improving urban environment. In specific, the results of this study can provide guidelines for urban street design and the base knowledge for identifying appropriate requirements for better street landscapes. We identify factors which make shape certain images of street landscape, and draw physical factors influencing on visual appropriateness through visual landscapes evaluation process. To evaluate landscapes according to planting types, on-the-spot survey at 14 streets in Gang-Nam district were made. The district is under executing street improving projects and shows the most satisfying planting types. To evaluate street landscapes which people experience during their walking, 100m of continuous streets are chosen. The survey sites exclude streets with irregular pattern, are adjacent to large urban parks or are used as parking spaces in part. We evaluated 9 street landscapes classified into 1-line-planting, 2-line-planting and 3-line-planting on the basis of the location of planting and the planting methods.